Use video to help volunteers polish their case for support

I am helping a friend run for city council in my town. He is a great guy, and he will make a great council member. He is personable, down to earth, genuine, and just an everyday kind of person. He is funny, and best of all he is a storyteller. While these might be good building blocks for a servant leader on the city council, I am coming to the conclusion that these traits might not be so great for a “candidate”.

For example, good candidates have their well-polished elevator speech down to science. They knock on your door, you answer it, and they very succinctly tell you in 30 to 60 seconds why they are running and why you should vote for them. However, a good storyteller knows how to stretch a story. They are the master of delivery and timing. They weave and spin and divert and then . . . BOOM. . . they hit you with the punchline or the point of their story.

Needless to say, I’ve been working with my friend on how to polish a powerful and compact elevator speech before he starts knocking on doors. Here is what that has looked like:

  • We wrote a case for support.
  • We reduced the case down to a written script.
  • We refined that script down to something even more simple.

However, none of this has really helped because at his heart, he is a storyteller. Each new tool we’ve developed becomes something new for him to add to the bigger story. LOL

So, last night I decided to try one last trick that I had up my sleeve.

In a room full of 30 of his friends, family, and supporters, I asked him to deliver his case for support (aka his elevator speech). I handed everyone a worksheet with five questions. A few questions dealt with delivery and others addressed content. I asked that everyone fill it out and do so anonymously. I then pulled out my Samsung pocket video camera (similar to the old Flip video cameras), and I videotaped him.

You can probably guess where this is going.

His 30 to 60 second elevator speech turned into an eight minute story. It was funny, and people laughed, but it wasn’t an elevator speech that he will be able to use.

Next steps for me will be sitting down with him to review the critique feedback forms and view the videotape. After digesting this information, it will be back to the grindstone to continue the work of forging a powerful case for support.

The reason I am blogging about this experience on a blog focused on non-profit issues such as board development, fundraising, etc-etc-etc, is because it dawned on me that this same process can be used in variety of ways at your non-profit agency.

Why not use it to help fundraising volunteers polish their approach?

I like this idea because:

  • It is hard for people to step outside of their bodies to see and hear what they look like. Video is a tool that helps us do exactly this (albeit many people hate seeing or hearing themselves on video)
  • Achieving this vantage point can create a moment of clarity and focus people on fixing something specific in their delivery or pitch.
  • People often end up “off script” and speak from the heart even though it isn’t part of the written case for support document. Recording them and capturing some of those impromptu comments can help you refine your case and incorporate it into an elevator speech.

Yes, I know that no one likes to do activities like this, but sometimes good things aren’t necessarily the easy things in life. Right?

I also recently used my little Samsung pocket video camera to interview board volunteers prior to a board retreat. I asked questions like:

  • Why did you agree to serve on this board?
  • Why are you so passionate about this organization’s mission?
  • Why do you think other people should join you in serving on this board?
  • In the end, what do you want your legacy to be on this board?

You wouldn’t believe what comes out of people’s mouths. In fact, I think they are surprised at what comes out of their mouths.

When you ask someone to speak from the bottom of their heart, amazing things can happen. When you capture it on video and replay it back to them, it becomes a powerful tool for accomplishing a number of different objectives (e.g. engagement, reflection, etc).

Have you ever used video as a tool to help board members or fundraising volunteers? If so, what was your experience? If not, what barriers do you see that stop you from doing so? Please use the comment box to share your thoughts and experiences.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Tips to improving your charity auction

Later this morning, I am facilitating a discussion among some non-profit professionals about how to improve your auction fundraiser event. I am apparently itching to get this conversation underway. So, I thought it might be fun to start it online with the DonorDreams blog community. I suspect that I also have auctions on my mind because a number of local charities that I support are gearing up for their 2013 auction fundraising events right now, and I see them working hard at securing donations.

Let me first start by saying that I am not an auction expert, but I attend a number of these type of events and can speak to the issue from a donor’s perspective. In my experience, I am spending money when:

  1. The mood in the room is fun, and I am surrounded by friends who are bidding.
  2. There are auction items that I find appealing.
  3. Alcohol helps open my wallet.
  4. The check-out procedure appears to be easy and hassle-free (e.g. I won’t have to stand in long lines to check-out if I win my bids)
  5. I can bid on a project to directly support the charity (e.g. underwrite a scholarship for a year, purchase a mattress for the homeless shelter, etc)

Here are a few things that I’ve seen fundraising professionals do to support the things I just mentioned:

  • Survey last year’s participants well in advance of the event to get an idea of what types of items that want to see in the auction.
  • Latch onto an event theme and use it throughout the event to create a sense of fun.
  • Offer both a live and silent auction format.
  • Don’t close the silent auction until AFTER the live auction is done. This way people who lost their live auction bids and still have cash in their wallet can still invest it in winning their silent auction bids.
  • Use auction software to automate the check-in and check-out procedures. Integrate other technology into the auction (e.g. electronic bidding) in order to add a new wrinkle.
  • Keep the theme focused on the auction (e.g. don’t mix-and-match your themes such as an awards dinner and auction).

As I always say at the end of my blog posts, “We can all learn from each other.”  Please take a moment this morning to answer one of the following questions (I plan on using these same questions to start my roundtable discussion off on the right foot this morning):

  • What is your check-in and check-out procedures (and what role does accepting credit cards in advance play in that process)?
  • What best practices have you seen used with “silent auctions” vs “live auctions” that can help drive revenue?
  • What kinds of policies do you have around alcohol and getting your bidding public “liquored up”?
  • What kind of data do you collect and how do you use it from year-to-year to drive revenue? How does it line up with pre-event engagement strategies?

I recently bumped into Dave Naffziger’s Blog and I think his post on “How to run a successful charity auction” is one of the better ones that I’ve recently seen. You may want to go check it out.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Five ways your non-profit can participate in #GivingTuesday

Last week I provided a few ideas about how non-profits can benefit from creating a donor drive modeled after Black Friday sales. This week I want to highlight a campaign that is taking off for the first time tomorrow (the first Tuesday after Thanksgiving) by name of  Giving Tuesday.

After standing in lines on Black Friday, running around to leftover sales on the weekend, and grabbing the best deals online (aka Cyber Monday), many corporations and non-profits want to turn the nation’s attention to the spirit of giving.

Let’s take a look at five things your nonprofit can do to get involved tomorrow.

  1. Make it easy to donate – If people catch wind that there is a movement called “Giving Tuesday” and cannot make a donation on your agency’s website, then you’re going to miss the boat. As Erik stated in his post a few months ago about end of the year giving strategies, Giving Tuesday could be beneficial to your organization meeting its year-end fundraising goals. So, make sure there is clear and easy directions about how to make a donation on your website. You can add a Donate Now button easily through PayPal.  If you don’t have time to make major changes to your site, at least put up a blog post or update that tells people where they can send their money.
  2. Link it up – Link to your website on every social media platform where you have a presence. Make sure to mention “Giving Tuesday” in your updates. People don’t want to go searching for where to go. Also, don’t forget to also send an email to your donors.
  3. Provide reasons to give – On a variety of social media sites, share photos of what your organization does with the money it receives (e.g. services, items purchased, your clients, events, facilities, etc). If you are looking to reach a goal for a certain fund or project, then Giving Tuesday is the perfect time to highlight those needs. You also want to mention something simple such as what a $20 donation can provide. Remember, crowdfunding sites such as Kickstarter have started a trend of microfunding and people are more apt to give to your organization if they can see results.
  4. Give updates – Throughout the day, give people updates on how things are going. There’s a reason why telethons go to the “total board” many times throughout the broadcast . . . it encourages people to give and creates a bandwagon effect.
  5. Thank people – Thank individuals who either “retweet” your tweets or “like” or “share” your photos on Facebook. Acknowledging those who participate in Giving Tuesday will only help the movement grow. So, even if all you do is spread the word tomorrow, next year your organizations could benefit even more.

I hope that these tips help and your organization gets involved in Giving Tuesday tomorrow.

Even if your organization hasn’t given any thought to Giving Tuesday until reading this post, getting involved by spreading the word can help lay the groundwork for next year. In all off your updates, make sure to include the hashtag #GivingTuesday. The organizers of the Giving Tuesday campaign are showing tweets with #GivingTuesday on their site in real-time. Think of the exposure your non-profit will receive.

What are your thoughts about Giving Tuesday? Is your organization planning on participating? If your agency does participate, please come back here and leave us a comment on how it went.

Does your non-profit really give thanks at Thanksgiving?

Let me start off on a positive note by saying Happy Thanksgiving. I am thankful to those of you who subscribe to this blog as well as those who participate in the discussions using the comment box. The last few years have been lean years for the non-profit sector, and I know many of you are thankful for donors, board members, staff, clients, and volunteers. We should all give thanks today as we sit down to enjoy a nice plate of turkey.

Over the last few days, I have been bombarded with stewardship emails, eBlasts, snail-mail, social media posts, text messages, and thank-a-thon calls from various charities and non-profit friends.

If you go back and look at my blog archive, you can see that I am a HUGE fan of these kind of activities. However, I can’t seem to get this one simple thought out of my head this year:

Are we just going through the motions?

Are we conveying heartfelt thanks this way?

I honestly don’t know the answer to these questions. As more and more non-profits engage in these types of stewardship activities, I wonder if they lose their impact and luster? I used to love getting a thank-a-thon call from a charity I support. Now those thank-a-thon messages line up one after another on my voicemail like planes at O’Hare airport.

If board members, staff and donors are part of our “extended non-profit family,” then maybe the test for our stewardship activities should be this simple question: “Is this how I would engage a member of my family?”

For example, would you send you Mom & Dad a Thanksgiving card and be done with it? Maybe some of you would, but I’m guessing many wouldn’t.

A long time ago in a galaxy far, far away, I used to cook a Thanksgiving dinner for the Boys Scout district for whom I served as their scouting professional. That seemed to feel right to me because it is what I planned on doing with my biological family.

I understand that non-profit organizations cannot host a number of different dinners to give thanks with all of their stakeholder groups. I guess that I am suggesting we need to all be vigilant and mindful that giving thanks should never become a rote activity.

My Thanksgiving recommendations for your consideration are:

  1. Keep doing what you’re doing
  2. Evaluate & critique your efforts afterward
  3. Engage a small group of donors in a post-Thanksgiving Day discussion about what should change with next year’s efforts
  4. Pick-up the phone and call each of your board members and personally say thank you to them one-on-one (no voicemail and no group speech in the board room)
  5. Start thinking about who you might invite to your non-profit family Thanksgiving dinner next year. Host it the week before Thanksgiving 2013. See how it goes and how it feels. You may just like it.

Happy Thanksgiving everyone. Remember that this day can be more than just being thankful. It can be about showing people you’re thankful.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

I want a fundraising parrot for Christmas. What are you asking for?

A few weeks ago, a dear old friend of mine from Central Illinois came up to Chicago to visit. His name is Bill McGrath. He is a defense attorney whose heart bleeds more than most for the plight of people. We met downtown for Sunday brunch and talked about the good old days and caught up on where our lives are today. Not only is he still defending people who can hardly afford counsel, but he has fallen in love with his local non-profit homeless shelter and soup kitchen. It was in that conversation about his new-found non-profit passion that he helped me figure out what I am telling all of my friends and family what I want for Christmas.

In our brunch conversation Bill was picking my brain about fundraising issues. It was at this point that he shared with me his reluctance around asking other people for money. He recalled a funny story that he recently read in an online article at the Smithsonian’s website. The story is titled “Found: A Time Capsule at the National Zoo” and there is a section of that story that talks about Zoo Director William Man including a few quirky and interesting approaches to fundraising.

Here is an excerpt from that article that sticks in Bill’s brain as a funny fundraising story:

“Back when the Elephant House was built, Mann was famous for his grand collecting expeditions and offbeat fund-raising antics—he routinely brought animals to budget meetings with the Smithsonian regents and once trained a myna bird to keep asking, “How about the appropriation?” Along with his wife, Lucy, who wrote popular books and articles about their journeys, “Doc” Mann built the Zoo into one of international renown, expanding its collections and advancing standards of care for captive animals nationwide.”

Did you catch that? The zoo director trained a myna bird to assist him with asking other people for money. Wow! Now that is a visual, and I have been laughing about this story for weeks. (I encourage you to go back to the link in the previous paragraph and click-through to read the entire article.)

So, I’ve decided that if William Mann could train a myna bird to participate in fundraising solicitations, then there is nothing wrong with me asking for a “fundraising parrot” for Christmas. I could start legitimately calling myself a “fundraising pirate. LOL

OK OK OK . . . I’ve had my fun this morning, and hopefully I’ve helped some of you take a moment and smile. However, I do think this blog post raises a few very serious questions that you may want to consider heading into next year:

  1. What can you do (short of training myna birds and parrots) to provide better support to your fundraising volunteers heading into 2013?
  2. What “props” do your fundraising volunteers need and want to help them make more effective face-to-face solicitations of their social network?
  3. What mental picture do your volunteers have in their heads of the resource development – fundraising – philanthropic process? If it isn’t a very good picture, how can you help change that in 2013?

I also think this blog post raises some less serious questions such as “What kind of ‘fundraising present’ do you want this holiday season?” If not a fundraising parrot, maybe it could be a donor-centered fundraising dog or a pick-pocketing monkey?!?  LOL

Please take 60 seconds out of your very busy day and indulge in a little bit of fun. Scroll down and use the comment box to weigh-in on some of the silly questions. Or if you’re in a serious mood, then use the comment box to answer some of the serious questions that I pose above.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Echoing Penelope from the trenches. Do your volunteers “get it”?

As all of you know, I am a Penelope Burk fan from my head down to my toes. Her book Donor Centered Fundraising is a resource development manifesto for me. I’ve dedicated a number of blog posts to various donor-centered topics ranging from cultivation and stewardship strategies to newsletters and gift acknowledgement letters.  I just love blogging about these topics. So, it is especially thrilling for me when a volunteer picks up on these themes and joins the ranks of people spreading the donor centered fundraising message and Penelope’s work.

Last week, an old Boy Scout friend and volunteer who subscribes to this blog sent me an email. Jim is still a volunteer at Northwest Suburban Council in Mount Prospect, Illinois and he is very involved in the parent-teacher organization at his child’s school. Needless to say, he has been involved in countless fundraising activities throughout the years.

Jim’s email was simply him forwarding me an eBlast from Guidestar that was titled “More Money For More Good” and promoted one of Guidestar’s free guidebook resources that they call “More Money for More Good: Your Nonprofit Guidebook to Fundraising with Impact“.

I always love it when friends, family and blog subscribers send me stuff because I am always on the lookout for topic ideas. So, I read the Guidestar eBlast and it echoed all of the good teaching of Penelope Burk on the subject of donor centered fundraising (e.g. impact, donor communication, etc).  I even clicked on the cute, informational YouTube video about “How Nonprofits Can Improve Fundraising, Increase Effectiveness, and Better Engage with Donors“.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=IS128sCCJUQ#!]

Guidestar is great. They are smart. Their stuff is always quality, and I hope you click-through and access some of their resources because it will surely help your agency with its year-end fundraising efforts.

However, it was the words from my friend, Jim, that resonated most with me because it was straight from a volunteer’s mouth and his point of view (which I think is much more powerful than what any professional organization can communicate).

Here is what Jim said in his first email that included that Guidestar eBlast:

“We know what we’re doing because we do it (almost) every day, but our donors don’t necessarily live and breathe our mission/passion. They’re more apt to help if we remind them what we’re doing & how they could help.”

I couldn’t have said it better, Jim!

In his second email responding to my request to use his name and story as part of this blog, he elaborated more on his original point:

“The reminder about having donors understand my organization’s impact is what jumped out at me. I have people who are so involved and they are my organization’s best cheerleaders, but they do not realize that the people they are soliciting do not really know what we do. Making people understand what we do and why we exist is the key to making them care.”

Again, I think Jim hits the nail on the head with this last statement and it should give every fundraising professional a tingling sensation when they hear one of their fundraising volunteers or board members vocalize such powerful points of view.

Perhaps, at this point, you’re wondering how close Jim might have nailed the concept? Well, here is something Penelope Burk said on page 87 of her book about her donor research and this topic:

“23% of study donors always or most of the time receive measurable results of their gifts at work; 29% receive this information sometimes; 55% never or rarely get this information. A number of other questions in the study confirmed that measurable results influence donors’ future support more than anything else.”

How much would you pay to be in the trenches with a fundraising volunteer who ‘gets it’ like Jim? The better question is “what are you doing to help your volunteers achieve these ‘ah-ha’ moments? Once one volunteer has this epiphany, how do you position that same volunteer to become an advocate and help their fellow volunteers have similar revelations?

I think there is an important lesson for all fundraising and non-profit professionals to be learned from Jim’s story. Please scroll down and share a few quick thoughts and answers to the questions above in the comment box below. We can all learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Paralyzed by equally bad decisions? Then bankruptcy it is!

Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

In a recent post, John appealed to his creative muse to write about a 14th century French philosopher named Buridan by writing a story about Buridan’s ass (if you want to know, then you need to go read the post). In a nutshell, this philosopher believed “in the face of equally good alternatives, he believed a rational choice could not be made“.

This got my nonprofit wheels spinning, and I wondered if the opposite is also true. In other words, in the face of equally BAD alternatives is it impossible to make a rational choice.

Hmmmm?

I don’t know about you, but since the economic downturn began almost five years ago I’ve seen a lot of non-profits prove this point.

Two equally bad alternatives:

  • Apply for more government contracts in spite of slow payment and what seems to likely to be future cuts and claw-backs due to a poor tax revenue situation all in the name of keeping the agency’s doors open; OR
  • Cancel some government contracts because they don’t come close to covering costs, which means a loss of some (albeit small) revenue that helped cover administrative overhead resulting in downsizing and re-organization. Of course, there is usually a plan to shift resource development efforts and invest more in private sector fundraising, but the re-org and downsizing destroys public confidence in your agency and these plans likely fall short.

Ugh! Which equally bad option should we choose? Of course, board volunteers drag their feet and don’t make a decision because who wants to be known in the community for slashing services or downsizing a “do-gooder” non-profit organization?

Besides, the board members sitting around the table weren’t recruited for their fundraising skills because when they were recruited the government funding situation was good and there was no need to focus recruitment efforts on finding “lean-mean-fundraising-machines”. So, they are probably very reluctant fundraising solicitors and very resistant to this idea.

Staff members aren’t much better as they reach for their rosary and convince themselves that “hope” is a strategy.

Do you think that I am talking about your agency or some other organization in your town? Let me assure you that the agency I have in mind is none other than Jane Addams Hull House. The Chronicle of Philanthropy wrote a great story about this tragedy back in February, and I think they help me prove that the opposite of Buridan’s philosophy is also true.

The scary thing about this example is that I can name a number of other non-profits who appear to be going down this same road.

Regardless, if you wait too long to make a decision, then everything caves in and you’re out of business.

Interestingly, I came across an old New York Times article that examined the emerging trend of non-profit organizations using bankruptcy laws to shield themselves from this phenomenon. The newspaper did a nice job of explaining an agency’s two options:

“Under Chapter 11 of the federal bankruptcy code, charities can get relief from creditors, obtain emergency financing, renegotiate leases and draw up a reorganization plan to let them emerge as financially viable.  Some charities, however, have resorted to Chapter 7 of the code, under which organizations liquidate. The American Musical Theater of San Jose, Calif., for instance, took that route.”

My gut feeling tells me this will become a bigger and bigger trend as more and more non-profit boards experience difficulty in making a choice between two very bad decisions (whatever those decisions may be). Hopefully, they don’t end up like Buridan’s ass in John’s blog post . . . DEAD.

Has your non-profit organization ever been faced with the choice of two bad decisions? How did you work through it and avoid indecision? Have you ever seen a non-profit organization in your community file for bankruptcy? If so, how did that turn out for them? Did they survive? How did they restore donor confidence? Please use the comment box below to share your thoughts.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

A Philanthropy Day present for you

As I explained in Tuesday’s post titled “Happy Philanthropy Day 2012,” I was in Rochester, MN helping the Southern Minnesota Chapter of the Association of Fundraising Professionals celebrate National Philanthropy Day. There were awards for philanthropists and fundraisers. Training sessions were offered to both staff and board. It was uplifting, celebratory, engaging, and education.

People typically turn holidays into opportunities for gift giving, and I don’t believe Philanthropy Day should be any different. Obviously, the Southern Minnesota Chapter was very thoughtful in their gift giving when they decided to give the gifts of recognition and professional development to their members and the Rochester community’s philanthropic community.

When I thought about what I should give the readers of this blog for Philanthropy Day, it was an idea that came to me very quickly.

At the end of one of the training sessions I had facilitated, I asked that very talented group of fundraising professionals to engage in a brainstorming session around what a set of donor centered fundraising policies might look like for a typical non-profit organization. I did this because in my travels I just haven’t seen many agencies tackling this project. So, my gift to you this Philanthropy Day is that I will share the results from that exercise. (A special thanks to the Southern Minnesota Chapter for collaborating with me on this gift.)

Before I begin, I should mention that there was a robust discussion about whether or not this list should be “policies” or something else (e.g. practices, procedures, parts of a plan). Regardless, we did build consensus around the idea that this list should begin with a “P”.   😉

The following is a draft list of ideas and is intended to get you and your resource development committee discussing possibilities:

  • [gifts of X amount] get a phone call from a board volunteer within [Y number of days] of sending out the initial acknowledgement letter.
  • [gifts of X amount] get a phone call from a volunteer and client within [Y number of weeks or months] of sending out the initial acknowledgement letter. This call should include verbiage that conveys a sense of what the donor’s contribution has helped produce.
  • A written policy on when to “discontinue contact” with a donor.
  • A written policy that speaks to the idea of how to handle donor data (e.g. sale of lists, distribution of reports, etc)
  • [asks of X amount] must always be done face-to-face with someone who has a relationship with the donor participating in the solicitation.
  • A written policy pertaining the collection, capture, and use of donor centered data (supported with training)
  • A procedure written about the board mentoring policy specific to how board members model participation in a donor centered fundraising program
  • A written policy about pledge payment options designed in a donor centered way (e.g. how about asking the donor to what is most convenient for them rather than just depending on them to check boxes on a form)
  • A written policy dealing with donor confidentiality of information (and perhaps engage donors in helping write that policy or give input via a focus group)
  • A written procedure for sending a personalized gift acknowledgement letter within [X number of days] that includes the following information: 1) confirmation that the gift was received, 2) expressed appreciation and excitement for the gift, and 3) a reaffirmation of what the gift will be used for.
  • A written policy or procedure clearly stating that there must be [X number of cultivation/stewardship touches] in between solicitations. (Note: the group who offered this recommendation suggested seven might be the right number)
  • A written policy or procedure on issuing a press release for all gifts larger than [X size gift]
  • A written policy or procedure on sending letters from beneficiaries/clients to donors to demonstrate thanks and illustrate impact/ROI.
  • A written policy or procedure on when a board member signature should appear on a gift acknowledgement letter
  • A written policy or procedure on when handwritten notes should be used in addition to the donor database generated letter
  • A written policy or procedure addressing the issue of when and with whom to use “events” to cultivate/steward donors (Note: please note they were not referencing fundraising events but rather friend-raising events)

Again,  a special thank you to the Southern Minnesota Chapter of the Association of Fundraising Professionals for helping me produce a thoughtful blog post that doubles as a great Philanthropy Day gift.

What do you plan on doing on Philanthropy Day? It could be as simple as calling a special donor (regardless of whether or not they are a donor to your agency) and thanking them for what they do. Or you could scroll down and use the comment box below to add one more suggestion to the list that was started above.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Happy Philanthropy Day 2012

Today, I have the honor and privilege of being in Rochester, Minnesota to celebrate National Philanthropy Day with the Southern Minnesota Chapter of the Association of Fundraising Professionals.

The way this chapter celebrates National Philanthropy Day, which is officially on the calendar this year for November 15th, is by hosting a day long conference for non-profit professionals as well as board and fundraising volunteers. I cannot tell you how excited I am to be the keynote speaker at the awards luncheon and facilitate both morning and afternoon training sessions.

If this is the first time you’ve heard of this holiday, I encourage you to click the link above to learn more, but here is a quick explanation from the AFP website:

“National Philanthropy Day®, November 15, is the special day set aside to recognize and pay tribute to the great contributions that philanthropy—and those people active in the philanthropic community—have made to our lives, our communities and our world.”

Click here to view a brief video that is sure to pull your heart-strings:

[youtube=http://www.youtube.com/watch?v=D__GyC0sY9I&feature=youtu.be]

Does your community celebrate National Philanthropy Day? If so, please share a little bit about your event in the comment box below. If not, why not plan your own celebration as a way of honoring your donors and volunteers?

In one of my sessions, I will engage local fundraising professionals and volunteers in a brainstorming exercise focused on what donor centered fundraising policies might look like. As my National Philanthropy Day gift to the readers of this blog, I will share some of their thoughts with you on Wednesday.

Please join me in honoring philanthropists . . . wish someone a Happy Philanthropy Day on November 15, 2012.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

How do you deal with your inner “Non-Profit Possibility Girl”?

Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

In a recent post (a very short but powerful post), John talked about “Possibility Girl” and the paralysis that comes with expectations, especially expectations that are very visible. 

As I read John’s post, a number of non-profit questions formed in my mind:

  • I wonder how many non-profit boards (collectively) feel the same way as Possibility Girl?
  • I wonder how many board volunteers (individually) feel the same way as Possibility Girl?
  • I wonder how many non-profit executive directors feel the same way as Possibility Girl?
  • I wonder how many non-profit fundraising professionals feel the same way as Possibility Girl?
  • I wonder how many donors (individuals as well as organizations like foundations) feel the same way as Possibility Girl?

As you can see, John got inside my head this morning. LOL

Once I got past these questions, it became very clear to me that the bigger question that needs to be asked is:

What can/should a non-profit executive director do with their board volunteers , staff and donors to help them get beyond this paralyzing ‘Possibility Girl effect’?”

I used to struggle with this question when I was an executive director (not that I had framed it in quite the same way prior to reading John’s blog post). With that disclaimer in mind, I will share with you a few things I think worked for me:

  1. I liked to clearly set expectations well in advance. I used written volunteer job descriptions during the recruitment process, and I used a management by objectives system when it came to staff performance management plans. I really think clarity and transparency “right-size” expectations and put Possibility Girl in perspective.
  2. I tried to celebrate and recognize big and small accomplishments. I really think celebration and recognition shrink the doubts that people have in their heads, and it provides proof that you aren’t “fake” or “bluffing your way through something“. Success breeds success and builds confidence.
  3. I tried to integrate a sense of mission-focus into everything. I think this approach helps because it serves as a reminder that none of this was about me. It is about something bigger. This approach always allowed me to compartmentalize personal feelings, put them in their right place, and focus on the bigger things. It was a crutch that helped me and the groups of people I supported to “push past periodic feelings of inadequacy“.

Enough about me. What about you? How do you personally deal with you inner “Non-Profit Possibility Girl“? How have you helped your board, fundraising committee, and staff deal with her? I would love to hear a few tips from your corner of the non-profit world! We can all learn from each other and Fridays are great days to invest a minute or two in such an activity. Please use the comment box below to share.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847