Tag: nonprofit

There is a recipe to follow when recruiting volunteers

volunteers

recipeNot too long ago, I was sitting in an introductory orientation meeting with a group of volunteers. As the consultant, I was ticking through all of the things our little group was about to undertake. And then it happened. One of the volunteers raised their hand and said, “I didn’t realize this was what I was being asked to do. I’m really busy and I don’t think I can do those things.”
Truthfully, I was shocked.
I’ve never had a volunteer openly admit this in the middle of a meeting. Normally, these individuals keep quiet and simply disengage.
Of course, this is dangerous to the goals of whatever project you’re working on. Because if many people are quietly disengaging as they conclude “This isn’t what I signed up for,” then the team you built won’t likely accomplish what you need and won’t succeed.
So, what is the answer?
Simply, we need to stop “soft selling” people and playing down what we need them to do.
expectationsAs I suggest in the headline for this post, there is a recipe for how to recruit a volunteer appropriately and it is as follows:

  • call the prospect and ask for a face-to-face meeting (no telephone recruitment)
  • talk about the volunteer opportunity in broad terms, how it advances the organization’s mission and how it helps clients
  • share specifics about what you are asking them to do (e.g. specific tasks, process involved in accomplishing those tasks, time involved, number of meetings required, etc)
  • provide them with a timeline (e.g. when will this commitment start, when will this commitment end, etc)
  • provide them with a written volunteer job description
  • do NOT undercut your ask by saying things like “whatever you can do will be OK“
  • do not press them for an immediate answer . . . if they need time, encourage them to take the written job description home and think about it for a few days, but make sure to set a time to follow-up with them

This recipe for volunteer recruitment is all about one thing . . .

SETTING EXPECTATIONS

Of course, setting expectations is done at other times and not just during the first recruitment meeting. And there are other strategies involved than a simple job description and clear discussion. The following are a few additional ways to go about it:

  • use your first meeting to provide an orientation and affirm with everyone what they signed up for
  • training opportunities can reinforce expectations
  • goal setting and planning exercises with the group also will help reinforce expectations
  • report meetings and accountability calls can provide opportunities to ask: “How is it going? Is this what you thought it would be? Can we help?“

Whenever I talk with non-profit professionals and volunteers about “setting expectations,” they seem to get squeamish. Here is some of what I hear:

  • “These people aren’t employees. We aren’t paying them.“
  • “Setting expectations feels pushy and presumptuous.“
  • “They might say NO if they really knew what they were signing up for.“

As non-profit professionals and volunteers, we need to teach ourselves to push past these irrational objections.
I encourage you to think of it this way . . .
Why would you put people you know, love and respect in a difficult position?
I oftentimes think back to a time when this happened to me whenever I’m tempted to “soft sell” someone on a volunteer opportunity. Here is what happened in a nutshell:

  • I was asked to join a committee
  • I realized at the first meeting that I said YES to something that I didn’t immediately understand and definitely didn’t have time to do
  • I bit my tongue and said nothing because the person who recruited me was a friend and I didn’t want to let them down (and I felt like I owed them)
  • I agreed to do things that I knew I couldn’t realistically do
  • I got some of it done, but not all of it
  • In the end, I had to admit that I couldn’t accomplish everything I said I would
  • I felt like a failure
  • I blamed myself, but I also resented my friend for not being honest with me from the beginning. We are still friends, but since this experience I now find ways to politely say NO to everything they ask me to get involved in

Review the last few bullets, and again ask yourself this simple question: “Why would you put people you know, love and respect in a difficult position?”
How does your non-profit organization set expectations with prospective volunteers? Please use the comment box below to share your thoughts and experiences. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Emotional Intelligence 2.0 as an assessment tool for growth and team building

Planning, teambuilding

EQ1As regular readers of this blog know, I’ve been on an assessment binge as of late that is leading up to some work around visioning, goal setting, and strategy and tactics development. The assessment work has been both personal and business related. You can read more about my motivations and thoughts in a post I published last week titled “New year starts with a little assessment work“.
A few days ago I confessed to struggling with the personal assessment side of this exercise until I purchased two books:

My last post — “StandOut 2.0 as an assessment tool for growth, team building and direction setting” — I talked all about:

  • the nine strength roles identified by Marcus Buckingham
  • the assessment tool that helped me identify my top two strengths
  • the importance of focusing on and leveraging your top two strengths
  • how to use this tool to assist with questions related to organizational development and team building

In this post, I’m focusing on my second book purchase — “Emotional Intelligence 2.0” — and what I’m learning and why I think it is relevant to your work.
EQ2Some of you might be wondering, “What is the world is emotional intelligence?” and the answer is somewhat complex because it involves brain science.
Here is how Google explains it:

“the capacity to be aware of, control, and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically.”

Here is what the authors of the book say:

“The communication between your emotional and rational ‘brains’ is the physical source of emotional intelligence.“

If you are a science-geek, then I encourage you to read the book where you can learn more about your spinal cord, limbic system and frontal lobe. In all honesty, it really is fascinating stuff.
I chose to incorporate the idea of emotional intelligence (EQ) into my New Years personal and professional assessment exercise in addition to the strength roles evaluation work found in the StandOut 2.o book because experts are learning it plays a large role in our professional life and our successes. Don’t believe me? Here are a few factoid that I’m quoting from the book:

  • “EQ is so critical to success that it accounts for 58 percent of performance in all types of jobs.“
  • “The link between EQ and earnings is so direct that every point increase in EQ adds $1,300 to an annual salary.“

What I’m banking on is that I can grow my non-profit practice, The Healthy Non-Profit LLC, by improving my EQ and aligning my work better with my strengths.  I suspect you can do the same thing when it comes to your non-profit organization.
Back to the book . . .
There are four emotional intelligence skills, and they pair up as follows:
eq5
The book does far more explaining of these skills that I simply can’t and won’t get into today. I encourage you to purchase and read the book if this subject interests you.
What I will say for the purposes of this blog post is there is an online EQ assessment that people who purchase the book can access. It scores you in each of these four EQ skills areas and produces exercises designed to help you improve your EQ scores.
Unlike your IQ, which is not something you can change, your EQ can be developed and improved.
I was debating whether or not to share my scores with the blogosphere, and I decided not to. Needless to say, assessment is a humbling experience and my scores are a little lower that I would like. However, I will share that my assessment results convinced me to start working on my “listening skills” (which is social awareness strategy #11 spelled out on pages 160-161).
After I get this habit established, I will probably add an “empathy” exercise into the mix where I’ll try to pay attention to other people’s feelings more.
So, you are probably wondering how this assessment tool might benefit you and your organization. Here are a few thoughts:

  • If you are sometimes concerned that you don’t have a good handle on where you team is at or what it is feeling, then you might want to assess and work on your EQ
  • If a member of your team likes to push other teammates’ buttons, then incorporating a few self-management exercises into that person’s individual development plan (IDP) might make sense
  • If a member of your team is someone who constantly “speaks their mind” and everyone else reacts poorly, then you may need to help them develop their social awareness skills (additionally, you may need to teach the team to speak directly to this teammate’s feelings and not just what they are saying)

In short, improving your EQ could:

  • make you a more effective and productive person in the workplace
  • help you become a better coach to your team

Have you used this tool or others like it? If so, please scroll down to the comment box and share your thoughts and experiences. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

StandOut 2.0 as an assessment tool for growth, team building and direction setting

Planning, teambuilding

standout bookAs I said in my last post titled “New year starts with a little assessment work,” I’m beginning the new year by gifting myself 12 weeks of assessment. By assessment, I am looking closely at both personal issues (e.g. strengths, weaknesses, likes, dislikes, etc.) and business issues (e.g. productivity, profitability, travel habits, types of contracts that bring me joy/fulfillment, etc). All of this will lead to planning exercises including direction setting/visioning, goal setting, strategies and tactics.
In my last post, I confessed to experiencing difficulty with the personal assessment side of my journey until I ran across two books — StandOut 2.0 and Emotional Intelligence 2.0 — at an O’Hare airport bookstore. Today’s post will focus on the first book, StandOut 2.0 written by Marcus Buckingham, and what I’ve learned as well as how I think non-profit leaders might be able to apply this tool.
This tool is rooted in the the principles of positive psychology and appreciative inquiry, which are fields that have been growing like a weed over the last few decades. You may recognize this author and this approach because Marcus Buckingham introduced the StrengthsFinder assessment in his book titled Now, Discover Your Strengths.
The entire book is based on one simple premise. If you want to excel and get the most out of your team, then you have to focus on maximizing your strengths. Working on shoring up your weaknesses is nice, but it won’t put you in a sweet spot when it comes to productivity, quality, and fulfillment.
There are nine “strength roles” identified in this assessment approach:

  • Advisor
  • Connector
  • Creator
  • Equalizer
  • Influencer
  • Pioneer
  • Provider
  • Stimulator
  • Teacher

In the last week, I have read the book, taken an assessment, and set-up my online work space where I receive weekly tips and set personal goals. It hasn’t felt like a “heavy lift” or hard work.
After taking the assessment, you receive a personalized report ranking your strength roles. Your top two strengths become the focus of your work. The following are my top two strength roles and their descriptions:

  • Advisor: “You are a practical, concrete thinker who is at your most powerful when reacting to and solving other people’s problems.“
  • Connector: “You are a catalyst. Your power lies in your craving to bring two people or ideas together to make something bigger and better than it is now.“

It is this combination of strengths that makes me unique, and according to Buckingham I will benefit from:

  • honing these strengths
  • aligning my work and career path with these strengths
  • building my team around these strengths
  • learning how to leverage these strengths in the areas of client services and sales

Buckingham walks readers through “Three lessons for building your strengths” in chapter three of the book. I finished that chapter thinking his advice was wise and something worth investing my time.
I really like the online work space that comes with this toolbox, including the ability to link other members of your team into the site.
StandOut 2.0 was an exciting discovery for me. I didn’t waste time figuring out ways to incorporate it into my life. Within a few days, I asked one of my executive coaching clients to purchase the book and take the online assessment. We integrated the results into our next session and plan on using it to frame their job search process.
On a personal note, the assessment provided me tons of “food for thought” for my consulting practice. It validated my intuition that I need to work harder at cultivating the executive coaching side of my practice, and it will provide context and a frame for the visioning exercise I plan on undertaking in the next few weeks.
So, you are probably wondering how this assessment tool might benefit you. Here are a few thoughts:

  • If you find yourself wondering from time-to-time if you are in the right position at your non-profit organization (and who doesn’t periodically do this), then this tool might help you find clarity
  • If you find yourself spinning your wheels at work, then this tool might help you find traction
  • If you find yourself struggling with building a powerful, efficient team, then this tool might help you with hiring, project assignment, and how to best manage/coach your direct reports.

Have you used this tool or others like it? If so, please scroll down to the comment box and share your thoughts and experiences. We can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Happy New Year and here's to new beginnings

Planning

new yearAs the curtain falls on 2015 and a new year bursts onto the stage, I can’t help getting excited for countless non-profit organizations across this great land of ours. As many of you know, I am a planner by training with both a BAUP and MUP from the University of Illinois Urbana-Champaign. Embedded in every planner’s soul are ideas such as:

  • vision casting
  • goal setting
  • strategy development
  • tactical action planning

You can boil it all down into two words . . .

Direction Setting

In my opinion, New Years Eve is all about direction setting both individually and organizationally. Some of us make resolutions about weight loss, health, career path, etc. Sometimes organizational leaders set goals around revenue, programming or culture change.
My new years wish for all DonorDreams blog readers is that regardless of how many plans (e.g. strategic plan, RD Plan, board development plan, etc) your organization may operate with, you take a moment on this special day and decide what one or two things you plan on really changing in 2016.
I suspect this laser focus on one or two things will bring you great results in the new year!
What organizational change do you plan on making in 2016? Please share your thoughts and plans using the comment box below.
Here’s to your health (and happy new year)!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

New Year 2016 Non-Profit Prediction? Confusion in HR Departments!

human resourses

predictionsLike so many other people, I am a sucker for year-end predictions. I suspect it has something to do with being uncomfortable with an uncertain future. So, for each of the last few years, I’ve blogged about non-profit predictions and trends during the final few days of the year. Needless to say, I can’t resist doing it again as 2015 comes to a close. Drum roll please? I predict non-profit organization in 2016 will . . .

Grapple with HR issues

In mid-2015, the Department of Labor announced its proposal to dramatically increase the minimum salary levels for individuals classified as exempt executive, administrative or professional employees. This announcement kicked off a public comment period and prognostications that new rules will go into effect in 2016.
My prediction of “confusion” is based on the following facts and observations:

  • I’ve heard some experts pontificate on the impact this rule change will have on the non-profit sector (e.g. layoffs, reorganization and consolidation of positions, outsourcing, etc)
  • I’ve heard other experts insist the law doesn’t apply to the non-profit sector (e.g. the key criterion for this FLSA provision is “business or sales revenue” which is a standard most non-profits don’t meet)
  • I’ve seen one national non-profit organization swing into action with webinars on how to position local affiliates for these anticipated changes
  • I’ve sat in meetings with clients who are talking about how they anticipate this rule change will impact their 2016 budget and staff structure
  • I’ve worked with a client in New York State who dealt with this when Governor Andrew Cuomo enacted a similar rule change last year and seen the challenges they’ve endured
  • I’ve reviewed some of the non-profit submissions during the public comment period and walked away with that feeling of anxiety in my belly (. . . and needless to say, people are stressed out this)
  • The Department of Labor seems to be signalling a delay in implementing changes (most experts anticipated implementation in early or mid 2016 and now it looks like it will happen in late 2016)

Do you want more proof of confusion? Check out the headlines on the following online articles and posts (and each post is worth a click if you have time):

Of course, anything is possible:

  • Non-profits may get an exemption or they may not
  • The proposed minimum salary of $50,440 may go up and it may go down
  • DOL may change its “job duties tests” for executive, administrative and professional employees

Until the Department of Labor makes its final determination and announcement, I think it is safe to say there will be continued speculation. Moreover, I think once the changes are announced, those non-profit organizations who didn’t put contingency plans in place will find themselves in a chaotic place.
If after reading this far, you are experiencing a “bubbling, acidic feeling in your gut,” then I have a few suggestions for you:

  • Don’t put your head in the sand and wait for DOL to issue changes to FLSA . . . start your planning now
  • Identify all of your salaried exempt employees and make preliminary determinations on which ones you can/should increase to $50,000-ish and which employees you might have to change to a non-exempt status
  • Revisit your organizational budget, invest some time into “scenario planning,” and develop a few different budget options your board can consider once the changes are announced
  • Engage your HR Committee volunteers in these discussions and enlist their help in your planning efforts (if this committee doesn’t exist in your organization, then create a temporary ad hoc task force comprised of supporters with an HR background)
  • Engage your Finance Committee volunteers in these discussions and enlist their help in your planning efforts (if this committee doesn’t exist in your organization, then create a temporary ad hoc task force comprised of supporters with a finance background)
  • Start talking about it in your boardroom (this might be a great opportunity to ask board members to read an article or two and come prepared to participate in a generative discussion during a board meeting)

Today’s post reminds me of an old United States Marine Corps expression:

“Proper Planning and Preparation Prevents Piss Poor Performance“

With this in mind, what are your thoughts, experiences and suggestions? Please use the comment box below to share. We can all learn from each other.

If you want to read some of my previous year-end predictions, here are a few links that will get you there:

Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

It is gift giving season. Do you know what you're giving your donors?

Uncategorized

IMG_20151220_110543620[1]Happy Holidays, DonorDreams readers! I am one of those people who procrastinates gift shopping until the last minute, which is why I was so relieved last night when I snagged the last Minecraft video game for Xbox 360 off the shelf at Target for my niece. Phew! That was a close call. I know that gift giving isn’t just on my mind because last week one of my clients gave me a pen and set of blank cards designed by their clients as small token of their appreciation (see picture to right).
Giving gifts to donors as part of a campaign (e.g. mugs, plaques, frames pictures, tote bags, etc) or at the end of the year as part of a holiday stewardship initiative is fairly commonplace in the non-profit sector. Of course, this activity is full of an angst because the last thing in the world a non-profit organization wants to do is leave the donor with a feeling that their donation had just been wasted on gift giving and appreciation.
A few years ago, a fundraising professional wrote to me and ask me for advice on this topic. I shared the following:

  • Pick up the phone, call your Top 10 donors and ask their opinion on what they think is appropriate in your community (because a simply phone call can be as much of a gift as any tote bag or appreciation plaque)
  • Send every donor a holiday card at the end of the year and include a simple Impact Report along with it (or at least incorporate some simple ‘impact messaging’ with your card)
  • Utilize “The Smell Test” and don’t do anything that doesn’t feel right (when it comes to donor gifts)
  • Practice the “KISS principle” and don’t do anything too extravagant (when it comes to donor gifts)

Gifts don’t always need to be something physical. Sometimes a personalized acknowledgement can be a very thoughtful gift.
For example, last week our friends at Bloomerang gave me the best gift of all when they named the DonorDreams blog to their list of “64 Fundraising Blogs You Should Be Reading in 2016“. This was the second year in a row that this blog made that list, and it was better than almost any other holiday gift I’ve received in recent memory.
(Side note: I encourage you to click-through and read the Bloomerang article about other non-profit/fundraising bloggers. There are a number of smart and engaging bloggers on that list who you might want to check-out.)
Do you give your donors gifts? If so, what do you give them and how do you make sure that you don’t over-do-it and upset your donors? Please share your thoughts and experiences in the comment box below because we can all learn from each other.
Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Is your holiday mail solicitation personalized?

Fundraising, technology

mail mergeI had the privilege of interviewing a young fundraising professional yesterday for an online article that I am writing. In that interview, we talked for almost an hour about direct mail and her passion for learning as much as she can about that industry’s best practices and how to apply it to her non-profit fundraising work.
We spent a good long time talking about her passion for “mail merge“.
I know, I know. To those of you who don’t do much work on the snail-mail side of the fundraising profession, this probably sounds a little funny. After all, isn’t mail merge simply a word processor function?
The reality of direct mail and targeted mail is that the more personalized you can make your mail piece the more effective it will be in raising money for your organization. In other words, a letter that begins with “To Whom It May Concern” or “Dear Friend” will raise significantly less than “Dear Erik” or “Dear Mr. Anderson“.
Of course, for many of us, mail merge begins and ends with the salutation at the top of the letter. But this was NOT the case for my energetic young interviewee yesterday. The following are just a few of the ways she was using mail merge in her fundraising letters:

  • Customized salutation (as described above)
  • Customized signatory (board member with a relationship to the donor)
  • Last year’s gift amount
  • This year’s ask amount
  • Customized gift level check boxes on the response card
  • Customized message on the outside envelope

To say this fundraising professional is in love with the mail merge as a tool would be an understatement. As would be my admiration for someone who exhibits that much passion for her work with donors and the art of philanthropy.
You might be wondering about the last two bullet points pertaining to the response card and the exterior envelope. Let me try to clarify in the space below.
With regard to the check boxes on the response card, there is some good evidence that indicates that the numbers you use psychologically factor into the donor’s decision.
For example, if a donor gave $275 last year and you’ve asked them to consider a $350 gift this year, some experts say you should not provide check box options with big gaps (e.g. $250, $500, $1000) because the donor will likely round down if last year’s gift is closer to that number instead of rounding up. To combat this psychology, using mail merge to customize the options (e.g. $275, $350, $500) can help increase the effectiveness of your upgrade strategy.
With regard to the customized message on the outside envelope, there is good evidence that people open mail from people they know. For example, an envelope that simply indicates there is something from your non-profit organization is less likely to be opened because donors can guess it is likely a solicitation and treat it like they do other direct mail. However, mail merging a message such as “A message from [insert BD vol name] is inside” will increase the odds of the donor opening the envelope because we all give consideration to our friends.
There is no doubt that direct mail and targeted mail are complicated and involve proven practices (aka the science of direct mail), which is why talking to young, enthusiastic fundraising professionals about this topic always does my soul some good.
So, my tip for today as it relates to direct mail is MAIL MERGE is your friend!
The following are a few older DonorDreams blog posts on the topic along with a few other resources:

Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Is your non-profit engaging in #CharityShaming?

Fundraising

charity shamingOK . . . I have a confession to make. When I’m on the road and run down, sometimes I flop into bed and watch an episode or two of South Park on Comedy Central. While the show’s satire is often over the top, their social commentary on all sorts of current events is razor sharp. A few nights ago I found myself caught up in this “travel habit” and engaged in watching season 19 episode five, which was all about Internet Shaming and included a subplot about Charity Shaming.
If you don’t know what charity shaming is, this short YouTube video snippet from the South Park episode captures it perfectly.
https://www.youtube.com/watch?v=aKsOwJ8AGWo
Of course, the example South Park uses focuses on a point of purchase transaction that you could assume is likely part of a larger cause related marketing effort. However, this episode kicked me in the brain, and I think there are many other examples of charity shaming that go beyond the cash register.
For example, what about the Salvation Army’s red kettle campaign. I’m greeted by a volunteer who is ringing a bell and wishing me a Merry Christmas and asking for a donation. I need to decide whether or not to publicly walk by the kettle and not support the charity.
If I am right about the Salvation Army aforementioned example, then surely Cub Scouts and Girl Scouts selling stuff outside of grocery stores gets added to the charity shaming category. And my old favorite activity (read this as sarcasm) of selling duck race adoptions to unsuspecting customers exiting the grocery story is another example. Right?
I recently attended a few different charity gala ball charity / auction events in my community. During those events’ live auctions, there was something called “fund-a-need” where attendees are asked to put their bid paddle in the air and make a contribution to support a specific project at a certain funding level. If you want to learn more about this fundraising strategy, our friends at Fundraiser Help blog do a nice job explaining it.
In previous years, I’ve enjoyed putting my bid paddle in the air to support fun projects and programs. One year I think I bid on underwriting the cost of a mattress (or maybe it was a blanket) for our local homeless shelter. Another year, it was underwriting kitchen renovations and a food program at our local Boys & Girls Club.
However, recently the fund-a-need strategy has evolved away from projects / programs and towards a more simple request of “we need your money to underwrite everything we do for our clients“.
There was something I didn’t like about the new fund-a-need strategy, but I couldn’t put my finger on it. At first, I thought maybe I just missed the emotional case for support messaging that came with a specific project or program. However, now I’m beginning to wonder if my objection is bigger than that.
Could it be that asking people to put their bid paddle up in the air in front of their peers and friends to simply give an unrestricted contribution to your organization is nothing more than “Charity Shaming“?
I’ll leave it there today and let you chew on this question. If you have thoughts or opinions, then please use the comment box below to share them. I would love to hear what you have to say because I am honestly struggling with what bothers me about fund-a-need auction strategies that lack project and program components.
You might also want to check out the following:

Here’s to your health!
Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

The key to growing corporate relationships? Matching gifts!

Fundraising

Good morning, DonorDreams readers! As the Beatles sang so many decades ago, “I get by with a little help from my friends“. As you know, I’ve been relying on a number of guest bloggers to get me through a busy period. Today’s guest post is from Adam Weinger over at Double the Donation blog.Adam shares  I hope you enjoy this morning’s post.  Here’s to your health!  ~Erik

How Your Nonprofit can use Matching Gifts to Grow Corporate Relationships

By Adam Weinger
Double the Donation
matching giftMatching gifts are a great way for your nonprofit to receive twice as many donations from donors and their employers. While this benefit is obvious, did you know that matching gifts can also help your nonprofit create and cultivate relationships with corporations?
Nearly every company is looking to expand and improve its culture of corporate social responsibility. Your nonprofit can help these businesses achieve their goals while you simultaneously promote matching gifts to your donors!

Here are three ways that your nonprofit can use matching gifts to cultivate corporate relationships.

If your nonprofit has existing partnerships with corporations that provide stellar matching gift programs to their employees, thank those companies for encouraging employee giving and helping your nonprofit accomplish its mission.
Take a look at Double the Donation’s list of the top matching gift companies to see if any of your corporate partners made the cut!

1. Press releases

Sending out a press release is one of the best ways for your nonprofit to put the spotlight on your corporate partners. Not only is this a highly visible and simple way to let people know about the good that your organization’s corporate partner is doing, but it also gives you an opportunity to let others know more about your nonprofit in general.
A sample press release should include information about:

  • Past donations.
  • How long your nonprofit has been partnered with the company.
  • How many employees have taken advantage of the matching gift program.
  • The other types of corporate giving programs that the company offers.
  • Any other pertinent information.

Press releases draw attention to the philanthropy of the companies that help your nonprofit and educate the general public about your nonprofit and the work that you’re doing. Plus, the company’s employees feel good knowing that they work for a business that regularly gives back to causes that they feel deeply about. They’re a win for everyone involved!

For help on getting started forming partnerships, check out these best practices.

2. Use your nonprofit’s website to acknowledge corporate partners

Many donors are already using your organization’s website to make their donations. Why not use the opportunity to promote the generosity of the corporations that offer matching gift programs?
If you already have a dedicated matching gift page on your nonprofit’s website, add some information about companies that have outstanding matching gift programs to educate donors about doubling their donations while simultaneously thanking and acknowledging those companies.
If you don’t have a dedicated matching gift page on your website, set one up so that donors know exactly how they can maximize their donations and can research the companies that offer them.
Additionally, promoting your corporate partnerships and their matching gifts can help ensure that those partnerships thrive and continue down the line.
For ways to use ePhilanthropy to secure matching gifts, check out this article.

3. Recognize corporate partnerships and matching gift programs at events

Whether your nonprofit is hosting a gala, auction, walkathon, or other fundraising event, you can make the most of a captive audience to thank your corporate partners and laud the matching gift programs that they offer their employees.
Obviously, don’t overshadow the corporate sponsors that have made your fundraising event possible. But it’s a good idea to give a shout out to all of the companies that have helped your organization in one way or another.
When you publicly announce and promote the businesses that have assisted your nonprofit with their matching gift programs, you not only strengthen the existing nonprofit-company relationship that you have, but you also let other individuals know about matching gifts.

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There are many benefits that nonprofit-corporate partnerships can produce. When those companies offer matching gift programs, your nonprofit is doubly rewarded. Recognizing your corporate partners online and in person is your nonprofit’s way of acknowledging their generosity and drawing attention to their outstanding matching gift programs.

Expand your volunteer base by engaging donors

volunteers

Good morning, DonorDreams readers! Tis the season, and as you know my aggressive travel schedule as of late necessitated me reaching out to my circle of awesome blogger friends for a little help. Today’s guest post is from Corbit Harrison and our friends at VolunteerHub. Corbit shares how you can find great volunteer prospects from among your donor base. I hope you enjoy this morning’s post.  Here’s to your health!  ~Erik

3 Tips for Asking Donors to Volunteer

volunteersIf you’re seeking to expand your volunteer base, you may not need to look very far.
In fact, you may already have some terrific candidates within your reach — right there in your donor database. These individuals obviously care about your mission, so converting donors to volunteers many times is simply about communication.
In this article, we’ll take a look at a few different strategies to engage your donors in creative ways.
Send a Survey
In general, people love to give their opinions. If you develop a survey for donors, you can get a better picture of them as a whole and also learn more about them individually. Ask them about their professions, interests, and hobbies. Based on your donors’ responses, you may be able to pinpoint very specific skills-based volunteer opportunities that would engage them.
Of course, go ahead and list some of your ongoing opportunities as well to see if those catch some interest. Be sure to ask if you may contact them about volunteering, and, if so, make sure to have them include their name and contact information.
Have Volunteers Share Their Stories
Your organization may want to hold a special recognition night for your donors. At an event such as this, it’s a time when you can communicate your mission and accomplishments. This is also the perfect time to engage donors by having a volunteer as a keynote speaker.
There is a move in the nonprofit world to “tell your story” to advance your cause – and with good reason. Statistics are important, of course, but numbers can pale in comparison to a message from the heart. Choose a volunteer who is fully committed to your cause and ask him or her to build a presentation around a couple key ideas. Among these should be how volunteering has impacted the volunteer’s life and the lives of the clients your organization serves. Make sure to coordinate with the volunteer so you can have some multimedia that compliments the message in terms of pictures and/or video.
After the volunteer’s speech, your volunteer coordinator can make a quick call-to-action pitch and outline upcoming volunteer opportunities. Make sure to communicate that donors can register for these opportunities before leaving the recognition night activities. Set up a landing page that is easily accessible via smartphone or mobile device. In doing so, you may get a handful of registrations before the night is over.
Develop Case Studies
Just as it’s important to tell volunteer success stories, also consider putting together a case study featuring the people you serve. This could be a flyer that you include with a donation letter or a mailer you could send on its own.
Once having their approval, interview them to find out (in their own words) what your organization means to them. If you can have them talk about how your volunteers have impacted their lives, even better. Make this flyer bold, colorful, and eye-catching with pictures of your clients (preferably with a volunteer). Be sure to highlight a few important quotes from your clients as pull-outs, and most importantly, don’t forget to include a call to action that directs people to your volunteer registration site. Cross promote these case studies on your organization’s website, blog, and email newsletter.
Expand Your Volunteer List with Donors
Encouraging donors to volunteer helps supporters see the good work your organization does. This is likely to further cement the relationship with your nonprofit and hopefully spur even more generous monetary donations in the future.

Corbit Harrison is the Chief Operating Officer for VolunteerHub and has been actively helping nonprofit organizations better engage constituents for over 10 years.  Connect with Corbit on Linkedin.