Do you know what is rattling around someone’s head during your non-profit board recruitment process? Knowing this could help you design a better process with better tools. This week and part of next week, we are focusing on a recent survey released by our friends at nonprofit technology research firm Software Advice of 1,545 board volunteers and people tasked with recruiting new board members.The survey’s key findings probably won’t surprise you, but the implications might change the way you think about your organization’s future board development efforts.
The second key finding of SoftwareAdvice.com’s survey was:
“The most important consideration before joining a board is level of expected involvement (50 percent).”
The remaining 50% of responses were as follows:
There are many different board development tools that organizations develop and use during the recruitment process to help answer a prospect’s question about involvement. The following are just a few examples:
All of these are great resources that you hopefully have in your board development toolbox.
Perhaps, one of the most unique tools I ever saw was a document titled “120 Hours That Will Make A Difference“. I’ve changed the names to protect the innocent, but I’m pasting the content of that document in the space below:
120 HOURS THAT WILL MAKE A DIFFERENCE
Of the 8,760 hours that make up a calendar year, our organization and the clients it serves needs 120 of those hours. When properly allocated, these hours have a huge impact on our organization and the kids that we serve.
- 12 hours at board meetings.
- 10 hours at special events and fundraisers.
- 10 hours in committee work.
- 10 hours talking about our organizaiton with family, friends, associates, business vendors, religious groups, civic organizations and prospective donors.
- 18 hours convincing foundations, United Way trustees, local government officials, state legislators, business and community leaders that contributing to our organization is a wise investment.
Reading and Responding
- 6 hours reading and responding to information sent to you from our organization.
- 8 hours attending and participating in annual board retreats and strategic planning workshops.
- 18 hours placing calls, writing letters and making asks in support of the organization. This time is best used assisting with one or more of our major fundraising events. Remember, in order to ask for donations you must be willing to first give yourself.
- 28 hours attending trainings and orientations, conferences and spending time in the organization’s facilities with clients and staff. It is important for you to be engaged in the mission to better understand the urgency of the work we do.
120 hours per year equates to 10 hours per month, or about 2 ½ hours per week in support of an organization that is making a difference in our community. The commitment is modest, but it is time well spent.
ARE YOU WILLING TO MAKE A DIFFERENCE?
So, what do you think about the document?
- eye opening
I know some of you are likely thinking that a tool like this will likely scare off some people . Well, my response is:
You are not looking for warm bodies to sit around your boardroom table. You have serious work that needs to be accomplished, and that work will take a commitment of time from a group of very talented people.
Think of it another way. How upset would you be if someone lied to you in order to gain your commitment of time?
This question is top of mind for the majority of board volunteer prospects with whom you are talking. So, what are you doing to clearly communicate the answer to this critical question? Additionally, what else are you sharing with prospects during the recruitment process? Please scroll down and use the comment box below to share your answers to this questions. You are also more than welcome to share links to other documents and resources you find helpful in answering this question.
Here’s to your health!
Founder & President, The Healthy Non-Profit LLC