Dani Robbins is the Founder & Principal Strategist at Non Profit Evolution located in Columbus, Ohio. I’ve invited my good friend and fellow nonprofit consultant to blog this week about board development related topics. She also agreed to join the DonorDreams team and contribute a board development post every month. Dani also recently co-authored a book titled “Innovative Leadership Workbook for Nonprofit Executives” that you can find on Amazon.com. I hope you enjoy the genius musings of my friend for the next few days . . .
Perhaps you’ve had some version of this conversation with a member of your board. It sounds like this:
“Dani, I don’t have time for this; I’m a volunteer!”
And they are, but they are also a board member who agreed to do the work of the board. Now, agree may be a fuzzy verb to use because it’s possible they didn’t agree at all. It’s possible, all they were told is:
“We only need an hour a month of your time.”
If that’s the case (and it often is) shame on whoever told them that. Boards represent the community as the stewards of an organization. It is very difficult to steward anything well in one hour a month.
You will get the Board you build.
Now, this blog is not intended to knock the millions of dedicated and committed volunteers across this city and the county that serve their local non-profits with distinction. I applaud you, and I am grateful for your commitment! Thank you for your service to our community!
How do you do that? The best way I know to do that is to front-load it. Front-load is my 2012 word of the year. It means to be clear about things up front, so there is no confusion.
Front-loading board prospect appointments look like this:
- “Thank you for your interest in serving on the Board of Directors.
- We are delighted to have this opportunity to meet with you.
- Our Board meets on the 1st Tuesday of the month at 8:30 am. Are you available at that time?
- We anticipate Board service will take approximately 5 hours per month, (1.5 hours at the board meeting, 1.5 hours at a committee meeting, 2 hours working with the committee or the CEO to accomplish the work for the committee), but that could go up significantly should there be something of consequence to discuss or address.
- Board members are expected to attend 75% of Board meetings, serve on at least one committee, attend agency events, act as an ambassador in the community, introduce us to your circle of influence, give a “significant to you” financial gift, and help us to secure an additional gifts from your circle of influence and, as appropriate, your company.
- Is this something to which you can commit?”
If they say yes, Great! Though we’re still not finished.
Their candidacy still needs to be vetted by the Board Development committee. If they are recommended, nominated and approved, then they also need to be oriented. I like to orient board members after their election yet before their first meeting. That way, they can still opt out once they understand the full scope of the expectations and the role of the Board.
After their orientation, individual board volunteers, and the boards upon which they serve, should be evaluated annually. This can be as simple as taking your board expectations document and turning it into a 1-5 self rating form. It can also be as complicated as tracking all gifts, training, participation and meeting attendance and asking the Board Development or Executive Committee to evaluate each member individually.
The important thing is that you are intentional about your needs and clear about your expectations. If you are, then people will rise to the occasion, or they will defer because they can’t. Both will work toward your goals of building a strong board of directors that understands their role and works collectively to serve the agency and the community.