resource development – Page 49 – The Healthy Non-Profit

All non-profits are Penn State?

November 14, 2011 DonorDreams Board development, Fundraising, Planning

It has been a week since the Penn State child rape scandal broke, and I’ve been stewing in my emotions like most of you. There are so many aspects to this story, and it never dawned on me that any of these many storylines fit within the context of this non-profit blog until I read this quote from Moody’s in Forbes on Friday:

“Over the next several months, Moody’s will evaluate the potential scope of reputational and financial risk arising from these events. While the full impact of these increased risks will only unfold over a period of years, we will also assess the degree of near and medium term risks to determine whether to downgrade the current Aa1 rating. We will monitor possible emerging risks emanating from potential lawsuits/settlements, weaker student demand, declines in philanthropic support, changes in state relationship and significant management or governance changes.”

OMG . . . this story is so big that it blinded me to the fact that Penn State is a non-profit organization belonging to the higher education portion of the sector. Once this realization hit me, I saw the story from a whole different perspective. Here are some of the thoughts that ran through my head:

I wonder what it must be like for a board volunteer to sit on that board right now with all that liability hang over the university’s head?
I wonder what the fundraising professionals must be doing to prepare for and mitigate the impact this scandal will likely have on its resource development program?
I wonder what university staff must be doing to minimize the impact this scandal will likely have on volunteer, booster and alumni program recruiting?
How does a scandal like this affect the university’s strategic plan, and what are they doing to adjust their plans and factor in this new head wind?
How much money will this scandal cost the university in lawsuits, increased insurance premiums, philanthropic losses and an adjusted bond rating?

After processing all of these questions, it dawned on me that ALL NON-PROFIT ORGANIZATIONS ARE PENN STATE and this is a “clarion call” for all non-profit agencies to take action immediate!

Take action? Huh? What are you talking about Erik?

Regardless of how big or small your agency is, this scandal should strongly motivate you and your board to immediately take action on development of a crisis management plan. No one ever thinks that tragedy will strike. It is always something that happens to other non-profit organizations. And when it happens your world changes in a blink of an eye.

Penn State administration didn’t see this coming. One day they were on top of the non-profit world, and in a flash they are looking at a financial catastrophe (not to mention the human collateral damage done by the action and inaction of just a few men).

The non-profit organizations in Joplin, Missouri couldn’t have predicted a devastating tornado. One day their agency was there, and the next day they were gone.

The non-profit sector is naturally chaotic because most agencies are under-resourced. One person is typically asked to do multiple jobs. There never seems to be enough time to do those necessary capacity building things like preparing for future crisis. In a word, most non-profits are “reactive” and not “proactive,” which is typically our undoing when disaster strikes. So, take a moment to ask yourself these questions:

Is my agency’s Director & Officer insurance up-to-date? When is the last time we looked at whether or not we have enough coverage?
Who is our organization’s spokesperson in the event of a crisis?
Do we have a “crisis team” that can be activated in the event of tragedy? Are there a diversity of people on that team (e.g. lawyer, psychologist, PR professional, board members, staff, etc)? Do they know they’re on that team? When is the last time this group went through an orientation looking at the “what if” types of questions?
When is the last time staff reviewed your agency’s disaster contingency plans? Do you even have those plans in writing?

I encourage you to read this great blog post by Joanne Fritz at about.com titled “Top 5 Tips for Effective Nonprofit Crisis Planning“. It is a good to place to start as you use this national news story to motivate your board of directors to take action around developing a plan and putting systems in place to deal with whatever lurks ahead for you on the path of life.

Look at it this way . . . developing a crisis management plan could be a great cultivation or stewardship opportunity for certain fundraising prospects or existing donors to your organization.

If you look at this project as “one more thing that you don’t have time to do,” then it will be a burden and likely something that sinks to the bottom of your task list. If you look at it as an opportunity, then I suspect good things will happen for you and your agency.

Does your agency have a written plan? What is in that plan? How often do you review that plan? Is your plan posted online? If so, would you share that hyperlink with other readers of this blog so they can see a sample?

Please take a moment to answer one or more of these questions using the comment box below. It will only take a minute or two out of your very busy schedule and it could make a difference for another agency. If you don’t have time to comment, then click the forward button on your email and send this post to another non-profit professional who you care about and tell them that it isn’t too late to prepare for the apocalypse. After all, we can all all learn from each other.

Here is to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
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Nothing up my sleeve! What about yours?

November 11, 2011 DonorDreams Fundraising

I started this week off by talking about government funding for non-profit organizations and how it might not be all that it appears to be. We transitioned mid-week into a discussion about executive compensation and now we’re ending the week totally focused on non-profit transparency. These topics are all related and go together as well as peanut butter and jelly. However, the issue of non-profit transparency still seems to be a murky subject for many of us including me.

What is transparency? How far should a non-profit organization go with transparency (e.g. should the executive director tatoo their salary on their forehead)? What are the best ways to share a large volume of organizational information if it wanted to be 100% transparent? I don’t know about you, but the more I think about this topic the more questions I seem to end up with.

I recently ran across a great blog post by GuideStar that dates back to November 2006. They asked their readers to define transparency, and I found a number of very interesting ideas. You should click the aforementioned link and read the post. Here is one of my favorite thoughts on this subject from one of their readers:

“. . . everything we do must be clearly understood and open to review and thoughtful discussion by all stakeholders to gain their complete confidence and respect.”

While getting a clear idea of what we’re talking about is important, it becomes equally important to wrap your arms around how to achieve organizational transparency. I’ve had a number of random thoughts about what I might do differently if I were on the frontline again as an executive director. Here are just a few of those ideas:

I would create a “transparency corner” of the agency’s website and post documents such as:
– most recent 990 tax return
– most recent financial audit and management letter
– a list of the agency’s Top 5 highest paid employees with their salaries and value of their
benefits package published
– board roster with contact information for each volunteer and a copy of the agency’s
whistleblower policy
– regularly updated program outcomes data and impact report
– updated financial dashboard that illustrates the current financial health of the organization
– most recent copy of the strategic plan along with a regularly updated scorecard that reports
on progress towards implementation
– if the organization is accredited, then a copy of the documentation from the last accreditation
visit (or if you’re a Boys & Girls Club a copy of the Club’s most recent SOE assessment from the national office)
– a list of government grants, program deliverable associated with those grants, program
outcomes data linked to those deliverables, and a way for the average citizen to contact the governmental agency
administering that grant to report questionable activity
Everyone seems to have a newsletter nowadays with an “Executive Director’s corner. I would focus every one of those “corners” on a different aspect of organizational transparency.
I would publish an “annual report” every year (even it is wasn’t glossy) and include a wide variety of transparency topics such as a list of people who support your agency; a thumbnail picture of how revenues and expense breakout; a snapshot of who the agency serves, a list of the organization’s biggest accomplishments in the last year; and much more.
I would produce and mail a quarterly “Community Impact Report” to ALL donors that answers the big picture questions of: “What are you doing with my money? What results is my charitable investment achieving? What have you learned and plan on doing differently?”

I am confident that this list can endlessly go on and on and one. So, I am going to stop here. However, I would encourage you to use the comment box below to answer one or both of these questions: 1) How do you define “transparency”? and 2) What additional transparency idea do you have that should be added to the list above (or what idea from this list should be removed)?

Please take a moment to weigh-in with your thoughts and opinions. It is just 60 seconds of your time and it could make a difference in another readers’ agency. Remember, we can all learn from each other.

Here is to your health!

Capping nonprofit CEOs salaries and bonuses?

November 9, 2011 DonorDreams Board development, Fundraising

For the last two days, I have blogged about the impact of government funding on non-profit organizations’ fundraising programs. All of this talk about Uncle Sam and the non-profit sector got me thinking about government funding and the for-profit sector (e.g. bank bailouts, farm subsidies, Occupy Wall Street, etc). So, it wasn’t a big leap in my head when I jumped from for-profit corporations taking public funds to limiting CEO compensation and then back to how this all relates to compensation of non-profit CEOs who accept public funds.

LOL … yes, my mind has been wandering a lot lately. I blame the sugar rush from Halloween. 😉

You only need to go back a few years in the news cycle to recall that segments of the public were incensed by the federal government’s TARP program, which was our country’s bank re-liquidation and bailout program. Part of that public debate (and it is being rehashed by the Occupy Wall Street protesters) is that for-profit corporations that accept public funds subject themselves to a different level of accountability and regulation by “We The People”.

Well, if you buy into this argument, then don’t you need to logically do the same for non-profit organizations who accept government funding?

While the IRS is currently charged with monitoring 501(c)(3) non-profit organizations’ executive compensation to ensure it is in line with similar size agencies in similar sized communities through a provision called the “private inurement rule,” the question I pose goes a little bit further. The aforementioned question asks if local city councils, state legislatures and Congress can or should legislate concrete rules around non-profit executive compensation for those who accept public funding. For example, if “non-profit agency X” accepts a grant from their local city council, then that board of directors of “non-profit agency X” agrees to abide by a local ordinance that defines what the city council sees as reasonable and acceptable compensation.

This debate was well frame by two individuals who I saw commenting on a Charity Navigator blog post.

Here is how one side of the coin sounds:

“I would suggest that we put some of these salaries in context (just as you did with the American Red Cross). Some of these CEO’s are managing organizations that are multi-million dollar “businesses.” As such, their salary compensation is reflective of the size of the organization’s revenue and project stream.”

Here is how the other side of the coin sounds:

“Comparing these salaries to “for-profit” salaries is just ridiculous. These organizations exist out of the goodness of the people who contribute. We give under the impression that we are Helping others….NOT Helping CEOs to get rich.”

Of course, neither of these points-of-view deal with the issue of what to do with non-profit organizations who accept public sector funding like the for-profit banking sector did when they accepted TARP funds.

So, here is the deal . . . I sometimes write blog posts with a very specific point of view. Other times I’ll approach a subject without any idea of what my opinion is and organically let things unwind. I am approaching this subject with a very open-mind, and I’ll use tomorrow’s and Friday’s blog posts to focus on this subject.

What this means is that I would like a spirited discussion among the readership of this blog. Please use the comment box below to weigh-in with your thoughts. You are even encouraged to post questions if you’re as undecided as I am.

If you want to read more on non-profit compensation best practices, our friends at “Nonprofit Law Blog” did an outstanding job with their posts titled: “Compensation Strategies and Best Practices for Non-Profit Organizations” . . . click here for Part One and here for Part Two.

How does your agency currently ensure that its compensation is in-line with community standards and in compliance with IRS rules? Does the acceptance of public funding “change the math” in your head when you look at this issue? Do you see similarities or differences between the comparisons I draw between for-profit corporations accepting public funds and non-profit organizations doing the same? What role does the donor play in all of this? Should donors expect total transparency for the non-profit organizations they support?

Please take a few moments to weigh-in using the comment box below. It will only take a minute or two out of your day, and doing so will enrich the discussion tomorrow and Friday. Besides, as I always say, we can all learn from each other.

Here is to your health!

Don’t blame the donor for the “crowding out” effect of govt funding

November 8, 2011 DonorDreams Fundraising

Yesterday’s blog post — “Does Government Funding Destroy Philanthropy” — was about the University of Notre Dame’s “Science of Generosity” initiative and the concept of “Crowding Out” when it comes to government funding and its effect on non-profit organization’s resource development programs. Since I posed more questions than I stated opinions, I’ve had this topic on my mind for the last 24 hours and engaged a number of people in this discussion. Not surprisingly, I’ve also been combing through the internet looking for some answers. Here is what the question boils down to :

Does accepting government funding impact a non-profit organization’s resource development program because: a) donors don’t see the need to contribute to an agency that appears to have adequate resource via federal, state or local government grants OR b) non-profit staff and board volunteers relax their efforts once these dollars are added to their revenue budget?

Joshua Benton wrote a great post at the Nieman Journalism Lab blog that examined this question by looking at a study done by Jame Andreoni and A. Abigail Payne. Joshua Benton did a great job boiling it all down when he wrote this:

“The paper finds that for every $1,000 given through a government grant, nonprofits reduce their spending on fundraising by an average of $137. But that decrease leads to a drop of $772 in donor gifts. (The paper found that, contrary to the fears of some, government grants encourage outside donors to give instead of discouraging them — but the impact is small, only about $45 per $1,000 in government grants. In other words, adding it all together, $1,000 in government money only nets out to $410 in the end, on average.”

At first, I read this and thought . . . “Oh, the return on investment is still on the positive side and not something non-profits should worry about.” However, after thinking about it for two seconds, I believe non-profits SHOULD BE concerned.

I believe non-profit folks need to think about it this way:

$1,000 of government dollars really isn’t adding $1,000 to your revenue budget when you look at what you end up losing. So, for every $1,000 you are only “up” by $410.
The donors that stop contributing do so because non-profits (probably subconsciously) reduce their financial investment and focus on engaging donors.
Once these donors stop contributing and disengage, they can’t be easily “reactivated” once they’ve lapsed for 12 to 24 months. This essentially means the financial investment to reactivate a lapsed donor starts to look like the investment a non-profit makes to cultivate cold prospects.
When the government money dries up (which happens during tough economic times), a non-profit who has been dependant on public sector funding and under-invested in their resource development program is poorly positioned to survive. I liken this phenomenon to a human being who turned into a couch potato, stopped exercising, lost muscle mass and is suddenly called upon to run a marathon.

The bottom line is that non-profits cannot blame donors for the position they’re in today . . . many non-profit professionals and board volunteers took their foot off the accelerator and eased up on their fundraising efforts.

While assigning fault and blame is a common human reaction, the better question is what should non-profits who find themselves in this position start doing today if they want to survive this current economic downturn and the impact associated with shrinking government funding? Here are just a few of my thoughts:

STOP applying for “new” government funds as a strategy to make up for what you are losing from other government revenue streams.
START engaging board volunteers and donors in a conversation around how to reduce dependency on government funding and boost revenue from foundations, corporations and most importantly individuals. Make sure it isn’t just talk because talk is cheap. Put it down in writing and make sure action plans answer tactical questions pertaining to who, what, where, when, why, and how.
ENGAGE your current government funding agencies is honest conversations around the state of the funding programs your non-profit organization currently participates in. Do they anticipate cuts? If so, how large do they project those cuts to be. BE PROACTIVE.
RE-INVEST in board development efforts and start building a board with amazing “fundraising acumen”.

I believe government funding is damaging to your non-profit mission and suggest you get out of it as soon as possible. If you want help, you know how to get a hold of me. 😉

Have you done an analysis of your non-profit organization’s government funding trends and compared it to your investment in fundraising efforts and systems? If so, what do you see? What is the state of your government funding? Do you feel comfortable with where you are or do you have that infamous “knot in your stomach”? Where are you steering your agency’s resource development efforts as you look ahead to the next 3-years?

Please share your thoughts to one or more of these questions by using the comment box found below. We can all learn from each other!

Here is to your health!

Magic words? Be ‘transparent’ and ask to be held ‘accountable’

November 4, 2011 DonorDreams nonprofit, Planning

When I think of non-profit organizations who embark upon a strategic planning process, I usually get a mental picture of Toy Story’s Buzz Lightyear standing on that bed post proclaiming “To infinity and beyond!” However, in my experience, many non-profit organizations jump and their results are not nearly as good.

What I am referring to is the phenomenon of: engaging stakeholders . . . building consensus around vision/goals/objectives/action steps . . . writing the plan . . . approving the plan . . . putting the plan on the shelf and letting it die a dusty death.

So, the question being begged here is: “What do non-profits leaders (board and staff) need to do in order to bring their plans to life and avoid that ‘dusty death’?”

The simple and straightforward answer can be captured in two words:

Transparency

and

Accountability

In a nutshell, “transparency” means that everyone can see your plan including: who has agreed to what, where, when, why and how. “Accountability” means that everyone can see your measurement indicators and how well (or not so well) you are doing at accomplishing the various aspects of your plan.

I love what my college alma mater — University of Illinois Urbana-Champaign — has done in the area of transparency with their strategic plan. Click here to check out how they’ve put everything on the internet for alumni, faculty, students, parents of students, residents of Urbana and Champaign, and especially donors to view.

I also like what Binghamton University did in the area of accountability with their online strategic planning dashboard. Click here to see that dashboard tool.

So, if you find yourself saying “Well, those are large university institutions and we’re different and unique,” let me help you bring these ideas into focus for your unique situation. The following is a short list of questions I encourage you to ask yourself about your specific non-profit situation:

Do I want my plans to be implemented or do I want them to sit on the shelf and collect dust?
Do I need other people to help with plan implementation or am I OK with doing it all myself?
Do the donors who support my organization deserve to see how well (or not well) we are doing with implementing the plan they helped create and pay for?

If you answered “YES” to these questions, then I encourage you to pull that dusty plan off the shelf, identify the measurements and indicators you likely built into the plan, and invest in creating tools like dashboard or scorecards that easily communicate implementation progress (or hire someone who knows how to do it . . . aka an external consultant). Once that tool is developed, post it online and integrate it into all of your committee and board meetings. To quote a number of very famous people who all take credit for this expression:

“What gets measured, gets done!”

These ideas don’t just apply to strategic planning. You can employ the ideas of accountability and transparency to your resource development plan, annual campaign plan, marketing plan, business plan, etc etc etc.

There is a whole flip side to this blog post pertaining to “measuring the right things to get the right results,” but let’s save that discussion for another time.

What is stopping your agency from being bold and asking donors to hold you accountable for achieving your plans? How do you share your currently organizational progress with your donors, supporters and board volunteers? Can you use the comment box below to share examples of how you are transparent and ask others to hold you accountable? If you use online resources to accomplish these objectives, would you please include links to those examples in your comment so we can all see it?

Please take 30 seconds to weigh-in with a comment. We can and should all learn from each other.

Here is to your health!

Calling all wing nuts! Want to join my board of directors?

November 2, 2011 DonorDreams Board development, volunteers

A few weeks ago I received an odd email in my inbox. It was so foreign to me that I marked it “unopened” and let it sit there as I marinated on it. It wasn’t until just today that I felt willing to re-open it and share its contents with you. Here is how the first paragraph of this jarring email started (and I’ve changed the names to protect the innocent):

The board of directors of the XYZ non-profit agency is looking for leaders to help drive our further development. If interested, please contact John Doe, Board Secretary jdoe@gmail.com to receive an application /board questionnaire which is due by November 4, 2011; for terms that will run from January 1, 2012, through December 31, 2013 (2-year term limits).

The email went on to provide details about this organization’s goals and advertise its upcoming conference in downtown Chicago.

At first, I was flattered to be asked and then I realized that it was a eBlast and I was not special. So, I closed the email and went into “stewing mode” and here is what has been coming together in my head over the last few weeks:

Why is there a “general call for applications”? Why not target supporters and donors?
How did I get on this email list in the first place?
How desperate must this group be for quality board members?
Can they possibly learn enough about me from a paper application that would help them conclude whether or not I’d be a quality board member?

While many people will tell you there is a right way for a non-profit organization to set-up its board development process, I know that I’ve seen many different variations throughout the years. However, every process regardless of how it is set-up should probably include elements of the following: prospect identification, prospect evaluation, prospect ranking, prospect recruiting, orientation, training, annual evaluation, and celebration/recognition. There are many different ways to do each of these steps, and I suppose a “general cattle call” could be one way. Needless to say, I am skeptical.

Building your non-profit organization’s board of directors is like building a family. Perhaps, a better analogy would be it is like baking a soufflé. You need to be deliberate and careful. Here are just a few considerations I suggest your board development committee look at during the prospecting phase:

What does the prospect’s social network look like? Does it overlap too much with existing board volunteer’s circle of friends and influence?
Does the prospect’s network provide fertile ground for new fundraising efforts and provide opportunity for the organization to expand its donor base?
Does the prospect have the skill sets and experiences that you are looking for to fill gaps on your board to be an effective fundraisers?
Is the prospect a “wing nut” whose personality will upset the balance of personalities who already sit around your board room table?
What general skills sets and interests does this person bring to the table? How are they willing to leverage those things on behalf of the organization? What committee, task force or project(s) will the prospect bring value and are they willing to do so?
Is the prospect a donor? If not, are they willing to be a donor who is open-minded to “sacrificial giving” every year to your organization?
How many other boards does the prospect serve on? If they have other board commitments, do they have a firm grasp on the concepts of “fiduciary responsibility” and “conflict of interest”? How do they plan on mitigating their conflicts and how have they done so in the past?

If you’re not careful from the very beginning of your board development process with identification, evaluation, and ranking, then you run the very real risk of your board soufflé falling. In real world terms, this typically means dysfunction and the worst case scenario using ends with some sort of board room conflict (with “someone” possibly getting fired).

If you want to read more about board development, please read my recent blog post titled: “Don’t put Dorothy on your board of directors“.

What does your non-profit organization’s board development process look like? How do you keep the conversation from naturally drifting to: “I know this person who would just be great on our board. Let’s just go ask them before someone else grabs them!”? Do you use a committee to do your board development work? If so, what does that committee look like? What are your thoughts about the aforementioned non-profit’s “cattle call” application process? Are you skeptical like me or am I missing something?

It only takes 30 seconds to scroll down your computer screen and weigh-in with a quick comment to one of these questions. Please take a moment to do so because we can and should all learn from each other.

Here is to your health!

How much Klout does your nonprofit have?

November 1, 2011 DonorDreams Fundraising

This morning I awoke to a present in my email inbox. My good friend and fellow-blogger at One World One Plate, Marissa Garza, gave me a +K point in the topic area of “non-profit” on Klout. I know some of you may be wondering “What is Klout?” In a nutshell, it is a website that measures your influence in the social media world through the use of a complicated algorithm. There are a number of different measurement instruments including an “overall Klout score” based on a scale of 1 to 100. My current score is 42 and Marissa’s +K point helped bump my score up a little.

I know what some of you are thinking . . . this is a passing fad . . . this is a subjective measurement gimmick . . . or even “uh-oh” another social media thing to suck my time.

My response to all of these reactions is: “Let’s not be so quick to rush to judgment on this one”. After playing with Klout for a few months, here are a few conclusions I’ve reached:

Many non-profit friends ask me how they should measure the “return” on their resource development investment when it comes to social media (e.g. Twitter, Facebook, LinkedIn, Google+, blogging, etc). Well, Klout is the first tool I’ve seen that begins to answer this question. So, now non-profits can invest their resource development time, energy, and money with peace of mind that they can measure the return.
Going beyond the idea of measuring ROI, Klout gives non-profits a barometer when it comes to social media efforts (e.g. similar to analytics tools attached to websites, blogs, and email marketing services). If what you’re Tweeting or posting on Facebook or blogging isn’t being looked at and shared, then your Klout score will reflect it. So, as your Klout score drops, you’ll be able to stop doing those things that aren’t being well received and start Tweeting and posting other things that might be better received. It is kind of like “being in a donor’s head” . . . something every fundraising professional has periodically wished for.
Going beyond ROI and measurement, I think I’ve become enamoured by Klout mostly because it allows you see other people’s and agency’s Klout scores. While this site probably appeals to the social media voyeurism in all of us, I encourage you to embrace this feeling. So, one non-profit can look for another non-profit who has a higher Klout score. Once they find someone who is similar to them (e.g. budget size, approach to resource development, social media savvy, etc) and who has a higher Klout score, then they have the ability to start benchmarking that agency. I oftentimes end my blogs by saying something like “We can all learn from each other”. Well, Klout embraces this idea and I must admit that I LOVE IT. Click here to read a post by NonProfit Nate and see who the top non-profits are on Twitter based on their Klout scores.

OK . . . I am done braggin’ on Klout and I encourage you to sign up (because it is FREE). You don’t need to go wild from the start. I know how busy many of you are. So, just sign-up and visit your Klout page once per week for approximately 30 seconds. Watch your Klout score (and other various metrics) and marinade on what you see happening. When you are ready to start doing something about the numbers, your “inner fundraising voice” will tell you.

You might also want to bookmark some of these links and circle back from time-to-time and read up on Klout:

Is your agency dabbling in social media? If so, what are your objectives? How are you measuring your success? Can you share any anecdotal stories about donors you acquired online who have since migrated into other areas of your resource development program? What kind of things are you Tweeting and posting? What material seems to be well-received?

Please weigh-in using the comment box below. We can all learn from each other. Please take 30 seconds to share.

Here is to your health! Oh yeah . . . I am not beneath begging my readers for some more +K points. 😉 Please?

BOO: Halloween is a Non-Profit Holiday

October 31, 2011 DonorDreams Fundraising

I just love this time of the year. The temperature outside is lovely. Trees are turning colors and putting on a show. Charity is coming into focus for millions of Americans. Last year approximately 174 million Americans donated approximately $50 billion to charities during the holiday season. While most resource development people will tell you this all starts with Thanksgiving, I contend that Halloween is when the starters gun goes off in my head.

I was reminded this past Saturday afternoon when two kids came to my door holding a small orange box and asked if I’d consider donating some pocket change to UNICEF. Not only do I have fond memories of doing the same thing as a child, but I realized that it might have been the very first time I ever solicited anyone for anything on behalf of a child.

My passion for charity and professional career path might have started all because of a UNICEF box more than 35 years ago.

This realization got me thinking . . . perhaps the year-end charitable giving season starts with Halloween and not Thanksgiving. If I am “stretching” this point, then consider this thought: “Perhaps, Halloween offers non-profit organizations a great opportunity to position itself for the season of charity.

Halloween can be a stewardship opportunity. In fact, non-profit organizations can turn most holidays into stewardship opportunities for their donors as I wrote in my post titled “Stewardship opportunity on Labor Day” which is one of my better read posts of all time. Go figure!

Here are just a few thoughts I have for how your agency can use Halloween to frame your case for support during the holiday season:

Host a Halloween costume party for your top 100 donors. Don’t solicit them. Just invite them to come to a free event, have some fun, and hear a few short testimonials about how your agency is using their investment from earlier this year to do good things. End everything by saying you hope they will consider reinvesting with a contribution to your year-end holiday mail appeal that is sure to appear in their mailbox in a few weeks.
Organize a phone-a-thon where volunteers call donors to whom you plan on mailing your holiday mail appeal. Use a “trick-or-treat” script that talks about how your non-profit doesn’t believe in “tricks” which is why you are calling with a Halloween “treat,” and then read a small snippet of outcomes measurement data that you’ve recently been collected. Thank the donor for helping your agency achieve that specific accomplishment and then end by saying you hope they will consider re-investing when your year-end holiday mail appeal arrives in their mailbox in a few weeks.
Simply organize a Halloween theme inspired stewardship mailing (e.g. a ghoulish looking impact report). Don’t ask for any money. Just communicate some return on investment information and thank them for their previous charitable contribution. This can softly frame your case for support in donors minds just a few weeks before you send a solicitation mailing.

As I said in my Labor Day blog post . . .

Many non-profit organizations struggle with stewarding their donors and instead become solicitation machines (which ironically burns out donors and creates a cycle of turnover). When I’ve talked to my non-profit friends and asked WHY, the most common answer I’ve heard is that time is a limited resource.

So, take a look at your stewardship calendar and ask yourself how you can do a better job of aligning these activities with holidays.

Does your non-profit organization have any fun and effective stewardship activities and best practices wrapped around holidays? If so, please use the comment box to share because we can all learn from each other.

Here is to your health! And oh yeah . . . BOO . . . Happy Halloween!!!

Here is to your health!

The Great Oz, Community Impact, and Snake Oil

October 28, 2011 DonorDreams Uncategorized

I’ll never forget the day after watching “The Wizard of Oz” for the umpteenth time that I finally realized that the Wizard character was a snake oil salesman. He could sell ice to Eskimos, and he indeed sold the Tim Man, the Cowardly Lion, and the Scarecrow exactly what they wanted in this final scene of the movie. It is exactly for this reason that I believe non-profit organizations need to hire the “Great and Powerful Oz” to sell donors on the idea of “community impact”.

In the nonprofit community, everyone is going nuts over this idea. We need to “measure our impact” so we can demonstrate to stakeholders and donors that change is being made. Even I have gotten wrapped up in this Kansas tornado from time-to-time on this blog. Please don’t misunderstand. I firmly believe that every non-profit organization needs to create an impact agenda, measurement tools, and indicators. How else can they ever be sure that they are fulfilling their mission?

However, what I am starting to worry about is how carried away everyone seems to be getting with this idea. It gets bigger and bigger with every passing day. Here is the progression that I’ve seen recently with one national non-profit whose mission focuses on helping kids reach their full potential by offering after-school programming:

It started a few decades ago with a program focused on helping kids do better on their homework. Impact conversations focused around the simple idea of “are they doing better with their homework assignments now compared to before they started participating in the homework assistance program?”
It then morphed to High Yield Learning Activities (aka fun games with educational objectives like Math Bingo). Impact conversations evolved and started involving the idea of designing and implementing a pre- and post-test strategy to actually measure change and improvement.
The conversation then quickly jumped to “collecting report cards” and claiming credit for kids who participate in these after-school program and who also seem to be maintaining or improving their grades in school.
Today, the impact conversation is now focused on three HUGE “priority outcomes,” one of which is for their clients to “graduate from high school ready for college, trade school, military or employment”.

Again . . . you will get no argument from me that an impact agenda and outcomes measurement are important. However, at what point does it get too big and impossible to measure? At what point are we selling snake oil to donors and supporters just like the Wizard of Oz did?

There is NO WAY one non-profit organization can guarantee that even one of their clients will do better in school or even graduate all because that child walked into their facility and participated in their programs. When non-profits set an impact agenda that is wide enough to fly the space shuttle through it, then they set themselves up to be exposed. Just like the Wizard of Oz did in this YouTube clip.

The reality is that it takes one huge massive collaboration and partnership of many different non-profit organizations, schools, teachers, parents, and even taxpayers to all be pulling in the same direction if you want to achieve an impact like: “graduate X% of kids from high school who are ready for college, trade school, military or employment”.

There are so many variables that go into these HUGE impact agenda outcomes that I begin to wonder if funding one non-profit organization or one school district to do one small program with one small subset of kids makes any sense? Is it the right strategy? Or should non-profits and schools and parents and teachers be financially incented by donors to “collaborate”?

I am not smart enough to know what that looks like . . . however, I know when a dialog needs to be opened and I suspect it is this subject at this point in time.

I applaud the United Way for tackling this issue because impact assessment is the right thing for non-profits to be doing and talking with donors about. However, who is going to step in and moderate this discussion because this path feels too big and too wide for the average size agency to walk down. Perhaps, it will be the United Way that finds its voice and leads everyone down the yellow brick road to a collaboration-based solution rather than focusing on individual programs.

Is your nonprofit in the impact agenda and outcomes measurement business? What is working for you? What isn’t working? Are you honestly measuring things that demonstrate your success around mission? If so, how? Is there another road for the United Way to go down rather than funding odds and ends programs and claiming that this approach is helping close major gaps in our communities (e.g. academic failure, homelessness, joblessness, health care, etc)?

I’ve heard too many people in the last few months complain behind closed doors about this subject. It is time to bring the discussion into the open because we can learn from each other. Why not use the comment box below to start the conversation?

Here is to your health!

Are you King of your nonprofit forest?

October 25, 2011 DonorDreams Board development, Fundraising, Planning, volunteers

As a new business owner who just opened up a nonprofit & fundraising consulting practice, I’ve made it my business to “get around”. In addition to visiting with many of my oldest and dearest non-profit friends in Elgin, Illinois, I recently attended a regional Boys & Girls Club conference and engaged countless staff and board volunteers from around the country through a very aggressive social media strategy including Twitter, Facebook, LinkedIn and this blog. While I don’t want to exaggerate, I was surprised at how many conversations looked and sounded like this “Wizard of Oz” YouTube clip.

Here were some of the things heard I nonprofit CEOs, fundraising professionals, and board volunteers saying that leaves me wondering “King or Coward”:

“Erik, I am so sick and tired of my board volunteers passing the buck on fundraising and expecting staff to pick-up the pieces. I’m just gonna tell them ‘how it is’.”
“Erik, our staff has let us down and not provided the necessary leadership during these tough economic times. I’m afraid the board will just need to look at making draconian cuts and muddle through these tough times.”
“Erik, donors are cutting their charitable giving during these tough economic times. So, the only thing left to do is tell donors and anyone who will listen that our agency is on the brink of closing its doors if people don’t start stepping up.”
“Erik, I know we need to invest heavily in capacity building activities during this economic down turn if we have any chance at making it out the other side. However, I just know that the board isn’t up for this kind of work at this time, and I won’t use my influence to push for something that doesn’t have legs.”
“Erik, I refuse to invest in ‘planning’ activities because they just don’t work. We once wrote this amazing plan, and it just ended up on the shelf collecting dust.”
Erik, fundraising is the board’s job, and I am hesitant to offer my opinion on what needs to be done because then it becomes ‘my idea’. And if ‘my idea’ falls short, then it just becomes one more reason for the board to fire me. Remember . . . board volunteers don’t fire themselves, they always fire the executive director.”

I understand that tough economic times has a chilling effect on leadership, but your only chance at surviving these strange and new times is by eating an extra bowl of Wheaties in the morning and showing up for work ready to take some smart risks and actively lead. Here are a few observations and suggestions I have for the non-profit community as my “listening tour” comes to a close:

My kindergarten teacher always taught me that “telling people” isn’t very effective if you want them to be your friend. I suggest sharpening your listening skills and do more asking than telling when it comes to engaging donors, volunteers and board members.
The “blame game” is an old and tired game. If the board is unsatisfied with the agency’s performance and is feels inclined to play this game, my advice tot hose board volunteers is skip it, save your breath, fire the executive director (because you know you’re going to do it regardless of what anyone tells you), and get on with the business with digging out of your hole. Brutal? Sure it is, and I’m uncomfortable with the recommendation. However, how many times have you seen board and staff struggle through tough times with lots of finger-pointing and it all worked out “happily ever after”??? Never! So, be decisive and move on to what is important — survival. By the way, after the hatchet job and search for a new leader, it is probably important the board turn the mirror on itself, dust off the guillotine and quickly get rid of non-performing, poor fundraising members. I suspect many of those soon to be headless board volunteers were leading the charge to fire the executuve director. Vive Le France!
Pointing the finger at donors is the quickest way to lose a finger. I don’t care if it is an individual, corporation, foundation or government agency. I’ve seen “the little boy who cried wolf” fundraising strategy work once, but it gets more difficult to fundraise the more you use this tactic. Of course, the reason for the fast diminishing return is because no one likes to invest their charitable giving in what they perceive to be a “sinking ship”. Stay positive and double down on stewardship efforts. People like to see the good things their contributions helped produce. So, show it to them.
Written plans that fall short are most likely the result of: a) a poorly designed planning process that did not appropriately ‘engage’ those you needed to step forward during the action plans part of the process, b) thin-skinned leadership who didn’t like what they saw during the evaluation phase and dismissed the call to action by putting their heads in the sand, or c) a poorly designed implementation tools (e.g. committee work plans, staff performance plans, dashboards, scorecards, etc). Don’t toss one of your few ‘engagement tools’ out the window. Instead, double down on do it differently and better!
Attention agency staff: If you find yourself treading water and paralyzed by fear of failure, then please do the honorable thing and resign. I don’t say this to be mean, but board volunteers need strong leaders who know how to LEAD. With leadership, sometimes comes failure. Right? So, don’t be the “Emperor who walks into the room without any clothes on“. (Please accept my apology for this last YouTube link. It was salty and unprofessional, but it was sooooo funny I just had to share it because this uncomfortable and funny video is exactly the same feeling we all share when a non-profit staff person is paralyzed and unwilling yet pretending to lead)

I could go on and on, but I’ve gone on too long. Please use the comment box below and share a story on how you are “king” of your non-profit castle and not a “coward”. How are you investing in capacity building efforts? How are you engaging others who seem to be stuck in neutral during these tough times? Please weigh-in because we can all learn from each other. Your words can also serve as inspiration to others who are struggling.

Here is to your health!