It is that time of the year when Giving USA releases its findings on how well (or not so well) the charitable giving sector did in the previous year. After adjusting for inflation, the experts tell us that charitable giving rose less than one percent in 2011, and individual giving did about the same.
You can secure a free copy of executive summary of Giving USA’s report from their online store or by clicking here.
A few observations
- Nothing has changed. The charitable giving sector has been in a holding pattern for a number of years since the economic crash of 2008. It mirrors the slow sluggish economic recovery numbers. Is anyone surprised? I know that I am not.
- It could be worse. Charitable giving dropped by dropped by double digits in 2008 and 2009. Complaining about a one percent increase feels wrong when juxtaposed against those historic numbers.
- Good is still good. Look around your community and you will see three different kinds of non-profit agencies . . . ones that are struggling, ones that are holding their own, and ones that are have found a way to do well.
The bottom line is very simple for me. Donors have less money (or feel like they have less money) and started prioritizing their charitable giving. Figuring out their priorities and how to remain a priority is as simple as asking them.
Are you a non-profit organization that has either weathered the storm or done fairly well since the 2008-09 economic crash? If so, please scroll down and share why you think that is in the comment section.
Here’s to your health!
Founder & President, The Healthy Non-Profit LLC