As most of you know, DonorDreams blog has dedicated the first Thursday of every month for almost the last year to featuring a short video from Henry Freeman, who is an accomplished non-profit and fundraising professional. We affectionately call this monthly series “Hangin’ With Henry” because of the conversational format around which he has framed his online videos. This month we’re talking about Making People Comfortable During a First Visit. I thought this video would be a night follow-up for my blog post published two weeks ago titled “Can we all please agree that ambushing donors needs to stop?” where I shared tips on how to set-up a meeting with a prospect/donor without ambushing them.
For those of you who subscribe to DonorDreams blog and get notices by email, you will want to click this link to view this month’s featured YouTube video. If you got here via your web browser, then you can click on the video graphic below.
https://www.youtube.com/watch?v=KX3xssaPBrE
OK, I understand that Henry is talking about “the first visit” within a major gifts initiative context. However, doesn’t everything he said still apply to other resource development work, especially when sitting down with a new prospect during a cultivation visit?
I think one of the things that I loved the most from Henry’s video is how he talks about leaving your fundraising agenda at the door during your first visit.
So, let’s stop here and focus on leaving your agenda at the door. How have you successfully done this? What have you focused on instead? What clues in the conversation where you able to pick-up on that gave you permission to go back and open the door on your fundraising agenda?
We can all learn from each other. Please use the comment box below to share your thoughts and experiences.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847
Author: erik
What can your non-profit learn from the Academy Awards boycott?
I assume most of you heard about the boycott that had been organized within the artistic community to this past weekend’s Academy Awards event. In a nutshell, it was because for the second year in a row the nominations lack diversity. If you’ve been busy running your non-profit organization and living in a cave, then I suggest clicking through to read an US Magazine article titled “Oscars 2016 Boycott: Every Celebrity Who’s Weighed in on #OscarsSoWhite“. Or you can simply spend a little time reading the tweets filed under the #OscarsSoWhite hashtag on Twitter. It was while doing exactly these things when I realized this controversy has a lot to do with diversity in your non-profit boardroom.
A few nights night ago, I was tuned into The Final Word with Lawrence O’Donnell on MSNBC. In his “Rewrite” segment, he tackled the issue of “Why the Oscars really lack diversity“. If you have a moment, I suggest you click-through and listen to his explanation. It really is excellent. However, I’ve distilled it down into the following bullet points for those of you are are insanely busy:
- The judges for this award don’t watch all of the movies
- A judge’s filter is informed by their experiences, values, background
- Most of the judges didn’t grow up living in inner city urban neighborhoods and couldn’t find Compton on a map if pressed to do so
- Most of the judges haven’t been to Africa and wouldn’t connect with the plot of “Beasts of No Nation”
- The bottom line is that we only know what we know and our experiences inform our biases, which in turn explain why we do and say things
In other words, if the Academy wants more diversity in their nominations, then they need to diversify their judging pool.
So, how does this apply to your non-profit boardroom?
I cannot tell you how many times I’ve sat in a board development committee meeting (or even just a regularly scheduled board meeting) when the discussion/exercise of “board volunteer prospecting” is undertaken. Almost every time I find myself doing or thinking the following things:
- Looking around the table and seeing little to no diversity
- Cringing at what I now characterize as “the talk of tokenism“
- Sighing when the discussion fizzles out, very few ideas were generated and the lead prospects are more of the same (e.g. friends and colleagues of the people sitting around the table)
There is a good reason why the old expression “Birds of a feather flock together” is still considered a truism.
Of course, the solution to your non-profit organization’s lack of diversity is the same solution as what Lawrence O’Donnell advocated for the Academy . . .
Boardroom diversity starts with diversity at your board development committee (or nominating committee) table and throughout your volunteer prospecting exercises
AND once you have achieved this, the work is only just beginning!
The diverse group of faces sitting around your board development committee table need to have a good grasp of the following:
- what characteristics and traits does a good board volunteer possess
- what experiences should a good board prospect have had that will help contribute to their success on your board
- what are traditional roles and responsibilities for non-profit board volunteers
- what gaps exist on your board that need to be filled with a new group of prospects
Answering these questions for your newly formed, diverse board development committee will ensure the names they bring to the table aren’t simply people of color (or niche groups such as women, LGBTQ, Jewish-Americans, etc). But rather, the prospects generated by this group will be qualified, experienced and prepared, who also happen to come with a diversity of demographic characteristics.
Can we please eradicate tokenism in our organizations? We owe it to ourselves because the non-profit sector is are better than that.
Has your organization been down this path? If so, how did you address the issue of diversity in your board development process? Please share your thoughts and experiences in the comment box below. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847
Suggestions on how to improve your fundraising appeals and plan
Let’s face it. Times change, and those things that don’t evolve and keep up with the times get old and stale. And this applies to everything in life including your fundraising plan (which includes your goals, strategies, tactics and sometimes even best practices). I’ve asked Abby Jarvis from Qgiv to weigh-in with her suggestions on how your organization might evolve its approach to soliciting donors and polishing up its fundraising plan. I think you will like her five suggestions. Here’s to your health! ~Erik
5 Ways to Make Better Fundraising Asks
By Abby Jarvis
Blogger, marketer & communications coordinator for Qgiv
Your nonprofit is constantly trying to improve. Whether you’re developing an efficiency hack for your staff members or trying new fundraising events, openness to change is what allows your organization to grow, acquire more donors, and raise more money for your cause.
One area that nonprofits can constantly improve in is their donation appeal strategies. There is always room for improvement, whether you ask for donations over the phone, in person, with direct mail, or through any other method.
Check out these five ways to improve your fundraising appeals!
1. Update your website
Donors who find themselves on your nonprofit’s website don’t want to see pages that haven’t been updated since 2007.
Part of improving your fundraising efforts should involve sprucing up your nonprofit’s website and donation page.
Online donations are steadily rising and becoming the preferred giving method for younger generations who have grown up surrounded by technology. Make sure that you aren’t losing these donors’ interests by having an outdated donation page and website.
Check out these great examples of donation forms for a little inspiration.
2. Start personalizing your direct mail
You wouldn’t send a letter to your Aunt Margaret that started off with “Dear Relative.”
You shouldn’t be doing that in your direct mail appeals either.
One characteristic that unites all nonprofits with successful direct mail solicitation is the personalization of their letters.
Personalization doesn’t just mean using the donor’s name in the greeting, though. It also means:
- Referencing past involvement or contributions.
- Offering new ways to interact with your nonprofit.
- Suggesting giving levels based on past contributions.
- A personal signature from an organization member.
- And more!
Make sure that you’re personalizing your direct mail appeals to bring in more donations for your nonprofit!
3. Ramp up your email campaigns
More and more nonprofits are looking to improve their email marketing techniques. Is your organization ready to join them?
Ramping up your email campaigns means taking a look at the successful emails you’ve sent in the past and improving the ones that weren’t as effective.
Don’t just send out donation appeals in your emails, though. Give donors regular updates about your organization with:
- Success stories.
- Info on current projects.
- Volunteering opportunities.
- Invitations to events.
- And more!
Sending out emails to your donors is a cost-effective and efficient way to keep them in the loop and to ask for donations.
4. Host really great fundraising events
Even though event fundraisers come with a cost, they can be fantastic opportunities for your supporters to interact with one another and your nonprofit.
They can be a valuable be a great way for your organization to ask for donations!
Let’s say you’re hosting a family fun day for your church’s mission trip. During the opening or closing ceremony, let attendees know why their donations are so important and what they will help fund. Then, give them ways to donate either through physical, on-site donations, or digital methods like text-to-give or mobile donation forms.
Hosting a fundraising event takes a lot of planning and coordination, but with the right tools, your nonprofit can make better fundraising asks at the events you host for donors!
5. Take a look at your major gift strategy
Asking for donations from major gift prospects can be tricky. Not only do you have to convince someone that your organization is worth supporting, but you have to ask that person for a significant amount of money.
The best way for your nonprofit to succeed when it comes to major gifts is to develop a strategy for going after those donations. This strategy should include:
- Appointing a major gift officer.
- Developing comprehensive cultivation techniques.
- Forming solid relationships with your prospects.
- Using prospect research to help determine the right ask amount.
- Creating solid stewardship practices for after the donation has been made.
Major gifts are often some of the biggest donations that a nonprofit can receive. In fact, an individual who has made a gift between $50,000 and $100,000 is 25 times more likely to donate than an average person is. Make sure you aren’t missing out on these large contributions because your major gift strategy has been found lacking.
Your nonprofit should have several goals for improvement, but one of them should definitely be to make better fundraising asks! With these five tips, you’ll be set for success. Happy asking!
Abby Jarvis is a blogger, marketer, and communications coordinator for Qgiv, an online fundraising service provider. Qgiv offers industry-leading online giving and peer to peer fundraising tools for nonprofit, faith-based, and political organizations of all sizes. When she’s not working at Qgiv, Abby can usually be found writing for local magazines, catching up on her favorite blogs, or binge-watching sci-fi shows on Netflix.
Can we all please agree that ambushing donors needs to stop?
Well, it happened to me and my husband again just the other day. We were asked to dinner by a non-profit friend. It was a simple dinner invitation, and one that we’ve been working on setting up for more than a year. We weren’t in the restaurant for more than 15 minutes and the pre-meal cocktails had just arrived, when our friend was asking us to give some consideration to making a contribution to their organization’s endowment fund.
There isn’t any other way to characterize a situation like this other than it was an old fashion…
AMBUSH!
The inexplicable thing I still cannot wrap my head around is that we would’ve happily accepted this dinner invitation if we knew there was a solicitation attached to it.
Some of you might be wondering what the big deal is all about.
Simply, I believe soliciting unsuspecting prospects and donors is detrimental to your organization (and to everyone else in non-profit sector) for the following reasons:
- It puts the person on the spot (and when has that ever felt good?)
- It erodes trust (what will they think the next time you ask them to join you for a meal?)
- It validates the erroneous belief by some people that fundraising is a sneaky and shameful activity focused on making people do something they otherwise wouldn’t want to do
- It feels wrong when friends do this to their friends and colleagues, which contributes to people saying NO when asked to volunteer for a non-profit fundraising campaign
Yes, I understand most people don’t do this purposefully. They simply weren’t trained appropriately or they harbor anxiety about rejection (or any number of other fears) when it comes to setting up the fundraising meeting.
Some of you are probably now wondering what the solution is.
Almost 10 years ago, I ran into a very smart board volunteer who understood the importance of training. So much so, his company developed a video he used with his fellow board members to help them feel more comfortable with every aspect of the solicitation progress. I was lucky enough that he agreed to share his homemade training video with me.
Embedded within more than an hour of video was a seven minute clip explaining (and role playing) the appropriate way to pick-up the phone and successfully secure a fundraising meeting with a prospect/donor. This is simply one of the best pieces of video that I’ve ever seen on this topic.
In an effort to do may part to help eradicate the “ambush” tactic from our non-profit toolbox, I will share with you some of the tips from this video.
- Before picking up the phone, write down three reasons why you need to sit down with your prospect/donor and keep that piece of paper nearby when you place the call (and look at this piece of paper when you feel yourself getting nervous)
- When the prospect/donor answers the phone, ask them for time to meet in-person (after preliminary greetings and chit-chat, of course) and share the three reasons for the meeting
- Some of the reasons to meet in-person might include: a) asking for advice, b) securing their involvement, c) thanking them for their support, d) accessing their expertise; BUT one of the reasons must include discussing their potential support of the campaign, event or fundraising activity in question
- Making up reasons to meet can feel insincere and manipulative . . . so don’t use silly reasons. Come up with real reasons that will benefit the organization or are plausible based upon your personal relationship
- Don’t ask if they can meet . . . ask them when they can meet.
If this sounds simple, it’s because it is. If you still don’t believe this approach works, then think of it this way . . .
We are all very busy with our lives. So, when a friend calls asking for some of your time and only gives one reason for the meeting, it doesn’t feel weighty enough to want an in-person meeting. Surely one discussion item can quickly be resolved on the telephone. Right??? However, listing off a number of things you wish to discuss begins to feel lengthy and not well suited for a quick telephone conversation.
Still don’t believe me? Well then, I guess there is only one way to resolve this dispute . . . try this strategy on for size next time you need to schedule an in-person meeting with a prospect/donor. I’m betting that you’re successful. 😉
Do you have additional tips to share with the non-profit sector about how to set-up an in-person meeting with a prospect/donor without resorting to ambush tactics? If so, please scroll down and share your thoughts and experiences in the comment box. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847
What can your non-profit learn from Gloria Steinem?
It was a bleary-eyed late night dash in a rental car to position myself for a morning meeting, and I was listening to National Public Radio (NPR) in an effort to stay awake. At one point, someone was interviewing iconic feminist leader Gloria Steinem. While I cannot remember the big reason for the interview (e.g. new book, rally, election analysis, court ruling, etc), there was one thing that stuck with me, and I just had to share with you because I think it is a great allegory for how your non-profit should interact with donors.
After listening to the NPR interview, I went online and Googled around for the text of what Steinem calls her “Always Ask The Turtle” story in her own words. Luckily, I found it in a number of different places so I feel OK with sharing it with you here:
I took geology because I thought it was the least scientific of the sciences.
On a field trip, while everyone else was off looking at the meandering Connecticut River, I was paying no attention whatsoever. Instead, I had a found a giant, GIANT turtle that had climbed out of the river, crawled up a dirt road, and was in the mud on the embankment of another road, seemingly about to crawl up on it and get squashed by a car.
So, being a good codependent with the world, I tugged and pushed and pulled until I managed to carry this huge, heavy, angry snapping turtle off the embankment and down the road.
I was just putting it back into the river when my geology professor arrived and said, ‘You know, that turtle probably spent a month crawling up that dirt road to lay its eggs in the mud by the side of the road, and you just put it back in the river.’
Well, I felt terrible. But in later years, I realized that this was the most important political lesson I learned, one that cautioned me about the authoritarian impulse of both left and right.
Always ask the turtle.
After hearing Steinem share this story, the first person I thought of was Penelope Burk, who is the famous CEO of Cygnus Applied Research and author of Donor Centered Fundraising. The more I thought about it, the more I was convinced non-profit organizations should adopt Steinem’s turtle story as a moral compass for how to work with donors.
Here are just a few comparisons I came up:
- Like the turtle, donors spend lots of time struggling to crawl up a dirt path called a career path
- Like the turtle, donors build a nest egg of money (e.g. net worth)
- Like the turtle, donors behave in certain ways for certain reasons (e.g. they didn’t just crawl up the path for no reason at all ... they saved their money for a reason … they donate to certain charities for a reason)
OK, I’ll stop beating this dead horse.
The point I’m obviously driving at is simple, but one I think every fundraising professional should live by.
Don’t assume the following:
- Don’t assume you know why individual donors support your mission
- Don’t assume you know what a donor’s capacity to give or willingness to give
- Don’t assume you know which programs/activities a donor is passionate about
- Don’t assume you know the best way (e.g. via event, pledge drive, major gift agreement, planned gift, etc) for a donor to give to your organization
The bottom line is DON’T ASSUME . . . “Always ask the donor”.
Thanks to Gloria Steinem for inspiring this morning’s blog post and sharing her amazing story with the world.
How does your organization engage its donors? What activities do you consider “donor-centered“? Do you have a fun story to share where engaging with a donor resulted in an ah-ha moment and something beautiful for both your organization and the donor? Please share your thoughts and experiences in the comment box below. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847
What can your non-profit learn from the U.S. presidential primary elections?
For me, sometimes people speak the truth and it hits me in such a way that I have a hard time getting it out of my head. It rolls around like a pinball in my brain, and the only way for me to stop the experience is to write about it. Well, this happened again on January 28, 2016 at approximately 10:15 pm while I was watching a Special Edition of Hardball with Chris Matthews. It occurred during an interview with Mike Huckabee, when the former presidential candidate said something close to the following (and if memory serves me correctly, I think it was in response to a question about the primary election system):
“Nothing changes. The train is being driven by the donors.”
(Disclaimer: I scribbled this down within 30 seconds of hearing it. I might have the quotation slightly wrong, but I’m really darn close. I went looking for the transcripts of the show, but couldn’t find anything online.)
(Another disclaimer: I plan on exercising tremendous restraint today. I won’t share political thoughts on topics such as campaign finance reform, Citizens United, Super PACs, etc. So, please feel free to continue reading if you are interested in how this ends up being a (hopefully) thought-provoking blog post on non-profits.)
The first thought that ran through my brain after hearing Huckabee’s commentary about the influence of donors was . . . “Wow! I can’t believe he just said that. How incredibly honest of him.”
The second thought that ran through my brain was . . . “Ugh! Shouldn’t it be voters and not donors who are driving this train?”
My next thought surprised me . . . “I wonder how many non-profit organizations are being driven by donors?”
I know how easy this question is to dismiss. If I’ve heard a non-profit soapbox speech once, I’ve heard it hundred of times about how someone’s organization is sooooooo mission-focused or veeeeeeeery cleint-focused. While I am not casting doubt on these claims, Huckabee’s utterance got me thinking.
Have I seen individual donors come to the table with their checkbook and an idea they want funded? Yes, I sure have.
Have I seen individual donors place strange restrictions on their charitable giving in an effort to drive an agenda (sometimes a political or religious agenda that has little to do with the actual organization they are giving money to)? Yes, I sure have.
What about private and corporate foundations and their published “giving guidelines“? Is this sometimes an exercise in control? Agenda setting? Managing corporate liability? I think it could be viewed that way by some people.
What about the United Way’s Community Impact model? While I see it as generally positive, isn’t the desired effect to align charitable giving around a community’s top socials needs and gaps in order to solve those problems? That’s the way this United Way donor views it.
Before any of you overreact, let me say the following:
- I am not suggesting donors are evil people with bad intentions
- I am not saying foundations shouldn’t have giving guidelines
- I am definitely NOT attacking the United Way
However . . .
I do see some non-profit organizations starved for money and engaged in what I would characterize as “chasing dollars“. I’ve even seen some organizations go so far as changing their mission statement, broadening it to a point of being all encompassing, and resigned to asking and applying for funding they have no business doing. I’ve also seen “scope creep” bankrupt an organization and drive it out-of-business.
I’m going to end this blog post here because my intention wasn’t to get on a soapbox today. My intent was to give you a mental poke and get you thinking about some of the following questions:
- As Mike Huckabee framed the question, “Who is driving your organizational train?” And how confident are you in your answer?
- What percentage of your revenue streams come from government funding? If it is greater than 50%, then can you honestly say your funder(s) don’t have a significant impact on the direction of your organization along with countless other things? (e.g. staffing ratios, program offering, outcomes measurement, etc)
- Are you client-driven? Community impact focused? Mission-focused? What facts can you point to that affirm this belief? If I asked your board the same question what answer would they give? And would it match your answer?
- What processes or organizational structures do you have in place to assure you aren’t simply “chasing dollars“?
- Can you think of the last time you were faced with making a decision about a contribution being driven by a donor’s agenda rather than your agenda? If so, what happened? How did you handle it? Who did you consult?
- Generally speaking, how much INFLUENCE do your donors have with you, your board, and your overall organization? Regardless of your answer, how do you feel about your answer?
As I always say, we can all learn from each other. Please scroll down and share your thoughts and experiences in the comment box.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847
The importance of gift acknowledgement with matching gift donors
Good morning, DonorDreams readers! In 2015, I relied a little more heavily on friends of mine in the blogosphere to provide guest blog posts to help me through periods of intense travel to visit with non-profit clients. While I’ve managed to slow things down recently, I still plan on featuring some of those same guest bloggers in 2016 because of the positive feedback I received from DonorDreams readers.
Today’s guest post is from Adam Weinger over at Double the Donation blog. He provides a handful of awesome ideas for how to recognize donors who make matching gifts to your organization.
Gift acknowledgement is important to donors according to Penelope Burk’s research (source: Donor Centered Fundraising). She said on page 46, “. . . 44% of study donors said that prompt gift acknowledgement influences their decision regarding future support. And , when considered as part of an overall communication strategy that includes personal contact and meaningful information on gifts at work, prompt acknowledgement would influence 93% of respondents to give again, 64% of them to give more, and 74% of them to give indefinitely.”
I hope you enjoy this morning’s post because I think Adam hits the nail on the head with regard to matching gift donors. Here’s to your health! ~Erik
Don’t Just Ask for Matching Gifts; Say Thanks
By Adam Weinger
Double the Donation
Someone once said that, “If a fellow isn’t thankful for what he’s got, he isn’t likely to be thankful for what he’s going to get.” While this quote is great advice for all of us in our own personal lives, it is also good practice for nonprofit organizations.
Gratitude is crucial for nonprofit success. If someone contributed to your organization and never received a follow-up acknowledgement, they’d be very unlikely to give again. But a simple thank-you note or a phone call can make all the difference and keep donors giving for months and years to come. Even small nonprofits can show their gratitude in any number of ways!
But what should you do when matching gifts are thrown into the equation?
The short answer is that you should be thankful for a donor’s contribution as well as their employer’s matching gift. But you might have questions about how saying thank you for matching gifts works in practice.
You’ve come to the right place! We’re going to take a look at a few ways your organization can show your appreciation for matching gifts.
Let’s talk about saying thank you for matching gifts!
For more information about saying thank you in a donor-centered manner, check out this article.
1. Give matching gift shout-outs at your next fundraising event.
If you want to: A) Get the word out about matching gifts and, B) Thank your donors for submitting matching gift requests, talk them up at your next fundraising event.
Whether you’re hosting an auction for your school or a potluck for your religious organization, fundraising events of all shapes and sizes are the perfect locations for saying thanks for matching gifts and encouraging others to look into having their donations doubled by their employers.
During the event, have a speaker thank those donors who have had their donations matched and provide a brief explanation of how matching gifts work to those who might not know.
A captive audience can easily be encouraged to look into matching gifts if you say thank you for the ones you have already received. Try acknowledging and appreciating your matching gift donors to encourage others to double their donations!
2. Personalize your acknowledgements
After asking for donations, receiving those contributions, marketing matching gifts, and receiving those matching gifts, you’ll need to personally thank your donors.
Donor acknowledgement should already be a part of your stewardship strategy, but when matching gifts are involved, you have to say thank you twice. Two donations means two acknowledgements.
And just like your thank you letters to donors should be personalized, your matching gift acknowledgements shouldn’t be cookie-cutter templates.
Instead, use the donor’s preferred name in the greeting, mention their past contribution, and thank them for taking the time to submit a matching gift request. Make sure you reference their employer and the amount of the donation.
Because the process of submitting and verifying a matching gift can take weeks and sometimes even months, a donor may have even forgotten that they submitted a request. Your thank you letter will remind them and perhaps encourage them to donate again in the near future!
3. Offer incentives for major matching gifts.
Many companies will set a cap for the amount that they will match. Even though this limit is in place, it doesn’t mean that your nonprofit can’t potentially receive two major gifts.
If this occurs, your nonprofit should show sincere and genuine appreciation for the two contributions made possible by your donor and their employer.
Host a dinner or luncheon in your major gift donors’ honor or dedicate a building, wing, or room to them. You can feature your major gift donors and their employers in your newsletter, on your website, and on your various social media accounts. If they donated toward a large, tangible project, have them at the grand opening or ground breaking.
There are numerous ways you can show your major gift donors you appreciate them and their employers matching donations.
You can also potentially form a partnership with their employer by extending your thanks to them as well. When a major gift is matched, it means more donations for your nonprofit, but it also means an outpouring of appreciation and gratitude.
4. Say thank you to donors’ employers.
It’s easy to get swept up in saying thanks to your donors for their contributions (and rightly so!), but let’s not forget where those matching funds are coming from!
Your donors’ employers shouldn’t be left in the lurch when it comes to your matching gift acknowledgements.
Those sincere acknowledgements can help pave the way to exciting and rewarding partnerships with those corporations. You might even be able to benefit from other corporate giving programs that your partner companies institute.
5. Say thanks in different ways.
Not all of your donors are going to check their emails on a daily or hourly basis. Others might detest direct mail.
Make sure that you’re saying thank you according to your supporters’ communication preferences.
If a donor mailed a check in and then had their donation matched, it might be fair to assume that they prefer direct mail. If a donor always makes donations online and uses text-to-give to donate to your fundraising campaigns, they might prefer electronic communication over tangible acknowledgements.
Find out what works best for your supporters and plan accordingly. You wouldn’t want to discourage a donor from giving again just because you didn’t send the correct form of acknowledgement.
* * * * *
Saying thank you for your donors’ contributions isn’t just a good exercise in gratitude. It is also a great way to keep donors giving over time. Acknowledging matching gifts is just another part of the stewardship puzzle. If you take the previous five steps into consideration and make them a part of your acknowledgement strategy, your donors (and the companies they work for) will know that you see them as more than just ATMs. You’ll form stronger relationships that will be mutually beneficial in the months and years to come.
Hangin’ with Henry and talking about Heart vs. Head Fundraising
As most of you know, DonorDreams blog has dedicated the first Thursday of every month for almost the last year to featuring a short video from Henry Freeman, who is an accomplished non-profit and fundraising professional. We affectionately call this monthly series “Hangin’ With Henry” because of the conversational format around which he has framed his online videos. This month we’re talking about Heart vs. Head Fundraising. I guess it only seemed appropriate with Valentine’s Day less than two weeks from now.
For those of you who subscribe to DonorDreams blog and get notices by email, you will want to click this link to view this month’s featured YouTube video. If you got here via your web browser, then you can click on the video graphic below.
https://www.youtube.com/watch?v=BfbjvnchuX4
I hope you enjoyed this month’s featured video. I not only enjoyed it. I loved it! Here were a few ah-ha moments I walked away with:
- I was reminded that donors are like snowflakes and each one is very different (which is the essence of donor-centered fundraising, right?).
- Good fundraising professionals can recognize this truism and adapt their approach when it comes to cultivation, solicitation and stewardship.
- Just like how different donors are motivated by different head vs. heart messages, there are different types of fundraising professionals who are better at one or the other approaches.
When I worked for Boys & Girls Clubs of America as an internal consultant, my toolbox contained a PowerPoint training they called “Closing the Gift“. It was contained the organization’s teachable point of view for how staff and volunteers at local affiliates should go about soliciting donors. This process included 12 steps that volunteers were encouraged to follow. Doing so would minimize the fears associated with asking for money and maximize the effectiveness of the solicitation.
Here are those 12 steps:
- Make your gift first
- Think about the kids (in order words, stop obsessing and thinking about the money and start thinking about why you are doing this)
- Choose good prospects to solicit (aka no cold calls)
- Pick-up the phone and schedule the in-person meeting
- Prepare for the meeting
- Talk about the kids (aka discuss the case for support)
- Share your commitment
- Ask the donor to “consider” a specific gift amount
- After making the ask, BE QUIET
- Answer questions
- Schedule date/time to “follow-up” if they needed time to think about it (aka don’t leave the pledge card behind and schedule time to circle back to complete paperwork)
- Express gratitude for their time and consideration
Over the last 10 years, I’ve made a lot of money working with clients on this 12-step program. LOL It might look easy, but as people always say . . . “The devil is in the details“. 😉
However, while “Hangin’ with Henry” this morning and listening to his thoughts about heart vs. head fundraising, I was reminded of something new to which I’ve recently been exposed with regards to making the ask.
Last month, I was onsite with a capital campaign client and I needed to train a group of volunteers on how to make an effective, “by the book” solicitation. Rather than reach in my toolbox for my standard training curriculum, I was allowed access to another fundraising professional’s toolbox.
While much of the process was the same, this new training incorporated some of the ideas put forth in the book “The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors” written by Russ Alan Price and Karen Maru File. In a nutshell, the book identifies and profiles seven types of major donors and offers detailed strategies on how to approach them.
The following are the seven different “types of donors” identified and profiled:
- The Communitarian
- Devout
- Investor
- Socialite
- Altruist
- Repayer
- Dynast
I won’t give away anymore of what characterizes these seven groups or the strategies they suggest you use to approach each type of donor because I suspect the authors would like you to buy their book. 🙂 If you are in the market for good professional reading, I highly recommend this book.
So, as I listened to Henry and Joan chatter about heart vs. head fundraising this morning, I found my thoughts drifting back to the training session I facilitated last month.
Some of the volunteers around the table LOVED the “seven types of donors” wrinkle and other volunteers absolutely HATED the idea and preferred the simpler 12-step approach.
This got me thinking.
Henry said in the video that there are “heart donors” and “head donors“. He also said there are fundraising professionals who are more adept with each approach. After my experience last month, I would apply this thinking to fundraising volunteers, too.
As I get to the bottom of my cup of coffee this morning, I am left with the following questions:
- Are you a heart fundraiser or head fundraiser?
- After identifying which type of donor you’re dealing with, are you capturing it in your donor database or CRM?
- When recruiting fundraising volunteers, are you using this “heart vs. head” lens to develop a diverse prospect list? Are you also using this lens as part of your prospect assignment exercise?
As I always say, we can all learn from each other. Please scroll down and share your thoughts and experiences (or take a crack at answering any of the aforementioned questions) in the comment box.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847
Your case for fundraising goal better match your messaging and need
This morning, I was in my car driving down the interstate when National Public Radio (NPR) ran a story about UNICEF’s goal to raise $9 million to fight against the Zika virus. If you want to learn more about this new, you can click here and read more about it in the Washington Post. However, this isn’t really what today’s blog post is about . . . this morning I want to share with you my response to this story and how it applies to your non-profit organization.
In the three seconds after listening to this NPR story, here are the thoughts that raced through my mind:
- Ugh! Not another scary disease story (e.g. Swine flu, bird flu, SARS, Ebola, etc) to whip up public fear and motivate action on any number of fronts. Here we go again. 🙁
- Hmmmm, I wonder if little kids are still carrying UNICEF boxes collecting small change at Halloween? Is it possible for a simple “tin cup philanthropy” campaign to raise $9 million for this effort?
- Barf . . . I think some of the U.S. Presidential candidates who lost last night’s Iowa Caucus could probably fund this $9 million UNICEF goal many times over. (If you doubt me, then you may want to click here and make sure you’re near a toilet for the post-article queasiness)
You’re probably wondering what any of this has to do with you and your non-profit organization?
Simply . . .
Make sure that your fundraising goal matches the size of your case for support!
If you are trying to do something BIG and you need your donors to understand how BIG it is as well as rise to the BIG occasion, then your fundraising goal better also be BIG. If you don’t live by this rule, then it is likely that your campaign will:
- be seen as underwhelming
- lack traction and volunteer support
- attract fewer donors than anticipated
- result in smaller average size gifts
- run the risk of not meeting goal
I took a phone call the other day from a potential client wanting me to bid on a capital campaign. After asking a few questions, it was apparent they only wanted to set a six figure goal to do a little renovation. I encouraged them to go back to their boardroom, ask the following questions, and then we’ll talk again:
- What other needs do your clients face in your community? How much money do you need to address those needs?
- Are your physical plant issues perfect if you are successful with these small renovations? If not, then what more needs to occur and how much would that cost?
- Is your endowment satisfactorily large enough to inspire confidence in your donors that you have the question of long-term sustainability addressed?
- Look at this renovation campaign through the eyes of your donors. What do they see? What are their reactions?
- Does your organization possess the internal organizational capacity to sustain what you’re building? If not, can that be built into this campaign? If so, what would that cost? (e.g. endowing staff positions, etc)
Please use the comment box to share your thoughts and experiences with goal setting and building a B-HAG (e.g. big, hairy audacious goal) type of campaign and case for support. Have you been in this position before? If so, what did you do and what did you learn? We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847
Making the case for periodic assessment of your non-profit organization
A few weeks ago I received a call from a friend who asked me (aka The Healthy Non-Profit LLC) to submit a proposal to conduct an organizational assessment for a regional non-profit organization. He recently joined the board of directors of this organization, and during his first few meetings he concluded that his fellow board members might need a little “perspective”. As we spent a little time on the phone framing the proposal, he made a very specific request of me . . .
“Please go into great detail about why it is a best practice for non-profit organizations to invest in an organizational assessment facilitated by an external consultant.”
In the space below, I attempt to elaborate on this question by sharing two personal non-organizational stories that I consider analogies for non-profit organizations. I also end this post by sharing the actual one-page of text I included in my proposal and ask DonorDreams readers to please use the comment box to help me add/subtract to this case for support (for the benefit of future proposals).
Story #1: Mom & Dad aren’t on the same page
I am a lucky son because both my Mom and Dad are still married and living in the same community and same subdivision where I grew up (except they moved across the street when I went away to college). A few years ago, both of my parents retired and have been trying to figure out what to do with their new found time.
Just the other day while visiting Mom and Dad, the conversation turned to the subject of “To Infinity and Beyond“. To clarify what I mean by this, here are a list of questions that were being asked and not really answered:
- How long do you plan on staying in your current house?
- Have you given any thought to what you want to do when staying where you’re at doesn’t make any more sense?
- Oh? You want to move to Florida? When were you thinking you might do that?
- Where in Florida do you see yourself living?
- Are you keeping the house in Illinois and planning to live like “snowbird retirees“? Or are you selling the house? And when are you planning to do that? And when do you plan on thinning out all of your STUFF?
UGH!
If you’ve ever gone down this road with your parents, you know how frustrating this discussion can become.
In my instance, it became clear that these two people, who spend approximately 75% of their lives no more than 100 feet from each other, were NOT on the same page. I’ll spare you the details (and protect their privacy), but suffice it to say one of my parents has a two-year plan in mind and the other was taking the long view with a 10-year plan. And this was just the beginning of their differences.
So, what does this have anything to do with your non-profit organization and the best practice of periodic organizational assessment?
Simple . . .
Next time you are in your boardroom, I encourage you to stop whatever you’re doing, look around the room at each of your board volunteers and imagine how each one of them would answer the following questions:
- Who are we as an organization? Why do we exist?
- Where are we going as an organization?
- Where should we be going as an organization?
- What is currently working well for us?
- What are we challenged by?
- What opportunities exist outside of our four walls that we should be trying to take advantage of?
- What storms are brewing on the horizon that we need to better position the organization for?
I guarantee that if you do this exercise honestly, you will probably find the same thing I found with my parents which is . . .
You will see awesome people, who are engaged around shared values and a mission, BUT who all have a slightly different view on things that are very important to your organization.
It is for this reason that periodic assessments are necessary. If done by someone external to your organization (possessing a fresh set of eyes and ears), then you can learn a lot about what isn’t being said and then incorporate it into the next step — a planning process (of some sort).
Story #2: My trip to the doctor
I’ll keep this story short and sweet since this post is getting too long. Yesterday, I went to my doctor for my annual physical.
Why did I go?
- A bump recently appeared on my finger
- I’ve been fatigued more than usual lately
- I’ve had the same cold virus going on five weeks now
- And a variety of other little reasons that I shouldn’t go into on the internet LOL
You’ve probably heard that an annual physical examination by your doctor is a best practice. In fact, it is strongly encouraged by most insurance companies that typically don’t even charge you a co-pay for such a visit.
Why is this form of annual assessment of your health considered so important by health practitioners?
Simple . . . there are things you cannot see and do not have knowledge of that this assessment will help diagnose and lead you to act upon. The same logic holds true for your non-profit organization.
Asking a small favor of you . . .
As I explained at the beginning of this post, the following is approximately one page of text that I included in my recent proposal. Would you please do me the small favor of reading it and provide your two cents on what you would add or subtract from this written case for support? You can also simply tell me what is missing (or what you really like) in the comment box below. My plan is to incorporate your feedback into the next proposal I’m asked to write like this one. Thank you in advance for your help. 🙂
Why is periodic assessment a best practice?
In layman’s terms, periodic organizational assessment is akin to a physical exam that people periodically engage in with their physicians.
While assessments take many different shapes, almost all attempt to answer the following questions:
- Who are we?
- Where are we now?
- Where do we want to go?
Answers to these questions typically become a precursor to board activities such as creating an organizational:
- Long term plan
- Strategic Plan
- Business Plan
- Short-term tactical plan
While looking carefully at the question of “Who are we” might seem silly to some people, it is important because organizations morph and change over time. Moreover, the “need(s)” that an organization was initially created to address may no longer exist or may have evolved.
The question of “Where are we now” is oftentimes difficult to ascertain without the help of an external consultant. The reason for this is the same reason people pay therapists / counselors to help assess what is going on inside of ourselves. The simple truth is that it is hard to get outside of our own bodies to see what is really going on. What makes this even more difficult with non-profit organizations is the fact that there are many different people sitting around the boardroom table oftentimes with various opinions and perspectives.
The question of “Where do we want to go” is more of a planning discussion than it is an assessment question. However, good organizational assessments have the ability to access what various stakeholders are thinking about the future. Being able to see all of these different viewpoints can help the board frame productive discussions at the start of a planning process focused on vision and goal setting.
As it is illustrated on the previous page, organizations go through a predictable lifecycle, and an organizational assessment can help board volunteers see where they are at in that cycle and have productive discussions about what to do about it.
Thanks for indulging me today. I appreciate being able to share a few stories and a portion of a business proposal with the smart readers of the DonorDreams blog. I truly believe that we can all learn from each other (as I’ve stated hundreds of times over the last five years of blog posts). Today, I am doubling down on this believe by asking for your feedback. I appreciate your willingness to participate in such an exercise.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847