Secret board development memo

For the last four days, this blog focused on board development by sharing input from real, live board members thanks to an online survey I randomly sent out to people in my email address book who I know currently serve on a non-profit board. During the week, one volunteer sent me an “internal memo” from their company encouraging their employees to join non-profit boards.

As a non-profit leader, I always wanted to be a “fly on the wall” in the corporate boardroom. So, I found this memo to be an interesting glimpse into what motivates companies that encourage their employees to “sit” on boards. Here is a copy of that memo (note: I’ve changed names to protect the volunteer who forwarded this to me. Please know that this is a very large firm, which is similar to the example written about in Monday’s blog):

One of [Company X’s] strategic goals are to elevate the Firm’s visibility through leadership in our communities. A key component of this goal is to encourage employees at all levels to become involved with philanthropic and charitable boards. Joining a not-for-profit board:
 
•   Offers an opportunity to give back to the community in which you live and work
•   Provides networking opportunities with other dedicated community leaders
•   Enhances personal relationships beyond one’s technical circle of colleagues
•   Develops valuable business management skills
 
If you think you might be interested in joining a not-for-profit board, you are not alone. Most [Company X] employees are not board members, but there is no stopping those with a little passion, dedication and commitment.
 
Please join Not-for-profit Partner [John Doe] on Wednesday from 8:30 p.m. to 10:00 a.m. in the training room, when he presents “Board Training and Placement”. He will outline everything you need to know to join a not-for-profit board, including:
 
•   Duties of a board member
•   What to expect as a board member
•   How not-for-profits differ from other organizations
•   How to find an appropriate board to join
 
The session is open to all, regardless of your position with [Company X]. All you need to bring is the desire to get involved.  If you are interested in attending this session please use the voting button above to confirm your attendance and … if you are already on a board; please join us to share your experiences.
 
For your convenience a calendar invitation has been attached, just double-click it to add this session to your calendar.

I find this memo very interesting because it helps me see more clearly why some people feel compelled by their employers to “sit” on a non-profit board. It is also interesting to see what perceived benefits companies think they receive through their employees board involvement.

If I were still an executive director, I might memorize the contents of this memo, and vocalize these perceived benefits of board membership during the recruitment process. Of course, I’d probably beat a dead horse when it came to talking about board roles and responsibilities (esp around fundraising).

What does this memo tell you? Was there anything you found interesting in the content?  If you could, how would you change your agency’s board development processes? Do you see a role for donors in the board development process? If so, what does that look like? Please use the comment box to share your thoughts because we can all learn from each other!

Here is to your health!

Erik Anderson
Owner, The Healthy Non-Profit LLC
eanderson847@gmail.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Board volunteers bark back: Part 3 of 3

Monday’s blog post titled “Hey board members: Sit – Lay Down – Roll Over” looked at board members who agree to “sit” on non-profit boards but don’t seem to understand they’ve been asked to “serve” on those boards. For the last two days, I shared some of the feedback that I’ve received from actual board volunteers. While I will share a few last tidbits of feedback today, I plan on sharing an “internal memo” from a very large company to its employees about why it encourages them to sit/serve on non-profit boards. I suspect the memo will be eye-opening for some of you. Stay tuned!

As you know, I sent an online survey to a number of board volunteers a few days ago with questions about board development. The final question I asked board volunteers was an open-ended question: “There is always room for improvement, even in highly functioning non-profit organizations! What are some things you wish your non-profit board would do (or do better) to get highly motivated and engaged individuals sitting around your boardroom table?” Here were some interesting responses:

“I would start by changing the question to ‘serving’ instead of sitting   😉  Next, is to set the expectation during the recruiting process.  I still find that he 80/20 rule applies even when everyone participates.  So, the next step is to recruit more and be willing to cut fat at the end of a term.  As the quality of participation grows it will spread throughout the board.  This is my hope anyway.”

“I think a good bit of it comes from expectations established by leaders on the board. The board members will only work as hard as the leadership team.”

“. . . assign an older board member to mentor new members ( preferably not close friends ), and orient new board  members on organization’s day-to-day activities and relationship between national and local organizations.”

“Consistency.  We have a board development plan (as well as other plans), but do not operate with it consistently.   That is why I answered “no” to question #1.   I think our board has great ideas; we just have issues with follow-through/up.”

“First things first, we have to keep the current board members engaged and motivated!  This is always an issue.  Depending on how your organization is run, you have to shop for board members that have a personal tie to you.  I have served as the President of our board with the Boys and Girls Club.  When I was little [childhood member], I was at the Boys Club everyday!  That’s what keeps me going.  In summary, you have to find people who either have a tie to the organization or have a passion for similar organizations.  You can’t simply bring in people who are nice!”

“Involved them in committees.  If they don’t participate in committees, ask them how they can contribute.  If they don’t, they should be removed from the board.”

“We brought on consultants to work with the executive committee.  We worked closely with our national organization.”

I think these board volunteers have a number of great suggestions. I especially liked the last one about bringing on a consultant; however, I suspect that you can probably see through my bias. LOL

Please use the comment box below to share what you’re doing at your agency. Are you firing volunteers? Assigning mentors to new members? Using committees to engage existing board members as well as prospective future board volunteers? Are you doing a better job with prospecting and recruiting? We can all learn from each other! I hope you enjoyed the last few days of hearing directly from board volunteers.

Here is to your health!

Erik Anderson
Owner, The Healthy Non-Profit LLC
eanderson847@gmail.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Board volunteers bark back: Part 2 of 3

Monday’s blog post titled “Hey board members: Sit – Lay Down – Roll Over” looked at board members who agree to “sit” on non-profit boards but don’t seem to understand they’ve been asked to “serve” on those boards. Yesterday, I shared some of the feedback that I’ve received from actual board volunteers. My plan is to share more of that feedback with you today and again tomorrow.

As you know, I sent an online survey to a number of board volunteers. The fourth question I asked board volunteers was an open-ended question: “How would you answer the question posed in the Facebook message from my non-profit friend? As a reminder, her question was ‘What can we do to help shift that mentality – to help professionals and individuals with the means to give that it is a SERVICE to the greater good, not just a spot to occupy around a conference room table?'”  Here were some interesting responses:

“Make it clear to prospective board members that they will be expected to do more than attend meetings…tell them specifically what service they will be expected to render.”

“Provide board members with reminders and updates regarding what their time and efforts have accomplished.  (i.e. what impact their service has had on the organization).   Focus board meetings on completing service and not merely approving what the director or CEO has done in the organization.”

“You give board members assignments with deadlines.  This makes them responsible to the ’cause’.”

“Be very specific about expectations before confirming a new board member and then make sure orientation is pointed about what is required of board members.   Having a board “retreat” to re-engage board members would be a great way to remind everyone of their commitment.”

“From a non-profit perspective, demonstrating the impact that the non-profit has on the community is probably the best way to shift that mentality.  The real key is to shift the mentality of the mentor/supervisor of the professional, so that they look at the service opportunity from a different perspective.  Attorneys typically bill by the hour, so we are very conscious of time and the opportunity cost when we are not working on billable matters.”

“At every monthly meeting we began by reading aloud the agency’s mission statement and then individually we reported what we did that month to achieve our board goals (attended subcommittee meetings, went on a fundraising call, meet with staff, etc.)  We only took a couple of minutes each to briefly stated what we have done.”

I find it so interesting that our board volunteers point to the prospect identification, recruitment and orientation activities associated with board development as a way to facilitate a paradigm shift, but no one talks about annual year-end board volunteer evaluations. I suspect that many non-profit organizations take time to write technically proficient board development plans, include evaluation procedures and tools, and then ignore (or dramatically underutilize) the evaluation portion of the plan.

Attention non-profit professionals! If you want to change the mentality on your board from “sitting” to “serving,” I strongly recommend employing your board volunteer evaluation tools. While it is not your role to personally do the evaluating, you must provide support to your board development volunteers and coach them through this annual process.

Please use the comment box below and weigh-in with your thoughts on the feedback provided by some of our board volunteers in today’s blog. Do you find annual board volunteer evaluations to be difficult at your agency? Do you have any tips or tricks to share with your fellow readers? A few of the survey respondents suggested that “accountability” needs to be added to a board’s culture . . . how do you accomplish that at your agency especially when many board members are likely your best donors? We can learn from each other!

Here is to your health!

Erik Anderson
Owner, The Healthy Non-Profit LLC
eanderson847@gmail.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Board volunteers bark back: Part 1 of 3

Yesterday’s blog post titled “Hey board members: Sit – Lay Down – Roll Over” looked at board members who agree to “sit” on non-profit boards but don’t seem to understand they’ve been asked to “serve” on those boards. So, I developed an online survey and randomly emailed 32 board volunteers. In that survey I asked questions about their non-profit’s board development practices and their opinion on how to recruit more engaged board volunteers. I want to thank the 17 individuals who took a little time out of their day to respond to the questionnaire. I will share the results of my unscientific questionnaire with you today, tomorrow and Thursday.

My first question to board volunteers was: “Does the non-profit board on which you serve operate with a board-approved, written Board Development Plan?” Here were their responses: 14 said YES, 2 said NO, and 1 said I don’t know.

I don’t know about you, but my heart is uplifted to see so many “yes” responses because non-profit agencies will NEVER recruit engaged board members to “serve” on their boards without a written strategy in place. In my opinion, organizations need to have a written board development plan that spells out how to identify, prioritize, recruit, orient, recognize, and evaluate potential prospects and actual board volunteers. I am reminded of this old proverb, “Those who fail to plan, plan to fail.”

My second question to board volunteers was: “Does the non-profit board on which you serve evaluate board volunteers every year?” Here were their responses: 9 said YES and 8 said NO.

These responses tell me that many board development plans probably only focus on recruiting and very little else. Board development plans that don’t have an annual volunteer evaluation component are missing an opportunity in my opinion. I suspect the biggest reason many plans don’t call for annual evaluations is because people hate to be judged. I suggest metrics such as: board meeting attendance, committee meeting attendance, fundraising participation (cultivation, solicitation and stewardship), and volunteerism.  The annual board volunteer evaluation doesn’t have to be judgmental . . . it can be designed as a way to: 1) look back and celebrate their contributions and 2) ask them how it is going and what needs to change in the upcoming year for their volunteerism to be meaningful and rewarding. I’ve personally found that volunteers who are disengaged typically use their annual evaluation meeting to quit or make the necessary adjustments to engage at a higher level.

My third question to board volunteers was: “If you answered YES to the previous question, please check all forms of evaluation that your organization uses to evaluate board members.” Here were their responses:

  • 8 respondents said: Every board volunteer completes a self-evaluation once per year”
  • 8 respondents said: “The Board Development Committee completes an evaluation on each board member once per year”
  • 4 respondents said: “Every board member is asked to complete an evaluation focused on the entire board’s effectiveness”

Multiple board evaluation tools are effective. Self-evaluation allows volunteers to take a good hard look in the mirror at themselves, and peer evaluation provides an external point of view. When done in conjunction with each other, the evaluation process can be powerful. When only one form of evaluation is used, it is like a peanut butter and jelly sandwich without the peanut butter.

Tomorrow I will share a number of respondents’ answers to this question: “How would you answer the question posed in the Facebook message from my non-profit friend? As a reminder, her question was “What can we do to help shift that mentality – to help professionals and individuals with the means to give that it is a SERVICE to the greater good, not just a spot to occupy around a conference room table?” Stay tuned because I assure you the answers are interesting!

If your organization uses an annual board volunteer evaluation process, what are your evaluation metrics? How do you conduct your year-end meetings? Who is involved? Do you think it is effective and why do you think that? Please use the comment box and weigh-in because we can all learn from each there.

Here is to your health!

Erik Anderson
Owner, The Healthy Non-Profit LLC
eanderson847@gmail.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Hey board members: “Sit – Lay Down – Roll Over!”

Have you ever been at a meeting of your board of directors, looked around the table as they methodically plowed through the agenda, and come to the conclusion that no one was really engaged? Maybe you thought … “Ugh! They’re just sleep walking through the board meeting and regurgitating whatever had been fed to them in the days prior to the meeting.”

A few weeks ago, a non-profit friend of mine sent me a similar Facebook message with an interesting question:

“While on a CEO call today at a rather large, rather highly respected law firm, I noticed that the ‘Head Cheese’ stated (more than once) that the partners and associates in his firm ‘sit’ on non-profit boards.  It struck me that they have the expectation to sit, not SERVE on boards.  Attorneys are notoriously conscious of the words they choose to use. So, it struck me as interesting the first time it came out of his mouth.  Then he said it again.  And again.  What can we do to help shift that mentality? To help professionals and individuals with the means to give that it is a SERVICE to the greater good, not just a spot to occupy around a conference room table?”

I thought this was a GREAT observation! It conjured up the image of my dog, Betrys (who is the featured picture in today’s blog post), sitting around a non-profit boardroom table. Being an obedient dog (most of the time), I imagined her doing exactly what she was told by the executive director and agency staff.

I highly doubt that any of us would like a boardroom full of obedient dogs responsible for the future of our non-profit organizations.  However, I am left wondering “how many of our non-profit organizations have constructed boards with volunteers whose expectation is to just ‘sit through meetings’ and occasionally pitch-in when told they are needed to do something?”

So, out of curiosity, I put together an online survey yesterday and emailed it out to 32 random non-profit board volunteers in my address book. I asked them questions about their agency’s written board development plan. I also shared the Facebook message from early in this blog post and asked them how they would answer my friend’s question. Over the next few days as I collect responses, I will share them with you here in hopes that we can all learn from each other.

In the meantime, please use the comment box below to weigh-in with what you think the answer to my friend’s question should be. What do you do at your non-profit organization to ensure you don’t have a bunch of dogs sitting around your boardroom table? How do you prospect new board members? What criteria do you use to evaluate those prospects? What does your recruitment process look like? Is there an orientation for new recruits? Do board volunteers get ‘evaluated’ on an annual basis and what does that look like? What role (if any) do donors play in your board development process? Is there a role for donors here?

Here is to your health!

Erik Anderson
Owner, The Healthy Non-Profit LLC
eanderson847@gmail.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847