Back to non-profit board basics: Fiduciary Responsibility

fiduciaryDani Robbins is the Founder & Principal Strategist at Non Profit Evolution located in Columbus, Ohio. I’ve invited my good friend and fellow non-profit consultant to the first Wednesday of each month about board development related topics. Dani also recently co-authored a book titled “Innovative Leadership Workbook for Nonprofit Executives” that you can find on Amazon.com. 

The book Governance as Leadership, by Richard P. Chait, William P. Ryan and Barbara E. Taylor, and the modes of governance contained within, changed the way I look at Board service and the capacity of Boards to move the needle of change in their communities.

Several recent blog posts have been dedicated to discussing how to move governing Boards from focusing primarily on the fiduciary mode toward becoming more strategic and generative. High functioning Boards manage in all three modes depending on the circumstances and the needs of the organizations, yet fiduciary is and must continue to be the foundation of Board governance.

As a quick reminder, those modes are as follows:

  • Fiduciary – the board is faithful to its mission, accountable for performance, and compliant with relevant laws and regulations. It exercises its legal responsibilities of oversight and stewardship.
  • Strategic – the board is responsible for strategic thinking and sets the organization’s priorities and course, and deploys resources accordingly.
  • Generative – the board’s work entails efforts to make sense of circumstances, to discover patterns and discern problems, and to make meaning of what’s happening.

Boards are made up of appointed community leaders who are collectively responsible for governing an organization. That includes:

  • Setting the Mission, Vision and Strategic Plan;
  • Hiring, Supporting and Evaluating the Executive Director;
  • Acting as the Fiduciary Responsible Agent,
  • Setting Policy and
  • Raising Money

Most of how that happens is at Board and committee meetings, which is really the point of today’s blog.

basicsThe minimum requirements to become a functioning governing Board operating in the fiduciary mode is this:

You must have a quorum at all Board meetings. The organization’s Code of Regulations (also called by-laws) will dictate the number of Board members required to be in the room to have a quorum; it is usually half or half plus one. When you do not have a quorum the Board will not legally be able to take action, which in addition to stymieing the organization’s capacity to function, will also be noted in your audit, and in turn will quickly become a concern for your funders.

Minutes must be taken at each meeting of the Board of Directors and approved at the following meeting. Those minutes should include who was in attendance (distinguish between Board and staff please), the approval of the prior meting minutes and the financial statements as well as any and all votes, including the complete motion that was made and by whom, who seconded and if it was a unanimous vote. Minutes should also include the name of any Board members who voted no as well as anyone who abstained. Only Board members can make motions. Staff can make recommendations but in most cases cannot vote.

Financial statements, including a profit and loss, variance against the budget and a balance statement must be presented, explained and voted upon at each meeting. The Treasurer, when presenting the financials, should review anything that is higher or lower than expected, and explain anything that is not immediately obvious. Board members should ask questions until they understand and are willing to have their name listed as voting yes in favor of accepting the financial statements as presented.

basics2Committee decisions should be presented by the Chair of the Committee (not by staff, other than occasionally by request of the Chair) and anything that requires a vote should be motioned by that Chair. As listed in a prior post the following need votes:

  • Any Policy – crisis communication and management, personnel, etc.
  • Past board meeting minutes;
  • Financial reports;
  • Agency Annual Budgets;
  • Plans – strategic, board development and/or resource development;
  • Changes to the strategic direction of the organization;
  • The hiring of an Executive Director;
  • Audits;
  • Campaigns;
  • Opening, closing or changing the signatures on bank accounts;
  • Changes to the mission or vision; and
  • Board Members and Officers being added, or renewed.

Board meetings should also include a report from the Executive Director (also called CEO). Any recommendations that are made must be motioned by a board member and should then follow the voting path outlined above.

Board Chair’s often make reports as well, yet do not make motions or vote themselves unless there is a tie to break.

The meeting ends with any old or new business.

There are myriad ways to move a Board from a strictly fiduciary Board toward a high functioning Board, but none can happen before a Board masters their fiduciary responsibility. Fiduciary responsibility is the price of admission to Board leadership, but it can’t end there. Strategic and generative leadership is what engages Board members and moves the needle for change in our communities. Isn’t that why we serve?

What’s been your experience? As always, I welcome your insight and experience.
dani sig

Carol Burnett’s advice to disengaged non-profit boards

carol burnettThe idea of engaging non-profit board volunteers is sometimes treated by thought-leaders as a simple idea; however, in reality it is really hard. A few days ago I had this conversation with a board volunteer, and he said something I found very profound. He said, “When one person is disengaged, it is as simple as challenging them to step-up and join the group. When a few people are leading and the rest of the group is disengaged, it is far easier for the few to step-back because that is the norm.”

Obvious? Yes! Did I know this before I heard it? Of course. But I had never heard it stated quite so succinctly.

During this conversation, he also related a great quote from a business consultant he recently heard speak at a conference. The quote was “If you can’t change your people, change your people.”  Upon hearing this, my mind first darted to Jim Collins, who famously talks about getting the right people on the bus and in the right seats.” Yet, surprisingly, my mind didn’t stay there.  The cosmic jukebox in my head started playing a song that I still can’t get out of my head. Click here or on the YouTube screen below and please join me in singing . . .

[youtube=http://www.youtube.com/watch?v=PjQuZCTLAv4]

Yeah, I think Carol Burnett gave some great advice to board development committees when she sang her iconic sign-off song.

Carol reminds us that time flies when you’re having fun. She says early in the song: “Seems we just get started and before you Know it
Comes the time we have to say, ‘So long’.” In this one simple sentence, I am reminded of the following truisms for the board development committee:

  • There is a beginning, middle and end to every board volunteer relationship.
  • It is the Board Development Committee’s responsibility to manage every aspect of that relationship during every step down that path.
  • In the beginning, expectations must be set or disengagement is almost inevitable (e.g. use job descriptions to recruit).
  • During every step of the way, year-end evaluation is essential in order to maintain engagement. These aren’t always “pat-on-the-back” meetings. Sometimes, committee members need to ask tough questions during evaluation meetings such as: “What can we do to get you more involved in our resource development program? Is there something we can do to help you feel more comfortable with your roles and responsibilities? Are you sure this opportunity is a good fit or would everyone be better served if you stepped off the board and joined a committee?
  • In the end, compassion and grace — like you hear in Carol’s voice — are the values that carry the day. Hopefully, the volunteer concludes that they’re ready to move along to tackle other opportunities related to your mission and organization. However, more oftentimes it is obvious to everyone except the board volunteer. Not only must the committee exercise compassion and grace, but they must be strong and do what needs to be done. Too often committee volunteers kick the can down the road, which creates problems for another day.

When the norm on the board is disengagement, I’ve too often seen a frustrated Board Development Committee take the discussion into the boardroom. Their intention is good. After all, they want to wake some people up and shake them from their sleepy disengaged slumber. However, I’ve never seen this strategy work. In fact, it always backfires in one of two ways:

  1. Tempers flare because it feels like finger-pointing and accusations are being made. 
  2. Committee members get frustrated because their “call to action” is met with a yawn of “disengagement”.

For me, it all comes back to that consultant’s quote that my friend shared with me: “If you can’t change your people, change your people.”  with a chaser of “I’m so glad we’ve had this time together.”

I believe taking this conversation into the boardroom is tantamount to the board development committee abdicating their responsibilities and giving up. I suggest the more direct option of one-on-one meetings with disengaged volunteers.

If you are looking for resources and more reading materials on the subject of volunteer management, board development, board engagement, and how to move board volunteers onto other opportunities, you may want to click on some of the following links:

What have you done or seen done when disengagement is the norm in the boardroom? Do you agree or disagree with my thoughts on individual meetings versus group discussion? Please scroll down and share your thoughts in the comment box. We can all learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Your donors are impressionable. Are you impressing them?

indelible2Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

In a recent post, John shared an experience he had 20 year ago with a housekeeping employee who helped him out as he prepared to facilitate a big meeting. This customer service oriented employee left a lasting impression on John so much so that he can’t shake the memory.

Of all the things we forget as humans, why do some things stick with us for a lifetime?

For this fundraising professional, I look at John’s blog post and my mind starts spinning on the following questions:

  • How can I leave a last impression on donors?
  • What techniques, strategies and best practices should use to increase the odds that I am leaving that indelible mark on a donor?

As a newly minted executive director way back in 2001, I made the decision to change the format of my agency’s annual dinner special event fundraiser. As part of the event format, we had our Youth of the Year recipient speak for a few minutes about how the agency impacted her life.

Her name was LaShaunda. As I recall, she was a junior in high school at the time, and she was a reluctant public speaker. Prior to the event, we polished and practiced her speech.

As she stepped to the podium, I paced the back of the room. I was nervous for LaShaunda and I was rooting her on because this was her big moment. What I didn’t realize at the time was that this wasn’t just her moment . . . it was also one of those “lasting and impressionable” moments for the agency and a group of very important donors.

LaShaunda spoke eloquently about her parent’s divorce, running with the wrong crowd, street violence, teen pregnancy and racism. Most importantly, she talked frankly about how the agency helped her through a tough time in her life.

indelible1In that five-minute period of time as I paced the back of the banquet hall, there was a moment where I stopped listening and worrying about LaShaunda and I focused on what was happening in the room:

  • You could hear a pin drop. Everyone was locked-in on what this 16-year-old was saying.
  • I saw the former police chief, who helped found the agency, fighting back tears.
  • I saw a bank president and one of our biggest donors at the time, wiping tears from his cheek.
  • At the end of the dinner, the city manager made a bee-line across the room (she literally looked like a salmon fighting upstream as the room emptied) so that she could ask LaShaunda to take a picture with her.

I wish I could say that I was the evil genius who engineered that evening to unfold the way it did. I’d be over-stating things if I took that much credit.

I still periodically come across donors in my community who talk remember that special evening and talk about how moving LaShaunda’s five-minute speech was.

Truth be told . . . I learned a huge fundraising lesson that evening and it echoes what John is talking about in his OD blog:

  • Donors are people and they are impressionable.
  • Good fundraising professional should always be focused on how to leave that lasting impression.
  • This isn’t about manipulation. It is about showing people “how” we’re using their contribution, and “what” the return on investment actually is in human terms.
  • Facts and figures (e.g. program outcomes data and community impact statistics) are important, but people want to hear about those things as part of a story. Individuals give for emotional reasons. So, you need to connect with them on that emotional level if you want to leave a lasting impression.

What are you doing to make a lasting impression with your donors? The following are two interesting resources I found online that speak to the issue of “making an impression”:

Do you have a story to share with your fellow DonorDreams blog readers about a time you made a lasting impression (aka a transformative moment) with a donor? In sharing that story in the comment box below, would you also share what you think you did right to make it an impressionable moment?

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

‘Tis the season to put your non-profit organization’s shared values to use

values1For the last few weeks, I’ve found myself in a number of non-profit boardrooms talking to board volunteers about a variety of difficult subjects. These difficult conversations covered the following areas uncomfortable areas: staff reduction, re-organization, service reduction, radical revenue enhancement, board transformation, and so on. In each instance, it felt like a “soul-searching” discussion . . . very big and very weighty. I found myself wishing for a magic pill that I could dispense that would make their path forward a little less difficult.

As I poured my morning cup of coffee and wondered what I should blog about today, my mind wandered back to this same question, but this time it wasn’t a “magic pill” for which my sleepy head wished and dreamed. This time is was a tool that I could hand them. Something like a compass?!?! And then it came to me like a bolt of lightning.

A year ago, I wrote a post titled “Does your non-profit have a soul?” It was all about the importance of engaging your board, staff, clients, donors, volunteers and stakeholders in a “shared values” exercise. One of the quotes in that post that jumped back out at me this morning after my revelation at the coffee pot was from Jim Kouzes and Barry Posner who stated the following in their book “The Leadership Challenge“:

“Shared values make an enormous difference to organizational and personal vitality. Research confirms that firms with strong corporate culture based on a foundation of shared values outperform other firms by a huge margin. Their revenue grew 4-times fast; their rate of job creation was 7-times higher; their stock price grew 12-times faster; and their profit performance was 750-percent higher.”

values2So, one organizations might find some comfort in their shared values of:

  • Care
  • Empathy
  • Sustainability
  • Success
  • Respect

While exercising these values when talking about difficult subject matter won’t make those issues disappear, it will likely bring clarity to the boardroom and help people relate better to each other. Right?

Another one of the organizations I am thinking of has the following values posted on the walls around their facility:

  • Believe
  • Inspire
  • Lead
  • Innovate

I close my eyes and imagine a boardroom discussion focused on questions such as “Where are we going to raise more money next year?” and “What short-term cuts can/should we make to balance the budget?”  Those discussions look different when I overlay their values on those conversations. Right?

‘Tis the season for giving and charity. It is also that time of the year when non-profit boards struggle with big, weighty issues like budget and revenue strategies for next year. My best advice to all non-profit boards is to take another peek under the tree and unwrap that tiny present you placed there years ago when you went through your strategic planning process.

Contained in that small package is your agency’s shared values. Use them as they were intended . . . as a tool to frame discussions and a backdrop to make tough decisions.

It might be the best gift that you’ve given yourself in a very long time.

What are your organization’s shared values? How do you use them? Can you recall an instance when your values helped with a difficult discussion or decision? Please use the comment box below to share your thoughts.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

The role of your non-profit board?

Dani Robbins is the Founder & Principal Strategist at Non Profit Evolution located in Columbus, Ohio. I’ve invited my good friend and fellow non-profit consultant to the first Wednesday of each month about board development related topics. Dani also recently co-authored a book titled “Innovative Leadership Workbook for Nonprofit Executives” that you can find on Amazon.com. 

Every time I speak on issues related to nonprofits, and I mean every single time, regardless of the topic, someone, usually a Board member or an Executive Director, asks “What is the role of the Board?” It has happened so often, and so consistently, that I don’t even wait for the question anymore, I just include the information. Then, of course, the question that follows or should follow is “What is the role of the Executive Director?”

The Board is responsible for governance, which includes:

  • mission, vision and strategic planning;
  • hiring, supporting and evaluating the executive director;
  • acting as the fiduciary responsible agent;
  • setting policy; and,
  • raising money.

Everything (Yes, I really mean everything) else is done in concert with the executive director or by the executive director.

What does that really mean?

It means the Board sets the direction, often with input from the executive director, and the executive director makes it happen, often with support from the Board.

It means the Board hires, supports, evaluates and (when necessary) fires the executive director. Likewise, the executive director hires, supports, evaluates and (when necessary) fires the staff. For Board members, that means that you work through the executive director if you have a problem or need something from the staff. For the executive director (even though they don’t need permission) having input from the Board before firing a staff member (especially one that is well known) will help build organizational cohesiveness and extend career longevity.

Fiduciary responsibility means that the Board (and not just the Treasurer but the whole Board) is responsible for safeguarding the community’s resources and ensuring accountability and transparency. The Board also must understand and formally approve finances, audits, and the 990. Fiduciary responsibility doesn’t end with finances; it also includes programs. Boards are entrusted to understand how and why an organization’s programs fill a need in the community, the numbers of people who participate in those programs and their impact, as well as how those programs connect to mission.

Setting policy is also the role of the Board. Policies are usually recommended, written and, later, implemented by the executive director, but they are voted upon and passed by the Board. Typical policies include personnel, code of ethics/conflict of interests, whistle blower, confidentiality, crisis management and/or communication. Your agency should, and does, also have by-laws (also called codes of regulations) which should be followed, periodically reviewed and if revised, voted upon by the Board.

The last piece of Board responsibility is fundraising. The executive director cannot raise money alone. The Development Director cannot raise money alone. The Board cannot raise money alone. Fundraising works best in a culture of philanthropy when both the staff and the Board are working together. The Board’s role is to set the fundraising goal, embark on the campaign, open doors, introduce staff, “make the ask” when appropriate, pick up the tab for lunch when possible, and thank the donor. The staff is responsible for training the Board, coordinating the assignments, preparing the askers with relevant donor information, drafting and supplying whatever written information will be left with the donor, including a letter asking for a specific dollar amount, attending the meetings as necessary and documenting the meeting in the database as well as writing the formal thank you note, and then creating a plan to steward the donor.

There is also a strategic and generative piece to Board service (or at least there should be). We have already reviewed strategic planning in previous posts, and I encourage you to now expand that to include strategic thinking. Is it not enough to have a strategic plan that made your Board members crazy and now sits on a shelf. Strategy is not a one day thing. Strategy requires direction setting, questioning and the committing of resources to ensure the destination is reached. It also requires the rejection of things that are outside the scope of our plan, or the revision of our plan. It necessitates having a culture that allows for and encourages questioning, and sometimes dissent. Board meetings should include robust discussions.

Finally, and least often, there is what Richard Chait describes as generative mode. Generative is a much deeper conversation about the underlying issues and how to impact them.  Chait presents generative discussions as ones that “select and frame the problem.” He says “committees need to think not about decisions or reports as their work product, but to think of understanding, insight and illumination as their work products.”

Honestly, if Boards are just going to approve the things put in front of them, anyone can do that. We don’t need our community’s best and brightest to serve on our Boards for that. We do need our community’s best and brightest to lead, to govern and to be strategic about the needs of our communities and generative about the issues we face.

As always, I welcome your insight and experience.

Do non-profit board volunteers of a feather really flock together?

My mind has been stuck in a board development rut lately, and I can’t stop thinking about whether it is possible for a weak board to get itself out of the ditch. Author Jim Collins in his book “Good to Great” talks about the importance of getting the right people on the bus and in the right seats. Cross apply Collins best practice with that old expression “Birds of a feather, flock together” and that is where I get stuck.

So, the picture to the right of you screen represents a very traditional board development process for the average non-profit organization. I found this particular board development cycle in old materials from my last job, and is was apparently adapted from “The Board Building Cycle: Nine Steps to Finding, Recruiting, and Engaging Nonprofit Board Members”, Second Edition by Berit M. Lakey (BoardSource, 2007).

Have you ever sat in a non-profit board room, looked around the table, and saw a bunch of people with big hearts, small checkbooks, and very little influence?

How many times have you seen a group of people fitting that description try to transform their boardroom? I have seen it too often, and in each instance they toss out the names of the “Whose Who” in your community. Yet, at the end of the board development process, none of those names seem to be occupying seats around the table.

Every time I start to focus on this phenomenon, the expression “Birds of a feather, flock together” comes to mind.

Sure, sometimes I see “Average Joe” and “Average CEO” sitting around a boardroom table talking about governance, fundraising, mission, and all things non-profit. However, it is the exception and definitely not the rule.

This all leads me back to where I started this post. Is there a different process that non-profits should use to transform their board of directors into a group of highly influential people?

I’ve recently been speaking with an old friend who emphatically says “YES” to this question.

His process is external to the board. It involves recruiting one board recruitment champion who: 1) is not a board member and 2) has so much influence that it is virtually impossible to say “NO” when s/he comes knocking on your door. There is more to his process, but in the final analysis the boardroom is transformed with most of the old board members finding different seats on the bus and the new board volunteers being highly influential, effective and engaged.

Has anyone out there every seen a non-profit board transform itself? What did that process look like? How did it unfold? What role (if any) did the existing board play? Please use the comment box below to share your observations because we can all learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Questions you need to get answered before asking people to join your board

Last week we started a series of blog posts focused on the art of asking questions, and this theme has carried over into this week. So far, we’ve looked at questions that executive directors should be asking themselves and their boards. We’ve also looked at questions board members should be ask of themselves and their fellow board volunteers. Today, we’re continuing this series of posts by looking at powerful questions that need to be asked of prospective new board members before they are asked to join your board of directors.

If I’ve seen it once, I’ve seen it a million times when it comes to non-profit board organizations’ board recruitment processes:

  • a bunch of people who look and sound alike sitting around a table;
  • pulling names of people out of the air (or out of their iPhone) based upon who might say ‘YES’ to serving on the board;
  • sitting down with a prospective new board volunteer and “arm twisting;”
  • telling the prospective new board volunteer a series of half-truths (e.g. it is only one meeting per month, do whatever you can to help, etc); and,
  • not following the written board recruitment procedures in the agency’s board development plan.

I like to think of board development as a process by which you need to decide who is going to be in the foxhole (aka the trenches) with you for the mother of all wars. (A bit dramatic? Probably, but work with me here.)

You don’t need a boardroom full of warm bodies because an eight person board is no different from a 20 person board if no one understands their roles and responsibilities and everyone is disengaged. If you find yourself nodding your head at this statement, then you understand that your board development process needs to ask more questions and do more listening than it does talking, selling, and arm twisting.

Finding answers to the following questions BEFORE asking someone to join your board of directors will save you months (probably years) of difficulty:

  • Do they “realistically” have the time to fulfill their fiduciary responsibilities as members of your board of directors? (Heck, do they understand those fiduciary responsibilities?)
  • What inspires them about your mission that they are willing to jump in a foxhole with you? How have they demonstrated that passion in the past?
  • What gaps do they help fill on your board of directors (e.g. gender, occupational, age, ethnicity, social network, various fundraising skill sets, etc)?
  • Does their vision for the agency align well with the organizations current vision and strategic goals?
  • Are they willing to give AND are they willing to get? And do they really do they have a clear picture of what that means?
  • What are some of the key values they hold near and dear to their heart and how does that align with the agency’s core values?
  • Does the prospective board member’s personality mesh well with the existing group of board members?

You can get answers to these questions in a number of different ways. For example, get to know the prospective volunteer by either engaging them in other projects first or by building your board development process around the simple principle of “Getting to Know You. Getting to Know All About You.” You can also populate your board development committee with people who are knowledgable enough to answer some of these questions about people in their networks.  Finally, you can go out and talk to people who know them well.

This isn’t rocket science, but looking at how some non-profit organizations go about recruiting new board members you might think that it is.

By the way, as you start asking more questions as part of your board development process, you should probably know that those prospective board volunteers have lots of questions of their own. Our friend, Joanne Fritz at about.com, does a nice job of outlining many of those questions in a blog post titled “Before You Serve on a Nonprofit Board“. I suggest that you click over and read what she has to say. You might want to build your board development process around answering those questions, too.

What does your board development process look like? How do your board development volunteers go about getting answers to key questions? What are some of the key questions to which you seek answers? Please use the comment box below to share some of your thoughts.

Tomorrow we will finish this long blog series with a post focusing on questions donors should be asking of the non-profit organizations they support. Please join the conversation.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Questions every non-profit board member should be asking

Last week we featured two posts titled “Excuse me, but I have a few questions” and “Questions every non-profit executive director should be asking“. Today, we’re continuing this series of posts by looking at powerful questions that board members should be asking.

As I mentioned last week, Tony Stoltzfus explains in his book “Coaching Questions: A Coach’s Guide to Powerful Asking Questions” that there are many reasons why asking questions is important. The following are three reasons that I highlighted last week:

  1. Asking empowers
  2. Asking develops leadership capacity
  3. Asking creates authenticity

The third reason — “Asking creates authenticity” — is one of the biggest reasons board members need to get in the habit of asking questions.

How many times have I seen board volunteers telling their executive director and fundraising professional what they think should happen or what they are most concerned about?  Well, if I had a nickel for every time I’ve seen it, then I wouldn’t be writing this blog every day.  🙂

In Tony’s book, he explains that “asking” rather than “telling” creates a situation that fosters trust and transparency between people. In my experience, board members are more influential and effective when they ask more questions and seek to truly understand what is really going on and why staff are suggesting and doing certain things.

However, it is important that board members understand their roles and responsibilities first before they transform themselves into “questioning machines”. It would be perceived as “micro-management” by most non-profit staff members if board members started asking all sorts of detailed questions around programming and operation.

This doesn’t mean that asking programmatic and operational questions aren’t appropriate, but doing so in the appropriate context is very important.

When it comes to strategic direction, policy and business-related things, I believe that many board members need to do a better job of getting involved and engaged. Asking good questions inside and out of the boardroom will help accomplish this objective.

One of the biggest non-profit boardroom challenges occurs when conversations are started, people talk an issue to death, and nothing every seems to get resolved. Tony Stoltzfus talks about the importance of SMART Goals in his book and offers a number of great questions that can re-focus your conversations into something more goal-oriented and actionable.

SMART is obviously an acronym for the following:

  • Specific — You can state clearly where you are going
  • Measurable — You’ve included a way to measure progress
  • Attainable — It is within your capabilities
  • Relevant — You care enough about this goal to make it a priority
  • Time-Specific — It has a deadline

The following are a few questions that Tony suggests might help you craft a SMART Goal:

  • What will it look like when you reach your objective? What is the outcome that you want?
  • How can you quantify this goal so we’ll know when you’ve reached it?
  • Are there any barriers or circumstances that preclude reaching this goal?
  • Why is this important?
  • By when will you reach the goal?

One pitfall that I believe board members need to avoid when using this approach is using it to interrogate staff. After all, isn’t “board engagement” the goal here? If so, then these questions should be used by volunteers to engage their fellow volunteers. Or these questions can be used by staff to get board volunteers involved and focused on action.

Of course, these are NOT the only questions that board members should be asking in the boardroom. Click here to see a wonderful list titled “Questions Nonprofit Board Members Should Always Ask” that our friends at managementhelp.org put together.

How much “question asking” goes on inside of your boardroom? What have you found to be effective and engaging questions? What has been ineffective? Please use the comment box to share a few of your thoughts.

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
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Donors and board members also cast long shadows

Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

Today we’re focusing on a post that John titled “Dr. Pepper’s Shadow“. In this post, he uses the example of how a CEO’s off-handed cafeteria comment resulted in an inadvertent major change in what was being offered in the beverage cooler.  As John masterfully explains, leaders need to be mindful that they are leaders who are always under the microscope just like the E.F. Hutton television commercials from the 1970s. (By the way, if you’re too young to understand the E.F. Hutton reference, click here for a YouTube reminder)

This happens ALL THE TIME in the non-profit sector. In fact, it is considered by some to be a best practice.

For example, when a donor off-handedly mentions that they value “education” because they were the first member of their family to go to college, many non-profit people are trained to recognize that as GOLD!!! The comment might get captured on a contact report and entered into the donor database. The mail solicitations start echoing messages about effective educational programming. The stewardship discussions with this donor start  revolving around the agency’s educational programming. The major gifts proposals focus on supporting educational programs to support the organization’s mission.

Non-profit fundraising professionals are trained to be like the people who appear in the background of that E. F. Hutton television commercial. Of course, there are consequences to this behavior as John points out in his Dr. Pepper’s Shadow blog post.

After all, isn’t it possible that in the fictitious example I just provided that the donor might “value” education but has fallen in love with your agency for a completely different reason? If so, then overreacting to the revelation that the donor values education might produce a chilling effect on the philanthropic relationship.

The solution is simple. Stop overreacting to isolated data points. Continue capturing whatever you can using contact reports. Continue collecting this interest-based information in your donor database. However, double down on stewardship activities and use this kind of data to drill deeper and develop stronger relationships with your donors.

For example, I can envision an in-person stewardship visit over a cup of coffee where the fundraising volunteer says to the donor, “I’ve heard you say that you cherish educational institutions and the idea of life-long learning, what do you think about some of the educational programs our organization offers clients?”

I can also see a fundraising volunteer in a pre-proposal cultivation meeting saying, “We would like to prepare a major gifts proposal for your consideration. I’ve heard you talk about your passion for education. Would you prefer we focus the proposal on educational programming opportunities or is there something else you’d be interested in hearing more about?”

I think John’s Dr. Pepper phenomenon is a real thing especially in non-profit fundraising circles. What are your thoughts?

In fact, I’ve also seen Dr. Pepper’s Shadow appear in the board room with something as simple as lunch. All it takes is one board member off-handedly saying that they wished there was a tuna sandwich option, and staff scurry around before the next board meeting dealing with menu changes. The consequence might seem inconsequential, but there literally can be a few hours wasted engaging people in tuna conversation. Don’t believe me? I’ve seen it happen!

Have you seen John Greco’s Dr. Pepper phenomenon in action at your agency or someplace else? What were the consequences of it? What do you do to guard against overreacting to comments from donors and board members that were only meant to be off-handed? Please scroll down and share your thoughts in the comment box.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
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