Take great care when trying to reactivate your LYBUNT donors

October 9, 2012 erik Donor-centered fundraising, Fundraising

When I resigned from my last job in May 2011 to start my non-profit consulting practice, my partner and I sat down and reviewed our charitable giving portfolio. We made the decision to temporarily stop giving to certain organizations because our household income was about to drop. Needless to say, I showed up on a number of LYBUNT (aka Last Year But Unfortunately Not This Year) donor database reports and we’re still digging out from underneath the avalanche of direct mail.

Today, I want to share a few things from a donor’s perspective that might be helpful as you put together your year-end lapsed donor strategies.

One of the charities affected by my decision to change jobs was the Human Rights Campaign (HRC). Throughout the years, my partner was a Federal Club member, and I was a member of their Partners monthly giving program.

This big, bad national non-profit advocacy organization has a very slick direct mail program and a hundred thousand or more individuals as donors. In fact, it is so big that in addition to calling me by my first name, it is common for this agency to reference me by my membership number (which truth be told always makes the hair on the back of my neck bristle).

Two months ago on a lazy Saturday afternoon, my partner was canning vegetables from our garden in our kitchen and I was opening mail that had built up in our mailbox. For what seemed to be the umpteenth time since we made the decision to temporarily withdraw our support from HRC, I opened another “Won’t you please come back” letter from this organization.

The letter spurred a kitchen discussion that resulted in a decision to re-join HRC’s monthly giving program, albeit at a smaller level (but with the intent of growing our commitment in the next year or two).

As you might expect, we received a gift acknowledgement letter a few weeks later that read as follows:

“On behalf of the Human Rights Campaign’s Board, staff and volunteers, I want to thank you for joining our Partners program with a monthly contribution of $10. The leadership that you have taken . . .”

Yada, Yada, Yada. It was a typical computer generated gift acknowledgement letter, and one that I’ve read countless times throughout my life. It was technically proficient and everything I expected from this world-class direct mail giant. It made me feel good about our decision to re-engage with an organization that we had been supporting for a decade.

Unfortunately, this good feeling didn’t last very long because a few weeks later, I received another letter from HRC and this time the letterhead said it was “From The Desk Of” Cathy Nelson, who is the organization’s Vice President of Membership. I opened the letter expecting more appreciation and thanks, but my heart sunk when I read the following first few sentences:

“The news couldn’t have come at a worse time for the lesbian, gay, bisexual and transgender civil rights movement. I wanted to write to you personally as I have heard you have not yet renewed your Human Rights Campaign membership. We are counting on our active members in this critical year . . .”

To say that I felt punched in the gut might sound a little dramatic, but it isn’t far from the truth. In the first 10 seconds, here is want went through my head as a donor:

OMG, did I forget to mail our check? Where is that gift acknowledgement letter confirming our re-enrollment in the monthly giving program?
I felt guilty upon reading the words “the news couldn’t have come at a worse time . . .“
I felt angry because they were making our charitable giving decision seem like it was all about them, when it reality it was all about our new economic reality.
I felt manipulated and confused.

Any amateur fundraising professional and volunteer probably knows that these emotions and thoughts are not what you want to invoke when trying to reactivate a lapsed donors. If your non-profit organization is committed to transforming its resource development program to a donor-centered fundraising paradigm, then you need to walk away from this blog post dedicated to not replicating this bad example provided by HRC.

Over the next few days, I will blog about LYBUNT donors and provide a few tips I hope you will find helpful as you design your year-end lapsed donor appeals. So, stay tuned for more!

Have you ever been rubbed the wrong way by a lapsed donor appeal? Or has a lapsed donor ever reacted to one of your appeals and provided you with some feedback? How did you respond? Did it change your approach? If so, how? Please scroll down to the comment box and share your stories or thoughts. We can all learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Email tools for your non-profit organization

October 8, 2012 erik Mondays with Marissa, technology

With all of the social media services out there, sometimes you miss the one right in front of you. The one that most people use every single day. No it’s not Facebook. It’s not twitter. It’s email.

I know many of you are probably scratching your head and thinking that email isn’t part of the social media family, which is the position Peter Kim takes in his blog. Derek Halpern at DIY Themes blog makes the case for the other side. While I don’t want to engage in a debate over this question, I know these two things when it comes to email:

People seem to use it for social purposes all of the time (e.g. organizing meetings, polling opinions, marketing, etc)
People seem to use it to drive online traffic to their website and social media platforms (e.g. Facebook, Twitter, etc).

Email can be used in many of the same ways as many of the social media sites. It is a great way to get news out to your organization’s supporters, share photos and redirect people to your online platforms.

The great thing about email is that it is a tool that people are used to using, and it is something about which they don’t need to learn anything new. Why does this matter? Well, it significantly increases the likelihood of people reading your content.

Today, we are going to take a brief look at a few services that can help your agency make the most out of email.

Constant Contact

Constant Contact is a paid service that can provide email marketing services to non-profits. They are a trusted name in email services for small businesses as well. Here are some features Constant Contact offers:

Email templates
Coaching & support
Social media links
Social media stats / analytics

Click here to access an online manual about how to access and use more advanced features associated with this service.

Other email marketing services

It feels like Constant Contact is the “Gold Standard” of email marketing services, especially if you pay attention to the television, radio and online advertising. However, I see a number of my non-profit friends using other services such as:

There is even one company out there — VerticalResponse — who offers a free service for non-profit organizations. While I suspect it is a scaled back version with limited features, it is something you may want to check out.

Develop a strategy

As with every other aspect of your ePhilanthropy and marketing program, you need to develop a strategy because “hope is not a strategy”. The following are just a few questions to help you get started:

Who is our target audience?
How should we build our agency’s email house file?
How often should we communicate with this group?
How does email marketing fit into our agency’s cross-channel communication strategy?
What type of content should we develop for this communication tool?
How do we prevent this tool from feeling like “one-way” communication and turn it into more of a two-way communication vehicle?

Our friends at about.com published a great article titled “Nine Strategies for Smart Email Marketing” that you may want to check out.

Does your non-profit agency use email marketing as part of its marketing and ePhilanthropy plan? How is that going for you? What service do you use? Are you happy with it? What would you do differently if you had a chance to do it over again? Please share your thoughts in the comment box below.

How many undiscovered “diamonds” exist in your donor database?

October 5, 2012 erik Donor-centered fundraising, Fundraising, organizational development

Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

In a recent post, John re-told a story about an African farmer, who sold his farm to go in search of diamond mines, only to find out that the farm he sold turned out to be one of the worlds largest diamond mines. John applied the story in OD terms to your co-workers and all of their talents (aka diamonds that are unmined in your organization).

When I read this story, my mind naturally wanders to fundraising and all things having to do with donors. I think of your organization’s donor database and imagine all of the undiscovered diamonds that exist in those data records.

I commonly get asked by agencies how they can better mine those diamonds out of their donor database. After all, we’ve all heard stories about those $100/year annual campaign donors who go on to give millions of dollars to capital campaigns and endowment campaigns.

Of course, the easy 30 second answer is investing in donor analytics services like Blackbaud’s Target Analytics or WealthEngine.

I am a data-kinda-person, and these services are amazing, but . . .

The more complicated (yet amazingly simple) answer is exactly what John encourages you to do his post about the African diamond farmer. Before investing in expensive data analytics services, you really need to commit yourself to “getting to know people”. It starts with you and that is the easy part. The harder part is changing your organizational culture to embrace this idea.

I am by no means an “OD expert,” but it seems to me that changing your agency’s fundraising culture will entail some of the following:

hiring the right people (e.g. people who like people)
looking at all of your systems, identifying obstacles, and eliminating those barriers to change
aligning your systems (e.g. performance management systems, compensation, recognition, etc) with your new vision of “getting to know donors”

If you want to read more about change leadership, click over to John’s blog and thumb through a number of his posts on change and culture.

All of the data in the world won’t help you identify your donor database diamonds if you aren’t willing to get out of your office, sit down with your donors, and get to know them and understand their passions.

Do you subscribe to a donor analytics service, but find it a little disappointed that the big gifts aren’t magically appearing? What do you love about your analytics services? What don’t you like? How have you inspired your organizational culture to celebrate “getting to know” donors?

Please scroll down and share your thoughts and experiences in the comment box below. After all, we can all learn from each other.

Here’s to your health!

Does your non-profit agency have an “Impact Plan”?

October 4, 2012 erik Uncategorized

This week I am at Boys & Girls Clubs of America’s (BGCA) Midwest Leadership Conference in Indianapolis working on a small conference planning contract. I just came from this morning’s general session and heard BGCA’s new CEO, Jim Clark, talk eloquently about how local affiliates should be focused on driving impact.

Of course “IMPACT” is the newest of non-profit buzzwords. Everywhere I go, all I see and hear are people talking about impact. I give the United Way lots of credit for providing lots of leadership around this very important subject.

During this morning’s general session, I found myself wondering:

I wonder how many organization are just talking-the-talk versus walking-the-walk when it comes to “IMPACT”?

As this question was settling on my brain, I saw this brochure on the table next to my coffee cup. The title of the document was “IMPACT PLAN”.

Inside this small, unassuming document was a ton of great stuff, including:

the organization’s impact vision
three key statistics focused on community need
a formula for impact
five impact related goals with measurable targets and strategies

I especially like the organization’s “formula for impact” because it really brings everything into focus much like a cookie recipe brings focus around what you need to do in the kitchen. Here is BGCA’s formula for impact:

The Impact Plan goals focus on implementation of the formula for impact, but a few of the goals focus on organization capacity building, too. After thinking about it for a moment, the reason for including capacity building goals in an impact plan is obvious. Your agency cannot create and drive community impact if it isn’t strong enough, positioned, and structured to do so. Right?

I appreciate the specificity and ability to measure progress and success. Sure, these things need to be boiled down into anecdotal stories and made fun for donors, but there’s an understanding that board and staff need to have their arms around quantitative data rather than the qualitative stuff non-profit decision-makers have relied too much upon for years.

Does your non-profit organization have an “IMPACT PLAN”? Does it stem from your agency’s strategic plan? What does it look like? How did you put it together? Do you have a “Formula for Impact”? If so, what are its components? How did you develop it?

Please scroll down and use the comment box to weigh-in on any and all of these questions and issues. We can all learn from each other.

Here’s to your health!

Building the Board of Directors

October 3, 2012 erik Uncategorized

Dani Robbins is the Founder & Principal Strategist at Non Profit Evolution located in Columbus, Ohio. I’ve invited my good friend and fellow non-profit consultant to the first Wednesday of each month about board development related topics. Dani also recently co-authored a book titled “Innovative Leadership Workbook for Nonprofit Executives” that you can find on Amazon.com.

Everything flows from a strong Board of Directors. That strength is developed by the Board Development Committee and the CEO. The Board Development Committee perpetuates, educates and evaluates the Board, and is the most powerful committee of the Board. It is the only committee that you (should) have to be invited to join.

The most important thing a Board does is hire a visionary and talented nonprofit leader, the CEO. I believe you need that CEO to (among many other things) build the board, and you need the board to (among other things) hire, support and evaluate the leader. It’s a bit like two sides of the same coin.

Strong CEOs build strong boards. As discussed in greater detail in the Innovative Leadership Workbook for Nonprofit Executives: “the CEO’s role in board development is to understand the work of the board and its processes, and support the implementation of each. CEOs play a primary role in building the board. As such, they have the opportunity to assemble a board that can take the organization to new heights.’ ‘The CEO assists in building the board to which she will ultimately report and also makes recommendations, staffs board committees, and supports the board’s success. CEOs do not have the authority to add board members.

In the case of board development, CEO’s should also:

Support the recruitment of potential board members; arrange and attend meetings with prospective board members and the board or committee chair, share the agency’s vision, mission, and board processes, including time, giving and getting expectations, and assess the capacity of the prospective member to fit on the team;
Manage the board development process, including spreadsheet of terms of office;
Ensure board training and evaluation.”

I didn’t understand that building the board was my job when I was hired to lead my first agency. I thought that since I reported to the Board, I should stay out of it. Boy, was I wrong! In addition to giving up the power to influence who would become the future leaders of my organizations, and as such, my future bosses, I also passed on the chance to educate my board about their governance responsibilities. I failed to use my position to strengthen the board and through them to strengthen my agency.

When I finally clued in (later in my career and leading a different agency) and began to participate in Board Development efforts, my agency benefited in spades; we created a vision that improved services to children, and the number of children receiving those services, we merged with another organization, did a capital campaign, built a new building, and renovated two more buildings. And the board of directors became the board of choice in the community.

Now that I am a consultant, I field calls from CEOs and Board members alike looking for board governance assistance and using words like “under-engaged, overstepping, self-serving, and in-fighting.” The solution is board development. Board development is an intentional process that includes strategic prospecting, recruiting, and orienting for new board members and educating, evaluating and recognizing our current board members, coupled with a strategic plan (that is being followed) and the introduction of generative discussions.

CEO’s get a lot done by sheer will. They can, have and will continue to move mountains with limited resources, less staff than they need and unprecedented numbers of service requests. But…and it’s big but….if they also work to build the boards our agencies need, we could do more – much more.

Strong boards coupled with strong leadership can impact a community in a way the neither could do alone; and that impacts the issue, moves the needle and changes the world. Isn’t that why we all do this work…to change the world?

What’s been your experience? How have you built your Board and what impact have you seen because of it?

Setting Up A Successful Work from Home Environment for Your Nonprofit

October 2, 2012 erik Mondays with Marissa, technology

Don’t worry, it’s not really Monday! Erik is busy running a conference this week, so he asked me to fill in one more day this week. So welcome to Tuesday with Marissa!

Working from home is more popular than ever. In a time when salaries might not be able to grow as fast as they used to, offering employees an opportunity to work remotely can be a welcomed perk. While your employee might not be in the office, it is important to ensure that she feels connected to her team. Today we’re going to look at some ways to set up a successful work from home environment.

VPN
If your organization has the funds to set up a VPN system, I highly recommend it. VPN stands for Virtual Private Network and allows users to log in from anywhere. Upon doing so they would have the same access to the servers and systems they would have if they were working in the office. They can be a bit costly to set up but this set up offers the most flexibility for you and your employee. The employee working from home would have no restrictions on access to the resources they need, allowing them to complete projects no matter where they were located.

VPNs are best set up on agency owned laptops that employees can take anywhere. I recommend upon setting it up that it is tested somewhere outside of your building to make sure everything is set up correctly. It would be the worst to plan your day working from home only to find out that your VPN doesn’t connect.

Cloud Computing
If VPN doesn’t work for your organization, there are plenty of other options to share files with people working remotely. Services such as Dropbox and Google Drive allows users to share documents, spreadsheets, presentations, ect, with anyone who has access to them. However, keep in mind that these files would live in the cloud on third party server. If something happened to that server you would loose your files. Keeping a copy of files shared in the cloud stored on your hard drive is highly recommended.

Chat Clients

One of the challenges I find with working from home sometimes is feeling connected to the office. While working from a remote location can help some employees focus, they can miss out on communication that happens around the office. Using a chat client like Gchat or Skype can help fill that void. I had one job where I worked exclusively from and getting a “good morning” from other team members made a world of difference. I didn’t feel as isolated.

Furthermore, it is important for managers of people who work remotely to still manage their employees even if they aren’t in the building. Too often the relationship between manager and employee can fall victim to the “out of mind, out of site” mentality. You can even go beyond chat conversations and have a video call from time to time to check in and see how everything is going or congratulate the employee on a job well done.

While working remotely is becoming more and more a norm these days, I hope these few tips help you and your agency think about the best environment to set up for your employees. Based on your set up, you might be able to work something out for work from home volunteers using cloud computing services and chat clients. What do you think? Do you work from home? What tool do you find to be the most successful in helping you be productive? Let us know in the comments!

A Guide to Creating a Cell Phone Policy for Your Nonprofit

October 1, 2012 erik Mondays with Marissa, technology

These days many employers provide cell phones for their employees so that they can be connected at all times. This can be both a blessing and a curse for employees. On one hand, they don’t have to move to far to get the information they need, on the

other hand weekends can be interrupted by an email that normally wouldn’t have been seen until Monday. Either way, managing the cell phone usage of your organization can be a full time job. Today I’m going to share some questions you should ask yourself when setting up a cell phone policy for your agency.

Do you really need cell phones?
For some organizations it makes sense for employees to have cell phones provided to them. The work that is being done happens around the clock or from remote locations. For others, it might be more of a matter of connivence. Take a moment to think if providing cell phones is really needed.

If you decide that cell phones are needed, who in the organization needs one?
This is going to be breaking news, but not everyone needs a cell phone. Everyone might want a cell phone, but not all positions within your agency require one to be provided. Be selective about this because it is much easier to give someone something than to take it away.

What type of phone is needed?
It seems like there is a new phone out every day. I advice to get the phone with the least amount of features needed. If this person is only needed to be available by phone, does she really need a smartphone? Also just because a person might need the bells and whistles of a smartphone, doesn’t mean that smartphone needs to be an iPhone 5. Look at all of your options and really think about what the user of the phone really needs.

What plan to go with?
The good news here is that most major cell phone providers will work with nonprofits to set up a contract that work for them. Make sure you shop around and see which company can do the most for you. Don’t rule out the prepaid option either. It might be the best way to go for your organization. Also, keep your eyes out for smaller competitors to the major providers, like Ting. Ting has a flexible plan system that lets you prioritize which features (talking, texting, or data) are most important and you pay accordingly. So if one person on your team doesn’t need to talk on the phone much, but needs to have data access all of the time, Ting allows you to create a plan that provides just that.

Can we use our personal phones?

Employees may want to use their own phones for work. Some organizations provide a stipend to each employee to use toward their cell phone plan. This can be a solution for your agency, but you still need to protect your organization’s data on that phone. I recommend setting up an agreement for the employee to sign. It should included statements that allow your agency to be given access to the device to see the configuration of any application that deals with sensitive data. The employee should also use a lock on their phone to keep that data safe. Also, your agency needs to be ensured that the device will be wiped clean before the employee provides it to another user.

I hope this guide helps you organize your cell phone policy for your organization. Have any tips or best practices to add? Post them in a comment below!

Who is minding the gap at your agency?

September 28, 2012 erik organizational development, Planning

Today, we are talking about one of the most important things that your organizations must do if it wants to achieve its mission and vision of the future. We are talking about “minding the gap,” which is something John talked about in terms of strategic planning.

At the foundation of every good strategic plan (or any plan for that matter) is “gap analysis,” which John summarizes well when he says:

“Which is a pretty fancy way of saying that the team spends some time comparing the current situation with the future state. Comparing actual performance with potential performance. Comparing current capabilities to projected capabilities.”

When I read this, my mind wandered to the countless evaluation sessions and SWOT exercises in which I’ve participated and facilitated throughout the years. However, I then read this in John’s post . . .

“The team doing the gap analysis rarely delivers the plans necessary to actually bridge the gap and achieve the future state. Look; it’s not that the team is a bunch of do nothing know nothing stiffs. Far from it; they are very often strong contributors, hand-picked for the job — logical, analytical; detail oriented, project planners and operational executioners. Without them, the current state would be nowhere near as good as it is.”

Now this stopped me cold in my tracks on a Friday morning because it is a powerful and true statement. It also made my brain hurt because it raises all sorts of questions that are difficult to contemplate on only 1/2 cup of coffee such as:

Who do you involve in your gap analysis?
How do you assess who those right people are when building your prospect list?
How do you keep the gap assessment from feeling like a judgement on your current team?
Are there different groups who mind different gaps in your organization? For example, who is minding the program/operations gap? The board governance gap? The fundraising gap?
What role should donors play in minding the gap? How can we get over our fears around exposing donors to the data that comes out of minding the gap? (Ditto these questions for board members as it relates to staff and programming)

So, here is the take away for me this morning . . .

Spend lots of time getting the “WHO” right,
when it comes to gap assessment and planning.

If you get this wrong, then it will likely haunt you for years and years to come.

Do you have any strategic planning stories that you would like to share about how you determined who the right people were and put them in the right seat of your strategic planning bus? Please share your experiences in the comment box below.

Here’s to your health!

What is your non-profit agency’s year-end stewardship strategy?

September 26, 2012 erik Donor-centered fundraising, Fundraising, Planning, resource development

Yesterday, I posted about the importance of developing your organization’s year-end fundraising strategy and doing so ASAP (by which I mean get it in writing by the end of this week). As I reflected on my post all day yesterday, I started thinking about all of the great holiday opportunities with regard to donor stewardship activities.

Over the years, I posted a number of articles immediately before, during or after a holiday talking about how organizations could have piggy backed on the holiday to implement some effective stewardship activities. After each of those posts, I remember thinking . . . “Hmmmm, perhaps I should’ve posted this a few weeks or months ago and readers might have had some time to put thought and planning into such an idea.”

With this in mind, let’s go back in time and revisit two blog posts from the fourth quarter of last year that spoke to the idea of using holidays as stewardship opportunities. Here they are:

Another thought that I’ve shared with a number of clients throughout the years is the idea of taking the “Twelve Days of Christmas” song and using it as a December theme for “The Twelve Days of Stewardship”. It can be as simple as doing 12 stewardship activities in December or as complicated as the song suggests (e.g. giving the donor two of this, three of that, etc etc etc).

If you’re rolling your eyes at this suggestion, I encourage you to stop and think about it for a moment. I bet that right now off the top of your head, you’ll be able to rattle off three or four stewardship things your agency does around the holidays, such as:

mailing holiday cards
hosting a holiday party for supporters and donors
thank-a-thon (e.g. stewardship thank you phone calls)
annual report
Running a “A few of my favorite things . . .” essay contest with your clients about your services and sharing the results with your donors.

With a little bit of thought and creativity, I bet you can weave things that you already do into a 12 day tapestry of stewardship opportunities.

The bigger point that I am trying to make today (and yesterday) is that these things don’t just happen. They require some thought and planning (and more than just a few days before).

The fourth quarter and holiday season offer unique and fun opportunities to steward donors, and it is something you need to start thinking about this week because the fourth quarter will be here starting Monday of next week. (Eeeeek! Talk about a scary Halloween gift)

What is your organization doing to steward donors for Halloween? Thanksgiving? Hanukkah? Kwanzaa? Do you have thoughts or ideas to help flesh out the aforementioned 12 Days of Stewardship concept?

Please scroll down and share your thoughts, plans and questions in the comment box below. We can all learn from and inspire each other.

Here’s to your health!

What is your non-profit agency’s year-end giving strategy?

September 25, 2012 erik Fundraising, technology

Facts are facts, and there is only one week left before non-profit organizations enter the fourth quarter of the year. The reality is that the fourth quarter is challenging for all companies because of the holidays, year-end evaluations, and a race to close budget gaps; however, the last three months of the year are especially important for many non-profit agencies.

According to a 2011 year-end survey conducted by Charity Navigator, the average respondent said they “. . . receive 41% of their annual contributions in the last few weeks of the year“.

The end of the year is even more critical for those non-profits whose revenue model contains ePhilanthropy strategies. The Chronicle of Philanthropy’s Jessica Dickler reported last year that a study conducted by Network for Good estimates that “. . . one-third of all online giving for the year occurs in December . . .” She added that “. . . 22% [of online giving] happens in the last two days of the year“.

All of this explains why my inbox is getting bombarded with emails providing tips about year-end fundraising strategies.

With so many people wanting to give to charities during the holidays, a non-fundraising person might wonder what all of the fuss is about. After all, it kind of sounds like “shooting fish in a barrel”. Right? But don’t fool yourself! The holiday season comes with special challenges that don’t exist at other times of the year. For example . . .

Time is at a premium (e.g. holiday parties, shopping, etc), and no one has any time to sit down with a volunteer solicitor with a pledge card.
There is lots of noise (e.g. lots of commercials, specials, sales, and initiatives), and it is hard to breakthrough with your messaging without a bazooka cannon.
There is lots of competition (e.g. every non-profit organization is asking) compared to earlier in the year when your annual campaign might only be up against a few other similar campaigns at the same time.

I suspect that these challenges are part of the reason why 60 corporations and non-profit organizations are attempting to launch a social media campaign the Tuesday after Thanksgiving called #GivingTuesday.

I won’t even try to use my remaining space to provide you with a “Top 10 list” of tips because there are so many great resources available. However, I will take this opportunity to implore you to be thoughtful and put a plan together on how your agency will navigate the fundraising seas during the fourth quarter of the year. (Pssst . . . and you should put that plan together quickly. Maybe by Friday of this week)

The following are just a few great online resources I suggest you check-out:

Is your agency gearing up for the fourth quarter? What fundraising strategies are in your year-end plans? Do you have any fun new donor segmenting ideas, email tactics or social media plans? Please scroll down and your thoughts in the comment box below. We can all learn from each other.

Here’s to your health!

Spend lots of time getting the “WHO” right, when it comes to gap assessment and planning.

Spend lots of time getting the “WHO” right,
when it comes to gap assessment and planning.