Author: erik

Your agency's greatest asset? Your staff and volunteers, of course!

Uncategorized

Sorry, everyone! I’m on the run today and blogging doesn’t fit into the schedule. So, I dug up an old guest blog from my friend, John Greco. I think it is a great reminder of why non-your profit is wealthier than your balance sheet says it is. Enjoy the re-post!
~Erik

 

Cubicle Diamonds

By John Greco
Originally published on March 15, 2012
Re-posted with permission from johnponders blog
diamondsAn African farmer heard tales about people who had made millions by discovering diamond mines.  These tales so excited the farmer that he could hardly wait to go prospecting for diamonds himself.  He sold the farm and spent the rest of his life wandering the African continent searching unsuccessfully for the gleaming gems that brought such high prices on the markets of the world.  Finally, worn out and in a fit of despondency, he threw himself into a river and drowned.
Meanwhile, the man who had bought his farm happened to be crossing a small stream on the property one day, when suddenly there was a bright flash of blue and red light from the stream bottom. He bent down and picked up a stone…
It turned out to be one of the largest diamonds ever discovered.  
And his creek was full of such stones, not all as large, but nonetheless valuable…  The farm the first farmer had sold, so that he might find a diamond mine, turned out to be one of the most productive diamond mines on the entire African continent. 
That first farmer had owned, literally, acres of diamonds, but he didn’t look there.
— Update, from a reader: From a lecture by Russell Conwell and popularized by Earl Nightingale many years ago.  Thanks Deb!

This is a pretty well-traveled story, with a pretty straightforward lesson.
Before you look out, look in.  You may already have what you need to accomplish what you want.
I’m going to “mine” this differently.
There are diamonds of a sort all around you now.  Can you see them?
Look outside your office.  Down the hallway.  In the cafeteria.  Every single meeting you go to.  And all the ones you don’t.
diamonds2Jerry, the financial analyst, can make a mean bouillabaisse.  Mary, the executive admin, is a Toastmasters organizer.  Julie, in inside sales, does graphic design for her church’s marketing pieces.  Peggy, in tech support, is a stand up comedian.     Bill, in logistics, does resumes on the side for family and friends.  Susan, in customer support, is on the board of a local non-profit.  Judy, a software tester, volunteers at the local hospice.  Christian, a call center agent, paints.  John, an industrial engineering manager, blogs.  Damian, a research analyst, is an actor in a local drama troupe.
Diamonds, all.

Our people are our greatest asset.

Indeed.
Too bad their added value is off the books.
Undiscovered, in cubicles, unmined.
john greco sig

Non-profits are using digital videos to say THANK YOU

Donor-centered fundraising, Fundraising, technology

It is well documented that non-profit organizations need to 1) show gratitude, 2) prove that a contribution is being used in the manner it was intended, and 3) demonstrate impact in order retain a donor. This could be one reason why some non-profit organizations are starting to produce online videos to say THANK YOU to donors.
When you think about it, video is a great medium to “show” people all sorts of things including the three elements of stewardship that I just mentioned. Additionally, the low-cost (virtual no-cost) of digital videos makes this an irresistible activity for many non-profit organizations.
The following is a video from the Boys & Girls Club of Lorain County, and it was produced by the kids for Lebron James:
Lebron
The next video is from the same organization, and the donors being thanked are a church congregation:
House of Praise
After a little clicking around online, fellow blogger and non-profit marketing guru– Kivi Leroux Miller — wrote a similar post almost a year ago titled “A Few Great Thank You Videos” with a number of fabulous links to videos.
If your organization is interested in trying its hand at directing a “thank you video,” you might want to check out the following resources:

Is your agency starting to use digital technology to steward donors? If so, what have you learned? What feedback, if any, have you received from donors? Please scroll down and use the comment box to share your thoughts and experiences.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Attention board members: Beware of staff complaints about the executive director

Board governance

pandoras boxIf you Google the definition of “Pandora’s Box,” the all-knowing internet oracle says the term means: “a process that generates many complicated problems as the result of unwise interference in something.” I love this expression, and I used it a few months ago when talking to the board president of a non-profit organization who was describing to me how they were handling a complaint about the agency’s executive director.
In a nutshell, the board president in question was approached by a staff member with a complaint. The board president asked the staff member to put the complaint in writing and agreed to take it to the entire board of directors.
While on face value, this might make sense because the executive director works for the board. I believe this opens the flood gates, and anytime staff have an issue they will now likely circumvent the executive director and go straight to the board.
My advice?

Don’t undercut your executive director like this. You might as well fire them if this is how you’re going to manage them.

With that being said, I bet there are many of you who are wondering what the right course of action should be. After all, it is a fiduciary responsibility of the board to hire and manage the executive director.
Here is how I suggest the board handles all staff complaints pertaining to the executive director:

  1. Immediately ascertain if the executive director has done something ILLEGAL, UNETHICAL or VIOLATES AN AGENCY POLICY.
  2. If the issue rises to the level of illegal, unethical or policy-related, reach for a bottle of Maalox or Pepto and ask for staff to put it in writing (and if illegal call the police and an emergency board meeting immediately!). Or more importantly, follow the written process if you one.
  3. If the issue doesn’t rise to this level, then politely turn them around and ask them to try working it out directly with the executive director. Explain that there is a process to follow and it starts with trying to first work it out with the boss. Empathize with their situation and express confidence that it can be worked out. Walk them through your agency’s policy/procedure. Explain the circumstances of when they might submit something to the board in writing after they try to work it out with the executive director (e.g. retaliation, etc). Be transparent. Be genuine. Empathize. But draw the line clearly.
  4. Circle back around to the executive director. Be transparent about what happened. Encourage them to work things out. Remind them of the importance of staff morale and the power of team. Remind them to stay within the agency’s policy boundaries. Express confidence in their abilities to solve the issue.
  5. Prepare for the worst case scenario.

Please don’t misread what I’m saying here. I did not just tell board volunteers to wash their hands of staff complaints unless it rises to the level of “illegal, unethical, or policy violation“. What I am saying is . . . not all complaints are equal and the ones that don’t rise to the level of illegal / unethical / policy violation should be handled in a way where you’re not undercutting your executive director.
Because . . .
If you choose to allow staff to circumvent the board’s one employee — the executive director — then you’re opening Pandora’s Box, and I guarantee that you won’t have an executive director for long. You will either fire them or they will quit.
There are some assumptions that I’m making about your agency when writing this blog post such as:

Let me bottom line this complicated issue:

  • You don’t want to undercut your executive director
  • You don’t want to abdicate your fiduciary responsibilities to supervise the executive director and ensure the agency is well-run
  • You want to think these things out in advance — proactive and not reactive
  • You want written policies and procedures in place and you want to follow them (don’t be arbitrary or capricious in enforcing the rules)
  • You don’t want to put the agency in a position to get sued

Is that it?
LOL . . . yeah . . . that’s it. Good luck!
Since we can all learn from each other. Please scroll down and use the comment box below to share your thoughts and experiences on this topic. Please also feel free to point your fellow non-profit professionals and board volunteers to awesome samples and online resources to assist them in managing risk.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Your non-profit reputation and the internet

nonprofit, technology

whats in your walletI woke up this morning with the words of Samuel Jackson echoing through my head. While this actor has played a number of different roles in Hollywood, the words in my head were from his Capital One credit card commercials . . . “What’s in  your wallet?” As I shuffled around my hotel room trying to wake up, I started reviewing all of the possible reasons why I woke up with this popular commercial on my mind. After a little thinking, I’ve decided that my subconscious mind is still wrestling with an email I received yesterday morning from a non-profit organization asking me not to delete any reference to them in a blog I posted last week.
Here is what the email said (of course, I’ve removed names to protect the innocent):

“We noticed that you referenced ABC Agency in a blog post and linked to a 2005 memo written by our former Director of Development. As the information is old, and the director is no longer with our organization, we kindly request that you remove the reference from your blog post.”

Let me start by saying . . . of course, I honored their request. I’m a nice guy, and my professional goal in life is to help non-profit organizations and not become a thorn in their side.
However . . . something is obviously bothering me about this email. After thinking it through, I figured it out.
I found this document with a simple Google search. So, this agency (or someone associated with the agency at one time) uploaded this document to the internet. Once you do that, it is likely “out there” for the entire world to see and use. Forever! Once something is put into the public domain, it is almost impossible to take it back.
whats in your wallet2I think there are a number of “lessons learned” associated with this situation. Here are the one’s I can identify:

  • Be careful about what you post to your organization’s website, social media, blogs, etc. Consider putting policies and procedures in place to guide what employees can and can’t share about your organization online.
  • If your agency has decided to have an online presence, adopt the wise words found in the Serenity Prayer when it comes to things you can and cannot change. In the long run, it will likely save you from “Maalox Moments“.
  • In order to protect your brand’s reputation, monitor your organization’s good name. Periodically Google your agency name. Set-up a Google Alert and let Google tell you when someone is saying something about you.
  • When something is posted about your organization that you don’t like, a polite email with your request to remove the comment, reference or document can be appropriate (however I refer you to what I said earlier about the Serenity Prayer). More important, be careful about what you say in the email because you have no idea who will read it, who it will be forwarded to, or where it will end up. (Please note that I shared the agency in question’s email with the world on my blog. Enough said?)

If you are looking for a few resources on this subject, this is what I found:

What is your wallet? LOL Seriously, how has your non-profit organization decided to tackle the question of appropriate online content? Please use the comment box below to share your thoughts and experiences? Why? Because we can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Putting your donors' names on stuff

Fundraising

naming1I was on the phone with an old friend a few days ago, and our conversation turned to two naming opportunities with which he was struggling. One situation dealt with naming his agency’s golf outing after an aging volunteer who is the central organizing force behind the event. The other situation pertained to a planned giving prospect who is contemplating the possibility of leaving a very large legacy gift.
For me, the big question isn’t whether or not to name something after a donor. The BIG QUESTION is whether or not you’re ready to go down that road?
Not sure what I mean by this? Consider the following . . .
Naming opportunities are endless. The following are just a few suggestions to get your creative juices flowing:

  • Annual campaign giving levels
  • Donor recognition societies
  • Memorial fund
  • Tribute fund
  • Endowment fund
  • Scholarship fund
  • Event sponsorships
  • Program sponsorships

Moreover, there are all sorts of vehicles you can use to affix people’s names to things:

  • Plaques on rooms
  • Signs on buildings
  • Engraved bricks
  • Wall art (e.g. giving trees)
  • Electronic signage
  • Website opportunities
  • Print materials (e.g. program books, campaign materials, etc)

naming2Finally, have you thought about the permanent nature of putting someone’s name on something and what happens when life throws your agency a curveball? If I’m being too cryptic at this time in the morning, I want you to think about what you would’ve done if you had accepted large donations with naming opportunities from either of these infamous gentlemen:

  • Bernie Madoff
  • Jerry Sandusky

I probably could’ve created a list of infamous names as long as my arm, but I’m only on my second cup of coffee this morning and I think you get the point.  😉
Before your non-profit organization starts talking about naming opportunities with a donor, you really need to answer the following questions:

  • what will we name and what won’t we name?
  • how will we and how won’t we affix names to stuff?
  • what are rules will we put in place around important issues such as: sunset provisions, procedures for removing names, who has the final say-so and how does that decision get made, etc

In my opinion, this becomes a great policy project for your organization’s resource development committee (e.g. Named Gift Opportunities Policy, Donor Recognition Policy, etc)
I’ve done a little research for you this morning and found a handful of documents and samples for your consideration.

Has your agency been down this road? What did you do? Did you approach it as a policy writing opportunity? If so, what type of policies did you write? Please use the space below to share your thoughts and experiences.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Seeking your input on donor databases and QuickBooks Online

Fundraising, technology

data integration1One of my many jobs in this world is being the webmaster and community manager for a large national organization’s resource development website, which essentially acts as a fundraising toolbox for their local affiliates. One of the many functions of the website is an “Ask the Expert” service where front line staff can ask resource development questions and receive an answer in approximately 24 hours. A few weeks ago a question was asked about donor databases and QuickBooks Online. While I’m happy with our answer, I’m wondering if there isn’t more advice that could’ve been provided.
So, this morning I’m inviting all of you to become one of our “experts” and weigh-in with advice that will help round out the response that was originally provided.
The Question

“I am looking for guidance on purchasing a donor management system. We currently use QuickBooks online version and are having difficulty finding a solution that will integrate with the software. Are there any solutions out there that are recommended?“

The Answer We Provided

There is a great workbook in The Vault titled “Getting the Most from Your Decision: Four Steps to Selecting Donor Management Software.” It is located in the Donor Management Guides section where you will find many more interesting resources that can assist you in making a sound decision.
It sounds like your organization has ranked data integration with your QuickBooks Online account as a high priority. As you move from the second step of your search process (e.g. prioritizing) to the third step of the process (e.g. deciding), you will end up:

  • engaging a variety of companies
  • viewing many product demonstrations
  • using your list of preferred functions and features to screen your options

I encourage you to walk this path with other people (e.g. preferably other system users and individuals who will be impacted by this decision).
With all of this being said, it sounds like you are following this process and disappointed in how few options exist when it comes to data integration with your QuickBooks Online account.
The national organization has a policy that prohibits me from recommending specific products. So, please do not construe any of the following information as a recommendation.
After some preliminary investigating, it looks like the following two donor database products offer the feature that you’re looking for:

I also found an online service called itDUZZit which seems to work with DonorPerfect in the cloud to configure and integrate your data with QuickBooks Online. You should check into the willingness of this company to create other bridges for other products. From what I saw on their website, this might be an option.
It is important to note that I have no experience using DonorSnap and itDUZZit, and I have very little experience with Donor Perfect. Again, please don’t view any of this as a recommendation to purchase those products. I am simply suggesting these options might be worth further investigation.
However, I am recommending the following:

  • Keep looking . . . Google is a great resource and so are all of the articles located in The Vault
  • Identify other non-profit agencies in your community who use QuickBooks Online and ask them if/how they bridge their systems
  • Think outside of the box . . . many cloud-based database systems have export features that give you what you need to upload to QuickBooks Online (and being OK with a few extra clicks might expand your database search options)
  • Don’t lose sight of the fact that data integration is likely only one of many functions and features that you desire. While integration with QuickBooks Online is obviously at the top of your list, I encourage you to guard against letting it blind you from your other functions and features needs.

In researching your question, I reached out to Nancy Guthrie who is the owner of Business Matters, an accounting firm who works with many non-profit organizations like yours and has experience with QuickBooks Online. Here is what she had to say:
“Time marches on and there are solutions . . . there are many external softwares that now integrate with QuickBooks online.  I googled “Quickbooks online donor integration” and hit the choice below (DonorSnap). I am sure there may be others.  I support looking at all of the online solutions for data and accounting. It is where the attention is and gives the most flexibility and most modern choices and connections to time and communication tools.  The integration with QuickBooks Online has come a long way!”
In a second email, she added this:
“At this point, reverting to a desktop-based accounting software will NEVER get my vote — no matter the integration.  The amount of the transaction entry time for deposits saved will never make enough difference to change the accounting away from the Online version, which is so perfect for non-profit organizations.”
I hope this helps. If you have additional questions, please feel free to come back and “Ask the Experts”.

And now . . . the rest of the story?
data integration2OK . . . you’ve had a chance to read the question and answer. What additional advice would you have provided? Do you use QuickBooks Online and a donor database with a data integration bridge? If so, what can you tell us about the data bridge and the database (or CRM)?
Please scroll down and share your thoughts and experiences in the comment box below. I will happily pass your thoughts along and possibly even append the response that we uploaded to the website.
Similar to Tuesday’s post about revising a whitepaper/brief, I’m asking you to “pay it forward” today.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Why people do and don't donate to your non-profit agency

Fundraising

why1There has been lots written throughout the years about the psychology of philanthropy. Most of the stuff I’ve read has been right on target with regards to why people open their wallets/purses and give money to a non-profit organization. I’ve been asked to revise a whitepaper titled “Why People Do and Don’t Give Money” for a national organization’s online fundraising toolbox to which their local affiliates have access. So, I thought I’d ask you and the rest of the DonorDreams blog community for a little help this morning. Would you please be so kind and give me one minute (or less) of your time at the end of this post?
The fundraising whitepaper starts off with this simple opening paragraph that frames the rest of the document:

“Knowing what motivates donors to make a philanthropic gift helps you determine where your prospect falls in this spectrum. Once you understand where they are coming from, you can plan your solicitation strategy accordingly.”

The following are just a few of the 17 bullet points listed, explaining the motivations of some donors:

  • They have a need to be philanthropic, to do good
  • They like your organization’s mission and believe in your cause
  • They like making a difference
  • They like and have respect for the solicitor
  • They are asked to give!

Then there is a list of another 11 bullet points listing reasons people don’t make donations. Here are three of the reasons provided:

  • They are pressured in any way
  • They are promised any kind of favor in return or there are strings attached to their gift
  • They do not have the money at the moment

Here is where I’m asking you to please take a minute out of your busy day and help me with this small project. Please scroll down and answer the following two questions in the comment box below:

  1. Please share one reason you suspect people donate to your agency. (e.g. something that motivates the donor to contribute)
  2. Please share one reason you suspect donors won’t give to your agency. (e.g. a strategy you don’t use because you know it doesn’t work)

I will take your responses and weave it into a beautiful resource development tool for countless other fundraising professionals to use.
Why should you do this?
Simply stated, this is your opportunity to pay something forward today. Many of us have been the recipients of awesome coaching and mentoring from other professionals along our career paths. I believe those “debts of gratitude” should be repaid joyfully every time the opportunity presents itself.  🙂
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

How much time are you asking for from your board members?

Board development, Board governance

timeI ran across an old board development handout the other day, and it made me laugh. So, I decided to share its essence with you today and ask for your thoughts and opinions. The handout started off with the following two sentences (and I’ve changed the names to protect the innocent):

“Of the 8,760 hours that make up a calendar year, ABC agency only asks for 100. These 100 hours, if properly utilized, can help save and/or enhance the lives of hundreds of people in our community.“

From this point, the rest of the document actually attempts to breakdown how much time will be spent doing specific things. The following are the categories of activities and estimated hours that were included on the board development handout:

  • 14 hours attending meeting (e.g. board meetings, committee meetings, fundraising events and planning meetings, etc)
  • 20 hours influencing (e.g. advocating for the agency with decision-makers and opinion-shapers such as city council members, United Way trustees, community leaders, business leaders, etc)
  • 20 hours reading and responding (e.g. meeting notices and materials, emails, surveys, etc)
  • 6 hours guiding and planning (e.g. attending an annual board retreat and follow-up planning work session)
  • 20 hours fundraising (e.g. making phone calls, writing letters, sitting down with donors, etc)

They end with this deal closing verbiage:

“The 100-hour year comes down to less than two hours per week in support of an organization that is making a vital difference. The commitment we seek is modest, but it is time well spent.“

I read and re-read this board development tool and found the following questions floating around my head:

  • How many board members actually volunteer 100 hours during the course of a year?
  • Does the average board member’s volunteer hours really breakout like this tool suggests? If not, I wonder how they spend their time?
  • The phrase “if properly utilized” in the second sentence of the handout sounds like a performance metric for executive directors. Should this be incorporated in some way into a non-profit CEO’s annual performance management plan?
  • Come on! I’ve been in countless board and committee meetings in my life and if there are only supposed to be 14 hours dedicated to those activities, then lots of people are doing something wrong. How many hours does the average board member spend in just board meetings every year?

I’m just getting warmed up with the number of questions that came to mind, but I’m going to stop here because I want to hear what you have to say.
What is your reaction to this board development tool? What questions came to your mind when you read some of this content? If you had to guess, how many hours do your board members give to your agency? If you were given an opportunity to re-distribute these hours and change this tool, what would you change and why?
Please scroll down and share your thoughts in the comment box below. It will only take a minute or two, and we can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Time to start writing your 2015 resource development plan

Fundraising, Planning

fred the bakerAfter spending a nice long Labor Day weekend in Michigan at a friend’s summer cottage on Saginaw Bay, I am now faced (as are you) with the long slide towards the end of the year. Not only can I not wear white clothing now that Labor Day has come and gone, but my fundraising friends should be starting to engage board, staff and fundraising volunteers in developing their agency’s written 2015 resource development plan.
The process of engaging all necessary stakeholders in this process can oftentimes feel like that old Dunkin’ Donuts commercial featuring “Fred the Baker” who was famous for saying “Time to make the donuts!”
Additionally, some fundraising professionals complain that the process can be complicated and confusing.
With all of these things in mind, I decided to commit this morning’s blog post to providing you with resources, samples, templates and worksheets to hopefully make this exercise a little easier this year.
However, before we start, let’s review why writing your agency’s annual written fundraising plan is so important:

  1. It mirrors the creation of your agency’s operating budget, providing board members with the necessary strategies and explanations behind the revenue numbers they see in the revenue budget.
  2. It provides fundraising professionals an opportunity to “engage” their co-workers, board members and fundraising volunteers (e.g. as Jim Collins talked about in his book,  “From Good To Great,” getting the right people on the bus and in the right seats).
  3. It provides clarity around the goals, strategies and tactics necessary for success in the upcoming year.
  4. It allows you to take a step back and see the “forest through the trees” before plunging into another series of campaigns, events and set of fundraising activities (e.g. grant writing, cultivation, stewardship, etc).

Of course, plans come in all sorts of different shapes and sizes.
strategic planning implementationHaving two degrees in planning, I tend to get overly excited about developing plans, and some of my past resource development plans have been 50 and 75 pages in length (Yeah, I have gotten carried away). Those plans included elements such as:

  • statement of fundraising purpose (e.g. big picture case for support document)
  • goals
  • strategies
  • tactics (e.g. action plans for each strategy)
  • comprehensive fundraising calendar
  • resource development policies
  • range of gift charts
  • prospect lists of volunteers broken out by campaign/event
  • prospect list of donors broken out by campaign/event
  • budgets
  • toolkit in appendices with resources such as job descriptions, GRPIs, committee charters, etc

Before you contemplate going to the roof and throwing yourself off of it, please understand that it doesn’t have to be this way.
I recent purchased a copy of Pamela Grow’s e-book “Simple Development Systems: Successful Fundraising for the One-Person Shop“. Her book is a wonderful reminder of how your annual written fundraising plan doesn’t need to be much more than a one page summary sheet that ties back to a series of simple worksheets focused on:

  • grant writing
  • growing individual donors
  • public relations and donor stewardship
  • website and social media
  • how to tell your agency’s story

Regardless of what your plan looks like, I’ve scoured the internet this morning looking for resources to help make your planning experience a little easier this year. Please take a moment to click-through and review some of these samples, templates, and worksheets. I promise you won’t be disappointed!
First, if you have the time, I found this one hour long YouTube video from Emily Davis at GiftWorks on “Creating a Resource Development Plan“. It’s a great resource to frame your journey if you have the time. You might want to also share it with your fundraising volunteers before inviting them to their first planning meeting.

The following are samples and templates you might want to check out (because Stephen Covey always says “Begin with the end in mind.)

Oftentimes, national organizations like Boys & Girls Clubs of America produce samples and worksheets to help their local affiliates with their resource development planning process. Here are two links I think you will find useful:

Is your organization starting its resource development planning process for 2015? What are some of the considerations you’re looking at? What resources do you use to help frame this important process? Please scroll down and share your thoughts and experiences in the comment box below. We can all learn from each other.
Editorial note: Since this blog post was published, it went on to become one of the most popular posts in 2015. Seeing this level of interest, we developed a five part series focused on how to develop your organization’s annual resource development plan. Here are links to those posts:

Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Ice Bucket Challenge: You know you've gone viral when . . .

Fundraising

going viralJeff Foxworthy has made a career out of answering a simple question: “You know you’re a redneck when . . .”  This morning I thought I’d do something similar with: “You know you’re fundraising campaign has gone viral when . . .” by describing how last week unfolded for me as it relates to the ALS #IceBucketChallenge.
Monday, August 18th
I am getting ready for bed and the local news is on my television. Before cutting away to commercial, the news anchor teases an upcoming segment. The video footage shows someone dumping a bucket of cold water over their head.
I turn the TV off and think to myself “What kind of stupid person dumps ice water on themselves, and how in the heck is that newsworthy?”
Tuesday, August 19th
I’m in Rockford, Illinois having lunch with a non-profit executive director. Towards the end of the meal, he starts to lament about how he wishes his national office had the foresight to innovate something as creative as the “Ice Bucket Challenge.”
I must have looked stupefied because his next question to me was: “You’ve heard about this fundraising campaign, right?”
When I told him that I had no idea what he was talking about, he proceeded to fill me in on the details.
Wednesday, August 20th
lightning in a bottleFellow blogger and fundraising genius — Jeff Brooks — publishes a blog post titled “What a weasel is going to tell you about the Ice Bucket Challenge“.
I forward it along to the executive director in Rockford with whom I just had lunch along with a few other fundraising friends with an “Amen” and” Hallelujah” because Jeff does a nice job of hitting the nail on the head when he says:

“The problem is the Lightning Factor. ‘Lightning’ has to strike for a campaign to go viral. And nobody has control over the lightning.”

On a side note, I’m beginning to see my Facebook feed fill with friends who are all dumping buckets of ice over their heads, making a charitable contribution to ALS, and challenging others to do the same.
I also saw on Google+ that my friend, Marissa Garza, had written a blog post titled “Haters Gonna Hate: Ice Bucket Challenge Edition.”
This is then first time I remember thinking “Uh-Oh . . . I wonder if someone is going to challenge me since fundraising and non-profit consulting is my line of work?”
Thursday, August 21st
ALS icebucketchallenge1The day is winding down. The television is on, we’re into what will likely be the last show of the evening before going to bed, and my phone starts to blow-up. Needless to say, one of my former Boys & Girls Club of Elgin board presidents and good friend, Tim Williams, just completed the ALS #IceBucketChallenge, and I was one of three people he challenged.
My first reaction was: “I should’ve seen this coming sooner.”
My second reaction was: “Yippee! I get to do something fun for charity and gain my 15 minutes of online fame by joining my friends in doing something crazy and for a good cause.”
My third reaction was: “What if I do this thing wrong? I don’t want the world to laugh at me. I better do some research. What will I say? Who will I challenge? How much should I donate?”
I immediately go to Google+, dig up Marissa Garza’s blog post on “Haters Gonna Hate: Ice Bucket Challenge Edition,” and start my research.
Friday, August 22nd
I get it all figured out, and I take the challenge on my deck in the backyard. I dedicate my challenge to one of my very best friends — Jim Chambers — whose father lost his battle with ALS a number of years ago. I immediately come inside to my computer and donate $100  to ALS using their online donation page.
I bask for hours in the warm glow of philanthropy because the entire exercise from dumping ice water on my head to making the contribution felt really awesome and fulfilling.
Click here to check out my ALS #IceBucketChallenge video:
https://www.youtube.com/watch?v=yZZTsR23VlU&feature=em-upload_owner#action=share
Later that evening, we attended a Kane County Cougars game with a friend and his children. His 10-year-old son, Mitch, was buzzing with excitement about getting called out by a friend to do the ALS #IceBucketChallenge.
I made the mistake of assuming that Mitch was just being a 10-year-old and getting all excited about the act of dumping ice water on himself and mugging for the camera. I quickly learned how wrong I really was, when I asked Mitch if he planned on making a small donation from his piggy bank to the ALS Foundation. The following response warmed my heart:

“No, I have a bank account and I’m trying to decide whether to donate $50 or $100.”

It was at that moment I realized the complexity of ALS #IceBucketChallenge. All of the following things seem to be going on simply as a result of a bucket of ice:

  • The ALS Foundation is raising a ton of money . . . last story I saw indicated this campaign has crested $110 million
  • There is a flood of new donors surging into the ALS Foundation’s donor database systems . . . it will be interesting to see what resource development strategies they employ to steward and retain these donors.
  • Millions of people are self-educating themselves about ALS.
  • The non-profit sector has another successful online fundraising campaign to evaluate as a case study.

My takeaways
I find myself marveling at how I experienced something so viral. I literally went from knowing nothing about this online fundraising campaign early last week to participating in it at the end of the week. If I had to describe what I felt, I would simply use the words “tidal wave” to describe the experience.
To Marissa Garza’s point, I am not a hater. I am intrigued by what is happening, and I am excited to see so many people get into philanthropy (especially when it comes to teaching kids about the power of philanthropy).
However, I totally agree with Jeff Brooks when talks about how non-profits are better served in focusing on fundraising basics rather than trying to catch lightning in a bottle by trying to duplicate the ALS #IceBucketChallenge.
What is your agency doing when it comes to resource development in the wake of this online campaign? Are you trying replicate it? Are you ignoring it and focusing on other fundraising basics and best practices? Or are you trying to find the next wave to ride? Please scroll down and share your thoughts in the comment box below because we can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847