donor centered – Page 6 – The Healthy Non-Profit

New Donor Formula: Hustle – Follow-Up – Tenacity

March 21, 2012 DonorDreams Fundraising

The following is true story about a salesperson who is trying to hook a new customer. I’ve changed the names to protect the innocent.

Once upon a time . . .

There was this salesperson who had a GREAT product, but needed more customers. He decided that millions of business people just like him traveled this path before, so he cracked the Sales 101 textbook and did the following:

Identified his prospects
Made a list of his prospects
Rated and prioritized his prospect list
Picked up the phone, started calling and tried to secure appointments with prospects to demonstrate his product

One of the prospects on this salesperson’s list (we’ll call him “Jorge”) would take his phone calls, listen intently, say all the right things, and then end the conversation by putting the salesperson off for a few more months.

“Gosh, your products and services do certainly sound interesting and affordable, but we already have a vendor who we really like who does the same thing you do. We really like our vendor, but once things slow down around here, we’ll let you come over and show us what you got,” said Jorge.

This went on for TWO YEARS!

So, one day the salesperson decided to flip to the next chapter in his Sales 101 textbook and read about how to respectfully get more aggressive with his prospects. Last week, the salesperson showed up at Jorge’s business. He was armed with a huge sample of his product along with sales materials and a business card. Unfortunately, Jorge wasn’t there when the salesperson showed up. Of course, the salesperson left everything behind and asked that Jorge please call him back when he gets a chance.

Well, Jorge’s employees looked over the huge sample and the sales materials. They fell in love with it just like the salesperson had promised on the phone. When Jorge returned to the office, he also totally became enamored with the product and services.

Two weeks later nothing has happened!

Jorge hasn’t followed up or called the salesperson because he is busy. While the salesperson’s product and services are really enticing, the reality is that the existing relationship with another vendor takes the sense of urgency out of doing anything. As for the salesperson, they obviously haven’t finished reading their Sales 101 textbook and have neglected to read the chapter titled “ABC: Always Be Closing”.

===================================================

“ABC: Always Be Closing” isn’t a bad paradigm for fundraising professionals. If you’ve never heard of this approach, it entails the following:

Always be hustling
Constantly be following up
Never take NO for an answer
Keep adding more and more enticements until you get to YES

While I think the final bullet point is probably where I draw the line, fundraising professional can apply “ABC” and walk away from this story with a few lessons learned.

For example, if you aren’t HUSTLING for new donor prospects every day that you are employed, then you aren’t really focused on building your donor base. Prospects are all around you. They shop at your grocery store. They belong to your church. They attend your Rotary Club meetings. There is a way to always be talking about your charity in acceptable, non-obnoxious ways. When someone says “Huh, that sounds interesting,” then it is perfectly normal to invite that person to tour your facilities or sit down over a cup of coffee to learn more.

The thing I see most of us neglecting to do is FOLLOW-UP. We send letters, emails, and newsletters. We make phone calls, have introductory coffee meetings, and give tours. We drop the ball and let things hang out there just like the salesperson in the aforementioned story. We introduce our mission and cultivate prospects, and then one of the following things usually happens:

We don’t follow-up enough because we’re afraid of being obnoxious
We just let it drop because we think the ball is in the prospect’s court and they’ll take action if they’re really interested
We get our prospect really interested, but forget the “call to action”
We hear NO and cease & desist, rather than understanding that the NO was simply to the opportunity we were presenting or the timing of the ask.

I suspect that most of us would get 100 percent better at securing new donors if we mastered the concept of follow-up and didn’t fall into the same trap that the salesperson in the story fell into.

What are your thoughts? Do you have any similar stories to share? How do you apply the principle of “follow-up” without over-staying your welcome or upsetting the prospect? Please scroll down and use the comment box to share your thoughts along with your tricks of the trade. We can learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Planning can be scary so don’t do it alone . . . invite your donors to help!

March 13, 2012 DonorDreams Donor-centered fundraising, nonprofit, organizational development, Planning

There are those of us who like to make plans in the dark and by ourselves. I suspect some people like to do it that way because the act of planning is revolutionary and involves tackling the scary monster that most people recognize as “CHANGE“.

And doesn’t change involve “death”?

Ahhhh, I bet that got your attention. I suspect many of you are scratching your head over that logical leap, but is it really that big of a leap? Consider the following quote from Anatole France that I found online at BrainyQuote:

“All changes, even the most longed for, have their melancholy; for what we leave behind us is a part of ourselves; we must die to one life before we can enter another.”

So, if planning equals change and change equals death, then through mathematical transitive properties . . . planning also equals death.

I know some of you are there with me on this ethereal point and others of you are still shaking your head. Regardless, let’s all agree that planning equals change, and both planning and change are scary propositions for some people. Keeping this in mind, let’s circle back to the question begging to be asked:

Who should you invite to the planning table?

While some people are very cautious and want to control the process and outcomes, I don’t subscribe to that paradigm. I am a firm believer that those people who are involved in planning are the people who you most need to roll up their sleeves once the planning process concludes.

So, if you like to be the Lone Ranger and have time to single-handedly implement (and fund) your nonprofit organization’s strategic plan (or marketing plan or resource development plan or any other kind of plan), then I encourage you to lock yourself in a closet and start writing that plan. However, if you want others to roll up their sleeves and open their wallets, then the answer to this question is that you need to find ways to involve all stakeholders including: board, staff, clients, volunteers, community supporters, donors, collaborative partners, etc.

This does not mean throwing caution to the wind and working in total transparency for the entire world to watch, worry and fret over. After all, there are times when revolutionary ideas are aired and debated during the planning process. For example, imagine how uncomfortable it might be for an organization to examine the merits of totally changing its mission in front of an audience of donors who have fallen in love with and funded the current mission.

Does this mean donors should be cut out of the planning process? Nope! However, getting the right donors involved does require great thought and care. Asking a trusted donor and friend of the agency to serve on the planning committee means creating ground rules and setting expectations upfront.

Does this mean donors should be ignored until the plan is ready to be unveiled? Definitely NOT! While focus groups and surveys are great ways to secure donors’ feelings and opinions during the planning process assessment phase, it needs to be done thoughtfully. Asking donors to share their thoughts means giving consideration to what they actually have to say regardless of whether or not you agree with it.

Are there risks? Yes, of course, there are, but you can do this!

Don’t take my word for it. I found this great Do-It-Yourself resource guide on strategic planning for those of you who prefer a more traditional planning model. Click here to read more about “Step One: Who Should Be Involved?”

If you didn’t like the first quote about change from Anatole France, then try this BrainyQuote from Robert Gallagher on for size:

“Change is inevitable – except from a vending machine.”

What have been your experieneces with involving donors in strategic planning (or any planning for that matter)? Did you experience difficulties? If so, how did you handle it? If you haven’t included donors in any of your planning processes, then what is holding you back and what needs to happen to help you feel better about doing so?

Here’s to your health!

What do you do when your donor has “Gone Fishing”?

March 7, 2012 DonorDreams Donor-centered fundraising, Fundraising

About a week ago, I ran out to California to visit an old and very dear friend. His name is Denny, and we met two decades ago while running Boy Scouts camps.

As I have done on a number of previous vacations including this one, I’ve continued to blog. However, today is my last day in California. It is a travel day, and I am not feeling especially well. So, when I opened this window this morning, I decided to “mail it in” for the first time ever and just post something that says “Gone Fishing”.

As I started to do exactly that, a thought rocketed through my head:

What do you do when your donor has “Gone Fishing”?

When you run a donor-centered fundraising program based on deep and meaningful relationships, it isn’t uncommon to know when your key supporters leave town.

So, if you consider yourself a truly donor-centered fundraiser, what do you do when your donor comes home? Here are a few ideas from a sick, road weary traveler:

Send them a card or an email that just says “welcome home” and “we missed you”.
Pick-up the phone, welcome them home, and ask how things went.
Invite them out for a cup of coffee and ask them to share the highlights of their trip.
Investigate the possibility of incorporating them into your programming (e.g. ask them to share pictures from the vacation via slide show with your clients, etc)
Invite them out for coffee and update them on what occurred while they were gone.

If this sounds a bit unusual to you, then please ask yourself what you’d do when a friend or family member comes back from an out-of-town trip. Wouldn’t you call them? Wouldn’t you totally want to see the pictures?

Please use the comment box below to share your thoughts and experiences. Now, if you’d please excuse me, I took a shot of NyQuil, and I’m going to go take a nap as I wait for my airplane.

Here’s to your health!

Asking donors for advice? Buckle up!

March 6, 2012 DonorDreams Donor-centered fundraising, Fundraising

I have a number of different bloggers who I really enjoy reading. One of those “favs” is Gail Perry who writes “Fired-Up Fundraising”. Last week, I received an email notice from Gail announcing that she published a blog post titled: “5 Insanely Successful Ideas for Getting in the Door to See Your Prospect“.

I just love her advice, and I suggest you click over and read her tips, too. While there isn’t anything there that you haven’t practiced, it really is great to see all of this written in one place.

However, Gail’s second tip — “Advice visit” — stopped me in my tracks.

The gist of this tip is:

Pick-up the phone
Ask the donor if you can have some time because you’d like to secure some “advice”
Set the appointment

I totally agree with Gail that this is a great way to get some “face time” with your donors. There is nothing more flattering than getting asked your opinion. Right?

So, where is the catch?

In my experience, I’ve found that asking for a donor’s opinion goes beyond just asking their opinion. It includes acting upon that advice or being able to explain why that advice was not acted upon.

Don’t believe me?

Imagine a situation where you ask a donor to help evaluate a special event. They offer some advice that just doesn’t align with your vision for the event, and you decided to ignore the suggestion. However, the donor is very excited about being asked their opinion and can’t seem let go of it.

What do you do?

This might cause some fundraising professionals to take a pass on asking donors for advice; however, it doesn’t have to be that way.

Here are a few suggestions for those of you wanting to engage donors by using the “Ask Advice” tactic:

Be genuine at all times.
If the advice isn’t what you expect, share your thoughts in a respectful manner.
If the ideas shared are complicated or seemingly unrealistic, ask them to help you explore their suggestions. You might be surprised. Or the donor might just learn more about your agency.
Always circle back with the donor and share with them what happened (or didn’t happen) as a result of their advice.
If their advice isn’t used, be able to explain why not.

Do you remember the last time your opinion was asked for and it wasn’t used? If so, I suggest you keep that memory close to your heart before employing this donor engagement tactic. It will serve as a great compass that should keep you on the path to success.

Have you ever found yourself in this situation? How did you handle it? Please use the comment box below and share your experiences. We can all learn from each other.

Here’s to your health!

And the Oscar goes to . . .

February 28, 2012 DonorDreams Fundraising

On Sunday night, I found myself at an Oscar party with some of my favorite local non-profit mavens. There was great food, great wine, and great company. I’m thrilled to report that I won the “voting contest” and walked away from the party with some very nice parting gifts. However, more so than anything else, I came away from Sunday with an epiphany about Hollywood and philanthropy.

This epiphany started with the realization that most of the films nominated for Best Picture were set in the past and a celebration of “where we’ve been” rather than future focused and a look at “where we’re going”. I thought . . . “Hmmmm, the film industry is like a mirror and reflects the mood and values of our society.”

At this point, I started wondering about what Hollywood has captured in past years on the big screen about non-profits, charitable giving, donors, and philanthropy. So, I of course Googled it and surprisingly found very little on the subject until I used the following search words: “movies about giving back”. Ah ha . . . eureka! As you can imagine, there are a number of movies that are either themed or have threads of “giving back” as part of their plot.

In April 2011, FilmBuff blog shared what they thought were the top five films about “giving back”:

Pay It Forward
It’s a Wonderful Life
Milk
Young Mr. Lincoln
Exit Through The Gift Shop

My very next thought took me back to the final scene in It’s a Wonderful Life, when George Bailey is in his living room surrounded by all of his friends and neighbors and they are supporting him and “giving back”. It made me think that movies aren’t just mirrors, but so are the people who surrounded us . . . and . . . for non-profit organizations those people are our donors.

This thought smacked me upside the head and the following questions rushed forwarded:

What do your donors look like? Are they men or women? Are they white-collar or blue-collar? Are they old or young?
What are those donors telling you? Are they saying that you solicit them too often or not enough? Are they asking lots of questions about what you do with their dollars?
How often do your donors stick around? Have they been giving to your agency for a long time or do many of them just give to you once?
What would your community look like if your non-profit organization had never been born?

The reality of the situation for many philanthropy driven non-profit organizations is that donors represent the real life motion picture films unfolding all around us. So, without the benefit of filming those interactions, how does your agency capture those pictures? Is your donor database like a video camera? Do you use tools like interviews, focus groups and surveys much like film directors use scripts, storyboards, and dress rehearsals?

If you are “recording” all of these things, then what are you doing with the information? Are you folding it into your resource development planning process? Are you using it to adjust your strategies and tactics? Are you using it to engage others around your mission? Are you monitoring and tracking your results? If so, what have been your results?

Lots of questions today! Do you have some of the answers? If so, please scroll down and share them by using the comment box.

Oh yeah, I almost forgot to ask . . . What is your favorite movie of all times that deals with non-profits, charitable giving, donors, philanthropy or giving back?

Here’s to your health!

What do your donors value?

February 10, 2012 DonorDreams Donor-centered fundraising, Fundraising

A few months ago, I had the privilege of facilitating a values exercise for an organization. I blogged about it weeks afterward in a post titled “Does your non-profit have a soul?” Yesterday, I had a similar privilege to facilitate a focus group with a different agency, and one of the questions I asked clients was “what values do you see the organization living?

Wow! If you ever want to know if you live your values, pull together a group of clients and ask them what they see. It can be an incredibly affirming exercise. I suspect it can also be eye-opening.

After yesterday’s focus group, I decided to spend a moment reflecting on the power of that exercise. I found my mind wandering back to the same question:

“I wonder how many non-profits know what values their donors hold close to their hearts and how that impacts their willingness to invest in their mission?”

For some dumb reason, I’ve never considered how a donor perceives an agency’s values, reconciles it with their own personal values, and factors it into their decision to donate or not. After thinking about it for a moment, it is as obvious as the nose on my face. However, I must admit that this never has consciously crossed my mind. <<Embarassing>> Additionally, this revelation has now trigger more questions:

Could fundraising ineffectiveness in part be caused by an organization that doesn’t have a well-defined set of organizational values?
Could an agency that only has values “on paper” and fails to live by them, negatively impact their fundraising program?
What can non-profits learn if they ask their donors what values they see the agency living?
How can a non-profit organization best ascertain what values their donors cherish?

Regardless of how you answer these questions, I suspect you will conclude as I have that it is important to figure out how to best communicate what your organizational values are throughout the cultivation, solicitation and stewardship processes.

However, first things first . . . what does your non-profit value? I will leave you with the following incomplete list of values and principles that I’ve seen some agencies embrace (e.g. the YMCA’s core values are in the graphic to the right of this paragraph):

Excellence
Honesty
Fun
Creativity
Respect for Others
Quality
Diversity
Innovation
Winning
Care for Others
Cooperation

Lots and lots of questions for a Friday. If you find yourself with some answers, please scroll down and share those thoughts in the comment box. We can all learn from each other.

Here’s to your health!

Choo! Choo! All aboard the philanthropy train

February 9, 2012 DonorDreams Donor-centered fundraising, Fundraising

On Tuesday of this week, I climbed aboard a train and made my way to downtown Chicago for a meeting with a former co-worker and current marketing consultant. It was on that train trip that I was thunderstruck by a revelation . . . trains are an amazing metaphor for non-profit organizations when it comes to resource development.

It starts at the train station. If you look around at those waiting for the train, you’ll observe people from all walks of life. There is a lot of diversity standing on that train platform, which also holds true for the average non-profit agency’s pool of prospective donors. Those who are interested in supporting your agency are young and old, white-collar and blue-collar, and rich and poor.

Non-profits who are successful at resource development recognize their mission is something everyone wants to climb aboard, and those agencies are very good at offering seats to everyone on that train.

Once the train pulls up to the platform, the doors open and the conductors come down out of the train onto the platform. They greet commuters, provide valuable information, and assist those who need help getting up into the train. After everyone is seemingly aboard, they look around and make sure there are no stragglers.

Successful fundraising organizations use fundraising professionals and fundraising volunteers to identify, cultivate, educate, inform and help prospective donors.

On the train, conductors are punching pre-purchased tickets as well as selling tickets to those who need them. Everyone pays to ride and no one goes without a solicitation. This all occur while the train is chugging along to its destination. After the solicitation period is over, the conductor stops and chats with passengers. They answer questions and talk about the “expected outcome,” which of course is arriving safely at your destination. The focus isn’t on the solicitation, it is on the outcomes (e.g. talk about the journey, reminders about safety, and the final announcement at the end of the trip that the ultimate outcome has been achieved).

Non-profits who make fundraising look effortless understand that fundraising isn’t the focus. They work hard to keep their donors and supporters focused on the journey, the outcomes and the impact. The message is never “we need your money” . . . it is always “we’re making a difference because of everything you do to support us.”

As the train pulls into Union Station, the conductor makes the following announcements:

We’ve arrived on time (e.g. we delivered on our promise)
Thank you for riding Metra (e.g. appreciation and acknowledgement)
Have a great day, watch your step getting off the train, and be safe
Remember to buy your ticket at the station for your return trip because you’ll save money

Stewardship is more than just thanking donors for their money. In addition to thanks and appreciation, the effective non-profits share return on investment information with their donors and take a genuine interest in their lives.

If you’re reading today’s blog post and think I’m exaggerating to make a point, then I think you need to take a train trip. For me, the proof is in the pudding when I see how many commuters appear to personally know their conductors and look happy to see them.

Non-profit organizations who want to improve their resource development programs and make them more donor-centered should climb aboard the philanthropy train and enjoy the ride. None of us are ever too old to learn a thing or two. 😉

Who are the “conductors” for your resource development program? No everyone is cut out for that job . . . how do you identify and recruit those individuals? Are you strategic in your efforts or is it more organic? What does your agency do to keep the focus off of fundraising and on the outcomes and impact (while ensuring donors are still contributing)? Does your fundraising program feel like a fun journey or is it just a series of unconnected stops?

Please use the comment box below to weigh-in. I promise that it is a warm and nurturing place. It will not bite you. 😉

Here’s to your health!

Are you and your non-profit agency a fundraising leader?

January 24, 2012 DonorDreams Fundraising, resource development

This week at DonorDreams we are talking about what it looks like to be a fundraising “LEADER”. Today, we will frame the issue using a few of Noel Tichy’s ideas around leadership. The rest of the week we will examine other points of view on the subject as well as examples of good leaders.

Noel Tichy is an iconic figure in the field of leadership. He has authored and co-authored the following books on this very popular subject: Control Your Destiny or Someone Else Will, The Leadership Engine, and Judgment: How Winning Leaders Make Great Calls. While it would be impossible to summarize all of what Tichy believes about leadership into this very small blog post, I believe the following key principles from chapter three of The Leadership Engine captures some of it nicely:

Leaders accomplish their goals through the people they teach
Leaders teach others to be leaders, not followers
Leaders consider teaching on their primary roles
Leaders use every opportunity to learn and to teach
Leaders have clear ideas and values, based on knowledge and experience
Leaders articulate those lessons to others

In that same chapter of the book, Tichy quotes former Honeywell CEO, Larry Bossidy, as saying:

“How am I doing as a leader? The answer is how are the people you lead doing?”

Hmmmm . . . all of this got me thinking! If leaders teach and if leaders can be evaluated by those they lead, then would Tichy advocate that a non-profit and fundraising leader be evaluated through a “donor lens”?

After some careful consideration, I think Tichy would probably agree and I think the following questions can shed lots of light on whether you are leading or just raising money:

Do your donors know what the goals of your agency are?
Do you know what your key donors’ personal goals are with regards to their philanthropy?
In your efforts to cultivate new prospective donors, do you teach them what to expect as a donor to your agency and how to engage your organization in being accountable to them and their fellow donors?
Do your donors know what your agency’s values are? Do they see and echo your edge and emotional energy around your mission?
Do your donors enthusiastically go out into the community and teach others about your mission and enlist the support of new prospective donors?

If you can answer ‘YES’ to many of these questions, then congratulations . . . “You very well might be a fundraising leader.” If you fall a little short, then there might be a little bit of work for you to do.

And what does this work look like? Well, I’m happy to say it is probably something you should fold into your existing donor stewardship efforts (e.g. focus groups, donor surveys, stewardship receptions with a mission-focus, engaging donors in prospect cultivation efforts, etc).

How do you propose we take measure of whether or not you and your agency are non-profit and fundraising leaders? Does it even matter to you or do you think it is more important to just focus on fundraising outputs (e.g. cash raised, goals attained, etc)? Are you trying to create what Tichy refers to as a “virtuous teaching cycle” with your donors? If so, what does that look like?

Please scroll down and share your thoughts on some of these questions in the comment box because we can all learn from each other.

Here’s to your health!

Seriously?!? Why not just mug prospective donors?

January 20, 2012 DonorDreams Donor-centered fundraising, Fundraising

I have been simmering over an email I received a few weeks ago from a dear friend. In that email, she shared with me an invitation that had been sent to her by a non-profit organization to whom she had never contributed a penny.

For all of you “relationship-based” fundraising professionals, I encourage you to take a deep breath and have a seat. (Note: I’ve changed the names to protect the innocent and avoid embarrassment). Here is the gist of what the invitation said:

Please join us for a cocktail reception
to kick-off our annual campaign
<<Date>> & <<Time>>
Hosted By Mr. & Mrs. Smith
<<home address>>
A minimum donation of $500 is requested

If you wish to learn more about the agency,
please call the Executive Director.

After reading this email invitation at least 10 times, I was speechless; however, I think this YouTube video best captures how I feel.

Seriously?!?

Here is someone who is NOT a donor. The invitation was an email blast and not personal. There was no prospect cultivation done in advance. When you take these facts together with the “minimum contribution” request, I am left speechless. AND . . . just when you think it couldn’t get any worse, the invitee is told to call the executive director if they have programmatic or mission-based questions. WOW!

I apologize for my tone this morning, but things like this offend me because prospects and donors deserve better. Philanthropy is not about the “grab-and-run” fundraising approach . . . it is about connecting with people, discovering their dreams, and helping them put their charitable giving to work in a way that will help their dreams become reality.

I am left wondering if the volunteers who emailed this invitation were “taught” to ask in this manner. I know that it sounds crazy, but don’t human being typically do what they observe? If this is the case, then the non-profit agency who initially solicited these fundraising volunteers must be guilty of not possessing a “culture of philanthropy”.

This, of course, begs the question: “How can you change an organizations culture and instill a sense of philanthropy into it?” Thankfully, the fundraising sector has an awesome organization in The Association of Fundraising Professionals. I came across this awesome 2011 article titled “Building a Culture of Philanthropy” that speaks to this issue.

So many non-profit organizations are talking about “donor-centered fundraising” nowadays, but what is your agency actually doing to put these principles in place? Please use the comment box below to comment on this organization’s fundraising approach or how you ensure your fundraising volunteers don’t do things like this. We can all learn from each other.

Seriously . . . Here’s to your health!

Lessons from an e-video that will make you cry

December 8, 2011 DonorDreams Fundraising

So, my good friend Marissa sent me this tweet a few days ago:

@eanderson847 Check out this video showing what can be done with just $1. Microphilanthropy at it’s finest. youtu.be/9DXL9vIUbWg

Please grab a tissue and click the link. The YouTube video is about 10-minutes long, but I promise you that it is well worth your investment in time.

As I watched the e-video, lots of different thoughts raced through my head including:

This video demonstrates the intense power of stewardship.
The producers remind us that while major gift donors are incredibly important to our non-profit agencies, we need to remember that charitable contributions that aren’t so major need to be treated as transformational. Why? Because they are!
The video’s point of view is that philanthropy, regardless of how small, is powerful. Not just for the person who receives it, but also for the person who gives it.
This video reminded me that there are differences between “fundraising” and “resource development” and “philanthropy”. In my mind, “fundraising” is the act of soliciting a donor for a charitable contribution. “Resource development” speaks to the overall process — prospect identification & evaluation, introduction, cultivation, solicitation, stewardship, and the continuous feedback loop moving forward. “Philanthropy” is the love of humanity and goes beyond just giving money and includes volunteerism, mentoring, emergency response, etc.
This video points to an often overlooked trend called “microphilanthropy” that all non-profit professionals need to be aware. We need to understand this trend first and then analyze what it means. Is this growing trend something that can affect non-profit resource development and donor trends? Sure it can! . . . How? . . . I’m not sure, but it warrants our attention and time. Click here to check out an interesting blog calling itself the “1DollarClub.org” to read more.
This video also smacked me across the face and was a reminder about another emerging trend — non-profits are using the internet, social media, and e-videos to steward donors in an increasingly digital world where more and more people just don’t have time for traditional stewardship activities and tactics. ePhilanthropy is here to stay and it is evolving every day!!!

Wow! Thank you, Marissa (by the way, she is the blogger at One World One Plate and I think everyone who loves food should go check out her work).

After viewing the e-video, did you have any thoughts that struck you like a lightning bolt? Is your non-profit organization using online videos as part of its resource development plans and efforts? If so, how? Please use the comment box below and share your revelation. We can all learn from each other.

Here’s to your health!