Has your non-profit discovered Quora yet?

July 22, 2013 erik Board development, Board governance, Fundraising, technology

questions When I used to work at Boys & Girls Clubs of America (BGCA), my colleagues were responsible for the existence of something called theFUNDRAI$INGbank, which is a special webpage embedded inside of the intranet accessible to local affiliates. We outsourced maintenance of this page to FundRaisingInfo.com. There were many different resources located on “The Bank” including a free service called “Ask The Expert“.

Whenever I talk to agencies who aren’t Boys & Girls Clubs about “Ask The Expert,” I’m typically told how lucky local Boys & Girls Clubs are to have such a service (and to have access to it for free). Usually, somewhere in those conversations, the person with whom I’m speaking says they wish they had access to such a thing.

For those of you who don’t have a national organization behind them offering such resources and services, I’ve always told them not to fret because we now live in the 21st Century and answers are mostly just a click away. I’ve encouraged non-profit friends to open their minds to the full potential that Google search offers them. I’ve also reminded them about how many non-profit bloggers are out there begging for comments, questions and engagement (this blogger not withstanding).

Now I am adding another suggestion to those non-profit staff and board volunteers who are in search of answers for free . . .

QUORA

Have you checked out this new online Q&A webpage yet? If not, I suggest you do so because it looks like a great resource for non-profit folks with questions. Here is what Wikipedia says about Quora:

Quora is a question-and-answer website created, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010.^[3]

Quora aggregates questions and answers to topics. Users can collaborate by editing questions and suggesting edits to other users’ answers.^[4] Quora’s main competitors are social bookmarking sites like reddit, social networking sites like ChaCha, and numerous question and answer websites.

Unlike BGCA’s “Ask The Expert” service, the answers and advice you get from Quora might not necessarily be from an amazing expert like the folks at FundRaisingInfo.com. However, if you go into it with the right mindset and an understanding that the answers you receive might just be from your peers, then this could be a great resource for you. At the very least, it represents a good starting point for finding answers.

Here are just some of the non-profit and fundraising questions that I see being asked on Quora:

What are some good platforms for online fundraising?
How do you manage memberships and donation drives in a small or medium size non-profit?
What cutting edge fundraising techniques are charities using?
What are the characteristics of high-performing non-profits?
How much power does a non-profit board have?

Interesting questions!

Of course, there is the obvious question, “What are some of the best ways non-profits can use Quora?” Click here if you want to see responses.

When you have a question with which you’d like other people’s opinions, where do you go online? Google? WordPress? Blogger? Facebook? LinkedIn? Quora? Where do you find the most value in your search for answers? Have you used Quora yet? If so, what was your experience? Please scroll down and share your thoughts and experiences in the comment box below because we can all learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Let’s talk about your organization’s LinkedIn group page

July 8, 2013 erik technology

I use LinkedIn. It is one the social media platforms I am on almost every day, which is probably the reason I was asked to manage the LinkedIn group page for a fundraising professionals organization where I’m a member. At first, I was happy to do it. After all, I’m on LinkedIn every day. Right? However, after a few months of being the volunteer community manager, I am left wondering: “What in the heck are we trying to accomplish with this group page?”

Of course, this got me wondering how many non-profit organizations find themselves in the same situation? So, I logged into my LinkedIn account and surfed around to a handful of group pages of agencies I follow. What I found was similar to the page I manage . . . a handful of followers and very little activity.

So, I thought it might be helpful to share a few thoughts and suggestions based on my limited experience with this project. Hopefully, you will also weigh-in with your thoughts and experiences using the comment box below. Why? Because we can all learn from each other. 🙂

Target audience

Your agency’s LinkedIn group page isn’t like your website. You shouldn’t treat it like a landing-place for all kinds of different stakeholder groups. The best group pages I’ve seen have an obvious target audience with whom they are speaking.

The Chronicle of Philanthropy has a page. It is “For Members Only,” which simply means that you need to ask to join and get approval from the person managing the page. I presume this decision was made because: 1) people like to “belong” to things and the more exclusive the better, 2) the Chronicle is probably trying to protect group members from businesses and spammers targeting fundraising professionals, and 3) they are deliberating focusing on developing a “target audience“.

The Boys & Girls Clubs of the Midlands’ LinkedIn page is simple. While I can’t be sure, it certainly seems like their target audience is their employees. I can see a number of reasons why a non-profit agency would want to create a virtual space for its employees including: 1) ease of communication, 2) sharing of work ideas and best practices, and 3) creating a sense of community and family.

Who is your target audience? This really needs to be the first question you answer because it will drive every other decision you make with regards to your agency’s LinkedIn page.

Content is KING

I don’t care if you are managing a blog, Facebook page, Twitter account or a LinkedIn group. Content is ALWAYS the key to success and engagement.

When it comes to your LinkedIn group, here are a few suggestions with regards to creating content (e.g. creating a purpose for people to belong to your group):

Be Mike Myers on SNL’s Coffee Talk sketch. Post a weekly discussion topic or question of the week.
Find blogs that might interest your members and post links to those sites.
Identify subjects that will be interesting and create a poll.
Use the group site to share information (e.g. webinars, meetings dates/times, etc)

Commit yourself to learning

There is so much more to learn about managing a LinkedIn group (e.g. group policies, promotion, etc). It is impossible to cram everything into one blog post.

If you plan on undertaking the job of creating or managing your agency’s LinkedIn group, I suggest setting aside an hour per week where you can just click around and read more from others on best practices. While you’re reading, I urge you to jump into conversations and discussions on blogs by sharing your experiences and asking questions.

Here are a few places you may want to get started:

Social Media Examiner: “5 Tips for Effectively Managing a LinkedIn Group“
Lewis Howes: “Top 10 Reasons to Start A LinkedIn Group“
LinkedIn Blog: “Top Five Reasons to Use LinkedIn Groups“
Undercover Recruiter: “10 Reasons Your LinkedIn Group Sucks“

So, does your agency have a LinkedIn group page? Are you thinking about starting one? Please scroll down and use the comment box to share your thoughts, questions, best practices, strategies, ideas, etc.

Here’s to your health!

Have you fallen in love with Michael Stelzner yet?

June 17, 2013 erik technology

Non-profit professionals all seem to be saying the same thing to me about technology and social media . . . “We’re tired. It is confusing. It evolves too quickly. We still haven’t figured out what works. We don’t have the time or money to invest in conferences, trainings, staff and resource manuals to figure all of this out.”

Yep! This is the plight of the modern, small, under-resourced non-profit organization. For some executive directors, fundraising professionals and program/ops staff, this becomes frustrating and even hopeless.

My best advice to everyone is to fight this feeling and fight it with every fiber of your being. The future is upon us, and the way non-profit agencies communicate with the outside world is changing rapidly. The consequences associated with falling too far behind the social media and technology curve can mean the difference between staying in business and becoming obsolete.

You’re reaction is probably something like . . . WHAT?!?!

I get that, but I really don’t think I am being a drama queen here. In the future (and I do mean the not-so-distant future), social media and technology will be how your non-profit does a lot of communicating with:

clients
board members
volunteers
staff
donors
prospective donors and the community-at-large

Don’t believe me?

Well, just the other day I was walking down the street while in Vancouver on vacation when I saw a homeless man sitting outside of a restaurant on the sidewalk. While it is impossible to know if he was homeless, he was at least someone who was obviously “down on his luck“. He was young and couldn’t have been older than 25-years-old. He was frantically pecking away on a smartphone and obviously stealing a WiFi signal from the restaurant. I couldn’t help but wonder if he was searching webpages or social media sites to see which soup kitchens, food pantries or shelters were open that day.

The future is upon us, friends! To give in now to those hopeless feelings you have about social media and technology would be a mistake. The solution is to push forward and embrace change.

I know, I know. There are no resources. It always comes down to this for non-profit organizations. Doesn’t it?

Well, this is where Michael Stelzner enters the picture!

What? You haven’t discovered Mike yet? In a nutshell, he is the CEO of Social Media Examiner. Here is an excerpt from his website describing his company:

“The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Our mission is to help you navigate the constantly changing social media jungle.“

Click here or on the YouTube video below for a fun little introduction:

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=54c5M2IrX0I]

He regularly publishes blogs and podcasts about a variety of social media topics. Here are just a few of his recent works:

Here is the bottom line. Dedicating yourself to the idea of becoming a “lifelong learner” will be the saving grace for your non-profit organization. People like Michael Stelzner are your salvation. He puts out good stuff, and it is FREE. All you need to do now is:

click-through and subscribe to his online magazine and podcasts,
prepare for the regular stream of emails containing his material, and
find time to read and listen to his stuff.

Oh right . . . time is a resource and something many of my non-profit friends tell me that don’t have enough of. OK, I suggest that you download Michael’s podcasts to your smartphone and listen to him on the treadmill in the morning or while driving between your daily meetings.

Nothing in life is as simple as clicking on a button. You will need to work at this and find the time to become a lifelong learner, but the viability of your non-profit organization is depending on you.

Please go check-out Michael Stelzner and his amazing online magazine. Click around his site. Listen to a few podcast. Circle back around to this blog post and share your thoughts in the comment box below. We can all learn from each other.

Here’s to your health!

Are non-profits getting serious about crowdfunding?

June 10, 2013 erik Fundraising, technology

A long time ago in a galaxy far, far away . . . we used to do a special themed blog post to start every week and it was called “Mondays with Marissa“. We haven’t run that series in a while because Marissa moved on to bigger and better things (and I should add that by bigger and better I mean “things that pay”). She got snatched up by one of the local Girl Scout councils to manage their online communities. However, in the spirit of “Mondays with Marissa,” I thought we would look back today at a previous post by Marissa, provide a little update, and spur additional conversation.

Crowdfunding is defined by Wikipedia as “… the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.”

Crowdfunding is a spinoff of crowdsourcing, and this YouTube video by crowdsourcing.org does a really good job of explaining it:

[youtube=http://www.youtube.com/watch?v=-38uPkyH9vI]

In the last year or so, both Marissa and I wrote about crowdfunding in the following posts:

In spite of my confession that I was a doubting Thomas and suddenly “saw the light” when it came to crowdfunding, I have another admission to make today. I was still a little skeptical after writing that post a year ago.

However, just last week and almost a year after proclaiming Marissa “right,” I read in the Fundraising Digest Weekly published by FundraisingInfo.com that the Smithsonian plans on running its first crowdfunding campaign. Click here to read more about the Smithsonian’s efforts at Businesswire.com.

After reading this, I must admit that it is impossible to be a doubting Thomas about this ePhilanthropy tool.

The Smithsonian is no slouch when it comes to resource development and fundraising. Their decision to turn to crowdfunding validates this online fundraising strategy as something that is here to stay.

Are you still a doubting Thomas? If so, why?
Has you non-profit organization experimented with crowdsourcing or crowdfunding? What did you do? What did you learn?
Have you seen other heavy hitting non-profit groups use a crowdfunding campaign successfully? Who? What?
Have you looked into other crowdsourcing applications other than crowdfunding such as crowdengineering, cloud labor, or crowdcreativity? Please explain.

Please use the comment box below to share your thoughts and experiences. Why? Because we can all learn from each other.

Here’s to your health!

The changing face of philanthropy

June 3, 2013 erik Fundraising, technology

I often counsel my non-profit clients to invest in technology and social media. I tell them to experiment with ePhilanthropy strategies and tactics. However, I warn them to avoid living on the cutting edge and especially be aware of the “bleeding edge” of these types of efforts. In a nutshell, I advice them to invest and learn, but do so in a way that make sense from a “return on investment” perspective.

Of course, what I mean is that fundraising professionals should not forget that more than $300 billion is generated every year by charities from private sector sources (e.g individuals, corporations, and foundations). While the data is messy, it still appears that less than 10 percent of this funding results from online efforts by non-profit organizations.

Essentially, I’ve been telling clients that investing 90 percent of your time in something that accounts for just 10 percent of overall giving might not be a wise decision. So, my counsel has always been “slow and steady wins the race.”

This has been my advice for the last decade, and if there is one truism in life that I really subscribe to it is the old saying by Heraclitus that the only constant in life is change. With this in mind, I pay attention to the benchmark data from our online giving friends at Blackbaud, Network for Good and other such organizations. I do this because I know that one day we will hit that tipping point and my advice will need to change.

Before I go any farther, it is important to say:

I don’t believe direct mail is dead.
I don’t believe you should stop asking people face-to-face.
I don’t think you should ignore your Baby Boomer donors and double down on ePhilanthropy strategies focused on GenXers and Millennial donors.

However, we may be getting closer that “tipping point“. Have you seen some of the 2012 benchmark data for online giving? The Chronicle of Philanthropy did a nice job reporting on these trends on March 27, 2013. The following are just a few of the highlights from a report issued by M+R Strategic Services and Nonprofit Technology Network:

Revenue from online fundraising efforts increased by 21 percent.
Annual growth in Facebook fans of non-profit organization pages was 46 percent.
Annual growth in Twitter followers of non-profit organizations was 264 percent.

Click here to see an awesome infographic based on this benchmark study.

It is hard to get a handle on what the average size gift is from online efforts. I get different numbers when I look at different sources, but we are talking about average gifts in the $60, $70, and $80 ranges.

There is also interesting benchmark information about online monthly giving programs. This online fundraising strategy appears to bring in an average monthly gift of $19.

Lots of data and very little time to digest it all; however, this quotation caught my attention in another Chronicle of Philanthropy article on December 2, 2012:

“Online giving, though, accounts for less than 10 percent of the dollars charities collect, experts say. But Steve MacLaughlin, director of Blackbaud’s IdeaLab, predicts that over the next five years, the total share of gifts raised online will grow to 15 percent of charities’ overall donations.”

All of this gets me wondering . . . where is that tipping point? When should non-profit organizations get more serious about investing in technology, social media and development of online giving strategies and tactics?

I think my advice might be evolving. Yes, slow and steady wins the race, but investments in benchmarking and planning are always wise.

What is your average size gift from one-time online gifts? Is it in line with national averages? Did your Facebook fan base grow by 46 percent? Did you Twitter following grow by an audacious 264 percent? If not, what are you planning to do in 2013 to adjust your efforts and prevent yourself from falling behind the curve? And how will you guard against the risk of over-investing and living on the cutting edge?

Please use the comment box below to share some of your thoughts. Why? Because we can all learn from each other.

Here’s to your health!

May 2013 Nonprofit Blog Carnival

May 29, 2013 erik Board development, Board governance, Fundraising, organizational development, technology, volunteers

Step right up . . . step right up! It is time for the May 2013 Nonprofit Blog Carnival.

You will be amazed by what many non-profit experts had to say in an open letter they composed to non-profit board volunteers.

What is even more unbelievable is how some of this month’s carnival participants were able to skillfully weave Dr. Seuss inspired ideas into their posts.

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” ~Dr. Seuss

Jeff Brooks at Future Fundraising Now wrote his letter to board members who don’t like your fundraising program. Did I mention how much he seems to like eating green eggs and ham?

The always positive and upbeat Marc Pitman (aka The Fundraising Coach) addressed the issue of board volunteers who are reluctant to fundraise. He included a neat link to a free asking styles profile tool at the end of his post. You gotta check it out!

On mBlog, Jenifer Snyder wrote her post to board volunteers on the value of getting more involved in mobile. I was especially impressed with this post because it is composed 100% in Dr. Seuss rhyme format. Big gold star for Jennifer!

Susan Chavez also earned a big gold star for writing her post in rhyme and offering social media advice to non-profit board volunteers.

Over at Wild Apricot blog, Lori Halley’s letter was written from the perspective of a new volunteer who openly wonders why veteran board volunteers sometimes resist new ideas and cloak themselves in the old fashion “that’s not how we do it here” defense.

Two Plus Two Can Be Five blog wrote their letter to board volunteers from the perspective of an ex-board volunteer who is one of those silent volunteers who has much to offer but never gets properly engaged. They ask the always powerful question: “Have you ever wondered why people resign from the board and move on like I’m going to?”

Sandy Rees at Get Fully Funded blog also took inspiration from a variety of different Dr. Seuss quotations. Her letter was written to new board volunteers and offered a treasure trove of advice on how to be a great non-profit board volunteer. She ends her post with an awesome training link that speaks to the topic of basic board roles and responsibilities.

Terri Holland wrote her letter from her own perspective as a fundraising professional. She ticks off four very common things that get in between boards and resource development staff, and she asks for their understanding and cooperation. This post is very honest and refreshing.

While not in the form of a letter, our friends at Big Duck blog offered “Three tips to help reinvigorate your board meetings“. This post reads like a letter to board volunteers. I included it in the Nonprofit Blog Carnival because I thought some of you might want to share it with your board governance committee and board president.

Love letters to board volunteers

One of my favorite bloggers of all time, Joanne Fritz at about.com, wrote “A Love Letter to My First Board of Directors“. Joanne undoubtedly speaks for all of us who’ve had the luxury of hindsight to look back at our past experiences.

Over at Non Profit Evolution, Dani Robbins also penned a love letter to her former board and exclaimed from the mountaintops: “I am the leader I am today because of the tools you gave me. I promise to pay it forward.”

At the Laramie Board Learning Project blog, Dr. Debra Beck penned an Open letter to an exemplar board expressing her appreciation to a board for allowing her to study their work, their learning processes and their motivations to serve (and serve well) for her doctoral dissertation research.

But wait . . . there’s more!

As many of you know, DonorDreams blog dedicated the entire month of May to non-profit professionals and volunteers who wanted to write anonymous letters to their boards.

There were a ton of great entries, and I encourage you to click over and start reading. However, for those of you with limited time for reading blogs, the following were the top six most popular posts:

Again, these submissions were not from bloggers. These letters were from real, live non-profit professionals and board volunteers. Their honesty is a window upon which you can see the things with which the non-profit sector struggles every day.

So what should you do next?

Dr. Seuss reminds us:

“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own, and you know what you know. And you are the guy who’ll decide where to go.”

In yesterday’s DonorDreams post titled “I meant what I said and I said what I meant! ~Dr. Seuss,” I encouraged everyone who wrote letters (and those of you who have unwritten letters in your heads) to take it a step further and TAKE ACTION. Take a moment to click over to this post and give some consideration to what you’re next steps should be. Architects for change (as was Dr. Seuss) would consider this moment of reflection necessary if you plan on growing the organizational capacity of your agency.

Our fellow blogger Febe Galvez-Voth at www.thecaseforsupport.com might have summed it up best when she submitted the following Dr. Seuss inspired entry about developing your organization’s case for support (which I encourage you to read in a broader context of developing a case for addressing any of these board issues):

Wherever you are

State your case
On a bus in a fuss
Tell the world that you care
Tell the world why you share

State your case
In a chute in a suit
Make your smarts lead the way
Make your smarts sway the nay

State your case
In a home with a gnome
Speak with love and respect
Speak with love and connect

State your case
In a room with a broom
Lead away from the fray
You’ll go up, up and away

State your case!

“Today was good. Today was fun. Tomorrow is another one.” ~Dr. Seuss

OK . . . I am stretching this quotation from Dr. Seuss a little far. There is not another Nonprofit Blog Carnival tomorrow, but there will be another one in June (as there is every month).

Lori Halley at Wild Apricot blog will be next months host the next Nonprofit Blog Carnival. The theme will be “Data for Good“. Click here for more details and how to submit your blog entry for consideration.

As I say at the end of all my blog posts . . .

Here’s to your health!

Dear board volunteers . . . A few observations and requests from a new member.

May 6, 2013 erik Board development, Board governance, Fundraising, organizational development, Planning, technology, volunteers

DonorDreams blog is honored to be hosting the May 2013 Nonprofit Blog Carnival. The theme this month is “Dear board volunteer . . .” and the idea is “If you could write an anonymous letter to a nonprofit board about something they do that drives you crazy, what would that letter look like and what suggested solutions would you include?” If you are a blogger and would like more information on how to participate and submit a post for consideration, please click here to learn more.

I wanted to expand the Nonprofit Blog Carnival concept in May. So, I reached out to real non-profit people and asked them to also write an anonymous letter to their board volunteers. These people are executive directors, fundraising professionals, board members, donors, community volunteers, consultants and front line staff. I promised everyone anonymity in exchange for their submissions.

We will celebrate May’s Nonprofit Blog Carnival on Wednesday, May 29, 2013. Up to that fun-filled day, I will publish real anonymous letters every day from real non-profit professionals right here at DonorDreams blog.

I hope you enjoy this real look at real issues that our community deals with on a daily basis.

Here is today’s letter:

Dear Board Members:

I’m absolutely thrilled and honored to be serving with each of you and to be of service to this fine organization. I consider my board service to be a privilege. I hope each of you feel the same way.

I do have some observations after serving on this board for the past seven months. They are as follows:

Madame Board chair, respect your fellow board members. While you were a teacher during your professional days, you are no longer dealing with students. Your fellow board members, or at least this board member, is a professional. Treat me as you would like to be treated. If you are having a bad day, please keep that to yourself. Frankly, I couldn’t care less if you are crabby. Do you really want that fact recorded in our board minutes?

Let’s try and have some fun with our board service. Our organization does not deal with life and death situations. It’s ok to interject some humor in or discussions.

We need to hold our CEO accountable. Setting stretch goals, providing regular feedback on performance and completing a written performance evaluation is important to our work and central to us meeting our outcomes. Let’s not shy away from having the difficult and uncomfortable conversations with our CEO. We will be a better organization in the long run as a result.

While fundraising is not central to our mission there is not one single reason why we cannot develop a culture of fund and friend raising in our organization.

WE NEED A STRATEGIC PLAN. Let’s plan our work and work our plan.

Twitter, Facebook, and Pinterest are here to stay. Our clients use social media. We need to be optimized across multiple communication channels. A website is great, but it’s no longer enough. The sooner we understand social media, the sooner we will reap the many benefits it has to offer us.

Just because an organization is 4X larger or 4X smaller than we are, does not mean that we can’t learn from them.

Can we please try to recruit fellow board members strategically?

Can we do something socially as a board so we can get to know one another?

That’s all for me. Just some random early observations from your newest board member. In spite of the above, each of you, in your own way, has energized me around our mission and the importance of our work.

All the best,
The new guy

If you have some advice for the author of our anonymous letter, please be respectful and share it in the comment box at the bottom of this post. If you are a blogger looking to participate in this month’s Nonprofit Blog Carnival and want to learn more, then please click here.

Here’s to your health!

Using a multi-channel approach for fundraising? Don’t forget ‘old school’ strategies!

April 1, 2013 erik Fundraising, technology

Have you ever intended to do something, but “life happened” and you dropped the ball? Well, this is what happened to me last week when I intended to write a post for the March Nonprofit Blog Carnival weaving together social media, fundraising and a multi-channel approach. While I missed the submission deadline, I’m pressing forward with the post because I think we can all learn something from the Community Crisis Center and their 2009 “Crisis Overnight” campaign.

In my hometown of Elgin, Illinois, our domestic violence shelter was experiencing a crisis of its own in 2009 because the nearly bankrupt State of Illinois kept falling behind on its accounts payable to non-profit organizations that it had contracted with to provide services (e.g. running a domestic violence program). In 2009, it was so bad that Community Crisis Center was owed $400,000 and cash flow management was becoming a challenge.

Years earlier, a staff person had written an article for The Courier-News newspaper focused on providing readers with a 24 hour look at what happens at Community Crisis Center. Looking a mountain of red ink, the executive director, Gretchen Vapnar, decided that a similar approach was warranted in order to generate public awareness about the center’s situation.

The only difference this time around was that it was a different world. Newspaper readership was down. Internet usage was exploding. It was a brave new world, and social media experts like Ruth Munson and Sarah Evans advised the center to take their concept online. Here is what this campaign end up looking like:

Sarah Evans spent an evening at the center. She witnessed the impact that the center makes in the lives of everyday people, and she blogged and tweeted about her experience. (e.g. #crisisovernight)
In addition to bearing witness, she communicated a powerful case for support using a number of different online and social media platforms (e.g. Twitter, blog, Facebook, and YouTube).
Other non-tech channels were used by the center. For example, volunteers set-up camp outside the center and donors were invited to “drive by” and drop off donations. Staff also attempted to integrate a pre-existing direct mail campaign into the “crisis overnight” campaign.
The initial goal was to raise $150,000 in three weeks. Unfortunately, they didn’t achieve this goal, but they kept plugging away to get the campaign to go viral.
While they didn’t achieve their original goal, they did raise $161,000 in six weeks.
In the end, there were 756 online donors and the average size gift was less than $100/donor. There also was one sizable $40,000 gift from a local foundation.

If you want to learn more about this campaign, you can do a Google search on “crisis overnight.” You can also click here to view a SlideShare presentation by Sarah Evans.

The most interesting thing to me about this entire campaign was what the executive director had to say more than three years later when looking back on the entire experience.

First, Gretchen marveled at how “everything always comes down to the same things.” What she is referring to is how the keys to success for this online campaign are many of the same best practices that work for traditional fundraising activities. She gave the following three examples to illustrate her point:

Donors need to connected. (e.g. your agency needs to be visible to the donor or your mission needs to touch/connect with them).
The “who” is still key. The person asking for the donation correlates greatly to your campaign’s success.
There is a “trust factor.” Donors need to trust the organization will follow through and do what they said they’d do with the donor’s investment. If they don’t know the agency well, then the volunteer solicitor is leveraging their relationship with the donor to create that level of trust.

Old fashion fundraising strategies and best practices

Online tactics (e.g. website, email, social media, etc)

Success

There was also one other interesting lesson that Gretchen shared with me. She said that sustained success requires that non-profit organizations put someone in charge of their ePhilanthropy strategy (e.g. hire an online community manager).

Has your agency tied to undertake similar online fundraising campaigns? If so, what were the results? What did you learn? Please share your experiences in the comment box below because we can all learn from each other.

Here’s to your health!

How does your community compare to others in fundraising?

March 25, 2013 erik Fundraising, technology

My side of town is doing better than people expect! Hip Hip Hooray!” In my opinion, this is cause for celebration because I live on the east side of Elgin, Illinois, which can come with a stigma or two according to some people (mostly those who live west of the Fox River). This morning I discovered an amazing online benchmarking tool from our friends at The Chronicle of Philanthropy that allows me to explore philanthropy in my state, city, and neighborhood.

So, all of my celebration this morning stems from the fact that I discovered my zip code (60120) is doing better than average in total charitable contributions compared all zip codes in the State of Illinois. We rank 3,976 out of 28,725. Woo Hoo! Of course, we’re still behind our west side neighbors who rank 2,347, but frankly I don’t care. I am thrilled to be doing this well!

I am also intrigued by all of the data that The Chronicle of Philanthropy is able to put at my fingertips with regards to philanthropy and demographics data. Here is some of what I learned about my side of town this morning:

Last year we contributed a total of $10.2 million.
The median level of contributions was $1,666 per household.
Median household discretionary income is $41,310.
Households in my zip code donate 4% of their income.
55.6% of households identify as Hispanic.
33.1% of people are under the age of 20 (which compares to 27% for the average zip code in the country).
32.8% of people don’t possess a high school diploma (which compares to 14.4% for the average zip code in the country).

I could go on and on with amazing little factoids about my little corner of the world, but I will stop here because I don’t want to take some of the fun out of you exploring this online tool.

Now some of you might be scratching your head and asking the age-old question “Who cares?”

Simply put, this online tool puts a powerful benchmarking tool in the hands of every non-profit organization in America. Powerful!!!

Again, some of you still might be scratching your head and asking the age-old question “Who cares?”

The following are just a few reasons why every non-profit organization regardless of their size or skill level should be looking at benchmarking exercises for their fundraising program:

Benchmarking allows you to see where you stand in comparison to others.
When your organization is faced with making a difficult choice between a number of different options, then benchmarking can help you make tough decisions.
Benchmarking allows you to clearly see what you’re doing well and where you might need to improve.

Let’s go back to my hometown of Elgin, Illinois for a moment . . .

Elgin, Illinois is made up of four zip codes (e.g. 60120, 60121, 60123, and 60124), and the total charitable giving reported on tax returns filed from these four zip codes adds up to $39,582,326. If I operated a non-profit organization with $1 million per year in private sector fundraising revenue, then I would know that I am capturing 2.53% of the reported philanthropy in the area. With this knowledge, I can do a better job of measuring success and progress.

There are countless other ways to slice and dice this benchmarking data, and there are many ways it can be used. We’ve already made the case for how this information can be used to evaluate and assess your fundraising program. It could also be used to make decisions on who and where to target your fundraising efforts.

Does your non-profit organization do any benchmarking? If so, please share your success stories in the comment box below. If not, please weigh-in on some of the obstacles you encounter. If you took a moment to click around The Chronicle of Philanthropy’s online tool, please also share your comments or thoughts. We can all learn from each other.

Here’s to your health!

Too much PowerPoint in your non-profit boardroom?

March 7, 2013 erik Board development, organizational development, technology

A few weeks ago I was sitting down with a client putting the final touches on their Board Retreat agenda, and I received what I thought was an odd request from the board president. He emphatically asked me to please spare him and the board from using PowerPoint presentations during the course of the retreat. He explained that in his line of work he sees far too many PowerPoint presentations, and his eyes glaze over whenever someone starts clicking through their slides and droning on about something obviously important.

Well, I thought it was an odd request, but the customer is always right. Right?

However, out of curiosity I went to Google to see if there are other people who feel the same way. Here is what I found:

strategicsense blog: “Too much PowerPoint can kill you“
Fast Company: “Death To PowerPoint!“
Wendy Russell at about.com: “PowerPoint — The Ugly“
Harvard Business Review: “PowerPoint is Evil, Redux“

Well, alrighty then!

I never realized how many people are tired of PowerPoint presentations (especially bad ones). So, I was left wondering what I should do because I am apparently one of those consultants who over uses PowerPoint.

Luckily, the board president saved the day and told me about a presentation service he found online — Prezi.com. This online service as a software (SaaS) is a dynamic virtual whiteboard that brings a 3-D quality to your presentation. Click here for a better explanation. You can also watch this YouTube video to see a demonstration.

[youtube=http://www.youtube.com/watch?v=pxhqD0hNx4Q]

I’ve now used Prezi a few different times, and I can honestly say that I like it (and I’m not getting paid to say any of this).

Just yesterday I transformed one of my PowerPoint presentations on the “12 Steps to Making a Face-to-Face Solicitation” into a Prezi. After the training, I had a few different volunteer solicitors thank me for using a different format. You can check-out that presentation by clicking here or the graphic below.

Let me end this post with a dose of skepticism.

I personally don’t believe that people are tired of PowerPoint presentations and I don’t think Prezi is the solution to all of our problems.

In fact, I suspect that what non-profit volunteers are actually trying to tell us is:

Enough of the presentations! Can we have a discussion?

Perhaps, we’re talking too much at our board volunteers, and we need to figure out how to incorporate more discussions into our board meetings and board retreats.

Have you been struggling with this question recently? If so, please scroll down and share your thoughts in the comment box about the following questions:

Who should facilitate these engaging discussions in the boardroom, especially when no one on the board is a highly skilled facilitator?
Are there trainings available that a board president can easily access to improve his/her facilitation skills?
What role should staff play in framing and staging these conversations before, during and after the board meeting?
When information is vital to framing an important discussion, what is the best way to present it to board members without lulling them to sleep?

Please don’t misread me. I’m not suggesting that you throw all of your PowerPoint slides away. I’m not suggesting that Prezi is manna from heaven. I’m not telling you to only have robust discussions in the boardroom or board retreat. However, I am suggesting there is a delicate balance and we need to figure out if we want our non-profit boards to get better at governance.

We can all learn from each other. Please weigh-in with your thoughts using the comment box below.

Here’s to your health!