fundraising – Page 19 – The Healthy Non-Profit

Those shiny fundraising tools in your resource development toolbox

August 19, 2013 erik Fundraising

personal pages Jeff Bezos has been on my mind lately. Of course, he is the 49-year-old owner of Amazon.com, and this internet pioneer recently purchased one of the iconic old media newspapers — The Washington Post — for $250 million. It was no more than a few days after this announcement that I was talking to a non-profit board volunteer about fundraising when I was reminded of this famous Jeff Bazos quotation: “A company shouldn’t get addicted to being shiny, because shiny doesn’t last.”

Here is how the fundraising conversation with the board member went:

Board member: “Erik, I am so happy with our agency’s foray into online fundraising. I especially LOVE these ‘personal pages’ where I set-up my online page and email a link to everyone in my email address book.”
Erik: “Why do you like this new fundraising strategy so much?“
Board member: “For starters, it is so easy and doesn’t take much time. Who has time to do fundraising the way we used to do it? Chasing down friends — who also don’t have time — and ask them for money when they don’t really want to be asked.”
Erik: “Ummmm … well, hopefully there wasn’t a lot of ‘chasing’ and ‘forcing’ going on. Fundraising should be more about connecting people’s philanthropic wishes with opportunities. We’re not stalking people and stealing their money.“
Board member: “Well, I just hated sitting down with my friends. It was so uncomfortable. Now, with these new ‘personal pages,’ I don’t have to do that anymore.”
Erik: “Ummmm … that can’t be entirely true, right? I mean you should still be sitting down with large donors because it isn’t very respectful to ask donors of a certain size to simply ‘click and give,’ right?“
Board member: “I guess, but I’m not really focused on ‘those donors’. Staff can take care of those individuals.”
Erik: “How do you ask donors to consider making a specific sized contribution that is commensurate with their capacity and willingness to give to your agency?“
Board member: “I really don’t worry about that either. I just ask them to give whatever they feel like donating, and the contributions rolled in! I can’t believe it, but my response rate has been approximately 30%. Many people are giving $25 and $50. A few people even donated more than $100. The biggest contribution was $200. I just can’t believe it!“
Erik: “I have some concerns about taking the personal touch out of your organization’s resource development program. Hopefully, these personal pages are simply one small strategy focused on the very bottom rung or two of your range of gifts chart. Or is it your agency’s new ‘donor acquisition’ strategy… like direct mail?“
Board member: “Oh Erik … this is the future of fundraising!“

I’m not going to provide too much commentary in today’s post because I suspect you can read between the lines.

unintended consequences I am a huge proponent of using technology and integrating it into your non-profit organization’s fundraising program, but it shouldn’t be introduced in a way that undercuts the other best practices embedded in your resource development plan.

If your board members are ultra-reluctant fundraisers and you can’t introduce something like “personal pages” into your fundraising tool box without killing your annual campaign, then I suggest taking a pass on those opportunities for now. Timing is everything. Right?

Moreover, the Jeff Bezos quotation reminds us that shiny objects don’t remain shiny forever. So, what happens when those personal pages (or whatever the new online fundraising tool you’re using) become burdensome to volunteers and they resist using it?

My suggestion is that you fix the underlying problems and stop trying to deal with symptoms. If your volunteers are reluctant fundraisers, then help them overcome their fears or recruit additional board members who aren’t reluctant. Don’t just paper over their fears or blind them with shiny objects.

Please don’t misunderstand what I’m trying to say. I am not opposed to online giving. I am not against peer-to-peer web-based personal pages. I am concerned about misuse and unintended consequences.

Has your agency started using personal pages to support board volunteer’s peer-to-peer solicitation with their circle of influence? If so, what has been the result? Have individual board members raised more, less or about the same in year-to-year comparisons? Have you seen any ill effects of introducing a shiny new object into your fundraising tool box?

Please scroll down and share your thoughts and experiences in the comment box below.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
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What revenue model is your non-profit agency using?

August 15, 2013 erik Board development, Fundraising

source of funds More than a year ago, I stumbled upon a fun article published in the Stanford Social Innovation Review (SSIR) titled “Ten Nonprofit Funding Models“. It provided clarity for me around what I was seeing in the non-profit sector. So, I bookmarked it and re-read it from time-to-time. Recently, I’ve found myself talking to a number of different non-profit professionals and board volunteers about this article, which is usually a sure sign that I better blog about it.

As you know, there are many different types of organizations calling themselves members of the non-profit sector.

Churches
Universities
Hospitals
Arts organizations
Membership organizations (e.g. chamber of commerce, etc)
Human Services/Social Services

Each of these types of non-profit organizations look very different. Each board has different wrinkles, and their revenue models also take on a different complexion.

The SSIR article by William Landes Foster, Peter Kim, & Barbara Christiansen names and describes ten different funding models:

Heartfelt Connector
Beneficiary Builder
Member Motivator
Big Bettor
Public Provider
Policy Innovator
Beneficiary Broker
Resource Recycler
Market Maker
Local Nationalizer

Some of you are probably wondering what each of these models means. I encourage you to click-through to the SSIR article and read it for yourself. Those authors do a great job of breaking down each of the models.

What I’ve found myself talking to many non-profit professionals and board members about lately isn’t which revenue model they’re using. My conversations have been rooted in what the authors of this article say in their final few paragraphs:

“In the current economic climate it is tempting for nonprofit leaders to seek money wherever they can find it, causing some nonprofits to veer off course. That would be a mistake. During tough times it is more important than ever for nonprofit leaders to examine their funding strategy closely and to be disciplined about the way that they raise money. We hope that this article provides a framework for nonprofit leaders to do just that.”

In my opinion, it is so true that many non-profit organizations have sought money wherever they can find it, especially once they realized that the economy isn’t going to just snap back into place and we now find ourselves in a “New Normal”.

board of directors4 So, the conversations I’ve been referencing throughout this post have to do with board development and not the actual revenue models.

I believe that non-profit organizations build their boards around their revenue model. For example, if your agency is highly dependent on fees, then you probably haven’t recruited world-class fundraising volunteers to sit on your board. The same holds true for organizations with a government funding revenue model.

So, when you start tinkering with your revenue model (e.g. adding an event, pledge drive, direct mail, etc), I believe it creates tension in the boardroom for two reasons:

You’re asking people to do something that wasn’t part of the original deal.
You’re also asking people to do something they aren’t likely good at doing.

If you find yourself in the position of having to tweak your revenue model, I suggest the following:

Facilitate a conversation in the boardroom and build consensus around the idea of changing or tweaking your revenue model. Make sure all consequences are understood and appreciated.
Ask your board governance committee to complete a new gap assessment based upon some of the new roles you’re asking board members to take on.
Focus your board recruitment efforts on bringing in new board volunteers to help fill your newly identified gaps.
Allow current board members to step off the board gracefully and help them find a new seat on the bus where they can still participate in your mission.
If you need a blended board to make your blended revenue model work, then deliberately talk about roles and responsibilities in the board room to avoid misunderstandings between volunteers.

The New Normal may have thrown your organization a curveball, but it doesn’t mean you need to go through a dysfunctional transition. A little bit of thoughtfulness and board engagement can go a long way.

Did you click-through and read the Stanford Social Innovation Review article? If so, what were your thoughts? Which revenue model is your agency using? Do you find yourself tweaking your revenue model in an effort to adapt to The New Normal? How is your board handling the transition?

Please scroll down and share your thoughts and observations in the comment box below. We can all learn from each other.

Here’s to your health!

What is wrong with the non-profit sector?

August 14, 2013 erik Fundraising

gdp I am sicker than a dog and my mind is foggy, which is why I couldn’t post yesterday. However, the thought of not posting two days in a row is inconceivable to me. So, I find myself sitting here staring at a blank screen wondering what I should type. Rather than wax poetic about a current event or best practice, I’m going to share with you a question that another blogger touched upon a few months ago. Ever since reading it, I just haven’t been able to get it out of my head. Are you ready? Because here it is:

Why is it that the non-profit sector hasn’t been able to gain any ground over the last forty years and remains at 2% of GDP?

I have a few guesses.

It could be the for-profit sector is very strong and its growth outpaces our sector, which in effect keeps us from gaining ground.
It could be how many new non-profit organizations register every year, and somehow we’re cannibalizing ourselves.
Perhaps, Americans are only generous to a point.

I really doubt all of these explanations. I blame these silly guesses on whatever ails me.

What I really think is happening is much more simple.

I believe non-profit organizations are bad at maintaining donor relationships.
The annual donor turnover rate is over 50%.
Most donors don’t make a second contribution after making their first one.
Very few people every make it past five consecutive contributions to any one charity.

The result is something like a hamster wheel effect for the average non-profit organization, and it has locked the sector into being just 2% of GDP.

OK … I’m going to run off to the doctor and get a throat culture. While I’m doing that what other reasons can you think of that might answer the question posed at the beginning of this post? Please scroll down and share your hypothesis in the comment box below.

Here’s to your health!

Is your non-profit tapping into the philanthropic power of women?

August 12, 2013 erik Fundraising

women in philanthropy1 As many of you know, I subscribe to many different blogs and eNewsletters, and I do a lot of reading. A few weeks ago, I received an eNewsletter called theInsider in my email inbox. It is a connection back to my Boys & Girls Club family. I’ve always loved this publication because there has never been a time after reading it that I didn’t have something to mentally chew on. The July 29th edition planted the following one very powerful thought in my head:

Women are powerful!

I know that for some of you, this revelation falls flat because you probably already knew this. And I suppose that I did, too. However, the article in the eNewsletter that drove this point home shared a series of bullet points and startling facts, and each one was more powerful than the previous one. Here are just a few of those facts about women:

Women make 85% of the consumer decisions.
Women make 80% of healthcare decisions.
Women make 92% of vacation decisions.
2 out of 5 business owners are women.

While these startling statistics are eye popping, it was the following philanthropy-related facts that got my attention:

Women are more generous than men. A recent study by the Center on Philanthropy at Indiana University found for every $100 men gave, women in the same economic circumstance gave $258.
Women donate on average twice as much to charity as men and make three times as many contributions.
Women primarily support charities with a focus on children in need, education, health and other women-related causes.
Primary motivators for women are: change, create, commit, connect, collaborate and celebrate.

The author of this eNewsletter article started it with this simple and thought provoking question:

Do your fundraising strategies include women?

This question has haunted me for the last few weeks. In all of my years of working with non-profit organizations, I am hard pressed to think of more than a small handful of agencies who I’ve seen execute strategies focused exclusively on women.

women in philanthropy2 This is the short list I’ve managed to come up with:

A fundraiser where women donors were invited to afternoon tea with the agency’s female members who put on a fashion show.
A fundraiser where women were honored for their community leadership.
A donor circle that consists exclusively of women.

I’m sure there are a few more, but I haven’t been able to think of them in the last few weeks.

I always start to giggle when I think about how many of us (and I’ve done these things, too) are making simple and easy to fix mistakes, such as:

Focusing 100% of stewardship activities on the male head of household when we know that he is likely to die first leaving everything to her including the planned giving decision-making.
Sending letters (e.g. solicitations, acknowledgement, etc) to him and not to him AND her.
Calling the household and asking for him and not her.
Looking for auction items that appeal to him

(e.g. tickets to sporting events) and not necessarily her (of course, I have met more than my fair share of rabid female fans of the Chicago Cubs throughout the years).

Perhaps, the most important revelation we can and should take away from this discussion is that women are different than men in many respects when it comes to philanthropy, making decisions, and what they want to hear. The eNewsletter article acknowledged that women donors need to be stewarded differently than their male counterparts when they said:

“Women desire deeper communication, a greater efficiency and effect, they want to know the impact of the support, are more likely to stop giving if not properly stewarded and view volunteering as an important part of their involvement/investment.”

Still not convinced in the philanthropic power of women? Then please explain to me why Indiana University’s Lilly Family School of Philanthropy has an subdivision called the “Women’s Philanthropy Institute“?

What is your agency doing to cultivate, solicit and steward women? Are you making some of the same mistakes that I listed above? If so, what are you going to do about it? Does your organization have an event or fundraising strategy focused solely on women? Please scroll down and share a few of your thoughts and ideas in the comment box below because we can all learn from each other.

Here’s to your health!

Mmmmm … strategy for breakfast again?

August 9, 2013 erik Board development, Fundraising, organizational development, volunteers

Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking at posts from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

In a post titled “Making Breakfast,” John talks about how “culture eats strategy for breakfast“. He is referencing the importance of your organizational culture in everything you do. Of course, John says it in a way that only an organizational development professional can:

“The strategy required specific organizational knowledge, competencies, and behaviors to effectively execute and deliver the results as envisioned. And the organization didn’t have those. So with every presentation of the strategy, I was conflicted. Despite being consistently motivated by the possibility, I was increasingly concerned about the capability.”

In 2006, I made what I’ve now come to see as a brave decision when I left the front line and took a job as an internal consultant working for a national non-profit organization. For five years, I woke up every morning (usually in a hotel room somewhere on the road) and learned over and over again that culture eats strategy for breakfast.

To broadly and simply define my job . . . I was “Strategy Man”. My employer armed me with a 110 page manual focused on how to plan, organize, develop, implement and evaluate an annual campaign pledge drive. In addition to that manual, I was provided tons of tools, templates and samples that filled my consultants toolbox.

Some of you might be thinking “Easy, peasy, lemon squeezy.” But you would be way off target. Why? Because culture eats strategy for breakfast!

So, picture this . . .

I walk into an organization’s boardroom and sit down with a group of agency staff and volunteer board members. I pull out my PowerPoint presentation and lots of other shiny objects. Nothing up my sleeve … right? This fundraising thing is easy. Making an in-person, face-to-face fundraising solicitation is as easy as following these simple 12-steps.

When I was done selling the sizzle (e.g. teaching fundraising strategies), I was often met with resistance, bombarded with reasons why it wouldn’t work and told why they wouldn’t do it that way (e.g. organizational culture).

breakfast1 Do you see it? Culture eats strategy!

If your non-profit organization has hired staff who don’t possess fundraising skill sets and don’t have a track record of success with resource development, then sitting through a meeting listening to “strategy” can be arduous and sometimes downright frightening. The typical response is “resistance,” which is what John means when he says culture eats strategy for breakfast.

The same explanation holds true for your organization’s board of directors.

If you are just recruiting warm bodies to fill chairs around your boardroom table without being intentional, then you probably have a boardroom of people who say things like: “Ask me to do anything, but please don’t ask me to fundraise.” (If I had a nickle for every time I heard that expression, I’d be retired and living on a tropical island sipping cool drinks in the shade.)

“If you want strategies to work, then you need to have the right people sitting around the table!”

Hire the right people. Recruit the right volunteers. Be intentional.

Last week, I was told by a board volunteer that he didn’t appreciate all of this talk about developing and following a board development process to increase the size of his board of directors. He kept arguing that we should throw process out the window and ask every existing board volunteer to ask a friend of theirs to join the board. Doing so would double the size of the board much quicker than how I was suggesting they do it.

breakfast2 Hmmmm … looking back at that meeting, I think he was cooking up a hearty breakfast for me.

Some of you are probably wondering if your hiring and recruitment practices are intentional. If you answer ‘YES’ to many of the following questions, then you are probably being intentional:

Do you have a board development committee focused on growing the board?
Do you use tools that set expectations for prospective new board members (e.g. written volunteer position descriptions and commitment pledges)? Do you share these tools with prospects before asking them to join your board?
Do you build prospect lists with the thought of filling gaps and acquiring volunteers with specific skill sets and experiences?
Are you doing some informal background checking (e.g. asking friends and acquaintances about their current commitments, passions, past experiences, etc) before prioritizing who you plan on approaching first?
Are you able to rattle off a list of characteristics and traits of a successful board volunteer? How about a successful fundraising volunteer?

If you want to succeed at whatever your organization is looking at doing, then first ask yourself if your agency “possesses the organizational knowledge, competencies, and behaviors to effectively execute and deliver the results as envisioned“. If not, then you need to work on organizational culture first before introducing strategies into the discussion.

How do you change organizational culture? Be intentional!

If you choose to plow forward with strategy with a blind eye turned towards culture, then you better be hungry for a large heaping breakfast plate. 😉

Have you ever had to change the people (e.g. staff, board, etc) who were sitting around your table? If so, how did you do it? What lessons did you learn? Do you have a very intentional board development process? Scroll down and use the comment box to share your thoughts and experiences.

Here’s to your health!

What are the golf balls in your non-profit organization’s jar?

August 5, 2013 erik Uncategorized

I have people in my life who I consider friends that like to spam my email inbox. I bet you have friends like that, too. It isn’t malicious, but it is annoying. However, every once in a great while they catch me in the right mood, and I open one of those emails. Typically, I find sappy stuff about friendship and other times it is a modern-day chain letter. This last weekend, I opened one of those emails and found a fun little video about life and priorities. After a little reflection, I decided there is a lot of wisdom in that video as it pertains to your non-profit organization.

Rather than spam your email inbox, you can either click here or on the picture below to view the short little inspiration video produced by simpletruths.com.

Cute . . . sappy . . . everything that I promised. Right?

However, what if the pickle jar in the video wasn’t your life, but it instead represented your non-profit organization? What would those “golf balls” (aka those things that are most important to your organizational mission and success)?

Here is a short list (in no particular order) of what I think your golf balls should be:

Clients
Staff
Board volunteers
Donors
Program volunteers

jar of golf balls I suspect many of you are nodding your heads right now. However, stop and think about your last week and where you spent your time. I suspect that many of you focused lots of time, energy and resources on the pebbles, sand and liquid in your non-profit jar such as:

an upcoming fundraising event or campaign
facility issues
technology challenges
bookkeeping or accounting issues
donor database administration
reconciliation activities

I suspect many of you are now starting to rationalize how these activities are related to the golf balls in your non-profit pickle jar. If you’re doing that, then I encourage you to STOP.

Yes, everything is interrelated. Of course! But take a moment to step back and see the bigger picture.

It is far to easy to focus your attention as a leader on things at the granular level (aka sand). In my experience, leaders are able to focus on the little things as well as the big things.

When putting your calendar together, make sure that your schedule reflects BOTH big and little things. For example, you should be sitting down with your board volunteers in between board meeting as well as putting the agenda and board packet together. You should be meeting with the annual campaign committee to plan the next pledge drive as well as sitting down with donors over a cup of coffee to talk about how their contribution is making magic happen.

The pickle jar analogy can be used to analyze any number of activities related to your non-profit organization. You could be asking questions like:

What are the golf balls in my fundraising plan?
What are the golf balls in my board development plan?
What are the golf balls in my program plan?

The following are links to other bloggers who offer other lists of golf balls for other pickle jars:

grassrootsfundraising.org: “10 Most Important Things You Can Know About Fundraising“
The Fundraising Authority: “The Ten Steps to a Successful Fundraising Event“
Nonprofit Law Blog: “Top 10 Non-Profit Governance Mistakes (And 5 More)“

Did I get your brain working on this wonderful Monday morning? Which pickle jar are you thinking about? What are the golf balls in that jar? What strategies do you use to make sure you aren’t just focusing on the sand as the days and weeks slip through our hands? Do you have time management best practices that you would like to share with your fellow non-profit friends?

Please take a moment to scroll down to the comment box and share your thoughts and experiences. We can all learn from each other.

Here’s to your health!

Is your non-profit organization failing enough?

August 2, 2013 erik Fundraising, organizational development, technology

Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking more closely at a recent post from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

Yesterday, I started cleaning out my email inbox, which is when I came across a whole bunch of old emails from my friends at 501Videos.com. They are the folks who publish those amazing FREE “Movie Mondays for Fundraising Professionals“. I came across Episode #237 featuring one of my favorite social media bloggers Beth Kanter. With a title like “How smart nonprofits are using failures to become more successful,” I couldn’t help but click the link and watch.

At the end of the video, my AH-HA moment was “This will make an amazing ‘O.D. Fridays’ post. All I have to do is pair this video with a post from John’s blog, add a little bit of my non-profit thoughts and PRESTO it will be another great Friday post.” Unfortunately, it hasn’t been that easy. After spending an hour combing through “johnponders ~ about life at work, mostly,” I was hard pressed to find many posts that speak to the idea of failure.

So, I’ve decided to turn this Friday’s post into three segments:

The challenge
The summary
Additional resources

The challenge

I think organizational development is fascinating subject matter, which is why I dedicate my Friday posts to echoing John’s blog or bringing a non-profit flare to his posts. As I wrote in last Friday’s post, non-profits tend to get caught in a starvation cycle, which in my opinion is nothing more than a blatant disregard for investing in organizational development.

However, I find it hard to believe that there aren’t more posts by John about failure and the great things that can come from celebrating it and fighting the stigma associated with it.

So, here is the challenge, John . . . “Your mission if you choose to accept it is: a) how about writing a post or multiple posts about failure and/or b) highlighting successful people or organizations who embraced the idea of failing.

The summary

Beth Kanter shares some incredibly interesting things in the Episode #237 video. For example, people tend to have three typical reactions to failure:

Blame someone else
Blame yourself
Deny it

It is for these three reasons non-profit organizations (and probably all of us) tend to avoid taking risks because the costs associated with failure are huge.

However, Beth is a great storyteller and she is masterful at highlighting examples of where agencies took risks, failed and amazingly great things came from doing so. She speaks to the idea of changing your organizational culture to celebrate failure, which changes the risk/reward calculation and stimulates innovation in your workplace.

If you have six or seven minutes, I strongly encourage you to click-through and listen to what Beth has to say.

Additional resources

As I searched my blog and John’s blog archives for posts about failure, I did find a few things that are related. If you have a few minutes, you may want to click-through the following links and contemplate how your agency’s culture helps or hinders programmatic, fundraising, board governance innovation or limits an individual from reaching their full potential:

johnponders blog: “Possibility Girl“
DonorDreams blog: “How do you deal with your inner ‘Non-Profit Possibility Girl’?“
DonorDreams blog: “Is your fundraising program failing? Good!“
DonorDreams blog: “Is ‘fear of failure’ defining your fundraising program?“

Does your non-profit organization celebrate failure? If so, how? If not, why not? Do you have an example of where your failure blossomed into a triumphant success? Please scroll down and share your thoughts and experiences in the comment box. We can all learn from each other.

Here’s to your health!

Does your non-profit agency need to re-think its online strategy?

August 1, 2013 erik Fundraising, technology

commmgr1 As you can probably imagine, I subscribe to a lot of things — everything from eNewsletters to blogs — and I do a lot of reading. It helps me be a better non-profit consultant, and equally important it helps me be a better thought-leader / blogger. This brings me to an article written by Cody Switzer in The Chronicle of Philanthropy titled “75% of Young Donors Turned Off by Out-of-Date Web Sites“.

After reading the article, the first thought that ran through my head was “It certainly is a ‘brave new world’ when it comes to non-profit fundraising.” Attached to this conclusion were memories of conversations I’ve had with countless numbers of board members and fundraising volunteers over the years about what support materials should look like for an agency’s annual campaign.

Perhaps, some of these discussions sound familiar to you:

Glossy campaign literature vs. something that looks less expensive
Video vs. no video
Content focused more on client stories vs. focused more on agency information

When I close my eyes after reading Cody’s article, I can almost see him reprising the role of Paul Revere but this time riding a keyboard and yelling:

The Millennials are coming!

Sure, they are just starting to trickle through the front door of your fundraising program, but you better start getting ready. Why? Because their expectations are very different.

Forget about the traditional questions that I shared above about glossy literature, support video and content. While the Chronicle of Philanthropy story does a good job of telling us that Millennials want to see your webpage, it really goes much further than just having an online presence. Right?

commmgr2 Cody’s article about the Millennial Impact Report is just the tip of the iceberg. After all, I bet your agency is already asking itself questions such as:

How often do we refresh our website content?
Is the content on our website the right balance between showing donor how we’re putting their money to work vs. showing donors that our agency is healthy and a good investment?
Are there too many words on our site? Are there too few pictures and videos?
Is our website mobile-friendly?
What does our online community look like beyond the website? (e.g. Facebook, Twitter, LinkedIn, YouTube, blog, etc) And how often do those platforms get fresh content?
What target audiences and niche groups are each of your online platforms focused on? And how does this impact your content creation?

Of course, ALL of these questions beg one big question . . .

Who is doing all of this for your agency?

The simple answer to this question is . . . your organization needs to look at hiring what is now commonly being called a “Community Manager“.

commmgr3 This person isn’t a “technology person” working in your IT department. In fact, they don’t need to have many of those skill sets because you either already have an a) IT person on your payroll, b) relationship with an IT consulting firm or c) utilize “in-the-box” technology (e.g. Press Publisher, 1and1.com, etc) that comes with a toll-free help desk when things get dicey.

Yes, I know . . . You don’t have any money.

My response? You better figure it out and find some money soon to hire this person.

Why? Because “The Millennials are coming! The Millennials are coming!”

The days of tossing lots of text about your agency online are over. Let me bottom line it for you like my partner does for me all the time . . .

Fundraising is evolving . . . adapt your online strategies.

Some of you are probably saying “Wait! Tell me more about that community manager position. What do they look like? What type of skills should they possess? Where do I find them to build an applicant pool?”

The following links will take you to great online resources that speak to the issue of what you should look for when hiring your Community Manager:

FeverBee blog: “Rethinking how we hire community managers“
ErnestBarbaric blog: “How to Hire the Right Community Manager — What You Need to Know“
Waiting for the Elevator blog: “What to Look for When Hiring a Community Manager“

Does your non-profit organization current hire a community manager to handle your online strategy? If so, what skill sets do you think are more important than others? Do your fundraising program have an online fundraising plan that spells out strategies and tactics including how your fundraising professional(s) interact with your community manager?

Please scroll down to the comment box and share a few of your thoughts and experiences. We can all learn from each other.

Here’s to your health!

Every non-profit fundraising event needs clowns

July 31, 2013 erik Fundraising, organizational development, volunteers

Clown_chili_peppers I’ve seen it happen way too often. A fundraising professional or the executive director says to a group of people — using at a board meeting — something like this: “We need volunteers to help with our special event fundraiser. Who can help?” At first, there is an awkward silence and no hands go up. Then there are a few reluctant hands. Whenever I see this happen, I’m always left wondering if those were the right people for the job and how many of those people are clowns?

Before starting this post, let me just say that my point of view on this issue is obvious . . . stop using group recruiting techniques to recruit people for tasks that require specific skill sets. You are only setting yourself up for lots of grief and possibly failure.

With this being said, the following is a traditional list of characteristics for special event volunteers:

Familiar with and passionate about your mission, vision and programs
Possess time and willing to use that time to plan and execute the event
Have large networks (hopefully ones that don’t overlap too much with the other volunteers on the committee)
Willing to ask others for money (e.g. selling sponsorships and tickets)
Works well with others (e.g. good listen, not abrasive, demonstrates teamwork)
Has a track record of following through on what they commit to doing
Well organized

I’ve rolled with this short list for years and it hasn’t failed me.

I use the aforementioned list to identify and target prospective volunteers. I also use the list to develop written volunteer job descriptions. I’ve shares it with volunteers on the recruitment call because I commonly get asked “Why are you asking me to do this?” and I simply tell them that they possess all of these characteristics.

However, I’ve had this nagging feeling for years that something is missing from this list, and I put my finger on it just the other day.

I was sitting in the bleachers at Wrigley Field. I was there with my father and my partner. The quality of baseball on the field was terrible, there was a constant drizzle of rain falling from the sky, and the fans were obviously getting antsy. Suddenly, one of the fans got to his feet and yelled at the top of his lungs:

“Hey everybody!
Right field sucks!”

He started chanting over and over again “Right field sucks! Right field sucks!” until other fans joined in.

As this played out in front of me, my first thought was “Hey, sit down! Some of us are trying to watch some bad baseball here!” but then it dawned on me. It was a big AH-HA moment.

There are people like this is every crowd. They love attention. They need to be at the center of the action. In grade school, they were the class clown. As adults, they are just clowns.

I don’t mean this in a bad way. These people are outgoing, love being around other people (aka well-networked) and love a good party (regardless of whether it is a baseball game or your agency’s special event fundraiser).

So, on a go-forward basis I plan on amending my special event volunteer list of characteristics to include: “clown“.

bleachers2 I’m sure some of you are probably skeptical and for good reason. I mean how crazy and distracting would it be to have a committee of people who all want to be the center of attention. Crazy . . . I’m sure! However, I can’t help but dream about the type of event those folks would build in the name of securing more recognition and attention all to benefit my agency.

I suspect that with a little guidance (and after all isn’t guidance your role as a non-profit professional) this strategy could pay off in a big way.

Regardless, anything will be better than asking people to put their hands up and volunteer.

What characteristics and skill sets do you look for when recruiting volunteers to help plan and implement your agency’s special event fundraisers? What has been your experience with recruiting clowns? Please scroll down and share your experiences in the comment box below because we can all learn from each other.

Here’s to your health!

If you love me, you’d never ask me run another non-profit raffle again

July 29, 2013 erik Board development, Fundraising, volunteers

The other day it was hot in the Chicago area, and I decided to run to the grocery store to get some sugar-free ice cream for my diabetic spouse. As I trudged through the hot blacktop parking lot, I saw an unfortunate sight . . . a volunteer sweating his rear-end off standing behind a booth selling raffle tickets for the Knights of Columbus (see picture to the right). I was immediately reminded of a time not-so-long-ago when that used to be me.

The year was 2000 and I had just been hired as the new executive director of the Boys & Girls Club of Elgin. Just the year before this organization attempted to run its first Duck Race special event fundraiser. Without going into the details, it didn’t make them money. However, I was young and dumb. I was an inexperienced and a newly minted executive director. I had seen a very dear friend run a Duck Race in a different community, and he had been wildly successful netting close to $100,000.

If he could do it, then I could do it. After all, how hard could it be? All it seemed to entail was:

selling corporate sponsorships,
standing in high traffic areas and selling $5.00 duck adoptions to people who want a chance at winning a new car, and
putting numbers ducks in the river and pulling the winners out of the water to determine who wins which prizes.

What was the big deal? OMG . . . I wish I knew then what I know now.

As I approached the poor hot and sweaty Knights of Columbus volunteer, all of the pain came flooding back to me:

Recruiting 100 volunteers to help with every aspect of the race (e.g. marketing, tagging ducks, putting ducks in the water, taking ducks out of the water, data entry, and not to mention selling duck adoptions),
Organizing countless teams of volunteers to sell duck adoptions and trying every trick in the book to create a sense of fun-excitement-competition,
Chasing down volunteers to sign-up for weekend sales shifts (standing outside of the same grocery store where the Knights of Columbus volunteer was sweating),
Spending the entire weekend driving from sales location to sales location to support the volunteers by replenishing petty cash banks, restock merchandise, and fill gaps in between shifts where necessary, and
Personally filling holes in the schedule . . . standing outside of the grocery store or hardware store or bank . . . yelling out your sales pitch at people leaving the store . . . getting scowled at by people who don’t appreciate the disturbance . . . selling an adoption to approximately one-out-of-ten people.

ducks2 These five bullet points are just the tip of the iceberg. The fact of the matter is that we started planning next year’s Duck Race in the immediate days and weeks after wrapping one up. This special event raffle was a year-round affair.

For me personally, it represented an eight week period of my life every year when I worked seven days per week . . . 56 days in a row without a day off for good behavior. I did this for six years, and when I was weighing the options associated with another job offer, the Duck Race was one of the Top Five reasons I left for greener pastures.

As I passed by the Knights of Columbus booth for the refuge of an air conditioned store, I put my head down and refused to make eye contact with that poor volunteer (just like thousands of other people did to me when I was selling duck adoptions). The last thing that ran through my head was the promise I’ve made myself to never work for a non-profit agency that runs any kind of raffle. The following is a list of reasons for this decision:

Raffles are nothing more than gambling and there are laws, rules and regulations that don’t seem to be worth the time, energy or effort.
Raffles entice donors to make a contribution to your charity for reasons other than your mission and getting these donors to crossover to other campaigns or events is next to impossible.
Raffles involve prizes which means you better not mess things up or you run the risk of being sued.
The record keeping is overwhelming and can involve double and triple entry of financial data depending on how your donor database, financial management system and raffle software are configured.
Opportunity cost and return on investment calculations point to greener pastures when you look at using the same amount of time in other fundraising efforts (e.g. annual campaign pledge drives, etc).

The bottom line for me is that selling raffle tickets and chances should be an activity that is beneath every non-profit board volunteer. Their time is too valuable to ask them to sweat outside of a grocery store selling raffle tickets $5.00 at a time. How many donors could they have sat down with in the same amount of time and asked for a $250, $2,500 or $10,000 pledge?

Here is another way to think about it. If you don’t have the type of volunteers who feel comfortable sitting down individually with important donors and if your volunteers are more willing to sell raffle chances, then you probably have the wrong people sitting around your boardroom table. Perhaps, these people are well-intentioned fundraising volunteers, but they certainly aren’t good board prospects.

If this last revelation upsets you, please accept my apologies. However, don’t dismiss this thought too quickly. Like a good cup of tea, let this idea steep and then share your thoughts in the comment box below.

Here’s to your health!