For the last four days, we’ve heard unfiltered responses from real, live fundraising volunteers with regard to what they see as past successes and what it will take to keep them involved next year. So, the question now shifts to: “What are you going to do about it?”
I’ve had an opportunity to soak-up this week’s blog series, and here are a few ideas if you want to make this input/feedback actionable:
- Organize a focus group of fundraising volunteers and ask their opinions on what needs to change in order for your resource development program to take the next step.
- Identify former fundraising volunteers who used to help your organization but have since stopped. Call them, invite them out for coffee, and just listen (don’t ask for a thing).
- Develop volunteer job descriptions for all of your fundraising volunteer positions and use them in 2012 . . . no more “soft selling” people . . . set realistic expectations from the beginning.
- Commit yourself to sending out agendas and meeting materials to all fundraising volunteers at least 7 days before every meeting.
- Figure out how to infuse a sense of “mission-focus” into every single meeting where fundraising volunteers are present.
- Revisit your organizations “prospect assignment” practices and ask volunteers to weigh-in with suggestions on how to improve it . . . ensuring that volunteers are matched with prospects they feel confident soliciting.
OK … I’ve got the ball rolling with a few simple ideas. Now it is your turn! What are you planning to do to make this week’s blog series actionable so that your organization can become more donor-centered? Please use the comment box below to share your ideas because we can all learn from each other.
Here is to your health!Erik Anderson Owner, The Healthy Non-Profit LLC firstname.lastname@example.org http://twitter.com/#!/eanderson847 http://www.facebook.com/eanderson847 http://www.linkedin.com/in/erikanderson847