Author: erik

Nonprofit community in spotlight after mass shooting in Orlando

Uncategorized

I really hate writing about national tragedies. I sometime worry that all of this media attention (e.g. television, radio, blogosphere) simply rewards sick people who seek this exact type of attention (e.g. their 15-minutes of fame). In spite of this belief, I’ve had a few epiphanies this week as I mourn the events of Orlando with my LGBTQ friends and all of my fellow Americans, and I really want to share. So, please forgive my hypocrisy for the next few minutes.
Realization #1: Lots of blame to go around
blameAs I’ve attempted to process this most recent horrific shooting, I couldn’t help but watch the news. In doing so, I’ve heard so many different people and groups stand-up to condemn what they believe is the root cause of this catastrophe. Interestingly, there are many different groups who cannot seem to agree on what the driving force was behind the Orlando massacre.
After days of listening to others and trying to make sense of it all, here are all of the things I’ve been told by others to blame:

  • Lack of gun control
  • Mental illness
  • Terrorists
  • Republicans
  • Democrats
  • Voters
  • Homophobia (externalized and perhaps even internalized homophobia)

After almost a week of watching news reports and television shows, I’ve come to two conclusions:

  1. I need to stop watching TV because anyone with an opinion seems to be getting a chance to voice it
  2. There are likely many different reasons why this gunman did what he did

Realization #2: Homophobia in all forms is harmful
homophobiaTwo weeks ago, I wrote a blog post titled “Time to address homophobia in the non-profit sector?” I focused on my experiences over the last two decades as a member of the LGBTQ community trying to work in the non-profit sector. Most importantly, I tried to talk about my internalized homophobia and reactions to institutional homophobia and just homophobia in general.
My internalized homophobia has caused me to:

  • quit jobs
  • lie to friends, colleagues and clients
  • impose upon those who I love (e.g. my husband)
  • engage in self-destructive behavior (e.g. overeating, etc)

To bottom line this realization, HATE is one of the most powerful and motivating emotions known to humankind. I suspect that where there is HATE (regardless of whether it is homophobia, racism, sexism, misogyny, etc) there will always be a high likelihood of violence.
Realization #3: Non-profits bear responsibility for this mess and will also be the solution
nraI’m sure many of you probably think I’ve lost my mind. After all, what rationale could I possibly come up with that would allow me to blame non-profit organizations for this mess and charge them with fixing it?
Please join me in reviewing the list of non-profit organizations that I heard/read mentioned in news coverage this last week:

I’m willing to bet if I tried a little harder that I could double this list. All of these groups are non-profit organizations. Some of these organizations have been blamed for the problem, and others are rushing in to help address it.
nonprofit2However, I want to take this point one step further with the following random non-profit thoughts as they pertain to solving our country’s mass shooting crisis:

  • I’m interested to see how the NRA reacts to the legislative push to outlaw people on the terror watch list from being able to legally purchase guns
  • I’m interested to see how after-school programs will embrace diversity programming to help kids appreciate our differences rather than hate and bully
  • I’m interested to see how churches rally and Muslim mosques rally their congregations in the name of love (and likewise which ones will embrace hate)
  • I’m interested to see how mental health non-profits addressing the issue of gun rights and the rights of their clients in addition to looking at homophobia differently
  • I’m interested to watch the Democratic Party and the Republican Party try to spin the Orlando shooting into political gain in November
  • I’m interested to see if organizations like the Council on American-Islamic Relations can stop anti-Muslim legislation and help foster a healthy interfaith dialog
  • When will organizations like the Boy Scouts of America finally stop teaching kids that gay people can’t be trusted to be leaders because their values are different (thus helping create another generation of gay scouts who struggle with internalized homophobia and straight scouts who look down upon LGBTQ individuals)

So, what do you think now? Lots of “non-profit stuff” going on when it comes to the Orlando shooting, right? Please use the comment box to share your thoughts, experiences and concerns. Nothing is off limits. All I ask is that you keep it civil.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Long term vs strategy vs tactical planning for your organization

Planning

planning flow chartI love Seth Godin and his ability to make you think with what must be some of the world’s shortest blog posts ever. Did you see his recent post titled A ten-year plan is absurd? I swear to you this 28 word post has been rattling around in my head for the last five days. If you haven’t read it, it is really worth the click. Seriously!
Here are some of the thoughts I cannot seem to shake:

  • Back in the days when we had more time and the luxury of being thoughtful, it wasn’t uncommon for an organization to develop a long-range plan. This document was akin to a vision statement, but it had more depth and long range goals.
  • Strategic plans were three to five years in duration and stemmed from the long-term plan. This document “chunked down” the long term plan into shorter term vision, goals and strategies.
  • Every year a tactical plan (aka operational plan) were developed and stemmed from the strategic plan and turned each strategy into a detailed action plan for that particular year (e.g. specific tactics with information on who would do what and by when). These tactical plans would commonly provide direction to development of individual annual performance plans as well as committee work plans for each standing committee of the board.

As our world seems to have accelerated and time has evaporated, it is very common for organizations to pick-up the phone, call a planning consultant/facilitator/coach like me and ask if I’d be willing to help them scrunch all of these plans into one convenient document called “The Strategic Plan.”
Seth’s blog post has me wondering if I’m doing a disservice to my clients by agreeing to help cut these corners?
Does your organization know where it wants to be 10-years from now? 20-years? If not, then what have you done during your “visioning process” for strategic planning that instills confidence that your organization isn’t simply floating from one board’s big idea to the next generation of board members’ genius thought?
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Please send a thank you note to your donors

Fundraising

In the last few months, I’ve been on a business development kick by sitting down with non-profit leaders and developing proposals for their consideration based on those conversation. After sending out the proposal, which they requested and helped frame, my recent experience is . . . nothing happens. And I do mean nothing. No follow-up phone call. No email. Not even a “thanks but no thanks form letter.” And when I initiate the follow-up, I sometimes don’t even get a response to that communication. Really?!? I am wearing deodorant (even cologne, usually). Ugh!
As I sit and contemplate this weird little trend in my professional life, I got thinking about the bigger picture and last five years of my life.

  • The last time I sent an organization my resume for a job vacancy (more than five years ago), I never received a letter acknowledging receipt of my application or a rejection letter
  • I’ve sent countless emails to non-profit organizations over the last five years asking if I could buy the CEO a cup of coffee or meal in an effort to “get to know them and their organization a little better as well as introduce myself,” and many times my email and phone calls would go unreturned
  • We’ve even made charitable contributions in the last few years and either didn’t receive a gift acknowledgement letter or it arrived oddly late

All of this chin stroking and head scratching inspired me to dust off my copy of Penelope Burk’s Donor Centered Fundraising book to look for data on how often this type of stuff happens in the non-profit sector. This is some of what I found on page 38:

  • 38% of donors say they always receive a thank you letter after making a charitable gift
  • 41% report receiving something most of the time
  • 19% receive an acknowledgement sometimes

Burk goes on to mention on page 46:

“Prompt gift acknowledgement influences 44% of study donors’ future giving decisions. 38% of study donors receive a thank you letter within two weeks; 54% within a month; 8% within two months.“

As I think back to that year-end charitable gift we made to an area organization for the first time, I’m remembering: a) it was the first gift we ever made to that organization outside of an event ticket and b) it is the last time we gave them any money and haven’t participated in any of their events since. As I process this for the first time since it happened, I don’t think we’re mad about it. I suspect we just don’t care enough, especially if they don’t seem to care about it.
I am left with the following thoughts and questions:

  • With so many organizations using donor databases today, isn’t it as simple as a key stroke to produce a gift acknowledgement letter?
  • Is it too time consuming to put a customized note on each computer generated letter to help alleviate the impersonal nature of this type of response?
  • For loyal donors or larger philanthropists, is another handwritten thank you note that difficult to produce?

If I had a nickle for every fundraising professional who asked me for “good samples” of gift acknowledgement and thank you letters, I would be a wealthy man. If you are one of those people who is stuck and needs a little advice, then spend a little time with the following data that Burk shares on page 37:

“What donors feel makes a thank you letter superior: personalized in some way 51%; acknowledges how the gift will be used 30%; handwritten 16%; signed by a member of the board 13%“

I highly recommend purchasing one of Penelope Burk’s books. For people who subscribe to and read this blog, you know I’ve been a fan for a long time.
In addition to the amazing Penelope Burk, I also suggest looking at:

And for those of you who are looking for samples and templates of well written acknowledgement and thank you letters, Miss Manners also has some wise advice for you that was published on July 24, 2012 in the Washington Post. Click here to read what she has to say. Enjoy!  😉
What is your organization’s policy on gift acknowledgement and thank you letters? Where is that policy written (e.g. gift acceptance policy? resource development plan’s section on RD policies?) What consideration went into developing your policy (e.g. size of fundraising staff? technology? donor retention goal?) Please use the comment box to share your thought and experiences. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Time to address homophobia in the non-profit sector?

Uncategorized

I apologize to the DonorDreams community for not publishing anything in the last two weeks. I’ve been working on this very personal post and it took me quiet a long time to get it all out and written the way I wanted. Today’s post is heavy and serious, but I’m hopeful you will enjoy and appreciate what went into writing it. Here’s to your health! ~Erik

Step into my shoes and see the non-profit world through my eyes

By Erik Anderson
The Healthy Non-Profit LLC
internalized homoRecently, I was approached with a business lead and encouraged to pursue it. In discussing the opportunity with friends, they shared that I’d have a better chance teaching a pig to fly than securing the work in question.
Why?
Because one of the organization’s biggest stakeholders was seriously homophobic. This influential individual wasn’t just politically opposed to the LBGTQ agenda, which has been front and center in our news cycle for the last few years, but they allegedly advocate for not hiring gay people for a number of unfounded and ignorant reasons.
As a gay man in a 14-year married relationship and living openly and out of the closet with my husband, you can imagine some of my initial reactions to this revelation . . . denial, hopelessness, anger, etc. After working through these feelings, I found myself in a familiar place, which was inside my own head fighting against my internalized homophobia.
After working through some of these emotions, I decided to blog about my non-profit journey as it pertains to my sexual orientation. I promise you that this will be a very factual blog post. My intention is to simply share experiences and not editorialize. If I choose to offer a few suggestions, I will do so in a subsequent post.
My time with the Boy Scouts
bsa homoI know what you’re thinking, and I did know about the Boy Scouts of America’s (BSA) membership policy restrictions before I applied. I loved this organization so much (e.g. being a member since 7-years-old, Eagle Scout, summer camp staff, etc), I actually convinced myself that I could be celibate and never need to worry about being caught.
At the time of the job offer, very few people knew that I was gay. I had recently gone through a divorce and had only recently started grappling with sexual orientation questions. Interestingly, it was the BSA’s job offer that prompted me to come out of the closet to my Mom (she was the first family member I had told).
Why?
Because there were scout professionals and volunteer leaders who were being fired for being gay, and it was common for those events to make their way into newspaper stories. When I thought about the possibility (albeit unlikely) of my family learning about my secret from a newspaper article, it broke my heart and prompted me to take action. I drove from the council parking lot to my Mom’s place of employment, which is where I tearfully confessed my secrets and asked for her help in making an employment decision.
I loved my time working for my local BSA council. I was back in the youth development sector working with volunteers and learning new skills (e.g. fundraising). For my career, things were sunny. For my personal life, things were dark. The LBGTQ question was top of mind for the organization, and I can honestly say it was a topic of conversation among employees and volunteers at least a handful of times every month.
Here are a few examples of conversations I vividly recall:

  • Volunteers pointing at phrases in the Scout Oath and Scout Law to justify the ban on LGBTQ kids and adults. Phrases such as “morally straight”  or “A scout is clean” or “A scout is reverent“
  • What to do about a group of teenage scouts who were doing inappropriate and seemingly somewhat sexually experimental things on camping trips and whether or not those activities should be considered “gay” and a violation of the BSA membership policies.
  • The day after Matthew Shepard was attacked, tied to a fence and stoned to death for being gay, every scout professional in the country received a media notice from the national office. The alert informed us of the incident, identified one of the murderers as an Eagle Scout, and provided scout professionals with instructions for what to do if contacted by a member of the news media.
  • A colleague and friend expressing concern that I wasn’t dating anyone after a few years of being divorced, and humorously suggesting I should be careful because “people might assume that I was gay.”
  • Of course, the Supreme Court case — Boy Scouts of America v. Dale — was still in the media spotlight and everyone loved speculating and chattering about hypotheticals (e.g. the Mormon church would disaffiliate if the ruling went against the BSA, membership would fall, councils/camps would close, etc)
  • My favorite conversations (sarcasm intended) were with adult leaders who saw gay men as a perversion and outright said or strongly implied that gay men were pedophiles.

It was an uncomfortable few years, which is why I was so excited to receive a job offer to become the executive of a local Boys & Girls Club organization.
My time with Boys & Girls Club (local)
bgce homoWhile I was coming out of the closet to more family and friends by this time, I strategically made the decision to professionally remain in the closet. The following is a myriad of reasons (aka fears) that ruled my life at the time and provided me with the excuses to remain closeted:

  • Our organization had strong support among the African American community and was seen by some as the main after-school provider for that community. When you juxtapose this reality with the news reports and studies about homophobia within the African American community, it was enough to give me pause.
  • I had local religious leaders serving on my board of directors and helping with fundraising efforts, and none of those congregations were LGBTQ friendly.
  • There were socially conservative individuals who were donors to the organization, and the idea of someone pulling their support, because they didn’t like the executive director’s sexual orientation, was a risk I didn’t feel comfortable taking.
  • The State of Illinois had not yet passed Employment Non-Discrimination Act (ENDA) legislation, and I asked the board to change the organization’s EEOC policy to include “sexual orientation” protections. I wasn’t motivated by my circumstances, but some foundations at the time were making their funding contingent on making these changes. Needless to say, that was an uncomfortable boardroom discussion.

Working for the Boys & Girls Club was a significant improvement from the toxic anti-LBGTQ Boy Scout culture; however, I met someone in 2003 and started secretly dating him. After integrating him into my professional life by introducing him as a “fundraising volunteer,” it became clear this strategy only would work for a short period of time. It was obviously not sustainable.
In December 2006, I dropped to one knee and asked the love of my life to spend the rest of his life with me. This was prior to civil unions and marriage equality. Within 60 seconds of proposing, I asked for the largest favor that I had ever asked anyone in my life. I asked my husband-to-be if he could give me up to 12 months to find a new job before we move in together and plan a reception/party for family and friends where we could proclaim our love for each other and intentions to spend the rest of our lives together.
What should’ve been one of the happiest moments of my life, instead felt conflicted and complicated because of my internalized homophobia.
Boys & Girls Club (national staff)
bgca homoIt didn’t take a year for me to find a new job. I hooked on with the national organization. I naively thought my professional life in the closet might be coming to an end. However, it was just a few days into my new job that a very dear friend, who also worked for the organization, spelled out the “rules of being gay.”
He explained that many of my co-workers would be generally accepting. He even suggested some professionals and volunteers working for local affiliates (which were the clients I would be working with as an internal consultant) might also be very accepting. However, there would likely be many local affiliates located in smaller communities, who wouldn’t take kindly to an openly gay individual coming into their boardrooms and communities to work with them on fundraising and organizational development.
So, the bottom line was . . . “Be careful and use your common sense.”
Yet, it was the final few sentences of this conversation I found chilling and a cold splash of reality. He said:

“Erik, if local organizations choose to lock you out because of your decision to be open about your sexual orientation, your employer won’t be firing you because you are gay. They will simply be firing you because you are ineffective in getting your job done.“

While truer words have never been spoken on this subject to me, the result was more time in my professional closet and continued “game playing.”
Some of you are probably wondering what I mean by “game playing.” Let me try to explain . . .
It was very common for the organizations with which I worked to ask all sorts of personal questions during the course of our work. The following are just a few examples:

  • Where do you live? Grow up?
  • What is your background? (both personally and professionally)
  • Why did you leave your Boys & Girls Club to work for the national office?
  • Are you married? For how long?
  • Do you have kids? Do you want kids?

I never viewed these questions as something stemming from nosiness or inappropriateness. I understood that consultants (regardless of whether they are internal or external) and their clients must develop a foundation of trust. Without trust and a great rapport, it is impossible to achieve goals and grow the organization.
So, the following are a few examples of the “games” I would play:

  • become silent and only answer direct questions
  • answer a benign question or two before changing the subject
  • play the pronoun game (e.g. only refer to my husband as “my spouse” or “they”)

My time at Boys & Girls Clubs of America was a time of tremendous personal and professional growth. I love the people there, and there isn’t a day that passes when I don’t think about how grateful I am. (Who knows? Maybe I’ll go back one day if the timing and situation are right.)
Shortly after turning 40-years-old, I found myself in a difficult place of conflict. I suspect many people might call this a “mid-life crisis.” While there were many things playing into this emotionally tumultuously time in my life, I’m confident my continual practice of “lies of omission” in my work life helped this situation germinate.
The idea of spinning off my own non-profit consulting practice started making a lot of sense to me.

  • I could choose my own clients
  • I could develop my own toolkit, approaches and points of view
  • I could cut back on my travel schedule based on who I decided to take on as clients
  • I might be able to start living my life completely out of the closet (professionally speaking)

The Healthy Non-Profit LLC
THN homoIn May 2011, I registered my new non-profit consulting practice with the Illinois Secretary of State. The Healthy Non-Profit LLC was born.
If you’ve gotten this far, then you probably can see what is coming, and it can all be summed up in an old expression: “The grass isn’t always greener on the other side.”
I get many phone calls from organizations wanting to hire me, and I immediately wonder how open would they be to hiring me if they knew I was gay. While this was a concern when I was an internal consultant working for Boys & Girls Clubs of America, it is even more acute now that I am an external consultant.
Why? Because external consultants don’t get paid if they don’t sell work, which means there can be a financial incentive to bend on your values/principles from time-to-time.
Here are just a few examples of difficult situations in which I’ve found myself over the last five years:

  • I was in a client’s boardroom getting ready for my portion of the agenda while board volunteers argued over revisions to their bylaws pertaining to LGBTQ questions
  • I was verbally pinned down by a board volunteer, who didn’t have much patience for the pronoun game I was playing, and I flat out lied by turning my husband into my wife
  • After mustering a little courage and referencing my husband in a conversation with staff (who you could tell were shocked and confused by what I was saying), I was a coward and reverted back to the pronoun game
  • I periodically get requests for proposals from faith-based organizations, which a majority of the time I will refer to other consultants because I’m convinced they wouldn’t want to work with me if they knew the truth

And this is where I am at today.
However, before I wrap up this long blog post, I want to go back to the very beginning, which is where I should’ve started but didn’t have the courage to do so.
And in the beginning . . .
endaAs a recent college graduate, I accepted a unit director position working at a new Boys & Girls Club in a very small rural town. I only stayed one year because I couldn’t pay the bills on that salary. The person who they hired to replace me didn’t last very long. I was asked by the advisory board to sit down with the search committee to help them build a candidate profile and brainstorm ways to build a better applicant pool.
What happened in that meeting was of no consequence to today’s blog post, but it left an indelible mark on my heart.
Here is how the post-meeting dialog went down (names are changed to protect the not-so-innocent):
Joe: “Before we all leave, there is one other thing I want to discuss with the group.”
Mark: “Sure, please tell everyone what you and I discussed before the meeting.”
Joe: “Well, I don’t know if everyone knows, but the organization’s executive director recently had a roommate move in with him. This male friend was his former roommate from the last community where he worked, and he just moved halfway across the country to join him up here.”
Mark: “Can you be a little more specific for those who may not understand what you’re getting at, Joe?”
Joe: “Well, I’m saying this guy is much more than his ‘friend’. They are a couple. With what we’re trying to teach the youth of our community, I don’t think the corporate board is sending the right message by putting this guy as the face the entire organization.”
Mark: “So, what are you suggesting we do about it?”
Joe: “I think we need to call a few members of the corporate board, talk with them about the situation, and get it figured out.”
The messages I heard and internalized were loud and clear:

  • Gay people need not apply
  • If you do get the job, then you better hide because we’re watching closely
  • If you don’t hide well enough, then we’re going to “talk it over, figure it out, and then come for you“

A Call To Action?
closetI promised you in the very beginning of this post that I would refrain from editorializing; but I will end with two calls to action (one of which is for me and other is for you).
While I am not the most religious person, I cannot get this Bible verse from the Book of Genesis out of my head:

“And God said, “Let there be light,” and there was light. God saw that the light was good, and he separated the light from the darkness. God called the light “day,” and the darkness he called “night.” And there was evening, and there was morning—the first day.“

For too long, I have not let light into my professional life. As you can imagine, the closet is a very dark place. While I cracked the door on this closet many years ago and shared the truth with some of my non-profit friends and colleagues  (e.g. introducing them to my husband, talking about my life truthfully, etc), many people still don’t know and many new clients that comes into my life don’t have any idea.
So, today’s long blog post represents “. . . the first day” in a new professional life. The truth is that I don’t have a clue how I will go about achieving this bold proclamation, but I do know that my personal call to action is . . . to dedicate every fiber of my being towards figuring it out. Enough is enough!
This, of course, brings me to my second call to action, which involves you.
If you are a DonorDreams blog reader or subscriber who doesn’t see eye-to-eye with me on LGBTQ issues, let’s just simply agree to disagree. My hope is that you can try to see the non-profit community through my eyes and maybe you can see our values are more similar than dissimilar. More importantly, I hope you see that we have similar goals around making your organization bigger, better and stronger, which has nothing to do with what happens in my personal life.
However, if this isn’t possible, then please know that I accept you. Thank you for all of the good things you do every day for other people. Best wishes!
If you are a DonorDreams blog reader or subscriber who does see eye-to-eye with me (or perhaps this blog post helped you see things from a different perspective), then I have a favor to ask of you. If you think other people in your social networks might benefit from stepping into my shoes and seeing the non-profit world through my eyes, then please electronically share this blog post on Facebook, Twitter, LinkedIn, etc and ask your connections to share it with their networks and so on and so on forth.
If enough people start looking at homophobia in the non-profit sector differently, then maybe more non-profit professionals, volunteers and clients might have the courage to burn down their closets like I am attempting to do. At which time, we can all start having honest discussions with each other. I suspect those discussion threads could be endless (e.g. programs, services, policies, procedures, bylaws, recruitment practices, marketing, resource development and fundraising, etc).
If you have strong thoughts on this subject, please feel free to share in the comment box below. I will approve all comments unless they are violent, extraordinarily hateful, or too far off topic. As I typically say at the end of my posts, we can all learn from each other.
I also usually sign-off by saying, “Here’s to your health,” but today I think I’ll change it up for the first time in five years by saying . . .
Here’s to your health (and my health, too)!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

How is your organization blending storytelling with mission-focused donor stewardship?

Fundraising

write brain booksLast week I found myself in New Orleans at Boys & Girls Clubs of America’s national conference sitting in an exhibitor booth trying to make new friends and connect with old ones. On Wednesday, right before the exhibitor area opened, I was visited by a fellow exhibitor from Write Brain Books. She shared with me a little information about her company, asked me about my non-profit consulting practice, and invited me over to her booth to learn more.
After spending the morning in my booth, I decided to visit my new friend. As I crossed the exhibitor floor, I found the Write Brain Books booth. It was twice the size of most exhibitor spaces and it was very, very orange (all the way down to the orange carpeting they brought in).
While I couldn’t find the person who had visited me earlier, there was a swarm of people working the booth. More importantly, there were lots of conference attendees buzzing about and checking out this company’s program. Most importantly, everyone was greeted warmly and pulled into a discussion about how after-school providers can better engage kids in academically enriching activities. I was no exception.
Before going any further, let me give you a road map for today’s blog post.
First, I’m going to talk briefly about Write Brain Books and their amazing academic enrichment program. Second, I will talk about how this encounter became a resource development AH-HA moment blended with a peanut butter cup craving. Finally, I will provide a few examples of mission-focused and inspired donor stewardship.
Thanks for letting me do a little signposting. I hope that you’re still with me. Did I mention that we’re going to talk about peanut butter cups soon?  😉
I won’t be able to do a good job in this short space with describing the Write Brain Books program, but I think you will get a sense of it from the following bullet points:

  • Write Brain Books uses illustrated, wordless books to help spark a child’s imagination and allow them to write their own stories
  • Story Mats (e.g. 11 x 17 art posters) are also used to help engage kids in writing and storytelling
  • Story Builder Cards are used to help facilitate group writing games
  • There appears to be lots of resources for after-school program staff (e.g. facilitator guides) with an eye towards outcomes measurement
  • Participants also participate in a project-based learning and where they learn how to collaborate while co-authoring an actual book that will get published
  • This program is so much more than a simple writing program . . . participants benefit in the areas of reading, writing, vocabulary, critical thinking, collaboration, storytelling, etc
  • Write Brain Books activities aren’t just for little kids . . . programming is age-appropriate and spans K-12

I’m staring at a stack of literature on my desk, and I realize that I am only scratching the surface. If you want to learn more, I encourage you to visit Write Brain Books YouTube channel. There is also tons of great stuff on their website.
You’re probably wondering what any of this has to do with resource development? Well, as I walked away from the Write Brain Books exhibitor booth, I had this thought . . .

reese peanut buttercups“Hey, you got peanut butter in my chocolate!”

That’s right. I’m referencing that 1981 Reese Peanut Butter Cup commercial where a peanut butter lover and chocolate lover bump into each other on the street, and the entire goofy encounter is supposed to give birth to the idea of a peanut butter cup.
If you want to take a walk down memory lane (or don’t have any idea what I’m talking about because you’re a Millennial), then here is the YouTube link to the commercial.
You might be wondering how I suddenly turned this blog post into a discussion about peanut butter cups. In addition to probably being hungry, there is a logical explanation. Please let me try to explain . . .
In the days right before BGCA’s national conference, I was researching information about the 2016 Nonprofit Storytelling Conference, which is coming to Chicago on November 10-11. As a result, I had the following two similar ideas spinning around my head as I walked away from the Write Brain Books exhibitor booth:

  1. Storytelling is an effective strategy used to engage kids in reading, writing, comprehension, vocabulary, critical thinking, and many more skills necessary for academic success in the 21st Century
  2. Storytelling is an effective engagement strategy in resource development when it comes to prospect cultivation, solicitation, and donor stewardship

Professionally, I am a BIG fan of non-profit organizations marrying together mission-focused program stories and donor stewardship activities. When this occurs, it is refreshing from a donor’s perspective and so much more effective than throwing outcomes statistics at a donor and simply saying: “See! See! Your donation resulted in ROI.”
Similar to the Reese Peanut Butter Cup commercial, I had fun donor stewardship ideas rolling around my head stemming from the question of: “What would I do with the Write Brain Books program as it relates to donor stewardship if I were still working for a non-profit organization?”
Here are just a few thoughts:

  • Host a reception and ask donors to participate in one of the Write Brain Books activities (e.g. Story Mats, Story Builder Cards, or a collaborative story writing exercise)
  • Use kid generated story mats as a donor gift and simple way to say thank you (as a donor to my local Boys & Girls Club, I’d totally hang a story mat on my refrigerator)
  • Host an event (e.g. book signing, panel discussion, book launch, etc), where kids could interact with donors in a meaningful and mission-focused way

If you are looking for an example, then you might want to check out what Boys & Girls Clubs of Metro Atlanta did with their creative writing program a few years ago. Click here to view a creative writing program that donors received as a “donor gift” and stewardship touch.
Does your organization integrate programming opportunities with donor stewardship activities? If so, please use the comment box to share your thoughts and experiences. Please also share how donors respond. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

View from a conference exhibitor's booth

Uncategorized

20160511_134455I love conferences where non-profit professionals get together, especially ones where the organizations are from similar backgrounds and missions. This week I am in New Orleans as an exhibitor at Boys & Girls Clubs of America’s (BGCA) National Conference. I thought it would be fun to write a few blog posts from my vantage point as a conference exhibitor (e.g. things I see, hear, etc). Then in next week’s post, I want to share an AH-HA moment I had from a conversation I had with another exhibitor. (Note: if you are reading this post and at the same conference, please swing by the booth and say hello).
Observation #1: The buzz & energy is palpable
From my booth, you can feel the buzz, especially when people pour into the exhibitors area after a big inspirational general session. For example, yesterday afternoon the big buzz was about “Year of the Teen.” People who washed into my booth were talking about it. I was able to overhear people passing my booth engaged in discussions about teenagers. It was the “topic du jour.”
Why was this the case? Simply said, it was because BGCA used their bully pulpit to share their case for support on this important issue with their local affiliates. Here is the session description:

“Keynote speaker Dr. Shawn Ginwright will discuss the need to place healing and hope at the center of educational and political strategies, and share how ‘teacher-activists’ in community organizations and stressed schools are using healing strategies to help youth become powerful civic actors.“

I get goosebumps just reading the session description. AWESOME!
Observation #2: Hope, optimism & change are in the air
People wash into your booth when you exhibit at conferences. It is simply how it works and why exhibitors pay to exhibit. Organizations have needs for products and services, and exhibitors hope to fill those needs. What I most love about this “speed dating dance” is hearing people’s stories.
Here are just a few quick hits from yesterday:

  • One organization just acquired an old church. Now they are wrestling with whether or not they need a capital campaign consultant to help them raise the necessary funding to renovate the facility. As they tell their story, the words almost sizzle with energy when they talk about the possibilities and all of the new things they will be able to do.
  • Another organization is writing a grant for a community gardening program they operate. Their kids are engaged in healthy eating, sustainable gardening, entrepreneurial activities involving sales of vegetables, etc. They now plan on acquiring a bus in order to distribute their produce to food desert areas that lack access to healthy foods. As I listen to the fundraising professional describe the business opportunity for me (e.g. to help them develop a business and marketing plan), I could hardly get a word into the conversation. This person was working on two hours of sleep. She was racing a grant deadline and was super charged up and passionate about this program.
  • An old friend stopped by to say hello. I’m not sure how long he has been his organization’s CEO, but I’m confident it has been at least two or three decades. Our conversation was all about the planned giving activities he has been involved in throughout the years. He doesn’t want to retire until he sees some of the fruits of that labor. To say there was anticipation and excitement threaded throughout that conversation would be an understatement.

I could go on and on . . . I just love the energy.
Obervsation #3: Old friends and fellowship
People passing by my exhibitor booth are engaged in conversations, but it looks different from most typical conversations I see back home. What I’m seeing looks deep, thoughtful and engaging. I suspect it is because many of these non-profit professionals are old friends who haven’t seen each other for a while (perhaps since last years conference).
Friends and colleagues are:

  • sharing successes and failures
  • talking about the future
  • getting caught up on personal things (e.g. family)

I love that I just used the word “family” in my last bullet point because that is what I see from the vantage point of my exhibitors booth. It is one big family reunion, which is simple #AwesomeSauce!

If you have never exhibited at a conference, you may not know that there is a fun dynamic at play among exhibitors. There is a “we’re all in this crazy sales game together” feeling. There is also a family reunion atmosphere for some of those who only see each other at these conferences and have developed friendships throughout the years.
Sometimes when attendees are in session, exhibitors start visiting each other’s booths to visit and sharing information. Next Tuesday, I will share with you a story about an exhibitor who washed into my booth and how that interaction resulted in an amazing AH-HA moment for me as it relates to the intersection of programming and resource development.
Do you have any fun conference stories that you want to share? Please use the comment box and tell us about it. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Make your organizational data easy to digest

Fundraising, marketing

dataFor the last few decades, the non-profit sector has been focused on data in an effort to convince donors to continue their philanthropic support. I still remember being a new executive director sitting in my first United Way meeting and learning about constructing logic models and differentiating between inputs, outputs, outcomes and pre- and post-test survey tools. All of this was piled on top of a slew of other data metrics my national office was asking for such as:

  • overall organizational membership
  • average daily attendance
  • member demographics (e.g. gender, age, ethnicity, zip code, household income, etc)
  • employee turnover
  • how many members attended 52 days or more per year compared to 105 days
  • And on and on and on (seriously, the report was 35 pages long)

While I understood information was powerful, especially with regards to management and decision-making, it was mind-numbing to me the first time I heard someone advocate for total transparency by sharing all of this data with donors.
My immediate reaction was:

  1. Of course, donors have the right to see what their investment is producing!
  2. But seriously . . . isn’t a data dump via the annual report, website, newsletter, impact reports, etc. counterproductive and confusing for donors?

From that starting point in the Spring of 2000, I began my journey and life-long struggle with becoming a donor-centered fundraising professional.
I must confess this quest for the holy grail of perfect donor communications is ongoing.
For the last few days, I’ve been preparing for next week’s Boys & Girls Clubs of America National Conference in New Orleans. In addition to beautifying my exhibitor booth, I’m refreshing The Healthy Non-Profit‘s marketing materials. In the process of doing this, I decided to take a stab at producing a few infographics related to some of the services I am trying to highlight.
I recently got bit by the infographic bug because two of my capital campaign clients are really good at using these tools. I just love how easy they make it look. I also became a fan after I started researching why these communication tools are so effective.
Check out the following cute infographic that helps make the case (Source: CopyBlogger post titled “25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary,” written by Barry Feldman):
information-overload
As I set out to create my first few infographic handouts for my conference booth, I must admit it wasn’t easy. However, I found a few great online resources that helped me get over those first few hurdles. In the spirit of collaboration, I thought I should share:

It has been a while since I’ve served on the front line of a non-profit organization. I’m sure online tools like these are now more common. What does your organization use to distill its data and information into easy-to-digest, bite-size donor communications pieces? Please scroll down to the comment box and share your thoughts and experiences. We can all learn from each other.
Oh wait . . . before you leave . . . it is important to note that there are some very smart fundraising professionals and bloggers who are NOT on the bus when it comes to sharing data with donors during the solicitation stage of the resource development process. While they typically agree on the importance of collecting data for data-driven decision-making, they stop short of sharing it with donors because philanthropy is an “emotional” act and not “logical.” I find these arguments compelling and lean towards storytelling as a fundraising tactic, but I still see infographics as powerful stewardship tools.
<sigh>
Heck, I tend to waffle on this issue. So, I’m interested to hear what you think.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

April Nonprofit Blog Carnival: Advice to your younger-fundraising-self

Fundraising

blog carnivalI’m so honored to be hosting the April 2016 Nonprofit Blog Carnival. When announcing April’s carnival theme in my April 4th Call for Submissions post, I was excited to see how the non-profit blogosphere would respond to this question: “If you could go back in time and give your younger-fundraising-self one piece of advice, what would it be?”
I have made many mistakes over the last 20+ years of fundraising and non-profit management, and I love to share those teachable moments with younger professionals. However, the idea of learning from some of our sector’s greatest non-profit thinkers was fun and thrilling.
I challenged my fellow bloggers to incorporate time travel movie references into their posts. Having read all of the submissions, I think you won’t be disappointed. Not only did bloggers serve up some amazing advice, but in some cases bloggers included fun references to movies such as Back to the Future, Groundhog Day, The Rocky Horror Picture Show, Howard the Duck, and much more.
I hope you enjoy this month’s virtual carnival rides and the sweet and savory posts chock-full of advice and tips!

time travelJoe Garecht at The Fundraising Authority blog reached out to some of the non-profit sector’s best consultants, speakers and authors and asked them to answer this month’s carnival question in his post If Famous Fundraisers Had to Start All Over Again… What They Wish they Had Known… Very entrepreneurial, Joe!   😉
I am never disappointed by what Jeff Brooks writes over at Future Fundraising Now, which is why I was so honored when he wrote something for this month’s carnival. As a young fundraiser, Jeff was prone to extreme fundraising approaches. If he could go back and advise himself, he’d tell that young extremist that moderation is a lot smarter. (Note: I think Jeff is being too hard on himself when he refers to his present-day-self as “a gray-haired, middle-aged codger.”) Click here to read his non-codger advice.
“It’s about sticking with what you know is right,” explains Claire Axelrad in her Clairification post titled The Meaning of Philanthropy, Not Fundraising – Part 1. And she always knew that she couldn’t take sole credit for money that was raised under her watch. But she wishes she had known how important it is to actively give others credit. While her younger-self understood this to a degree, she didn’t to the extent that she does today. It’s so important in fundraising to come from a place of love. Because, in essence, that’s what philanthropy means.
I had no idea that Ignited Fundraising blog’s Lori Jacobwith had worked on a U.S. Senate campaign back in the 1980s.  In her post Don’t Make My Fundraising Mistakes, Make New Ones, she would tell her younger-fundraising-self that if she’s counting on people, especially volunteers (and anyone who is NOT a fundraising professional is a volunteer!) to support her work in ANY way. . . she needs to treat them like her favorite and most special donors or customers.
bill murrayI love the fact that Bill Murray makes a cameo appearance in this month’s Nonprofit Blog Carnival thanks to Empower Nonprofits‘ Jeremy Koch.  Jeremy will tell you everything Bill Murray taught him about how to free yourself from the fundraising time loop and improve your fundraising. Keep Calm and Chive On, Jeremy!
My longtime and dear friend, Dani Robbins over at Non Profit Evolution, went into overdrive this month and submitted two posts with tons of advice. In her first submission, she shares EIGHT Teachable Moments that she wishes someone had given her when she was younger. She adds another 23 things she learned along the way in her post Reflecting on my Pursuit of Social Justice. Simply amazing . . . Thanks for sharing, Dani!
Mary Cahalane at Hands On Fundraising blog won me over by referencing one of my favorite movies — Working Girl — as she talked about her fundraising career path. She wonders how things might have been different “if only . . .” While everyone will benefit from reading To my younger fundraising self – and maybe you, new fundraising professionals are simply going to LOVE this post!!!
Seth Rosen’s post over at Joan Garry Consulting‘s blog complements the previous submission regarding the keys to building a fundraising career for those just starting out in the field. If you are new to fundraising, you’ll want to read Fundraising Career Advice: What I Wish I Knew Then.
In Zach Hagopian’s first fundraising event that he hosted with his co-founder in 2014, they learned a valuable lesson: “To leave limitations behind and think bigger / outside the box.” Event coordinators won’t want to miss out on reading Accelevents’ Back to the (Fundraising) Future.
Of all the non-profit consultants I know, Pamela Grow has an inspirational journey line stories to share. I simply love how she tells the story about what happened when the board hired a new executive director for her organization. I won’t give away the surprise, but I guarantee you will love the advice she dispenses to her younger-self!

Well, I hope you enjoyed this month’s Nonprofit Blog Carnival and all of that time travel. But if after consuming all of those sugary and sweet blog posts full of advice you still find yourself craving more, then you will want to check out five additional carnival posts that I wrote throughout April for the DonorDreams blog community. Here are links to those posts:

Craig Linton at Fundraising Detective blog will host the May 2016 Nonprofit Blog Carnival. The theme will be “Leadership in Fundraising: the best or worst boss you ever had. What did you learn? How was the experience? Tips for others.” Click here for more details and how to submit your blog entry for consideration.
As I say at the end of all my blog posts . . .
Here’s to your health! (and try not to eat too much cotton candy at this month’s carnival)
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Advice to my younger-fundraising-self about phone-a-thons

Fundraising

blog carnivalThis month DonorDreams is hosting the nationally acclaimed Nonprofit Blog Carnival, and the theme is: “If you could go back in time and give your younger-fundraising-self one piece of advice, what would it be?” In addition to asking other non-profit bloggers to submit posts for consideration, I am also focusing this month’s DonorDreams blog posts on the topic. Today’s post is the final one prior to the April 2016 Nonprofit Blog Carnival going live on Thursday, April 28, 2016. So, mark your calendars because this month promises to be full of fun submissions.
Today’s Matrix-inspired post involves a younger me who learned valuable lessons about managing phone-a-thons. Enjoy!

Back in the early days of my career when I worked for the Boy Scouts, I remember managing my first phone-a-thon fundraising activity. It was a clean-up strategy at the end of my first Friends of Scouting (FOS) annual campaign. Here is how it worked:

  • phoneathonRecruit a handful of volunteers who don’t mind calling people and asking for money
  • Find a volunteer whose company had a bank of phones available after work (this was prior to cell phones)
  • Secure a list of previous year’s donors who hadn’t renewed their FOS pledge (names and phone numbers)
  • Develop and provide a phone script to volunteers
  • Conduct a short training before unleashing volunteers on the phone and answer all of their questions
  • Ask volunteers to complete the pledge form for those donors who made a commitment over the phone (and in lieu of a signature simply write “phone solicitation“)
  • Send pledge reminders to donors whenever the Finance Department’s next batch of invoices is scheduled to be sent

As I recall my first annual campaign, I am painfully reminded of those horrible “year-end pledge uncollectible phone calls” that both I and all of my fellow district executives were tasked with making. I remember the exact moment when I realized how many of those calls were being made to donors who had contributed via the phone-a-thon.
Unfortunately, I’m now even remembering a specific discussion with an irate donor who insisted he never made a pledge and challenged me to find any documentation with his signature on it.
<Ugh>
matrixI sometimes wish those cool phones used by the characters from the Matrix movies could be used today for time travel. Because if that was an option, I would totally go back in time to my first phone-a-thon in the late 1990s. I would tell my younger-fundraising-self the following:

  • Phone solicitation is not effective . . . you’ll raise more money by organizing campaign mop-up activities focused on in-person visits (“Just Say NO” as Nancy Reagan was famous for saying)
  • People have been conditioned for decades by telephone solicitors to be evasive
  • People receive so many phone solicitations (e.g. newspaper subscriptions, credit cards, etc) that they all blur together and can be hard for donors to recall days and months after they occur
  • Don’t just let volunteers complete the pledge form for the donor without a signature . . . create a special phone-a-thon pledge form that requires the solicitor to sign-off on the authenticity of the pledge (now you at least have the name of someone you can contact if things go wrong)
  • Set-up a procedure where donors are called within 24 hours to verify they made the pledge
  • Send out pledge reminders within 24 hours of the verification call

If you’ve gotten this far and find yourself thinking a phone-a-thon sounds like a great idea, then I refer you back to the first bullet point.

If you are a non-profit blogger who wants to participate in this month’s Nonprofit Blog Carnival, you are unfortunately too late for April’s carnival which goes live on Thursday, April 28, 2016. However, you should check out how to participate next mont’s Nonprofit Blog Carnival at Pamela Grow’s website.
If you are a DonorDreams subscriber or reader (or someone who simply stumbled upon this post), then please come back in a few days for the April 2016 Nonprofit Blog Carnival. Prepare yourself for some of the non-profit blogosphere’s “best & brightest” who will be sharing invaluable lessons from their fundraising and non-profit pasts. And once you’ve had your fill of sweet and savory blog posts (note to reader that I am trying to channel fun carnival imagery here), I encourage you to share the carnival with your staff and board volunteers and via your social media networks.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Advice to my younger-fundraising-self about event management

Fundraising, volunteers

blog carnivalThis month DonorDreams is hosting the nationally acclaimed Nonprofit Blog Carnival, and this month’s theme is: “If you could go back in time and give your younger-fundraising-self one piece of advice, what would it be?” In addition to asking other non-profit bloggers to submit posts for consideration, I am also focusing this month’s DonorDreams blog posts on the topic. The April 2016 Nonprofit Blog Carnival is scheduled to go live on Thursday, April 28, 2016. So, mark your calendars because this month promises to be full of fun submissions.
Today’s time machine post involves a younger me who learned valuable lessons about inspiring and managing special event volunteers. Enjoy!

howard1As many readers know, I was once an executive director for a non-profit organization that ran a Duck Race fundraiser. For those of you who don’t know what a Duck Race is, it is simply a raffle where serial numbers on the bottom of little rubber ducks correspond to numbered adoption papers sold to donors. The first 10 ducks that cross a water raceway finish line win prizes. The challenge from a revenue perspective is essentially two-fold:

  1. Sell lots of sponsorships
  2. Sell lots of duck adoptions

The key to selling lots of duck adoptions is also simple. Organize as many volunteer teams as possible. Encourage them to sell to their friends, family and co-workers AND set up adoption tables in high foot traffic areas (e.g. outside of grocery stories, in malls, etc).
The big challenge from a non-profit fundraising professional’s perspective is:

  • inspiring volunteers to sell duck adoptions
  • creating a culture of fun
  • being creative with accountability
  • instilling a sense of urgency
  • keeping people focused on the goal

Being a young fundraising professional, I made the decision to use weekly update reports in an effort to inspire competition between duck adoption teams as well as foster a sense of accountability and urgency.
Of course, as we got closer and closer to the event and the duck adoption totals weren’t exponentially jumping, my weekly reports ended up doing the opposite as they were intended. Not only were volunteers uninspired, but some board members started whispering about whether or not I knew what I was doing.
<Sigh>
howard2In the 1986 box office flop Howard the Duck, Howard gets transported from his home world of “Duckworld” by a dimensional-jumping device. If I had access to that device today, I would totally transport myself to a place where I could share the following nuggets of advice with my younger-fundraising-self:

  • reporting can cut both ways with volunteers (esp. when falling short with goals)
  • always find good news to spotlight regardless of how small it may be
  • perceived negativity is like a flu virus (very catchy and spreads quickly)
  • “who” issues the report is important (peer-to-peer accountability is powerful and reports should come from the volunteer event chair and not staff)
  • positive incentives and fun recognition items are important to tie to a reporting tool

I would also put my arm around my younger-fundraising-self and tell me that using “reporting tools” to create accountability and “goal setting” to create urgency are best practices, but these tools must be used in conjunction with the following volunteer engagement strategies:

  • well run, in-person meetings
  • mission-focused messaging and activities
  • training
  • setting expectations upfront
  • helping people feel organized and being personally organized
  • celebrate success (both big and small successes early and often)

<Sigh>
Where is a dimensional-jumping device when you need one?   😉

If you are a non-profit blogger who wants to participate in this month’s Nonprofit Blog Carnival and submit a post for consideration on this month’s carnival theme, click here to read the “call for submissions” post I published a few weeks ago. It should answer all of your questions and clearly explain how to submit your entry. If not, then simply email me and I’ll be happy to help.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847