Stewarding donors this Memorial Day

Happy Memorial Day everyone!

I always feel funny saying that because this holiday doesn’t feel very happy. After all, it was created to honor Americans who died during war. For many Americans including me, this holiday has taken on additional meaning in that it provides an opportunity to say THANK YOU to all military service men and women for their service.

What can your non-profit organization do to turn Memorial Day into another donor stewardship opportunity? Here are a few ideas:

  • Send a card to those donors who are veterans and thank them for their service. Not only did they service their country, but they invest in their community by supporting your organization as well as many other agencies.
  • Write a letter to the newspaper editor about what Memorial Day means to you and your agency. Remind people that sacrifice is sometime essential to preserve values such as freedom and equality. While honoring the sacrifices made by soldiers for your agency and your community, you can also honor sacrifices of time and money given by volunteers and donors to your organization.
  • Host a patriotic themed stewardship event for your donors.

Non-profit professionals are typically stretched in too many directions because our agencies are under-resourced. It is for this reason that stewardship often becomes a “back burner issue” and low priority. So, why not use big holidays like Memorial Day as anchors in your organizational calendar to remind us to steward our donors?

Does your agency do anything special for Memorial Day? Please scroll down and share your ideas and thoughts.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC!/eanderson847