Can we please stop talking about how bad the economy is?

March 4, 2014 erik Fundraising

That is it . . . I am fed up and can’t stop myself from saying something that has been on my mind for a little while now. Can non-profit organizations please stop running around and telling anyone who will listen that the economy is bad and the recession is hurting their agency?
I hear my non-profit friends (both staff and board volunteers) bemoaning how bad it is and how they’ve been impacted. I know that I’ve heard it at least once a month going back to the 2008 stock market meltdown, which by the way was FIVE YEARS ago.
I totally understand why people were talking about this 12 to 24 months removed from the epicenter, but as I just pointed out more than half-of-a-decade has passed since that time.
The fact of the matter is the recession officially ended in June 2009, according to Cycle Dating Committee of the National Bureau of Economic Research. Don’t believe me? Just go ask Google.
In fact, the Blackbaud Index just arrived in my email inbox, and they are estimating that charitable giving rose 4.9% in 2013. Additionally, online giving increased by approximately by 13.5%.
When I see numbers like these, it always stirs my emotions when juxtaposed against comments such as:

“The economy is bad and donors just aren’t giving.“
“We can’t ask people for money while the economy is still doing so poorly.“
“Our agency hasn’t recovered from the economic downturn.“
“Our board members are afraid to ask their friends for charitable contributions as long as the economy is doing so poorly.“

Believe it or not, I heard some variation of each of these comments just this last weekend!
At first, I found myself shaking my head and asking the obvious question, “WHY?” However, I quickly stopped that when I realized that I know the reasons why. Here is what I think drives those comments:

Fear is irrational and people believe what they believe in spite of facts.
Some parts of the country are taking more time to emerge from recession.
Some non-profit agencies never adjusted their revenue model and resource development plan to accommodate for what economists are calling “The New Normal“.
Some non-profit professionals are always looking for excuses to justify poor fundraising performance.
Some misguided fundraising professionals and volunteers think pleading poverty and pointing at the economy makes for a good “case for support” (which really works the opposite way on how donors perceive your case).

Regardless of whether or not you believe these reasons, the reality is that we need to shake ourselves out of this mindset. Our clients deserve better and whining has never been shown to solve problems.
So, what should you do to combat this mindset? I suggest the following:

Involve your volunteers in developing a new resource development plan and answering this simple question: “If how we raised money before the recession doesn’t work anymore, then what should we do to secure the resources we need to fund our mission today?“
Involve your volunteers in developing a new case for support document and build consensus to stop talking to donors about the economy.
Be the change you want to see in the world and stop talking about the economy.
Take your volunteers by the hand and go with them on cultivation and stewardship visits with prospects and donors.
Engage in benchmarking activities and compare your agency’s fundraising performance to other non-profit organizations (e.g. check out Blackbaud’s performance comparison tool by clicking here).

What are you doing to combat this insidious, self-defeating mindset that is still pervasive in many non-profit boardrooms? Please use the comment box below to share your thoughts and experiences. We can learn from each other.
On a side note, before you take me to task with comments about my insensitivity, please know that I know there are people out there who are still hurting. I have never said there weren’t. In fact, I know some of those people, and I am sure you do, too. However, the reality is that non-profits cannot wait until there is no more unemployment. Our agencies cannot wait until economic indicators are back to the ridiculous 1990s levels. Those who wait for that to occur won’t be in business for much longer. Let’s rediscover that often-celebrated “American spirit” of picking ourselves off the ground and doing the hard work to get our agencies moving again.
There! I’ve said it . . . now please feel free to excoriate me. 🙂
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

How are you turning your agency's weaknesses into strengths?

February 28, 2014 erik organizational development

The Cracked Pot

By John Greco
Originally published on June 4, 2012
Re-posted with permission from johnponders blog
A Chinese woman had two large pots, each hung on the ends of a pole which she carried across her neck.. One of the pots had a crack in it while the other pot was perfect and always delivered a full portion of water.
At the end of the long walks from the stream to the house, the cracked pot arrived only half full..
For a full two years this went on daily, with the woman bringing home only one and a half pots of water..
Of course, the perfect pot was proud of its accomplishments. But the poor cracked pot was ashamed of its own imperfection, and miserable that it could only do half of what it had been made to do.
After two years of what it perceived to be bitter failure, it spoke to the woman one day by the stream.
‘I am ashamed of myself, because this crack in my side causes water to leak out all the way back to your house.’
The old woman smiled, ‘Did you notice that there are flowers on your side of the path, but not on the other pot’s side?’ ‘That’s because I have always known about your flaw, so I planted flower seeds on your side of the path, and every day while we walk back, you water them.’
For two years I have been able to pick these beautiful flowers to decorate the table. Without you being just the way you are, there would not be this beauty to grace the house.”
[Author unknown, but greatly appreciated! If you or anyone you know has a proprietary interest in this story please authenticate and I will be happy to credit, or remove, as appropriate.]

I used to have an old, decrepit picket fence along the property line behind my garage. It was in disrepair. As I went about working to remove it, I couldn’t bring myself to just throw all the pickets in the trash.
I used some of the pickets to hide my garbage can and recycling container staged on the side of the house.
Last year, I used most of the rest of the pickets to create an old, arbor-like, shabby-chic backdrop for my pond (see picture, right). Looks like its been there a hundred years, but it’s perfect, for now, to support the cardinal vine that will hug it, twist and turn through it; and when in bloom, beckon the hummingbirds…
My wife and I have had a wicker table almost since we’ve been married (our 34 year anniversary was yesterday) and it also has deteriorated (the wicker table; not the marriage!) to the point that it no longer can be depended on to safely serve as a table. Last weekend, I cut the legs off, and placed the wicker top in a spot in the garden, with pea gravel under and around (see picture below). I’ve still work to do to secure it, but it already has piqued some visual interest to the previously nondescript corner…

And now I’m pondering using the wicker table legs to intersperse among the pond edge bamboo stakes!
I have, as you might have surmised, a bit of a compulsion to reuse things. To repurpose. To extend the utility of the unique character of things that long have seen a better day.
The Chinese woman took a pot that didn’t quite work well for it’s intended purpose, and she made it work well for another — shall we say higher? — purpose. It could not quench her thirst as much as it had before, but perhaps we can say that it is satisfying her thirst for something different.
But there is a cost. Her labor is returning 25% less water for her and her family using that cracked pot.
And soon I will need to redo the picket screening around my garbage cans.
And the shabby chic picket back drop surely won’t last as long as a structure made from new wood would…
Utility, and return on investment — as beauty — is in the eye of the beholder.
The author of the story above gave the cracked pot the ability to voice its discouragement and shame over its lost capability. I am realizing now that that storytelling technique gave the author the opportunity to have the Chinese woman talk to the cracked pot, pointing out the critical contribution the pot was playing in beautifying her path, and her home.
I imagine that cracked pot felt pretty good after hearing that…
I will be listening to my pickets; and I will be listening to my wicker table pieces-parts; and I will tell them how much I appreciate their new contribution; I will tell them how they are satisfying my thirst for something, well, different.
And I will leave it to you (at least for now) to make the more explicit connections of this story, and my story, to our real worlds — for they are many, and varied, and meaningful.
For we will all be — if we’re not already — cracked pots.

How risk adverse is your non-profit organization?

February 21, 2014 erik organizational development

Trust the Break

By John Greco
Originally published on July 9, 2012
Re-posted with permission from johnponders blog
elevator Thousands of spectators flooded into the Crystal Palace Exposition in New York City.
It was 1853.
Elisha Graves Otis stood on an elevating platform. As it rose up high above the crowd, Otis took out a knife; it became immediately apparent to everyone that he intended to cut the cable!
The crowd of people feared the same results that they had read about or seen: a quick plunge, to a likely death, or serious injury…
But not this time.
With the cable fully severed, Elisha Otis’s platform did not plummet. Otis’s safety brake produced a slight drop, until the spring kicked out into the guide rails. Otis is said to have shouted, “All safe, gentleman, all safe.”
Otis sold 42 freight elevators in the two years after his exposition debut.
After his death in 1861, Otis’s company was left to his two sons; by 1873, they had sold over two thousand elevators worldwide.
Adapted from the Otis Elevator Blog

How risk averse are you?
I find it hard to answer that question. I hedge; it depends. I’m not sure I would have been an early rider of Otis’s elevator.
That’s a lie, really. I am sure; I would definitely not have been. No way!
But when it comes to organizational change, I’m pretty much all in.
I’m afraid that inclination hasn’t particularly helped me over the back half of my career as I’ve pitched changes in structure, policy, process, and culture… I can paint a pretty compelling picture of the benefits, and I do alright projecting the costs.

But I under appreciate the downside risks. I, consequently, short change the risk mitigation section of the proposal. In fact, sometimes I omit it entirely.
The tenor of the responses are wide-ranging, but the result is disturbingly the same. They don’t relish the ride I’m pitching. So, no go. They’re not on board.
I think they were all looking for Otis’s brake.
And who could blame them? I wouldn’t have went up with Otis … and I’m sure I would have wrestled him down to the platform once I saw that knife come out …
Fear is a powerful emotion. It stops us in our tracks. We don’t go forward.
Or up.
Elisha Graves Otis did not invent the elevator. He invented the elevator brake.
But the brake wasn’t his only innovation. He innovated in influencing. He created quite the spectacle to demonstrate the brake’s effectiveness.
Nothing to fear.
The sky is now the limit.
But we needed to trust that brake first.
john greco sig

Dear Non-Profit President / CEO / Executive Director,

February 18, 2014 erik Fundraising, Planning

My online friend, Marc Pitman is hosting this month’s Nonprofit Blog Carnival and asks his fellow non-profit bloggers to write an open letter to executive directors in honor of President’s Day. For those of you who don’t know of Marc, he is well-known to friends and business associates as “The Fundraising Coach“. As the coach describes in his call for submissions post, he runs into CEOs who think hiring a development director gets them out of their fundraising responsibilities.
I have run into the same situation many times, and this open letter is my President’s Day gift to those executive directors.

Dear Non-Profit President / CEO / Executive Director:
Congratulations on making an important investment in your agency’s resource development program. Hiring the right fundraising professional should help take you to bigger and better things. You’re embarking on what is surely a fun and exciting organizational journey. Enjoy it!
However, the road ahead is full of potholes and obstacles.
First, please know that you can never abdicate your role as the agency’s “Chief Development Officer“. Sure, you’ve just hired someone to take on that role, but Harry Truman said it best when he said “The buck stops here.” Your fundraising role may look different now, but you will likely still be involved in some capacity with:

Cultivating prospects & stewarding donors

Soliciting donors

Supporting fundraising volunteers

Your focus may shift from more annual fund activities involving pledge drives and special events and move more towards major gifts and cultivating long-term donor relationships.
What is most obvious is that you’re role as “fundraising visionary” is more important now than ever before.
Why? Simply because there are more chef in the kitchen.
As you open your executive director toolbox, you will find many different tools that you need to become proficient at using, including:

written resource development plan

fundraising dashboards and scorecards

donor database (or CRM)

staff and volunteer job descriptions

However, one of the most powerful tools that you need to master is the annual performance plan for your new employee — the development director.
If I’ve seen it once, I’ve seen it too many times, where an executive director fails to provide the newly hired fundraising professional with a written performance plan. Instead, they simply say: “Go raise some money. Chop-Chop!”
Please don’t be one of those Non-Profit Presidents. You are better than that. Besides, not providing your new employee with a written annual performance plan is akin to setting them up for failure. How? Why? Because they don’t know what success looks like at the end of the year. They aren’t mind readers and don’t know what you’ll be grading them on other than raw dollars and cents.
For those of you who are new to annual performance plans, here are a few tips:

Make sure each objective is measurable

Make it clear what it will take for the employee to go from a “meets expectation” to “exceeds expectation” for each objective

Link the performance plan back to the agency’s written resource development plan or strategic plan

Ask for feedback and input from your new fundraising partner and make any necessary adjustments

Finally, once you’ve cemented a performance plan in place, sit down with the new development director and engage in a clear discussion around what your new role could and should be with regard to resource development and fundraising.
Well, I hope your President’s Day was awesome and best of luck on your fundraising journey.
As always, I raise my glass to you and say, “Here’s to your health!“

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Engaging others with webinars and online radio

February 10, 2014 erik technology

Trainings, virtual meetings, advocacy!

By Rose Reinert
Guest blogger
So, in the first 13 chapters of Lon Safko’s book — The Social Media Bible — he establishes that social media is about so much more than just Facebook, Twitter, LinkedIn, etc. Safko continues expanding our understanding in chapter 14 when he writes about webinars and online radio.
Of course, webinars are seminars and trainings conducted over the internet; whereas, online radio is an audio program (or music) transmitted over the internet.
One of the pillars of a good board development / board governance plan is a training program. Unfortunately, this is a lot easier said than done.
When I was an executive director, I tried really hard to get board members to attend conferences. I brought trainers to town, and I even tried to integrate small training nuggets into our board meetings. The reality is that board volunteers are busy people and breaking away is always difficult.
Thanks to the magic of social media (and specifically webinars and online radio), non-profit professionals now have additional tools in their toolbox to engage board volunteers and other stakeholder groups.
Webinars
At my previous agency, their national office made tremendous investments in webinars (aka distance learning). The following are just a few of the training titles I saw them offering:

Creating a Committee Work Plan
Holiday Mailings
Implementing a Resource Development Plan
Managing Donor Relationships: Using a Donor Database
Board Development 101
How to Create a Board Development Plan

If you really wanted, there is nothing stopping you from designing your own trainings and using webinar services to facilitate those distance learning events.
In addition to trainings, I also see some agencies use tools like GoToMeeting and Adobe Connect combined with conference call technology to host virtual meetings.
In my experience, there are some important things to keep in mind when it comes to webinars:

Participants have many distractions from the home and office (e.g. email, phone calls, interruptions), and it is easy to lose your audience if your presentation isn’t highly interactive with lots of questions, polls and surveys. Ask questions of participants in advance of the webinar and answer them during the webinar.
Distance learning is not the same as in-person trainings and meetings. Keep these sessions short and sweet (e.g. 30 to 45 minutes).
Participants need to be reminded to show up because (for whatever reason) these virtual events are easier to not show up for compared to real-time events.

If you are looking for FREE webinars or pre-recorded webinars to use with your board members and fundraising volunteers, check out some of these resources:

Online radio
Many people have discovered Slacker radio, but online radio isn’t just about streaming music while you workout.
Many decades ago, radio was a mainstay in our grandparent’s living rooms (before the advent of television). Once television squeezed radios out of the picture, many of us just listened in our cars as we drove from place-to-place.
Online radio has liberated radio from our cars and enables music and talk shows to be heard on our work and home computers. This, of course, opens up lots of possibilities for non-profit organizations.
The most obvious possibility was already cover by Erik Anderson on October 21, 2013 right here on the DonorDreams blog in a post titled “Have you discovered non-profit radio yet?“. In that post, Erik introduced us to the Tony Martignetti Nonprofit Radio.
If you haven’t checked out Tony’s online radio show about the non-profit sector yet, it is definitely worth it.
Of course, your non-profit organization can start its own online radio station. Why? Because it is another opportunity to get your message out there. It is marketing. It is prospect cultivation. It is donor stewardship. It can even be something you integrate into your agency’s programming with clients.
If you want to learn more, I suggest you go pick-up a copy of Lon Safko’s book — The Social Media Bible.
The Houston Chronicle also published an online article with a number of excellent links relevant to this topic. Click here to check it out.
How is your agency using webinars and online radio? Please share your thoughts and experiences in the comment box below.

Your agency can use Twitter to engage donors and supporters

February 3, 2014 erik Fundraising, technology

Tweet this!

By Rose Reinert
Guest blogger
I think the morning after the “big game” is a great time to unwrap the impact of utilizing Twitter. It was hard to watch the game without seeing a ton of hashtags encouraging viewers to follow the excitement or learn more about a company or product by following it on Twitter. Lon Safko, author of The Social Media writes about “microblogging” in chapter 13, which begs the question: “What is microblogging and what does it have to do with Twitter?”
Simply stated, microblogging can be described as the act of sending a text message or sharing videos, photos, or audio. It allows you to make friends, give and receive advice, and most of all, get up to the minute news. Of course, the most familiar microblogging tool is Twitter, which is something your non-profit should be using.
There are many benefits to Twitter, but to maximize those benefits it is important to first cultivate a strong community of supporters, and even more importantly, remain relevant. Twitter is not meant to set and forget. You need to provide real-time updates (e.g. photos, videos and engaging questions are all great ways to attract attention).
Another way to utilize Twitter is as a fundraising tool. There are countless stories of successful fundraising through the power of Twitter. In my local community, Community Crisis Center, a domestic violence shelter raised over $150,000 in two weeks using Twitter and social media. This was unheard of in our community, but is possible with the right formula.
As I took a deeper dive into other organizations that have successfully raised funds utilizing Twitter, I stumbled on Twestival. Twestival describes themselves as, “The largest grassroots social media fundraising initiative in the world.”
How does Twestival work?
Twestival is a movement that uses social media for social good by connecting communities offline on a single day to highlight a great cause. All local events are organized 100% by volunteers and 100% of the ticket sales and donations go directly to local non-profits who organizers identified as having an incredible impact.
What I loved about this group was that: 1) a volunteer had to register an organization . . . a non-profit could not register themselves and 2) you receive a mentor to help make your “event” a success. This is a great way to gather support for your organization, but you need to be careful. More likely than not, supporters will not be sustainable for the long term (e.g. donor turnover is very high among people who contribute to your twestival). However, it is possible these individuals might continue to follow you on Twitter or Facebook and become loyal investors if you work hard at engaging them.
If you plan on adding Twitter as one of your agency’s fundraising strategies, like any effort, it must be intentional, strategic and consistent. Maximize your efforts by highlighting volunteers, special events, and educating about your mission and how you are meeting your mission.
How have you used Twitter to engage donors or share your mission? Please share your experiences with raising money utilizing social media or specifically Twitter.

Is your non-profit ready for an increase in minimum wage?

January 30, 2014 erik Fundraising, Planning, volunteers

obama When adjusted for inflation, the current federal minimum wage is smaller than it was when President Reagan was the President of the United States. Democrats in Congress have been making the case to raise the minimum wage to $10.10 for the past year. Ten states in 2013 raised their minimum wage laws, and President Obama is signing an executive order increasing the minimum wage to $10.10 for all government contracts.
Here is what the White House said in a statement it issued prior to the State of the Union:

“Hardworking Americans — including janitors and construction workers — working on new federal contracts will benefit from the Executive Order (EO). Some examples of the hardworking people who would benefit from an EO include military base workers who wash dishes, serve food and do laundry.”

Of course, all of this got me thinking about non-profits who take government money and sign those contracts. Are they included in this executive action?
After doing some research . . . I’m still not sure, but I believe the answer is “NO”.
However, there is a bigger question here . . . What should your agency be doing to get ready for a prospective increase?
Now some of you probably read this question and think, “Oh Erik … you’re such a worry wart. This is just pre-election season chatter. Nothing is going to happen. This is all posturing.”
While I know you are right, the facts are still the facts, and the trend arrow is pointing in the direction of $10.10/hour. I say this because we can look at state governments and use them as a barometer, and 10 states increased their minimum wage in 2013.
head in sand In my humble opinion, non-profit professionals have two choices:

You can put your head in the sand, cross your fingers and hope the minimum wage does go up (and what does that say about your feelings for your employees and clients???)
Or you can be proactive and start making plans today for what will likely happen at some point (if not next year then some time in the next few years)

As a planner, I like option two. It is like my mother always said, “It is better to be safe than sorry.”
So, what does planning and preparation look like? Here are just a few preliminary thoughts:

Start talking about what this looks like with your agency’s HR committee
Dust off you Salary & Compensation Plan (or revise those salary scales) and assess where your employees currently are and what a potential law change would change that picture
Start budgeting and funding small wage increases NOW because going from $8.00 or $9.00 to $10.10 is easier than going from $7.25 to $10.10
Engage your resource development committee in constructing a fundraising plan for 2015 focused on increasing your organization’s revenue

I believe focusing on revenue increases is the biggest thing you should be focused on right now. Too many non-profits cut-cut-cut after the economic recession hit in 2008. Of course, this means there is no more fat to cut and all future expense budget adjustments will be cuts to organization muscle and decreases in service.
It really boils down to one question in my opinion:

Don’t your clients deserve better than program cuts and staff layoffs?

Let’s get proactive and focused on the future again!
What is your agency doing to prepare for a possible minimum wage increase? Who are you engaging? What plans are you making? Please use the comment box below to share your thoughts and plans. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Resolving to do things different in 2014 at your non-profit

January 29, 2014 erik Board development, Board governance, Fundraising, leadership, organizational development, Planning

5 Things Non Profits can Strengthen in 2014

By Dani Robbins
Re-published with permission from nonprofit evolution blog
2014 resolutions As I’m sure you aware by now, I like to reflect back on things that have occurred and create a plan to avoid their reoccurrence. As such, I’ve been thinking about things our field can do to be stronger.
1. Build Better Boards
You’ve seen me write it before and it’s still true, everything flows from the board. Weak boards hire weak leaders who manage weak agencies. Sometimes it goes the other way, weak boards hire strong leaders who do whatever they want because the board is asleep at the wheel. Neither contributes to effectively governed agencies.
Strong boards hire strong leaders who build strong agencies.
For more information on building strong boards, please see previous posts on board development.
2. Create Succession Plans
Agencies that have great leaders need to plan for that leader’s transition as much as agencies with weak leaders. In fact, and among other things, one of the signs of a great leader is the strength of the agency once they’re gone.
Whether your exec gets fired, wins the lottery and moves to Jamaica, or retires after decades of excellent service, your board will need a plan to hire a new leader.
The Anne E. Casey Foundation’s Building Leaderful Organizations and the Federal Reserve Bank of Kansas City’s Nonprofit Executive Succession Planning Toolkit, offer a comprehensive look at planning. Each may be much broader than you need, but both can help you figure out what you need.
3. Build Capacity
Most agencies and most leaders, even and especially the ones that are great, can continue to build their capacity. Whether you have experienced tremendous growth, have a new leader, have downsized and now want to rebuild or if you just want to increase your strength, capacity building is the way to go.
Some larger national organizations have proprietary capacity building tools. If you are a part of a national organization, ask if such a thing has been created. If it has, use it. If it hasn’t, suggest it is.
For those of you who are standing alone, The Marguerite Casey Foundation’s Organizational Capacity Assessment tool is the best and most comprehensive I have seen. “It is a self-assessment instrument that helps nonprofits identify capacity strengths and challenges and establish capacity building goals. It is primarily a diagnostic and learning tool” that was designed to help agencies serving low income communities. Even if your agency has nothing to do with that community, this tool can help your agency be stronger.
4. Consider Mergers
There are lots and lots of organizations out there, some doing very similar work with very similar values. If your agency is struggling, is strong or you have a leadership transition, it might be a good time for your board to consider merging with another organization. The decision may be no, but it is an option worth putting on the table.
Again, some larger national organizations have merger tools. If you are a part of a national organization, ask if such a thing has been created. If it has, use it. If it hasn’t, suggest it is.
For those of you who are standing alone, I encourage you to reach out to your local community foundation or local nonprofit resource center for assistance. Here are a few links for your consideration:
Bridgespan’s Nonprofit M&A: More Than a Tool for Tough Times
Wilder Research’s What do we know about nonprofit mergers
And from the Nonprofit Finance Fund, a report with the same title What do we know about nonprofit mergers.
The larger our field grows, the more we will compete for limited resources. Can we be stronger together?
5 Get Better at Communicating with Donors
I am consistently surprised by the way some non profits communicate with their donors, or don’t, as the case may be. Here are some questions for you to assess your donor communication practices:

Do donors receive a formal thank you note, on letterhead, that includes the amount of their gift within 48 hours of your receipt of their gift, regardless of the gift amount?
Does it include the appropriate IRS language?
Does someone call to say thank you to your largest donors?
Does your Exec or a member of your board call those donors periodically to update them on the agency’s activities?
Do you have a gift acceptance policy?
Do you have a development plan?

If the answers is no to any of these questions, that is a great place to ramp up your practices.
For more information on resource development, please see previous development posts and Donor Dreams, for which I also blog.
The non profits in my community and communities across the country and the world are moving the needle on the issues they exist to impact. With on-going assessment, the implementation of best practices and constantly striving to be better and do better we can continue to make our world better.
How do you think we can best strengthen our field? As always, I welcome your insight, feedback and experience. Please share your ideas or suggestions for blog topics and consider hitting the follow button to enter your email. A rising tide raises all boats.

Online videos offer endless opportunities to non-profits

January 27, 2014 erik technology

Mission in Motion

By Rose Reinert
Guest blogger

It was years into my role as Executive Director at a youth serving agency that it became crystal clear to me that helping people see could help them believe. Hands down, I encouraged board members to bring people in for tours, which often ended in an ask for an investment in our mission.

There is no argument that a story rich in description — sharing colors, smells, and sights — is gripping and engaging. There are countless opportunities for our beloved elevator speeches, and organization overviews, but there is no doubt, when you can provide someone the first hand look at the mission in motion, your sales pitch gets much easier.

This is the concept of Chapter 10 — “Got Video? (Video Sharing)” — in Lon Safko’s book, The Social Media Bible.

It is very easy nowadays to capture your “Mission in Motion” through various strategies. Consider utilizing some of these:

Client Testimonials
Board Member Orientation & Engagement
Donor Highlights
Organization Overview

It is sometimes difficult to get prospects for a tour or even to an event. So, why not utilize a short video via e-mail to share your mission and introduce them to your services? One of my favorite stories is a video that was made especially for a donor that highlighted a youth of the program thanking them for their investments.

How impactful!

Another great one was another youth agency that featured youth inviting guests to attend a benefit event through a short video invite.

Another great way to stand out to supporters!

Of course, the most simple online video is the simple case for support message like the one you see in the World Wildlife Fund (WWF) video about stopping the ivory trade and supporting their efforts to save the elephant population. Click here or on the video below to check-out this example.

[youtube=http://www.youtube.com/watch?v=_FB2doKRl94&feature=c4-overview-vl&list=PL0WSjIIFKH_gUaKCS6M1jfMP8PE1q0H_t]

In addition to reading Lon Safko’s book, here are a few additional links you might find helpful in developing your agency’s “picture” to share with prospects and donors:

4Good.org: “How to use you Home Video Camera to Film Nonprofit Testimonials“
YouTube’s CitizenTube: “Secrets to making a great nonprofit video“
The Case Foundation: “How to Shoot a Video Testimonial — 5 DIY Tips“

So how can you capture your mission to share your story best? How have you used video to engage donors or volunteers?

Robbins on Pallotta on The Overhead Myth

January 22, 2014 erik Fundraising, organizational development

Dan Pallotta, Dreams, Overhead and Accounting

By Dani Robbins
Re-published with permission from nonprofit evolution blog

Have you seen Dan Pallotta’s TED Talk entitled “The Way We Think About Charity is Dead Wrong?” It challenges us to question the way the public thinks about nonprofits and also the way we think of ourselves.
He says the right question is to ask “about a nonprofit’s dreams.” The wrong question is to ask about a charity’s overhead. Overhead is not the enemy.
Overhead including part of the CEO’s salary, the fundraising & support staff, the facility, utilities and the equipment in the administrative offices supports the provision of programming.
Organizations that have minimal overhead also have minimal capacity. Overhead is a part of growth, and challenging a non-profit’s ability to increase overhead comprises their ability to grow program services.
I’d also add that non-profits, like the rest of the world, get what they pay for.
While many nonprofit leaders are exceptional at getting goods and services pro-bono (read: free), it is hard to find excellent leaders to work for free. Some have the financial luxury to be able to do that – and that is wonderful – but most of us don’t. As such, I love Pallotta’s point about our society not wanting to pay a lot of money for people who are helping other people, but having no problem at all with people making a lot of money not helping people.
The other part of the overhead issue is this: It’s sometimes an accounting choice.
I used to have a Board member who said “There’s cash and there’s accounting.”
If you have a non-profit who books their CEO’s salary across the programs (based on a time study that reflects how much time they actually dedicate to programming) it will look like appreciably less overhead than the one who doesn’t. Even though the first CEO probably makes more than the second.
If you ask the question about overhead and don’t ask any follow up questions, you won’t get the right information. And any question that doesn’t get you the information you seek isn’t the right question.
Pallotta’s illustration of someone who really cares about hunger yet chooses against becoming a non-profit leader and ‘takes a huge salary working for a for-profit company and then gives $100,000 to a hunger charity, becomes a celebrated philanthropist and Board member of that charity supervising the person who became the CEO, while still making multiples of that CEO’s salary’ is brilliant!
He goes on to challenge us to “ask about the scale of their dreams; how they measure their progress toward those dreams and the resources they need to make those dreams come true.” Also brilliant!
I once heard someone say that to raise a million dollars you need to have million dollar dreams. The guardian angels who will fund your agency in full, no questions asked, are far and few between. As such, some questions for your consideration:

Do you have million dollar dreams?
Does your non-profit have a generous, or even reasonable, compensation package for the staff?
Can you communicate your organization’s impact?
Do you challenge the status quo?

For Board members and community leaders: Are your expectations for non-profit staff different than your expectations for your own staff?
Culture change is hard and so is changing the world. Let’s start asking the right questions, getting the right answers and allowing our non-profits to dream. Let’s fund the dreams that improve our communities!
As always, I welcome your experience and insight.