I opened my eyes this morning just like I have done on the previous 41 Christmas Eves, and my mind started to race. My family does all of its getting-together and celebrating on December 24th, which of course means:
- last-minute gift shopping
- last-minute gift wrapping
- last-minute cooking
However, in the last 18 months, my family has expanded, and it now include just short of 250 online subscribes to this wonderful blog platform that we call DonorDreams.
While inviting everyone over for dinner tonight is not possible, I thought I’d tell share with you a few things that I’m extremely grateful for this holiday season:
- I am obviously very thankful for your readership.
- I am grateful every time one of you comment on a blog post and engages in a conversation about one of our non-profit, technology, organizational development or fundraising topics.
- I am appreciative of Marissa Garza, whose non-profit technology-inspired blog posts on Monday drive a lot of traffic to the DonorDreams platform. She is an aspiring social media consultant, and I have no doubts that she will get there some day.
- I am appreciative of Dani Robbins, whose once-a-month non-profit blog posts about board development are always pitch perfect. I am proud to say that I have a published author blogging for our readers!
- I am extremely lucky that one of my good friends, John Greco (who just so happens to be one of the best organizational development (OD) professionals in the Chicago area and also just so happens to also blog), allows me to piggyback every Friday on one of his O.D. topics
So, how does all of this well-wishing and seasons greetings work its way into a non-profit blog post? Well, I have three simple messages for you today that deal with the following:
- Your donors, staff, board members and volunteers
- A few housekeeping items
- What gifts I want from YOU this holiday season
Your donors, staff, board members and volunteers
It is a busy time of the year, but those people in your extended family (aka your non-profit family) need some love and presents, too. Many fundraising professionals might call it stewardship, but today I call it a holiday gift.
As I have demonstrated above with my good tidings and appreciation of readers and contributors, you need to do the same thing with donors, staff, board members and volunteers.
In my humble opinion, it needs to be more than just a holiday card or year-end staff appreciation party. It needs to be personal and from the heart. Here are a few examples:
- Tell a board member about something specific they helped with that you really appreciated.
- Tell a staff member about something good and mission-focused you spontaneously caught them doing.
- Drop a donor a little handwritten note telling them specifically about one thing that their contribution helped accomplish in 2012, and tell than that it wouldn’t have been possible without them.
Sure, it is time-consuming . . . but this is the season of giving.
A few housekeeping items
Over the next week, there will be a few days when you will not get something in your inbox from DonorDreams blog. It isn’t because we don’t love you, but the holiday hop is real and it is hard. In year’s past, I was able to blog ahead of time and use the WordPress blog functionality to schedule posts to launch on holidays.
I am thrilled to be able to report to you that my non-profit consulting practice has taken-off in ways I could only dream about at this time last year.
Work plus holiday hop equals a few missed blog posts during the holiday season.
I assume that everyone will be too busy to even notice, but I am one of the more transparent people you know. I just thought you should know.
What gifts I want from YOU this holiday season
Many of us only know each other digitally. We’re cyber-buddies. So, I realized that you don’t know me well enough to know what to get me for the holidays. From this realization, I decided that I would publish my “DonorDreams Holiday Wish List” for all of you to see and consider shopping from. Here it is:
DonorDreams Holiday Wish List
- I am looking for a few more people who are really smart about non-profit related topics (e.g. marketing, volunteer management, fundraising, board development, programming/outcomes/impact, etc) AND good at writing to join the DonorDreams blog team in 2013. There is no pay involved, but it is a lot of fun. If you’re interested, please contact me and let’s talk! If you have always wanted to blog, then this is a great experience and could become a spin-off opportunity for you down the road.
- I am looking for 18 new blog subscribers. I had a personal goal of hitting 250 subscribers by December 31st, and we’re very close. If YOU reached out to just one non-profit professional in your network and said “Hey, I subscribe to this awesome non-profit blog and I think you should subscribe, then we would annihilate this year-end goal. Please help?
- I would love to see more conversation around some of our blog post topics in 2013. If each of you made a year-end resolution to comment once per month, we would have a vibrant non-profit blog community with tons of learning and fun discussion.
I was going to add a few other things to my Wish List (e.g. that iPad or tablet) that I’m hoping for, but I’ll stop here because 1) there is a big man in a red suit that I’m still counting on and 2) I don’t know you well enough to ask for that kind of gift. 😉
From the bottom of my heart at DonorDreams blog, I wish you and yours a very happy holiday season! And as always . . .
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “
Yesterday morning Jimmie Alford died of an apparent heart attack at the age of 69. This sad news started circulating slowly as the day unfolded, and then it snowballed into an online viral event and my email inbox is full of people sharing the news, their grief, and their disbelief.
It is that time of the year when retailers are pulling out every stop in their little bag of tricks to get your attention and hopefully your holiday dollars. One of those shiny objects that some retailers use is called cause related marketing (CRM). Wikipedia does a nice job of 



Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “
In that five-minute period of time as I paced the back of the banquet hall, there was a moment where I stopped listening and worrying about LaShaunda and I focused on what was happening in the room:
When I hear one donor say something once, I chalk it up to something interesting. When I hear two donors say the same thing, I usually think it is an interesting occurence. However, when three or more donors express the same sentiment, I sit up . . . take notice . . . and treat it like a potential trend.
While fear is irrational, it definitely impacts human behavior. I believe most students learn this in Psychology 101. So, if people “think” the sky is falling, it is falling regardless of the facts.
Here are a few quick tips you may want to remember when jumping into these discussions:
This morning I am asking for your help with a small project I am working on. A few weeks ago I agreed to help one of my favorite non-profit organizations with a staff transition. Not only did their development director move on to greener pastures at the end of the summer, but their executive director also recently resigned. So, the board asked me to step into the void and help their management team with a variety of year-end miscellaneous projects (e.g. year-end holiday mailing, 2013 budget construction, resource development plan, etc).
This question was inspired by a string of two or three grants in a row that this organization had just written. As a businessman, he asked this question because he is accustom to looking at everything through a “return on investment” (ROI) lens. In hindsight, this is what he saw:
Seriously, your feedback this morning will directly help another organization in its pursuit of developing fundraising best practices. Your participation will take all of a minute or two this morning. Please weigh-in. Your collective wisdom is massive and will bring tremendous value to this organization’s discussion. You can consider the few minutes that you invest in responding to this request as your “good turn” this holiday season. Please pay it forward!



Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “
Moreover, whenever I see non-profit organizations and both staff and board leaders practicing this Taoist approach of “sitting still” and waiting for things to happen, I’ve often observed a train wreck shortly thereafter. However, I know that there are times when John is 100% right and this approach is warranted.