Tag: fiduciary responsibilities

The case for transparency and non-profit salaries

Uncategorized

The President of the United States makes $400,000 per year not including benefits. A member of the Illinois House of Representatives earns $67,836 per year in addition to receiving a $132 per diem for every day they are in session. The CEO of Fifth-Third Bancorp earns $3,144,823 per year and has another $1,572,411 in restricted stock awards and $40,779 in other compensation.

Dale Lonis is the Executive Director of the Elgin Symphony Orchestra (ESO) in my hometown of Elgin, Illinois.  According to his agency’s 2009 990 tax return, his 2009 salary was $122,850 and his benefits package was valued at $8,594.

OK . . . I can hear many of you wondering why is it necessary to post this kind of information. After all, many of us learned at a very early age that talking about money-related topics is taboo in polite society. Well, the reason why a segment of our society has fought so hard for transparency in government, publicly traded corporations, and non-profits is as simple as this:

Those who make a living with ‘other people’s money’ should be held to a higher standard.

Still not sure you agree? Please consider the following:

  • Public servants are paid by “We The People” and we’re entitled to know what they are paying themselves to do “the people’s business”.
  • Publicly traded corporations owe “the market” accurate information about how they transact business because without that information we end up with situations like ENRON, MCI WorldCom, and Tyco. When companies ask for public investment and act in less-than-transparent ways, people can’t make smart investment decisions . . . the free market fails to work efficiently . . . people unfairly lose money.

Can’t the same be said for non-profit organizations? Aren’t donors trying to make wise investment decisions with their charitable dollars? How many donors are happy when they learn their charitable contributions were misused by a nonprofit organization? I suspect that no one is every happy when that happens, which begs the question about the need for increased transparency in this sector. Doesn’t it?

Let’s circle back to the Elgin Symphony Orchestra and look at the facts (which I simply gathered from the organization’s 990 tax return):

  • The board made a decision to pay their executive director $122,850 in 2009
  • This agency brought in $2.5 million in revenue in 2009
    • $696,179 in membership dues
    • $162,269 in government grants
    • $642,528 in direct contributions from donors
    • $1,026,023 in ticket sales
    • $22,000 in program book advertising
    • $19,848 in performance fees
  • This organization didn’t “balance its books” and ended 2008 with a deficit of $471,214 and ended 2009 with a deficit of $322,616

Thanks to laws that require non-profit tax forms to be public information and websites like guidestar.org that publish 990 tax forms, donors are able to easily secure this information and make wise investment decisions. Even though the aforementioned information is just a small slice of what you can pull from an organization’s 990 form, a donor can make a number of judgement calls from it. For example, a donor can weigh how they feel about:

  • this agency’s revenue model (fees vs. fundraising)
  • this agency’s fiscal health
  • this board’s track record with key management decisions around budgeting, executive compensation, business model, etc

Disclaimer . . . I am not suggesting that Dale Lonis is being overpaid (in fact, I would guess it is in line with similar sized organizations in similar communities). I am also not suggesting that the board has made any poor decisions. I will leave all those judgements for each individual reader of this blog. All I am trying to do is make the case for the value of transparency in the non-profit sector.

Do you still think I am off-base? You may want to check-out what is happening in New York’s non-profit community. You might also want to look at what frogloop blog says about a Guidestar study that illustrates how little transparency exists in the non-profit sector.

I started this discussion with yesterday’s blog post by invited you to weigh-in with your thoughts and start a dialog about non-profit executive compensation and transparency.

Do donors deserve this kind of information? If not, then how can they make informed charitable giving decisions and how can they hold agency’s accountable for they promised during the solicitation call? What is your organization doing to become more transparent? Where are yours thoughts on transparency with executive compensation? Do you think a non-profit organization should be required to put its annual 990 tax form on file at your local library or on their website? Is the 990 form too obtuse? Does a non-profit need to be required to publish a small handful of key organization metrics on their website?

Here is to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847|
http://www.linkedin.com/in/erikanderson847

Capping nonprofit CEOs salaries and bonuses?

Board development, Fundraising

For the last two days, I have blogged about the impact of government funding on non-profit organizations’ fundraising programs. All of this talk about Uncle Sam and the non-profit sector got me thinking about government funding and the for-profit sector (e.g. bank bailouts, farm subsidies, Occupy Wall Street, etc). So, it wasn’t a big leap in my head when I jumped from for-profit corporations taking public funds to limiting CEO compensation and then back to how this all relates to compensation of non-profit CEOs who accept public funds.

LOL … yes, my mind has been wandering a lot lately.  I blame the sugar rush from Halloween.  😉

You only need to go back a few years in the news cycle to recall that segments of the public were incensed by the federal government’s TARP program, which was our country’s bank re-liquidation and bailout program. Part of that public debate (and it is being rehashed by the Occupy Wall Street protesters) is that for-profit corporations that accept public funds subject themselves to a different level of accountability and regulation by “We The People”.

Well, if you buy into this argument, then don’t you need to logically do the same for non-profit organizations who accept government funding?

While the IRS is currently charged with monitoring 501(c)(3) non-profit organizations’ executive compensation to ensure it is in line with similar size agencies in similar sized communities through a provision called the “private inurement rule,” the question I pose goes a little bit further. The aforementioned question asks if local city councils, state legislatures and Congress can or should legislate concrete rules around non-profit executive compensation for those who accept public funding. For example, if “non-profit agency X” accepts a grant from their local city council, then that board of directors of “non-profit agency X” agrees to abide by a local ordinance that defines what the city council sees as reasonable and acceptable compensation.

This debate was well frame by two individuals who I saw commenting on a Charity Navigator blog post.

Here is how one side of the coin sounds:

“I would suggest that we put some of these salaries in context (just as you did with the American Red Cross).  Some of these CEO’s are managing organizations that are multi-million dollar “businesses.”  As such, their salary compensation is reflective of the size of the organization’s revenue and project stream.”

Here is how the other side of the coin sounds:

“Comparing these salaries to “for-profit” salaries is just ridiculous. These organizations exist out of the goodness of the people who contribute. We give under the impression that we are Helping others….NOT Helping CEOs to get rich.”

Of course, neither of these points-of-view deal with the issue of what to do with non-profit organizations who accept public sector funding like the for-profit banking sector did when they accepted TARP funds.

So, here is the deal . . . I sometimes write blog posts with a very specific point of view. Other times I’ll approach a subject without any idea of what my opinion is and organically let things unwind. I am approaching this subject with a very open-mind, and I’ll use tomorrow’s and Friday’s blog posts to focus on this subject.

What this means is that I would like a spirited discussion among the readership of this blog. Please use the comment box below to weigh-in with your thoughts. You are even encouraged to post questions if you’re as undecided as I am.

If you want to read more on non-profit compensation best practices, our friends at “Nonprofit Law Blog” did an outstanding job with their posts titled: “Compensation Strategies and Best Practices for Non-Profit Organizations” . . . click here for Part One and here for Part Two.

How does your agency currently ensure that its compensation is in-line with community standards and in compliance with IRS rules? Does the acceptance of public funding “change the math” in your head when you look at this issue? Do you see similarities or differences between the comparisons I draw between for-profit corporations accepting public funds and non-profit organizations doing the same? What role does the donor play in all of this? Should donors expect total transparency for the non-profit organizations they support?

Please take a few moments to weigh-in using the comment box below. It will only take a minute or two out of your day, and doing so will enrich the discussion tomorrow and Friday. Besides, as I always say, we can all learn from each other.

Here is to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847|
http://www.linkedin.com/in/erikanderson847

Magic words? Be ‘transparent’ and ask to be held ‘accountable’

nonprofit, Planning

When I think of non-profit organizations who embark upon a strategic planning process, I usually get a mental picture of Toy Story’s Buzz Lightyear standing on that bed post proclaiming “To infinity and beyond!” However, in my experience, many non-profit organizations jump and their results are not nearly as good.

What I am referring to is the phenomenon of: engaging stakeholders . . . building consensus around vision/goals/objectives/action steps . . . writing the plan . . .  approving the plan . . . putting the plan on the shelf and letting it die a dusty death.

So, the question being begged here is: “What do non-profits leaders (board and staff) need to do in order to bring their plans to life and avoid that ‘dusty death’?”

The simple and straightforward answer can be captured in two words:

Transparency

and

Accountability

In a nutshell, “transparency” means that everyone can see your plan including: who has agreed to what, where, when, why and how. “Accountability” means that everyone can see your measurement indicators and how well (or not so well) you are doing at accomplishing the various aspects of your plan.

I love what my college alma mater  — University of Illinois Urbana-Champaign — has done in the area of transparency with their strategic plan. Click here to check out how they’ve put everything on the internet for alumni, faculty, students, parents of students, residents of Urbana and Champaign, and especially donors to view.

I also like what Binghamton University did in the area of accountability with their online strategic planning dashboard. Click here to see that dashboard tool.

So, if you find yourself saying “Well, those are large university institutions and we’re different and unique,” let me help you bring these ideas into focus for your unique situation. The following is a short list of questions I encourage you to ask yourself about your specific non-profit situation:

  • Do I want my plans to be implemented or do I want them to sit on the shelf and collect dust?
  • Do I need other people to help with plan implementation or am I OK with doing it all myself?
  • Do the donors who support my organization deserve to see how well (or not well) we are doing with implementing the plan they helped create and pay for?

If you answered “YES” to these questions, then I encourage you to pull that dusty plan off the shelf, identify the measurements and indicators you likely built into the plan, and invest in creating tools like dashboard or scorecards that easily communicate implementation progress (or hire someone who knows how to do it . . . aka an external consultant). Once that tool is developed, post it online and integrate it into all of your committee and board meetings. To quote a number of very famous people who all take credit for this expression:

“What gets measured, gets done!”

These ideas don’t just apply to strategic planning. You can employ the ideas of accountability and transparency to your resource development plan, annual campaign plan, marketing plan, business plan, etc etc etc.

There is a whole flip side to this blog post pertaining to “measuring the right things to get the right results,” but let’s save that discussion for another time.

What is stopping your agency from being bold and asking donors to hold you accountable for achieving your plans? How do you share your currently organizational progress with your donors, supporters and board volunteers? Can you use the comment box below to share examples of how you are transparent and ask others to hold you accountable? If you use online resources to accomplish these objectives, would you please include links to those examples in your comment so we can all see it?

Please take 30 seconds to weigh-in with a comment. We can and should all learn from each other.

Here is to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847|
http://www.linkedin.com/in/erikanderson847

Are you King of your nonprofit forest?

Board development, Fundraising, Planning, volunteers

As a new business owner who just opened up a nonprofit & fundraising consulting practice, I’ve made it my business to “get around”. In addition to visiting with many of my oldest and dearest non-profit friends in Elgin, Illinois, I recently attended a regional Boys & Girls Club conference and engaged countless staff and board volunteers from around the country through a very aggressive social media strategy including Twitter, Facebook, LinkedIn and this blog. While I don’t want to exaggerate, I was surprised at how many conversations looked and sounded like this “Wizard of Oz” YouTube clip.

Here were some of the things heard I nonprofit CEOs, fundraising professionals, and board volunteers saying that leaves me wondering “King or Coward”:

  • “Erik, I am so sick and tired of my board volunteers passing the buck on fundraising and expecting staff to pick-up the pieces. I’m just gonna tell them ‘how it is’.”
  • “Erik, our staff has let us down and not provided the necessary leadership during these tough economic times. I’m afraid the board will just need to look at making draconian cuts and muddle through these tough times.”
  • “Erik, donors are cutting their charitable giving during these tough economic times. So, the only thing left to do is tell donors and anyone who will listen that our agency is on the brink of closing its doors if people don’t start stepping up.”
  • “Erik, I know we need to invest heavily in capacity building activities during this economic down turn if we have any chance at making it out the other side. However, I just know that the board isn’t up for this kind of work at this time, and I won’t use my influence to push for something that doesn’t have legs.”
  • “Erik, I refuse to invest in ‘planning’ activities because they just don’t work. We once wrote this amazing plan, and it just ended up on the shelf collecting dust.”
  • Erik, fundraising is the board’s job, and I am hesitant to offer my opinion on what needs to be done because then it becomes ‘my idea’. And if ‘my idea’ falls short, then it just becomes one more reason for the board to fire me. Remember . . . board volunteers don’t fire themselves, they always fire the executive director.”

I understand that tough economic times has a chilling effect on leadership, but your only chance at surviving these strange and new times is by eating an extra bowl of Wheaties in the morning and showing up for work ready to take some smart risks and actively lead. Here are a few observations and suggestions I have for the non-profit community as my “listening tour” comes to a close:

  1. My kindergarten teacher always taught me that “telling people” isn’t very effective if you want them to be your friend. I suggest sharpening your listening skills and do more asking than telling when it comes to engaging donors, volunteers and board members.
  2. The “blame game” is an old and tired game. If the board is unsatisfied with the agency’s performance and is feels inclined to play this game, my advice tot hose board volunteers is skip it, save your breath, fire the executive director (because you know you’re going to do it regardless of what anyone tells you), and get on with the business with digging out of your hole. Brutal? Sure it is, and I’m uncomfortable with the recommendation. However, how many times have you seen board and staff struggle through tough times with lots of finger-pointing and it all worked out “happily ever after”??? Never! So, be decisive and move on to what is important — survival. By the way, after the hatchet job and search for a new leader, it is probably important the board turn the mirror on itself, dust off the guillotine and quickly get rid of non-performing, poor fundraising members. I suspect many of those soon to be headless board volunteers were leading the charge to fire the executuve director. Vive Le France!
  3. Pointing the finger at donors is the quickest way to lose a finger. I don’t care if it is an individual, corporation, foundation or government agency. I’ve seen “the little boy who cried wolf” fundraising strategy work once, but it gets more difficult to fundraise the more you use this tactic. Of course, the reason for the fast diminishing return is because no one likes to invest their charitable giving in what they perceive to be a “sinking ship”. Stay positive and double down on stewardship efforts. People like to see the good things their contributions helped produce. So, show it to them.
  4. Written plans that fall short are most likely the result of: a) a poorly designed planning process that did not appropriately ‘engage’ those you needed to step forward during the action plans part of the process, b) thin-skinned leadership who didn’t like what they saw during the evaluation phase and dismissed the call to action by putting their heads in the sand, or c) a poorly designed implementation tools (e.g. committee work plans, staff performance plans, dashboards, scorecards, etc). Don’t toss one of your few ‘engagement tools’ out the window. Instead, double down on do it differently and better!
  5. Attention agency staff: If you find yourself treading water and paralyzed by fear of failure, then please do the honorable thing and resign. I don’t say this to be mean, but board volunteers need strong leaders who know how to LEAD. With leadership, sometimes comes failure. Right? So, don’t be the “Emperor who walks into the room without any clothes on“. (Please accept my apology for this last YouTube link. It was salty and unprofessional, but it was sooooo funny I just had to share it because this uncomfortable and funny video is exactly the same feeling we all share when a non-profit staff person is paralyzed and unwilling yet pretending to lead)

I could go on and on, but I’ve gone on too long. Please use the comment box below and share a story on how you are “king” of your non-profit castle and not a “coward”. How are you investing in capacity building efforts? How are you engaging others who seem to be stuck in neutral during these tough times? Please weigh-in because we can all learn from each other. Your words can also serve as inspiration to others who are struggling.

Here is to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847|
http://www.linkedin.com/in/erikanderson847

If I only had a brain . . .

Fundraising

So, last week was an amazing week for my blog. It appears that I struck upon a topic of interest for the non-profit community when I focused on special events and how some agencies make poor decisions around return on investment (ROI) decisions and volunteer utilization. While I promised myself that I would end that discussion thread about zombies, I decided this morning over coffee to continue down “the yellow brick road” a little further by changing metaphors.  It is Halloween season after all.  LOL

Interestingly, approximately 97-percent of all the emails, comments and discussions last week were very supportive of the positions I staked out in the blog. However, in spite of the support I still periodically heard things like this:

  • Erik, I totally agree with you that non-profit leaders too often invest money and energy into special events that provide a poor ROI. We really need to do a better job. However, my agency runs this one event that has a bad ROI but we just LOVE IT. We just need to give it a little more time and it will be one of this community’s signature events. What do you think?
  • Erik, as a board member I am not an expert on non-profit operations and fundraising. I rely on our agency’s staff to make good decisions, and I do as I am told. I agree with everything you’ve written and would never run my business that way, but it just isn’t my call.
  • Erik, we knew this event wasn’t a good idea for non-profits, but what were we supposed to do? Non-profit agencies pushed us to include them in our event plans.

Again . . . let me attach this disclaimer before saying anything else. 1) Not all special events are bad. 2) Some special events can have a decent ROI. 3) There are non-monetary objectives and benefits to planning and running a special event (e.g. awareness, prospect cultivation, volunteer engagement, etc). 4) I believe all non-profit organizations should include one or two well-oiled special events in their annual written resource development plan.

With that being said, I found this iconic song from the Wizard of Oz’s Scarecrow running through my head after each of the aforementioned comments. I am not sure how you feel, but here were a few of my reactions and conclusions:

  • It is probably common for agency staff and board volunteers to “fall in love with” their own special event ideas. Finding perspective is not an easy thing to do with anything in life including evaluating events and resource development programs. With this in mind, I recommend that non-profits involve external people in their evaluation process. What is so wrong with recruiting local business people to volunteer for a critique meeting or evaluation session? Ask donors to participate. Heck . . . spend a few dollars and engage an external consultant to help.
  • The mysterious world of “non-profit” business models probably seems a bit strange to board volunteers who live in the for-profit world, but fiduciary responsibility is the same on both sides of the fence. I have a few thoughts here: 1) board volunteers must be engaged and cannot abdicate oversight and evaluation to staff, 2) while there are differences between for-profit and non-profit corporations, you should stop and think hard about something your agency is doing if you find yourself thinking “huh, I would never do that back at my shop,” 3) we don’t need zombies serving on our boards . . . we need leaders, and 4) non-profit staff really need to do a better job supporting their board development committees throughout the prospect identification, evaluation, recruitment, and orientation processes or they will get what they deserve which is a board room full of “yes men (and women)” who serve in an echo chamber.
  • Eeeeeek! You knew it was a “bad idea,” but you did it because they asked for it? This comment almost sent me into orbit. So, answer me this question please: would you hand an addict a crack pipe? Or even better . . . do you give your kids everything they ask for? Now, please don’t get upset. I don’t mean to say that non-profits are addicts or children, but I make these analogies to get your attention. The answer is OF COURSE NOT! If you love someone (or in this case that someone is a non-profit agency and its mission), then you don’t enable them to do harm to themselves.

I believe that donors are more than just ATMs. I believe donors are leaders and accountability agents for the non-profit organizations they support. However, non-profit CEOs and fundraising professionals need to play a major role in empowering donors and volunteers. In the movie, “the wizard” bestows a diploma upon the Scarecrow as proof that he has a brain. What can agency staff bestow upon volunteers, donors and board members that will help them suddenly realize that their thoughts and wisdom are so desperately needed as part of the process?

Non-profit staff — Do you engage donors and external volunteers in the evaluation process? What about engaging them in the planning process? Do you have any examples of where you stopped doing something or changed it because of feedback from donors?

Donors — What stops you from sharing your thoughts and opinions about questionable things you see your favorite non-profits doing? Have you ever just stopped contributing to a charity as a result of a poor business decision that you saw a non-profit undertaking?

Board members — What can agency staff do to better empower you to speak-up and engage?

Please use the comment box below to share your thoughts and opinions because we can all learn from each other.

Here is to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847|
http://www.linkedin.com/in/erikanderson847

Huh? Fundraising zombie volunteers cost money?

Fundraising, volunteers

As most of you know, I’ve been talking this week about the City of Elgin’s upcoming Nightmare on Chicago Street special event and the role that area non-profits have been asked to play. While I won’t re-hash the story for you here, I encourage you to go back and read Monday’s post titled “Beware of Fundraising Zombies” and yesterday’s post titled “Fundraising zombies ‘doing the math’.” These posts along with what I write today focus on special events and how non-profits need to be especially careful about measuring “return on investment” (ROI) and thinking through how many events are too many.

So, while emailing back and forth with a very smart and dear friend of mine yesterday about this topic, they said:

“Come-on, Erik! What is the big deal with non-profits recruiting some of their volunteers to help the city out with their day-of-event operations? Sure, the ROI is poor, but there really isn’t any cost related to doing this. Right?”

As you’ve guessed, my response was “No, you’re wrong. There is a cost that no one is considering.” and thus the final chapter of my zombie fundraising posts was born.  Here is the explanation:

  • When a person agrees to volunteer, they are making a contribution of time to that particular non-profit agency. Right?
  • Most people consider “gifts of time” to be more valuable than their “gifts of money”. I’ve heard people say this often, and I know you have, too.
  • There are studies that show the “value of a volunteer’s time” is calculated to be $21.36 per hour. Don’t believe me? Click here to see the research for yourself.
  • The cost for a non-profit organization to build the necessary infrastructure to run a volunteer management program is calculated to be $300 per volunteer per year according to a study by Pubic/Private Ventures titled “Making the Most of Volunteers”. For some organizations like Big Brothers Big Sisters, these costs go up to $1,000 per mentoring match. Click here to review the evidence yourself.
  • In my experience, a person’s volunteer hours are not an endless pool that non-profits can keep tapping over and over again. While it isn’t set firmly in concrete, most people have a limit to how much time they are willing to give. If you follow this logic, then recruiting a volunteer to work the zombie event means the non-profit is possibly forgoing future “contributions of time” from those volunteers for the charity’s projects back home.
  • Applying the concepts of ROI and “opportunity cost” that were discussed in yesterday’s blog post, let’s look at this entire thing from a different angle. Each charity receives 100 tickets that they sell for $5.00 each, resulting in $500 gross income. Let’s just say a participating non-profit recruits FIVE VOLUNTEERS who each contribute FIVE HOURS on the day of event. To put this into financial terms . . . 5 volunteers multiplied by 5 hours each and then multiplied by $21.36 per hour equals $536.00. This doesn’t even include allocating the costs associated with maintaining the agency’s volunteer management infrastructure.  It also doesn’t include the time associated with ticket selling if the agency asked volunteers to help sell its share of tickets to this event.

Drumroll please? My conclusion here is that non-profit agency gross $500 in ticket sales, but invest $536.00 of volunteer time as part of this special event collaboration. While I won’t go so far as to say the agency just lost $36.00 (even though I am really tempted to draw that conclusion), I think you can agree that this investment is looking less attractive by the second. Right?

Let me just be clear. I support this event and think everyone should attend. Who can’t agree that zombies and Halloween are fun. For the third time this week, I am encouraging everyone to buy their tickets at the door. By doing so, you’ll send a message to your favorite non-profit organization that you love them and won’t support this kind of counterintuitive fundraising behavior.

Let me doubly clear. I don’t think the City of Elgin is trying to hurt the non-profit sector. I know that this idea of involving non-profits in revenue sharing for this event was borne out of the desire to be collaborative and helpful during tough economic times. Additionally, it is the city’s economic development mission to drive foot traffic downtown to benefit its downtown merchants. This event should do exactly that, which is why I tip my hat to the city for trying to do “something”.

All I am saying is that non-profit organizations need to start looking at fundraising in a different light because their decision-making on these issues can and does have a real impact. Everyone — including the non-profit agencies, the city, donors, agency staff and bord volunteers — plays a role in doing this.

How does your non-profit organization evaluate its fundraising and resource development activities to ensure what you’re doing makes sense? Do you have a real and engaged resource development committee? What does that committee do? What efforts and considerations go into creating your agency’s annual written resource development plan? Do you have one? What does it look like? How much of these activities are ‘put on staff’ compared to collaborating with board volunteers, fundraising volunteers and donors to help find these hidden facts and answers?

There has been decent activity over the last few days with regards to usage of the “comment box” for this blog. Let’s keep up that awesome effort. It will take you less than 30-seconds to type your thoughts into the comment box below. Please do so because we can all learn from each other!

Here is to your health! (And I hope this will be the last zombie inspired post for a while . . . Have a Happy Halloween! In the spirit of Halloween fun, my gift to you is this YouTube video of President George W. Bush talking about zombies. LOL Enjoy!)

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847|
http://www.linkedin.com/in/erikanderson847

Beware of Fundraising Zombies!

Fundraising

I’ve finally had my fill of special events ! ! ! ! ! ! ! !

In my hometown of Elgin, Illinois, the city will host a “zombie-themed” Halloween event for adults on October 29, 2011. It is being promoted as “Nightmare on Chicago Street“. While this sounds fun and I am sure it is a great idea to entice people to visit our starving downtown merchants, I was shocked and disappointed when I heard that city staff, council members and our newly elected mayor were promoting this as one of their strategies to help area non-profit organizations during tough economic times.

Here is the back story in a quick nutshell.  The City of Elgin is facing tough times (as are most municipalities) and is projecting a $4.5 million budget deficit next year unless belt-tightening occurs. There are some who want to cut city spending to support non-profit organizations that align with key community strategic priorities. Please understand that the story is much more complicated than this quick synopsis, but let’s start here.

With non-profit organizations starting to light their torches and grab their pitchforks, someone at city hall came up with the genius idea to sell this event to non-profits as a way to make some money. Again . . . here it is in a quick nutshell . . . non-profits have been given 100 tickets on consignment, they sell tickets for $5.00 each, and they get to keep the profits (aka $500.00). In exchange for the city’s incredible generosity, participating non-profit organizations are supposed to rally their volunteers to help out on the day of the event.

Hmmmmmm? Where do I start?

  • Wow, really? An opportunity to net $500? Thanks! Let’s get real . . . weeks of ticket sales and a bushel basket of volunteer hours all for a $500.00 return on investment is paltry. In fact, a good non-profit agency can sit down with an individual donor and walk away with a $500.00 pledge to their annual campaign with a simple one-hour investment of time.
  • The ONLY reasons that intelligent non-profits organize a few well-run annual special events is to: 1) raise awareness of their brand and 2) create a venue for new prospective donors to join the party and get to know the charity in a fun atmosphere. This city event accomplishes neither of these goals for any of the participating organizations.
  • Most importantly, when will ANYONE out there read the “2007 Special Events Study” commissioned by Charity Navigator? Special event are a terrible way to raise money. The study found that the typical non-profit organization ends up spending $1.33 to raise $1.00 (looking at direct and indirect costs) with a special event vehicle.

My advice for Elgin area non-profit organizations — act like Nancy Reagan and “Just Say No!” Stop selling your tickets. Turn your tickets back into the city. Don’t recruit your volunteers to work this event. It isn’t worth it, and more to the point . . . you are being poor stewards of your organization’s resources if you go down this road.  Frankly, I can’t think of a bigger non-profit sin.

 

My advice to the City of Elgin (or any city doing this kind of thing with their non-profit sector) — do this event and do it in style. The downtown merchants are in desperate need of your help. You need to drive traffic downtown. However, you need to stop exploiting your influence with non-profit organizations. It just isn’t cool! You know non-profits will jump through any hoops you put out there for them because they mistakenly believe that currying your favor might lead to city grants or government funding. Start partnering with non-profits by reaching out to those who align with the city’s strategic interests. This collaboration could include any number of things: helping identify grant opportunities at the state and federal level, partnering on grant writing,  and providing access to key city resources including your employees (e.g. volunteer opportunities, etc).

My advice to donors — Go to the Nightmare on Chicago Street or whatever your local municipality is organizing. We need to re-ignite our collective sense of community during these tough economic times. With regard to Elgin’s event, DO NOT purchase tickets from your favorite non-profit organization. You are doing them a great disservice, sending the wrong message, and enabling bad fundraising practices. Instead, pay the extra $2.00 at the door and send a personal check to the charity you would’ve bought your tickets from (because a direct donation to a non-profit’s annual campaign is the least expensive way for an organization to raise funds). As a matter of fact, I encourage donors to go a step further . . . send a message to those non-profits who are selling tickets by boycotting all of their events for the next year. Whenever you get an event invitation in the mail, just send them the money you would’ve spent. If no one shows up to their events, non-profits will stop organizing them and you will have more time to spend at home with your family.

OK . . . there are lots of people having fun with the Nightmare on Chicago Street (and countless other special events being organized in other communities) as evidenced by this YouTube video on Elgin zombies and this YouTube video of pumpkins and ghosts on Chicago Street. Have a ton of fun, but join me in sending a strong message to non-profit organizations about being more attentive to concepts like “return on investment” and being “good stewards” of their agency’s resources.

Where is your organization regarding the question of special event fundraising? How do you perceive the government funding trends? What are you doing to insulate your agency against city council and city staff belt-tightening initiatives? Please weigh-in using the comment box below because we can all learn from each other.

Here is to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847|
http://www.linkedin.com/in/erikanderson847

Screw a donor and you screw all of us!

Donor-centered fundraising, Fundraising

Here is a scenario for you . . . a somewhat famous actor dies and his family decides to make a memorial contribution to the deceased’s college alma mater and establish a scholarship fund. In setting up the fund, the family outlines their wishes that the annual scholarship be awarded to someone with an interest in poetry who exhibits an economic need.

What do you do? Honor the family’s wishes or use the scholarship however you see fit?

In this scenario, the college awarded the scholarship to someone disinterested in the arts who came from a family who could’ve written one check for their daughter’s enter four-year undergraduate education. Would you believe this is a real life story that just happened?

When I heard the story from the deceased’s living relatives, my heart shattered into a million small pieces. This was their beloved’s legacy. The family had a philanthropic wish and the resource development people weren’t up to the task of making that dream come true.

This is what gives resource development folks a bad name regardless of what non-profit sector you work in. The reality is this family is now less likely to respond to anyone’s charitable giving appeal. Even more damaging is this family is wandering the countryside telling anyone who will listen (and I was one of those people) that fundraising professionals are crooks and the equivalent of unethical used car salespeople.

I know many of you are currently thinking this would never happen in your organization . . . but are you sure? Are you on every solicitation call with your volunteers? In my experience, many social service non-profit organizations don’t possess the written policies or use the appropriate gift agreement forms to document restrictions. While organizational capacity is often to blame, the reality is that many volunteer solicitors are also not well-trained to recognize gift restrictions and aren’t trained to know what to do when they encounter one.

Here are just a few tips you might consider in order to become more donor-centered and avoid giving our entire profession a bad name:

  1. Engage a resource development audit using an external consultant and ask them as part of that project to keep an eye open for gaps in your written gift acceptance, gift acknowledgement, and resource development policies and procedures. If these documents don’t exist, then engage donors and volunteers to help you write them.
  2. Organize an annual focus group of LYBUNT donors and explore reasons for their inactivity. You might be surprised at what you find.
  3. Develop a donor’s bill of rights and post it to your website. Connect this to a whistleblower policy so that donors can bypass those who “did them wrong” when they call and try to get some justice.
  4. Include in your annual campaign kickoff a training segment designed to teach volunteers how to recognize when a donor is trying to “restrict” their contribution and how to respond to/deal with such a request.

Stewardship begins before a gift is even received. You should have written policies and procedures in place to guide how gifts will be accepted, acknowledged and to ensure the contribution is spent as the donor wishes. Finally, stewardship is about reporting back to the donor in a meaningful way that shows you care about the donor.

If we don’t clean-up our profession, then we’ll find ourselves channeling this song from the Osmond family more and more.

Are you confident in your organization’s written policies? If so, please share a link in the comment box below so everyone can compare. Do you train your volunteers in what to do or say when confronted with a donor who wants to make a restricted gift? When do you conduct that training? How do you instruct them to handle the situation. Please use the comment box and share your thoughts, practices and stories because we can all learn from each other.

Here is to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847|
http://www.linkedin.com/in/erikanderson847

Boards Gone Wild: Part Two

Board development, Fundraising

Last Friday my post titled “Boards Gone Wild” appeared to garner a lot of attention. If you didn’t get a chance to read it, I encourage you to go back and do so. For those of you without much time this morning, the quick synopsis is: the Elgin Symphony Orchestra (ESO) is in crisis and four major board members (also are major donors) have resigned.

Since last Friday, my local newspaper — The Courier-News — ran another article about the situation. I am re-visiting this issue today because Courier-News columnist Jeff Ward is a former director of fundraising and raises a new set of questions worth discussing. The following section from Ward’s column is what got me motivated to do this:

“As for you, Mr. Cain — fix this. You’re the leader, so start acting like one. Stop making excuses. Using contingency funds to pay operating expenses, a mass exodus of staff and board members, and disappearing donors are all really bad signs. And this kind of thing always starts at the top.

If for some reason you can’t lead the ESO out of this, then step aside in favor of someone who can. The fact that you can so easily ‘dis’ your former staff while Roeser continues to contribute to the ESO after his departure speaks volumes.”

In a nutshell, Ward is saying that holding staff accountable for the situation is only part of solution. He suggests that the board president, Jerry Cain, also needs to be held accountable.

Well, let me go a step farther and ask . . . “shouldn’t the entire board be held accountable?”

The problem with this idea is that outside of the local newspaper, the only other stakeholder group that can bring any sense of accountability to the situation is LOCAL DONORS.

So, what do you suppose would happen if the ESO’s top 50 donors decided to flex their “investor muscles” by organizing an impromptu donors conference focusing solely on solving the problems at hand? I’ll bet that every ESO board volunteer and staff person would be there taking notes and asking how high should they jump.

Of course, the problem with this idea is that donors don’t typically organize themselves into groups and instead only act individually. However, in this instance, there is a person with the charisma and chutzpah to pull this off. I can almost hear that intermission announcer saying: “Paging Mr. Seigle. Please report to the donor services desk.”

(Note: For those non-Elgin readers, Mark Seigle is one of the AWOL board members mentioned in the two Courier-News stories and one of the most charismatic and feisty donors in our town. According to the Courier-News, he is also our local “lumber magnate”. LOL)

So, if anyone out there in cyberspace is listening (or cares), here are two additional suggestions to what I put out there in last Friday’s blog post:

  1. Go back to the written board development plan and policies, sharpen your pencils, and start adding accountability policies and practices to that document such as: a) annual board member evaluations, b) scorecards/dashboard focused on ‘organizational health’ metrics published and update monthly on your website for all donor-investors to see, and c) an expanded finance committee and a resource development committee that includes donor participation (not just board volunteers). More ideas and metrics are available in the “BoardSource Nonprofit Governance Index 2010“
  2. Don’t just look at going down the typical strategic planning road. Use an organic planning model such as the Search Conference. Click here to learn more about the book that is a blueprint for this approach. Click here for a synopsis and an impressive list of corporations who have benefitted from this approach. I love this planning model because it is inclusive of all organizational stakeholders (e.g. board, staff, donors, ticket holders, community leaders, etc).

I know you are all very busy people, but would you please take a moment this morning to weigh-in using the comment box below.

How does your organization add accountability elements to your board development efforts? Have you ever seen major donors spontaneously organize into a donor summit? What do you think about the Search Conference planning model and its potential for bringing other stakeholders (e.g. donors) to the table to help plan and solve problems? What is your prescription to fix the situation that the ESO finds itself in?

We can all learn from each other. Please weigh-in with your thoughts.

Here is to your health!

Erik Anderson
Owner, The Healthy Non-Profit LLC
eanderson847@gmail.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Beware of vampire staff

Board development, Fundraising

There is an invisible line that exists in the board-staff as well as the donor-staff relationship. Unfortunately, it is a blurry line that gets stepped over from time-to-time. Sometimes it is innocent, and other times it is malicious. Today’s blog post focuses on those not-so-innocent times and offers a few suggestions to both board and staff on how to handle these situations.

First let me start by stating the obvious: “The board of directors has ONLY one employee, and that person is the CEO (aka Executive Director) of the organization.” If this truism is not clear to everyone, then please know that trouble lies ahead on your journey, and it is preparing to ambush your organization.

While the CEO is the board’s only employee (and all other staff work for the CEO), there are times that the CEO finds it necessary to create an environment where their employees interact directly with the board. For example, agencies that are lucky enough to employ resource development professionals need to let that person(s) work directly with board volunteers to plan, implement and evaluate the comprehensive resource development plan. It is in situations like this that the “line” I referenced earlier can get trampled.

Here are a few real life examples that I’ve seen in my travels and work with non-profit organizations:

  • The RD professional was friendly with the COO. Unfortunately, the COO wasn’t performing at a high level and was on a corrective action plan and on the verge of termination. The RD professional didn’t agree with their CEO’s management decisions, started actively engaging the board president, and lobbied for the CEO’s termination (and implying that they should be named the CEO instead).
  • An employee who had been receiving poor evaluations for a few years sensed they were on thin ice. In an effort to undercut the CEO, they befriended key board volunteers and constantly chatted with them about non-work related issues (e.g. health problems, family problems, etc). It was obvious this strategy was an attempt to create sympathy and make it next to impossible for the CEO to terminate them without dealing with potential political blow-back from the board.
  • A special events coordinator hadn’t been making goal, and the CEO was starting to turn up the heat. Suddenly, the staff person initiated an extramarital affair with a married board volunteer who carried a lot of weight on the board and in the community. Oh, did I mention the volunteer was also a fairly substantial donor? <<Gulp>> Needless to say, terminating this employee suddenly came with many complications for the CEO.
  • A VP of Development decided they didn’t like the CEO’s management decisions (or the ‘tone’ they took with staff) and decided they would make a better CEO. Not only did they start openly lobbying for the CEO’s termination with the board president (who was a very good personal friend), but they did so with other key board volunteers and even donors.

Here are a few tips that should help when “the line” gets stepped over (and unfortunately it happens more often than you think even if it isn’t in such egregious ways as I’ve highlighted above):

  • Board volunteer tip #1: Don’t let staff (including the CEO) get too close and blur the line between professional and personal. When conversations shift to personal things, be polite and redirect the conversation at your earliest convenience.
  • Board volunteer tip #2: Be very familiar (and review annually) what your agency’s written policies say about how staff should register complaints about your only employee (aka CEO). So, when a staff person crosses that line you can quickly redirect them to that policy and urge them to follow it. Remember — not following written policies can put you in a legal position at a later date if the board finds that it needs to terminate a CEO’s employment.
  • Board volunteer tip #3: Similar to tip #2, make sure your agency has adopted written “Whistleblower policies” (this is above and beyond complaint policies in your employee handbook). Make sure the law is being followed with regards to posting and implementing that policy. Click here to read a really good blog post from Thomas Silk at Blue Avocado on this subject.
  • CEO tip #1: Don’t foolishly give your staff unfettered access to the board of directors. Be smart about it, and supervise the situation like a hawk. Remember — “You reap what you sow”.
  • CEO tip #2: Be proactive and upfront with your staff. Tell them during their orientation as well as periodically throughout their employment that there is a “line” that exists between board-staff and staff-donors. Be gentle yet firm and upfront about what will happen if that line is crossed.
  • CEO tip #3: Don’t be soft on staff who step over this line. Once a staff person violates the trust you have placed in them, it is almost impossible to regain it. Be prepared to terminate those employees who lack boundaries, and be prepared to do it swiftly regardless of the consequences. If they lack boundaries when it comes to this, then they lack boundaries all over the place.  Cut your losses quickly!

So, am I being too harsh? Do you think these vampire staff who prey on a board volunteer’s or donor’s good nature can be rehabilitated? Have you ever witnessed examples of similar situations? If so, how did the situation play out? Was there ever a ‘happy ending’ or does it always end up messy? Please use the comment box below to weigh-in because we can all learn from each other.

Here is to your health!

Erik Anderson
Owner, The Healthy Non-Profit LLC
eanderson847@gmail.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847