It is well documented that non-profit organizations need to 1) show gratitude, 2) prove that a contribution is being used in the manner it was intended, and 3) demonstrate impact in order retain a donor. This could be one reason why some non-profit organizations are starting to produce online videos to say THANK YOU to donors.
When you think about it, video is a great medium to “show” people all sorts of things including the three elements of stewardship that I just mentioned. Additionally, the low-cost (virtual no-cost) of digital videos makes this an irresistible activity for many non-profit organizations.
The following is a video from the Boys & Girls Club of Lorain County, and it was produced by the kids for Lebron James:
The next video is from the same organization, and the donors being thanked are a church congregation:
After a little clicking around online, fellow blogger and non-profit marketing guru– Kivi Leroux Miller — wrote a similar post almost a year ago titled “A Few Great Thank You Videos” with a number of fabulous links to videos.
If your organization is interested in trying its hand at directing a “thank you video,” you might want to check out the following resources:
- The Chronicle of Philanthropy: “How to Make Great Thank-You Videos“
- DonorDreams blog: “Online videos offer endless opportunities to non-profits“
- DonorDreams blog: “Places everyone! Online videos and fundraising“
Is your agency starting to use digital technology to steward donors? If so, what have you learned? What feedback, if any, have you received from donors? Please scroll down and use the comment box to share your thoughts and experiences.
Here’s to your health!
Founder & President, The Healthy Non-Profit LLC