How many undiscovered “diamonds” exist in your donor database?

October 5, 2012 erik Donor-centered fundraising, Fundraising, organizational development

Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

In a recent post, John re-told a story about an African farmer, who sold his farm to go in search of diamond mines, only to find out that the farm he sold turned out to be one of the worlds largest diamond mines. John applied the story in OD terms to your co-workers and all of their talents (aka diamonds that are unmined in your organization).

When I read this story, my mind naturally wanders to fundraising and all things having to do with donors. I think of your organization’s donor database and imagine all of the undiscovered diamonds that exist in those data records.

I commonly get asked by agencies how they can better mine those diamonds out of their donor database. After all, we’ve all heard stories about those $100/year annual campaign donors who go on to give millions of dollars to capital campaigns and endowment campaigns.

Of course, the easy 30 second answer is investing in donor analytics services like Blackbaud’s Target Analytics or WealthEngine.

I am a data-kinda-person, and these services are amazing, but . . .

The more complicated (yet amazingly simple) answer is exactly what John encourages you to do his post about the African diamond farmer. Before investing in expensive data analytics services, you really need to commit yourself to “getting to know people”. It starts with you and that is the easy part. The harder part is changing your organizational culture to embrace this idea.

I am by no means an “OD expert,” but it seems to me that changing your agency’s fundraising culture will entail some of the following:

hiring the right people (e.g. people who like people)
looking at all of your systems, identifying obstacles, and eliminating those barriers to change
aligning your systems (e.g. performance management systems, compensation, recognition, etc) with your new vision of “getting to know donors”

If you want to read more about change leadership, click over to John’s blog and thumb through a number of his posts on change and culture.

All of the data in the world won’t help you identify your donor database diamonds if you aren’t willing to get out of your office, sit down with your donors, and get to know them and understand their passions.

Do you subscribe to a donor analytics service, but find it a little disappointed that the big gifts aren’t magically appearing? What do you love about your analytics services? What don’t you like? How have you inspired your organizational culture to celebrate “getting to know” donors?

Please scroll down and share your thoughts and experiences in the comment box below. After all, we can all learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Setting Up A Successful Work from Home Environment for Your Nonprofit

October 2, 2012 erik Mondays with Marissa, technology

Don’t worry, it’s not really Monday! Erik is busy running a conference this week, so he asked me to fill in one more day this week. So welcome to Tuesday with Marissa!

Working from home is more popular than ever. In a time when salaries might not be able to grow as fast as they used to, offering employees an opportunity to work remotely can be a welcomed perk. While your employee might not be in the office, it is important to ensure that she feels connected to her team. Today we’re going to look at some ways to set up a successful work from home environment.

VPN
If your organization has the funds to set up a VPN system, I highly recommend it. VPN stands for Virtual Private Network and allows users to log in from anywhere. Upon doing so they would have the same access to the servers and systems they would have if they were working in the office. They can be a bit costly to set up but this set up offers the most flexibility for you and your employee. The employee working from home would have no restrictions on access to the resources they need, allowing them to complete projects no matter where they were located.

VPNs are best set up on agency owned laptops that employees can take anywhere. I recommend upon setting it up that it is tested somewhere outside of your building to make sure everything is set up correctly. It would be the worst to plan your day working from home only to find out that your VPN doesn’t connect.

Cloud Computing
If VPN doesn’t work for your organization, there are plenty of other options to share files with people working remotely. Services such as Dropbox and Google Drive allows users to share documents, spreadsheets, presentations, ect, with anyone who has access to them. However, keep in mind that these files would live in the cloud on third party server. If something happened to that server you would loose your files. Keeping a copy of files shared in the cloud stored on your hard drive is highly recommended.

Chat Clients

One of the challenges I find with working from home sometimes is feeling connected to the office. While working from a remote location can help some employees focus, they can miss out on communication that happens around the office. Using a chat client like Gchat or Skype can help fill that void. I had one job where I worked exclusively from and getting a “good morning” from other team members made a world of difference. I didn’t feel as isolated.

Furthermore, it is important for managers of people who work remotely to still manage their employees even if they aren’t in the building. Too often the relationship between manager and employee can fall victim to the “out of mind, out of site” mentality. You can even go beyond chat conversations and have a video call from time to time to check in and see how everything is going or congratulate the employee on a job well done.

While working remotely is becoming more and more a norm these days, I hope these few tips help you and your agency think about the best environment to set up for your employees. Based on your set up, you might be able to work something out for work from home volunteers using cloud computing services and chat clients. What do you think? Do you work from home? What tool do you find to be the most successful in helping you be productive? Let us know in the comments!

A Guide to Creating a Cell Phone Policy for Your Nonprofit

October 1, 2012 erik Mondays with Marissa, technology

These days many employers provide cell phones for their employees so that they can be connected at all times. This can be both a blessing and a curse for employees. On one hand, they don’t have to move to far to get the information they need, on the

other hand weekends can be interrupted by an email that normally wouldn’t have been seen until Monday. Either way, managing the cell phone usage of your organization can be a full time job. Today I’m going to share some questions you should ask yourself when setting up a cell phone policy for your agency.

Do you really need cell phones?
For some organizations it makes sense for employees to have cell phones provided to them. The work that is being done happens around the clock or from remote locations. For others, it might be more of a matter of connivence. Take a moment to think if providing cell phones is really needed.

If you decide that cell phones are needed, who in the organization needs one?
This is going to be breaking news, but not everyone needs a cell phone. Everyone might want a cell phone, but not all positions within your agency require one to be provided. Be selective about this because it is much easier to give someone something than to take it away.

What type of phone is needed?
It seems like there is a new phone out every day. I advice to get the phone with the least amount of features needed. If this person is only needed to be available by phone, does she really need a smartphone? Also just because a person might need the bells and whistles of a smartphone, doesn’t mean that smartphone needs to be an iPhone 5. Look at all of your options and really think about what the user of the phone really needs.

What plan to go with?
The good news here is that most major cell phone providers will work with nonprofits to set up a contract that work for them. Make sure you shop around and see which company can do the most for you. Don’t rule out the prepaid option either. It might be the best way to go for your organization. Also, keep your eyes out for smaller competitors to the major providers, like Ting. Ting has a flexible plan system that lets you prioritize which features (talking, texting, or data) are most important and you pay accordingly. So if one person on your team doesn’t need to talk on the phone much, but needs to have data access all of the time, Ting allows you to create a plan that provides just that.

Can we use our personal phones?

Employees may want to use their own phones for work. Some organizations provide a stipend to each employee to use toward their cell phone plan. This can be a solution for your agency, but you still need to protect your organization’s data on that phone. I recommend setting up an agreement for the employee to sign. It should included statements that allow your agency to be given access to the device to see the configuration of any application that deals with sensitive data. The employee should also use a lock on their phone to keep that data safe. Also, your agency needs to be ensured that the device will be wiped clean before the employee provides it to another user.

I hope this guide helps you organize your cell phone policy for your organization. Have any tips or best practices to add? Post them in a comment below!

Who is minding the gap at your agency?

September 28, 2012 erik organizational development, Planning

Today, we are talking about one of the most important things that your organizations must do if it wants to achieve its mission and vision of the future. We are talking about “minding the gap,” which is something John talked about in terms of strategic planning.

At the foundation of every good strategic plan (or any plan for that matter) is “gap analysis,” which John summarizes well when he says:

“Which is a pretty fancy way of saying that the team spends some time comparing the current situation with the future state. Comparing actual performance with potential performance. Comparing current capabilities to projected capabilities.”

When I read this, my mind wandered to the countless evaluation sessions and SWOT exercises in which I’ve participated and facilitated throughout the years. However, I then read this in John’s post . . .

“The team doing the gap analysis rarely delivers the plans necessary to actually bridge the gap and achieve the future state. Look; it’s not that the team is a bunch of do nothing know nothing stiffs. Far from it; they are very often strong contributors, hand-picked for the job — logical, analytical; detail oriented, project planners and operational executioners. Without them, the current state would be nowhere near as good as it is.”

Now this stopped me cold in my tracks on a Friday morning because it is a powerful and true statement. It also made my brain hurt because it raises all sorts of questions that are difficult to contemplate on only 1/2 cup of coffee such as:

Who do you involve in your gap analysis?
How do you assess who those right people are when building your prospect list?
How do you keep the gap assessment from feeling like a judgement on your current team?
Are there different groups who mind different gaps in your organization? For example, who is minding the program/operations gap? The board governance gap? The fundraising gap?
What role should donors play in minding the gap? How can we get over our fears around exposing donors to the data that comes out of minding the gap? (Ditto these questions for board members as it relates to staff and programming)

So, here is the take away for me this morning . . .

Spend lots of time getting the “WHO” right,
when it comes to gap assessment and planning.

If you get this wrong, then it will likely haunt you for years and years to come.

Do you have any strategic planning stories that you would like to share about how you determined who the right people were and put them in the right seat of your strategic planning bus? Please share your experiences in the comment box below.

Here’s to your health!

What is your non-profit agency’s year-end stewardship strategy?

September 26, 2012 erik Donor-centered fundraising, Fundraising, Planning, resource development

Yesterday, I posted about the importance of developing your organization’s year-end fundraising strategy and doing so ASAP (by which I mean get it in writing by the end of this week). As I reflected on my post all day yesterday, I started thinking about all of the great holiday opportunities with regard to donor stewardship activities.

Over the years, I posted a number of articles immediately before, during or after a holiday talking about how organizations could have piggy backed on the holiday to implement some effective stewardship activities. After each of those posts, I remember thinking . . . “Hmmmm, perhaps I should’ve posted this a few weeks or months ago and readers might have had some time to put thought and planning into such an idea.”

With this in mind, let’s go back in time and revisit two blog posts from the fourth quarter of last year that spoke to the idea of using holidays as stewardship opportunities. Here they are:

Another thought that I’ve shared with a number of clients throughout the years is the idea of taking the “Twelve Days of Christmas” song and using it as a December theme for “The Twelve Days of Stewardship”. It can be as simple as doing 12 stewardship activities in December or as complicated as the song suggests (e.g. giving the donor two of this, three of that, etc etc etc).

If you’re rolling your eyes at this suggestion, I encourage you to stop and think about it for a moment. I bet that right now off the top of your head, you’ll be able to rattle off three or four stewardship things your agency does around the holidays, such as:

mailing holiday cards
hosting a holiday party for supporters and donors
thank-a-thon (e.g. stewardship thank you phone calls)
annual report
Running a “A few of my favorite things . . .” essay contest with your clients about your services and sharing the results with your donors.

With a little bit of thought and creativity, I bet you can weave things that you already do into a 12 day tapestry of stewardship opportunities.

The bigger point that I am trying to make today (and yesterday) is that these things don’t just happen. They require some thought and planning (and more than just a few days before).

The fourth quarter and holiday season offer unique and fun opportunities to steward donors, and it is something you need to start thinking about this week because the fourth quarter will be here starting Monday of next week. (Eeeeek! Talk about a scary Halloween gift)

What is your organization doing to steward donors for Halloween? Thanksgiving? Hanukkah? Kwanzaa? Do you have thoughts or ideas to help flesh out the aforementioned 12 Days of Stewardship concept?

Please scroll down and share your thoughts, plans and questions in the comment box below. We can all learn from and inspire each other.

Here’s to your health!

What is your non-profit agency’s year-end giving strategy?

September 25, 2012 erik Fundraising, technology

Facts are facts, and there is only one week left before non-profit organizations enter the fourth quarter of the year. The reality is that the fourth quarter is challenging for all companies because of the holidays, year-end evaluations, and a race to close budget gaps; however, the last three months of the year are especially important for many non-profit agencies.

According to a 2011 year-end survey conducted by Charity Navigator, the average respondent said they “. . . receive 41% of their annual contributions in the last few weeks of the year“.

The end of the year is even more critical for those non-profits whose revenue model contains ePhilanthropy strategies. The Chronicle of Philanthropy’s Jessica Dickler reported last year that a study conducted by Network for Good estimates that “. . . one-third of all online giving for the year occurs in December . . .” She added that “. . . 22% [of online giving] happens in the last two days of the year“.

All of this explains why my inbox is getting bombarded with emails providing tips about year-end fundraising strategies.

With so many people wanting to give to charities during the holidays, a non-fundraising person might wonder what all of the fuss is about. After all, it kind of sounds like “shooting fish in a barrel”. Right? But don’t fool yourself! The holiday season comes with special challenges that don’t exist at other times of the year. For example . . .

Time is at a premium (e.g. holiday parties, shopping, etc), and no one has any time to sit down with a volunteer solicitor with a pledge card.
There is lots of noise (e.g. lots of commercials, specials, sales, and initiatives), and it is hard to breakthrough with your messaging without a bazooka cannon.
There is lots of competition (e.g. every non-profit organization is asking) compared to earlier in the year when your annual campaign might only be up against a few other similar campaigns at the same time.

I suspect that these challenges are part of the reason why 60 corporations and non-profit organizations are attempting to launch a social media campaign the Tuesday after Thanksgiving called #GivingTuesday.

I won’t even try to use my remaining space to provide you with a “Top 10 list” of tips because there are so many great resources available. However, I will take this opportunity to implore you to be thoughtful and put a plan together on how your agency will navigate the fundraising seas during the fourth quarter of the year. (Pssst . . . and you should put that plan together quickly. Maybe by Friday of this week)

The following are just a few great online resources I suggest you check-out:

Is your agency gearing up for the fourth quarter? What fundraising strategies are in your year-end plans? Do you have any fun new donor segmenting ideas, email tactics or social media plans? Please scroll down and your thoughts in the comment box below. We can all learn from each other.

Here’s to your health!

Non-profit board volunteers should all dress the same

September 21, 2012 erik Board development, organizational development, volunteers

Today, I am focusing on a post that John wrote about “Decision Fatigue,” which is a fascinating organizational development concept that applies perfectly to so many different aspects of non-profit work life. I mean come on, John! It would be soooooo tempting to expand on the “Kissing while driving for non-profit agencies” post from March 9, 2012 and talk about the utter insanity behind most executive director’s day-to-day routines. But I won’t do that and instead decided to focus on the board of directors.

After reading John’s post this morning, I was transported back in time to March 20, 2000. I will never forget that day because it was my first day on the job as a newly minted executive director.

At the top of every new CEO’s “To Do List” is a whirlwind tour of meeting board members. This is one of the most important first tasks because you are trying to get a feel for:

what is going on throughout the organization
what personalities are sitting around the boardroom table
how decisions get made in the board room

When I stuck the thermometer in the turkey on March 20, 2000, it immediately registered “DECISION FATIGUE“.

This board had operated for more than six months without an executive director. Some of the people during our first meeting even told me of their plans to resign. Needless to say, within the first 90 days the board roster shrank from 20 people strong to 11 very weary individuals who bravely faced the future and simply said, “FORWARD!”

The list of decisions that fatigued the board prior to hiring an executive director is endless, but here are just a few of those decisions they routinely faced:

Where are we meeting? What time?
What’s on the agenda?
Who is attending? Do we have quorum?
What materials should be distributed prior to the meeting? Who puts all of that together?
How do we make sure everyone is properly prepared for tough discussions and decisions at the upcoming meeting?
Do we have enough money in the bank to make payroll next week?
Which employee just quit? At which site did they work? What does that mean for operations? Is there paperwork that needs to get filled out? Who is doing THAT?
Who is doing what and with whom with regards to the annual campaign pledge drive that is scheduled to start next week?
Uh oh . . . I though we were just focusing on the pledge drive, but now we’re talking about special event planning for the dinner that is 12 weeks away. Who is doing what and with who regards to all of THAT?
Ummm . . . how does all of this mesh with the decisions happening at home and at my paying job?

This is just a small sampling of what was on those board member’s decision-making list.

One of the most interesting things I found in my first 90 days was the board decision made right before they hired me. It was the decision to stop meeting monthly and only meet every other month. When I asked why they made this decision, they said that their monthly meetings had gotten way out of hand and too long. Those meetings apparently lasted sometimes three or four hours!

Like you, I scratched my head, and asked how in the world that decision made any sense.

If you think about it for a moment and put yourself in their shoes, it makes perfect sense:

They were tired.
They needed more time between meetings to re-group.
This allowed them to “empower” the executive committee to make decisions for the board during the off-months (e.g. dump the tough work on a smaller group of people).

I don’t need to tell you how damaging that decision was to the agency’s health, but it made sense when you look at it through a “decision fatigue” filter. It took me almost three years to get them to reverse their decision and start meeting every month again.

It is the job of the executive director to help the board avoid “decision fatigue”.

Good non-profit executive directors support the work of their board by facilitating and assisting with everything including:

developing agendas
taking meeting notes
recruiting new board volunteers
supporting committee work
helping board volunteers process tough issues and position them for making tough decisions in the boardroom
supporting all of the planning work that occurs ranging from strategic planning to special events
And much, much more!

So, I titled this blog post the way I did because of the Vanity Fair article that John cited in his blog post. In that Vanity Fair interview with President Obama, they explain why the President is almost always seen in blue or grey suits. Of course, it has everything to do with decision fatigue, and this got me giggling about non-profit board volunteers as I envisioned a boardroom full of volunteers wearing the exact same thing.

Hmmmm . . . perhaps board tee-shirts might not be a bad idea. 😉

Is your board tired? Have you given any thought to why? What role have you played in their fatigue? What could you be doing differently? Here’s a thought . . . if this is something with which you’re struggling, use the comment box below to ask a few questions of your fellow non-profit peers and see what they have to say. Or if you have a great success story, please feel free to share that as well.

Here’s to your health!

Non-profit inside-the-box thinking: Sell-Sell-Sell ! ! !

September 20, 2012 erik Board development, Fundraising, organizational development

As promised in last Friday’s post, I dedicated Tuesday, yesterday and today to challenging proponents of “outside-the-box thinking” and examining various “inside-the-box thinking” principles. This week’s posts were determined by DonorDreams blog subscribers who took the time to voice their opinions via a poll last Friday. Thank you to those of you who voted. Additionally, the foundation of these posts are rooted in Kirk Cheyfitz’s book “Thinking Insider The Box: The 12 Timeless Rules for Managing a Successful Business.”

DonorDreams blog subscribers voted to hear more about chapter six of Cheyfitz’s book, which is titled “The Marketing Box: Unifying the Whole Business”.

I love how the author starts each chapter with a short sentence that serves as “food for thought”. The following is how chapter six started:

“You should be selling all the time.”

This is a complex chapter and a little mind-bending because the author contends that the average person’s idea about marketing is all wrong. Most people equate marketing with advertising, when in reality it is much bigger. He says in the book:

“Economists, academics, and marketing professionals have come to see marketing this way — as the single discipline that embraces and unites virtually every aspect of business activity. Marketing: Guides production . . . Governs distribution . . . Controls advertising, promotion and all marketing communications . . . Peter Drucker has written that business’s only purpose is “to create a customer,” and because of that, “marketing and innovation” are the two basic functions of business”.

Well . . . WOW! In a nutshell, Cheyfitz is saying:

Marketing is everything and

successful businesses do it all the time!

As I said in yesterday’s post, this concept is a little difficult to apply to non-profit corporations because the word “customer” usually conjures up images of clients and donors (or both) depending on which chair you sit in. Unlike yesterday, I won’t limit today’s blog to just talking about donors. I will attempt to GO GLOBAL.

I could probably write pages and pages on this topic because there is a lot of ground to cover. Instead, I will start a laundry list of examples and hand-off the baton to you so you can continue it in the comment section.

The following are just a few examples of marketing (and you will see how it unifies everything we do):

How your program staff talks to and treats clients is marketing because it shapes the perceptions of your brand in the community among volunteers, donors, potential staff, prospective donors and future board members.
The decision to create a new program and write a big grant to get it off the ground is marketing. You are sending messages to people around you about what is important and what is a priority. These messages get picked up by volunteers, staff, clients, and donors. They in turn amplify these messages throughout the community. These actions and messages will even impact the long-term sustainability of your new program depending on donor perceptions.
Sticking with the creation of new programming from the last bullet point . . . talking with clients and prospective clients before making the decision to offer that new service is marketing. If your new program doesn’t fill a community need and your actual or potential clients, then it is your initiative will likely failure (which will likely have a ripple effect among donors, etc).
How and what the executive director says to or does with their staff is marketing. When they tell co-workers that the agency has challenges, it impacts staff turnover and in turn affects program quality and how the donor community’s perceptions of their investments.
Talking to volunteers and donors before developing another special event fundraiser is marketing. You need to determine if people will support this new idea before investing time and money into developing it.
What an executive director includes in the board packet and says in the boardroom is marketing. All of those messages get amplified by your community ambassadors (aka board volunteers) on the street when they’re networking.

Cheyfitz tells us that marketing happens pre-production, during production, and definitely after production. In non-profit terms, it happens before the donor writes the check, during the solicitation process, and in-between gifts for the duration of your relationship with that donor. More specifically, marketing happens during every waking moment of a non-profit professional’s life in their dealing with staff, volunteers, clients, board members, donors, and the community-at-large.

At the end of this chapter, Cheyfitz offers six different tips on how to build your organization’s box rather as opposed to thinking outside of it. I won’t ruin the surprise (because you should buy this book and read it), but I will share two of his tips to whet your appetite:

Marketing (in other words everything you do) must unify every aspect of a business around one purpose: creating a customer.
Every time a company touches a customer, there is an opportunity to win or lose that customer. These opportunities must be maximized, not avoided.

How does your organization see and approach “marketing”? Are you trying to thread the idea of marketing throughout everything you do? If so, can you share a few examples? How do you prepare others (e.g. staff, board members, etc) to communicate and demonstrate what your agency is all about? Please share your thoughts in the comment box below.

Here’s to your health!

Non-profit inside-the-box thinking: Donors are the boss

September 19, 2012 erik Donor-centered fundraising, Fundraising

As promised in last Friday’s post, I am dedicating yesterday, today and tomorrow to challenging proponents of “outside-the-box thinking” and examining various “inside-the-box thinking” principles. This week’s posts were determined by DonorDreams blog subscribers who took the time to voice their opinions via a poll last Friday. Thank you to those of you who voted. Additionally, the foundation of these posts are rooted in Kirk Cheyfitz’s book “Thinking Insider The Box: The 12 Timeless Rules for Managing a Successful Business.”

DonorDreams blog subscribers voted to hear more about chapter five of Cheyfitz’s book, which is titled “The Box Top: Customers Are The Boss”.

I love how the author starts each chapter with a short sentence that serves as “food for thought”. The following is how chapter one was started:

“Give customers what they want, not what you want to give them.”

Most of this chapter talks about how the “customer experience” has been the foundation of our economy for centuries and is easily traced back to the Middle Ages. Cheyfitz does a great job telling readers about customer-centric lessons we can all take to heart that were developed by the silk merchants in the 1300s, the town butchers in the 1700s, and the department store barons like Sears and Wards in the 1900s. It was eye-opening to see how the author took seemingly “modern” business practices (e.g. using CRM to segment customers into niches, using customer loyalty programs to reduce turnover, etc) and trace them back to pre-Magna Carta days.

As I attempt to make heads-or-tails out of this chapter for non-profits, it strikes me that non-profits have a more difficult challenge than their for-profit cousins when it comes to focusing on customers and thinking inside-the-box.

Why? Because when a non-profit reads the word “customer,” two different images are conjured up . . . “donor” and “client”. I believe that successful non-profit leaders are able to balance these interests and develop customer-focused approaches for both audiences. However, for the balance of this blog post, I am just going to focus on the donor side of this equation.

For those of you who routinely read DonorDreams blog, it won’t be surprising to learn that everything Cheyfitz talks about in chapter five aligns perfectly with what Penelope Burk espouses in her book “Donor Centered Fundraising“. You can see this is clearly the case from the following language on page 74:

“Simply put: Find out what customers really want, then give it to them. Make sure they have plenty of choices — in what they buy, where they buy, how they buy, and how they pay for it all. And address them personally, talk to them honestly, and treat them well every step of the way.“

The bigger question for me is: “How many non-profit organizations are really doing this?”

We work hard to convince donors to give us unrestricted gifts rather than funding a specific program.
We write funding proposals aimed at telling donors what we need.
We solicit donors using tactics that fit our needs and match our resources rather than how the donor feels most comfortable being solicited.
We fire off a database generated thank you letter and skimp on the transparency when it comes to showing donors exactly what their contribution paid for and what good it helped do.

As I think back to some of the most successful donor relationships that I’ve personally built, it really goes back to personal interaction, building a relationship into a friendship, understanding what the donor really wanted to get out of the relationship, and treating them like I treat members of my family.

So, how can non-profit organizations get back to the customer service principles used by the small town butcher or general store owner? How do we build our box and think inside of it rather than trying to “think outside-the-box”?

At the end of this chapter, Cheyfitz offers six different tips on how to build this box. I won’t ruin the surprise (because you should buy this book and read it), but I will share two of his tips to whet your appetite:

Never assume you know the reason a customer does anything. Always ask. Always listen. Always use the resulting information.
When creating a customer relationship plan, ask . . .

Who needs to be talked to and courted?
What different groups do they fall into?
What outcomes are desired?
What messages will be delivered?
How will success be measured?

Not only will these tips help you craft an awesome stewardship plan for your donors, but they are the basis for almost any plan you will ever write for you organization (e.g. strategic plan, marketing plan, business plan, board development plan, etc).

It is easy to conclude after reading this chapter that if you’re not personally sitting down with at least one donor every day, then you’re not living “inside-the-box” and your organization is not donor-centered.

How do you meet your donors’ needs? How do you know what those needs are? How do you successfully align donors needs with your clients’ needs? What are you doing to keep this “inside-the-box” principle in front of you every single day? Please use the comment box below to share answers to these questions or any other thoughts that this post may have inspired.

Here’s to your health!

Non-profit “inside the box thinking” — Understanding change

September 18, 2012 erik Fundraising

As promised in last Friday’s post, I am dedicating today, tomorrow and Thursday to challenging proponents of “outside-the-box thinking” and examining various “inside-the-box thinking” principles. This week’s posts were determined by DonorDreams blog subscribers who took the time to voice their opinions via a poll last Friday. Thank you to those of you who voted. Additionally, the foundation of these posts are rooted in Kirk Cheyfitz’s book “Thinking Insider The Box: The 12 Timeless Rules for Managing a Successful Business.”

DonorDreams blog subscribers voted to hear more about chapter one of Cheyfitz’s book, which is titled “The Basic Box: Some Things Never Change”.

I love how the author starts each chapter with a short sentence that serves as “food for thought”. The following is how chapter one was started:

“Know the difference between what will change and what won’t, and pay attention to the former.”

Most of this chapter talks about how some economists and many pundits are flat wrong about what they see as a “new economy”. He points to the dot-com bust of 2001 and talks about how ignoring human behavior and the basic principles of capitalism will get you and your company in trouble all of the time.

This chapter got me thinking about Gail Perry’s recent post titled “Post Recession Donors Have Changed” over at her Fired Up Fundraising blog.

After reading Perry’s post about donors, I realized the following:

There will always be donors regardless of how good, bad or sluggish the economy is. This will never change.
The mindset of those donors and conditions upon which they will donate is always evolving. This is constantly changing.

Cheyfitz’s encourages us to pay attention to “what will change” because not focusing on the ever-changing landscape is what puts too many companies (both for-profit and non-profit) out-of-business.

Gail Perry tells us in her blog that post-recession donors . . .

trust non-profit agencies less than they used to,
crave more information about ROI,
want to see more transparency, and
want to contribute to fewer unrestricted fundraising campaigns.

Read Gail’s blog for a few great tips on how to use “inside-the-box thinking” to address these perceived trends in the donor community.

There are also many other interesting trends occurring in the donor community:

technology’s impact on giving,
technology’s impact of cultivation and stewardship activities, and
donor communications moving from one-way to two-way communications.

Cheyfitz urges us to not focus on “the shiny object” (in this case it would be technology) and throw what works out the window for what we don’t understand (e.g. ePhilanthropy). However, he does not tell us to ignore the changes that are starting to happen. Instead, he point to the words that are chiseled above the entrance of the National Archives in Washington, D.C.:

“The past is prologue”

He ends the chapter by saying, “Paying attention to history, in short, can save a lot of time and pain and produce a lot of gain.”

The non-profit sector has seen this kind of change in communication technology before, right? I am thinking about the rise of “direct mail” and how that changed how we cultivate, solicit, and steward donors today.

I suspect that non-profits, who tossed their special events and peer-to-peer annual campaigns onto the trash heap and invested everything they had into direct mail, probably went out of business. Those who survived kept their eyes on the trend, engaged their donors in thoughtful discussions about their preferences with direct mail, and proceeded forward with caution and strategic focus.

Again . . . outside-the box thinking will sink you, and inside-the-box thinking will keep you afloat.

At the end of every chapter, Cheyfitz provides a few tips on how to “build your box” so that you can think inside of it. He offered four tips at the end of chapter one, but the last tip struck me as very appropriate for non-profit organizations during these challenging and changing times (read the word “customer” as “donor” to help with the non-profit translation):

“Use your time to focus on how your customers’ lives are changing and how you can serve their emerging needs with new products and services (delivered using the same old business models).”

Are your donors behaving different after the economic crash of 2008? What is your donor data telling showing? What are donors telling you? What kinds of “inside-the-box” best practices are you employing to thrive in this new economic climate? Please scroll down and use the comment box to share a thought or two with your fellow non-profit professionals this morning.

Here’s to your health!

Spend lots of time getting the “WHO” right, when it comes to gap assessment and planning.

Spend lots of time getting the “WHO” right,
when it comes to gap assessment and planning.