Nonprofit blog carnival: “Dear board volunteers . . .”

carnival2I love the Nonprofit Blog Carnival because it is an online collaborative space where bloggers can focus on a specific nonprofit theme and readers can easily access different points of view on the same topic. I am very honored and humbled that the DonorDreams blog will host the May Nonprofit Blog Carnival.

Let’s get this party started with the immortal words of Dr. Seuss from “Oh, the Places You’ll Go!“:

Congratulations!
Today is your day.
You’re off to Great Places!
You’re off and away!

You have brains in your head.
You have feet in your shoes.
You can steer yourself
any direction you choose.

Attention all bloggers: Calling for submissions to the May 2013 Nonprofit Blog Carnival

The theme for May’s Nonprofit Blog Carnival is . . .

“Dear Board volunteers . . .”
If you could write an anonymous letter to a nonprofit board about something they do that drives you crazy, what would that letter look like and what suggested solutions would you include?

carnival mask

I encourage you to have a little fun with this topic. You can write it from any of the following perspectives:

  • executive director
  • fundraising professional
  • fellow board member
  • nonprofit consultant
  • donor
  • volunteer
  • program staff

You can also theme your letter on any number of issues pertaining to: fundraising, board development, leadership, financial management, planning, organizational culture, volunteerism, etc. The possibilities really are endless!

And remember to keep the letter “anonymous” just like the Mardi Gras carnival!

Go visit April’s Nonprofit Blog Carnival hosted by Katya’s Non-Profit Marketing Blog

In April, the carnival was hosted by Katya’s Non-Profit Marketing Blog and the theme was “Best Advice“. She asked bloggers to consider the following questions:

  • How has it transformed your work? 
  • What is your own best single piece of advice for people who work at nonprofits?

If you’re interested in reading what some very smart and talented bloggers had to say about this Nonprofit Blog Carnival theme, click here.

But wait . . . there’s more!

If you couldn’t tell from my introduction, one of my favorite writers is Dr. Seuss, and he has been described by many as an “architect of social change“.  In my opinion, the genius behind his writing is that he talked about social issues in a way that even a child could understand.

So, those of you who can incorporate some reference or tip of your hat to Dr. Seuss in your Nonprofit Blog Carnival submission for May will get bonus points.

It can be as simple as incorporating a quote or a moral to one of his stories into your anonymous letter to nonprofit board volunteers. Or it can be as complex as composing your entire letter in a Seuss-like format.

dr suessI’ll even help by providing you with these online resources and ideas:

What exactly do bonus points get you? Simply put, it increases the chances that your blog post will get included in the Nonprofit Blog Carnival in May, which will be published on the DonorDreams blog platform on Wednesday, May 29th.

Finally, if you choose to accept the Seuss-challenge, be careful about copyrights, trademarks, and all of that legal stuff.

How to submit your work for consideration?

You are welcome to write your blog in a house or with a mouse or in a box or with a fox; however, I must receive your submission by the end of the day on Monday, May 27, 2013:

How do you submit? Simply email the following information to nonprofitcarnival[at]gmail[dot]com:

  • Your name.
  • The name of your blog.
  • The permalink of your post.

Who will make the decision on what gets included?

During the entire month of May, I’m turning the DonorDreams blog over to the Nonprofit Blog Carnival theme of Dear Board Volunteers . . .”

In the last few weeks, I’ve invited a ton of executive directors, fundraising professionals, board volunteers, and nonprofit consultants to do the same thing that I’ve invited you to do, which is write an anonymous letter with some advice in it to their nonprofit board volunteers. Of course, I didn’t ask them to get creative with the Dr. Seuss curveball because they aren’t creative bloggers like you!  😉

I am publishing their work at DonorDreams throughout the month of May. (If you are looking for some inspiration, I encourage you to periodically click over to DonorDreams. Something you read may just spark a blog post for you.)

I will ask those nonprofit professionals and volunteers who get published at DonorDreams in May to help me judge what you and other bloggers submit at nonprofitcarnival[at]gmail[dot]com. Remember, the big carnival celebration happens on Wednesday, May 29th.

Miscellaneous details?

Click here to learn more about the Nonprofit Blog Carnival. If you want to view the archives, then you want to click here.

Do you want to become a “Friend of the Carnival” and receive email blasts twice a month with reminders about the Carnival? Click here if you want to receive those reminders.

Here’s your final piece of Seuss-inspiration: “You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go . . .”

I am very much looking forward to see what you decide to do and where you decide to take this month’s Nonprofit Blog Carnival.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Should we compensate our non-profit board volunteers?

board compensation3Those of you follow this blog know that I’ve been unpacking old boxes of “stuff” in my basement for the last few weeks. There is a small mountain of boxes from my last place of residence. It is stuff that was deemed unimportant at the time of unpacking, but important enough (for whatever reason) not to throw away. As I’ve encountered old non-profit training materials and memories, I’ve shared some of it here at DonorDreams blog.

Last night, I rummaged through another two boxes in an effort to get ready for garbage day on Monday. As I unpacked and recycled more stuff, I came across a March 2004 edition of BoardSource’s “Board Member” magazine. The cover story was titled: “At What Cost? The Board Compensation Debate.”  James Orlikoff wrote the proponent article “Yes! In the Accountability Era, Board Members Must Be Paid.” Kevin Murphy wrote the opponent article “No! Paying Boards Is a Solution in Search of a Problem.”

I remember reading this pro-con piece almost a decade ago and I found myself firmly in the “Heck No!” camp. However, I’ve softened over time and enjoyed re-reading this article last night (especially because it took me away from the job of unpacking boxes . . . LOL).

board compensation1Here is the thesis of Orlikoff’s proponents argument:

“In today’s challenging, complex, and litigious environment, board compensation may soon emerge as a key component of effective governance.”

Here is the thesis of Murphy’s opponents argument:

“. . . compensating board members not only undermines public confidence in the sector, but also begins to erode the underpinnings of our governance system. The media attention to compensation scandals makes one thing clear: With board member compensation, the potential abuses outweigh the potential benefits.”

One reason for my recent defection from the opponent’s camp is that I see many municipalities compensating their city council members. In my hometown of Elgin, Illinois, a citizen who gets voted onto the council received a $1,000 monthly stipend, the ability to participate in the city’s health insurance program, and a few other small perks.

I honestly don’t think the issue of compensation undermines public confidence in our municipal institutions, and I don’t see any erosion to the underpinnings of the governance system.  In other words, I am looking at an empirical example and don’t see any evidence of what the opponents to board compensation argue.

Sure . . . the city of Elgin is not a non-profit board of directors, but it also isn’t a for-profit board either.

board compensation2

So, let’s look at a handful of arguments put forth by the proponents:

  • A lot is asked of non-profit board members, and compensation is a way to reward such work and create an incentive to do a quality job.
  • For-profit board members are compensated, and non-profits might need to start doing the same thing in order to compete.
  • Adding compensation to the picture might contribute to a more rigorous board recruitment and evaluation process.

Orlikoff ticks off 10 reasons for compensating non-profit board members, and after reading each argument I find myself shrugging my shoulders and saying “Hmmm . . . maybe.”

However, in my opinion, I am left wondering if compensation might change the dynamics around “engagement” of non-profit board members.

While I have not yet formed an opinion, if someone could show me that non-profit board members would be more engaged in activities like fundraising, financial management and board governance issues, then I might joyfully jump into the proponent’s camp.

I know that some of you might be scratching your heads right now thinking it is illegal to compensate non-profit board members. The simple answer is that it is not illegal to do so. It is just a little more complicated.

According to this BoardSource article, two percent of non-profits currently pay their board members (mostly large and complex organizations), and 25% of foundations pay their board members. Joanne Fritz at about.com answered this question in her post titled “Can a Nonprofit Compensate It’s Board Members?

So, here I sit again in the middle of a good debate. While I understand board compensation alone won’t improve non-profit board governance, I am left wondering if it isn’t part of the solution.

What are your thoughts? Would adding a small stipend create a change in recruitment efforts? Year-end evaluations? Meeting attendance? Committee meeting attendance? Fundraising? Engagement? What are some of the problems we might create by opening this ‘can of worms’?

Before you share your thoughts in the comment box below, please consider the following quote from American business man James Casey.”

“The basic principle which I believe has contributed more than any other to the building of our business as it is today, is the ownership of our company by the people employed in it.”

I dunno . . . let’s talk about it.  Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

The key to your non-profit’s success? LEADERSHIP!

leadership3Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking at posts from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

In a post titled “Dr. Pepper’s Shadow,” John talks about:

  • how we view leaders,
  • how our leaders’ words and deeds are hugely influential, and
  • how leaders can have an unintended impact on all types of situations.

I know that I’m oversimplifying John post, but everything he says points to how important leadership is to any organization. Like it or leave it . . . I believe it is likely the biggest factor in determining your successes and failures.

I’ve worked with non-profit organizations that have great programs, great mission, great vision, great staff, great systems, great policies and practices and great history, but they find themselves “in the tank” because leadership is lacking. As John talks about in his post, the leaders in my example are casting a “long shadow” and its impact is negative.

I’ve also worked with non-profit organizations that have serious gaps and deficiencies. They lack resources, their technology is bad, their systems and policies are poor or nonexistent. . . and they seem to overcome all of it. In these cases, it is always the leader who makes a huge difference.

leadership1

I’m also not just talking about a non-profit organization’s executive director. I’m also referencing board leadership.

The reason I am on a leadership kick this morning is because of an online article I read a few weeks ago about J. C. Penney at NPR.com.

Here is the story in a nutshell:

  • J.C. Penney’s hires a new CEO.
  • The new CEO boldly casts a new vision and changes everything!
  • Everyone follows the new CEO. (He has a LONG shadow)
  • The new strategy doesn’t seem to work and a lot of money is lost.
  • The board fires the new CEO and stock prices go up as investor confidence rises.
  • The board hires the previous CEO and stock prices go down.

There is a lot going on with this story, and I suspect John can carve two or three different blog posts out of it. However, I will point to the one obvious thing . . . “LEADERSHIP! Everyone places tremendous importance on this idea and that person casts a long shadow!”

leadership2

Now there are all sorts of ideas floating around about leadership. Servant leadership, situational leadership, democratic leadership, charismatic leadership, bureaucratic leadership, and the list goes on and on. There are also all different kinds of leaders.

One point of view on leadership that I’ve become enamored with in the last few years comes from organizational psychologist and management consultant, Noel Tichy, who has worked with a number of troubled and successful companies throughout the years. Here is what he has to say about successful organizations and leadership in the introduction of his book, “The Leadership Engine“:

“The answer I have come up with is that winning companies win because they have good leaders who nurture the development of other leaders at all levels of the organization. The ultimate test of success for an organization is not whether it can win today but whether it can keep winning tomorrow and the day after. Therefore, the ultimate test for a leader is not whether he or she makes smart decisions and takes decisive action, but whether he or she teaches others to be leaders and builds an organization that can sustain its success even when he or she is not around. They key ability of winning organizations and winning leaders is creating leaders.”

Uh-oh . . . I may be starting to border on another hot topic and age-old question . . . “Can leadership be taught or are leaders born?” John tackled this question (with regards to a servant leadership paradigm) in his post titled “Born, Not Made“.

I going to stop here and remain at 50,000 feet with my original observations:

  • leadership is important,
  • everyone looks at the leader and they cast a long shadow, and
  • leadership seems to be the great equalizer (and it can make or break your organization).

Does your non-profit organization have great leaders sitting in the CEO and board president’s chairs? How do you know if they are great leaders? Have you ever seen a great organization with bad leadership at the helm? Do you have a “point of view” around leadership like Noel Tichy or John Greco? If so, what is it?

Please use the comment box below to share your thoughts, opinions and experiences. We can all learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Are you building your future base of Millennial donors?

participate1Did you see it? Did you see the front page news in USA Today Monday on Monday, April 22, 2013? The article by Hadley Malcolm was headlined “Millennials show no e-fear“. In a nutshell, this entire article boils down to one simple idea. We are going through an economic paradigm shift, and we’re moving to something economists are calling “The Participation Economy“. I believe fundraising and non-profit professionals need to pay attention because this will likely have a HUGE impact on the future of philanthropy.

So, what is “The Participation Economy“? Jeff Fromm, who is a blogger at Millennial Marketing and co-author of Marketing to Millennials (ugh … how old fashion . . . a book . . . what is THAT?), really describes it well when he says  in USA Today:

“They’re (millennials) willing to accept advertising, but they want something out of it. The willingness to share where we are, who we’re with, what we like with the virtual world is part of ‘the participation economy’.”

The reporter dug up some interesting data from the University of Southern California’s Center for the Digital Future:

  • 25% of Millennials would trade personal info in exchange for more relevant advertising (for those of us 35+ years old only 19% agreed with this statement)
  • 56% of Millennials would share their location to receive deals from nearby businesses (for those of us 35+ years old only 42% agreed with this statement)
  • 51% of Millennials would share info with a company if they get something in return (for those of us 35+ years old only 40% agreed with this statement)

Consumers are willing to “participate” if they get something in return, and this especially applies to younger consumers (aka people who will have the money in the not-so-distant-future).

participation3Looking at this from a different angle, people are willing to ENGAGE if they get something in return.

If you want more proof, I suggest that you turn on your television set. The shows that people tune into most are participatory (e.g. American Idol, The Voice, etc).

What does any of this have to do with your non-profit and your resource development program? Well, here are just a few of my thoughts:

  • Millennials live their lives in both the physical world as well as in the virtual world. Fundraising programs will need to set-up shop in both spaces in the future.
  • Ten years ago, many of my fundraising colleagues warned against over-investing in ePhilanthropy strategies because Millennial donors were young and years away from participating in serious philanthropy. Well, the oldest Millennials are now 34-years-old. Uh-oh! I think “the future” is knocking on the door. It might be time to get serious about what ePhilanthropy looks like and what strategies and tactics are effective.
  • The idea of PARTICIPATION holds the key to engagement for this up-and-coming generation of philanthropists. So, it stands to reason that if you want Millennials to take the place of their Baby Boomer parents over the next 10 years, then your resource development program can’t simply treat donors like Cash Station machines (ATM). We need to get beyond the “you ask and then you get” mentality. We need to shift our paradigm to “you involve, you ask, they give, and they stay involved“.

At first blush, we’re obviously talking about volunteerism being the key to engaging the next generation and developing your future base of donors. Here are a few interesting resources for those of you who understand that you have some work to do around strengthening your agency’s volunteer recruitment and management program:

However, I think focusing on your volunteer recruitment, management and retention program and strategies is just the tip of the iceberg.

participate2Here is a crazy thought out of left field. What if you and a handful of Millennial aged supporters sat down and asked the question: “How do we build great participation (both physical and virtual) strategies into our resource development program?”  Here are a few wacky questions and ideas to chew on:

  • How can your agency partner with the business community to entice Millennial consumers (aka donors) to “check-in” on Facebook or Foursquare at a local business. What benefit will the business get out of it? What benefit will your agency get out of it? What benefit will the consumer (aka donor) get out of it? How can the business and your agency share that data? What will you do with it once you have it? For some reason, I am envisioning a scavenger hunt fundraiser. I am also envisioning passports with QR codes linked to YouTube videos containing clues, instructions and cultivation/stewardship info.
  • How can you get your Millennial aged donors to participate in the act of allocating where their donation goes? Are we at the threshold of entering “The Restricted Gift” era? What can you do to involve donors as volunteers in programs that their contribution helps support?
  • What tools will your fundraising volunteers need in their toolbox if they are going to evangelize you mission online and solicit people in the virtual world? Will those strategies need to look different than the current structured campaigns we’ve been running in the physical world? If so, what accountability and urgency strategies will fundraising professionals need to develop in order to drive productivity?

Does your head hurt? I know mine does. So, let’s focus on one simple question:  “What two or three things can you and your agency do to start transitioning your resource development program into alignment with the new ‘Participation Economy’?” Please scroll down and share a few thoughts in the comment box below.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Fundraising professionals say “Open sez me”?

popeyeWhen I was a kid, I loved to watch cartoons. One of the first cartoons I fell in love with was Popeye. It was because of this early childhood idol that I first ate my spinach. It is also why I’ve been struggling with something I recently read in Tom Ahern’s “Love Thy Donor” eNewsletter.

First things first, here is the passage I’m referencing in Tom’s recent publication:

Last year, my colleague Jen Shang, “the world’s first philanthropic psychologist,” as the New York Times dubbed her (and wife of chief fundraising researcher, Adrian Sargeant) was quoted. “Seven adjectives define what Americans see as a ‘moral’ person,” Jen told the reporter. Here are those seven words, in a sterling silver bracelet custom-crafted by Roxysjewelry.com. The adjectives: kind, caring, compassionate, helpful, friendly, fair, hard-working, generous and honest.

So, what does Popeye have to do with any of this for me?

Well, there is an episode where Popeye meets Ali Baba’s Forty Thieves and one of the lines of dialog is:

“Open sez me!”

These were magic words that opened something like a cave or possibly his can of spinach. The bottom line is that these were magic words.

When I read Tom’s eNewsletter, all I could hear was Popeye reciting those nine magic adjectives: kind, caring, compassionate, helpful, friendly, fair, hard-working, generous and honest.

popeye2Here were some of my initial thoughts:

  • Jen Shang told the New York Times reporter that there are “seven words,” but I could “nine words” on that bracelet. Where did the extra two words come from? Hmmmmm? I smell a mystery! Perhaps, this is where Scooby Doo and his meddling friends enter the picture?
  • Wow! How can I use these magic words in my donor communications? If I use them in a solicitation vehicle (e.g. mailing, email, social media campaign, annual campaign case brochure, etc), will they be as magical as when Popeye uttered the words “Open sez me“?
  • Is it the use of the those words or are these feelings and conditions I need to establish in my donor communications?
  • A little voice inside my head is starting to crowd out Popeye, and the name of that voice is Penelope Burk. I’m beginning to worry that this doesn’t feel very “donor centered”.
  • Maybe I should start getting concerned about all of these voices in my head!   😉

OK, OK, OK . . . I think I can reconcile my concerns about magic words and donor centered fundraising. However, that is another topic for another blog. I suspect a case can be made for the nine adjectives being the essence and soul of donor centered fundraising if you use them as guiding principles rather than magic words in a direct mail solicitation.

Let’s keep today’s blog post at 50,000 feet and end it with the following questions:

How do you instill any (or all) of the nine magic words as principles into your donor communications? In other words, what do you do and how do you say things to make a donor feel like they are being: Generous? Helpful? Honest? Compassionate? etc

Can you share some examples? If so, please do so in the comment box below.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Can you read your donor’s mind?

why1Ever since the first day I was introduced to the concept of fundraising, I’ve seen lots of people around me struggle with one basic question: “Why do people make charitable contributions to non-profit organizations?” Maybe it is just me, but I think our profession is obsessed with finding an answer to this question.

Here are just a few examples of situations where I’ve seen a version of this question debated:

  • Board volunteers who are reluctant fundraising solicitors trying to rationalize why they won’t make an ask,
  • Fundraising volunteers who are grappling with an organization’s internal case for support document, and
  • Fundraising professionals and non-profit executive directors who are trying to craft a strategy or develop a resource development plan that results in increased revenue.

This question reminds me of the plot in “Moby Dick“. The characters I just described above are Ishmael, and the answer to the question that I posed in the first paragraph is Moby Dick. Am I off base? Or is this one of those age-old questions that are elusive and difficult to really answer?

Last night I was back in my basement unpacking boxes and I came across more training materials from the Boy Scouts as well as Boys & Girls Clubs of America. Those two documents got me thinking about this topic.

why3The following are the “six reasons why donors give” according to my Boy Scout training material:

  1. They are asked.
  2. They believe in the ideas of the organization, and care.
  3. To achieve prestige and recognition.
  4. To seek power and influence.
  5. Because of peer pressure.
  6. For tax consideration.

When I looked at the Boys & Girls Club’s training handout, it was based on survey research found in Jerold Panas’ book “Mega Gifts“. In that book, he listed TWENTY ONE reasons donors give (e.g. major gifts individuals who give more than $1 million) to non-profit organizations and he listed them in the order these individuals ranked them. I won’t give you the entire ranked list (because you need to click the link above and buy his book), but here are the top six for comparative value to the Boy Scout’s list:

  1. Belief in mission of the institution. (1)
  2. Community responsibility and civic pride. (15)
  3. Regard for staff leadership. (17)
  4. Fiscal stability of the institution. (20)
  5. Respect for the institution locally. (4)
  6. Regard for volunteer leadership of institution. (9)

After each of the ranked reasons, I provided a number in parenthesis. The number in parenthesis is where fundraising professionals ranked the same reasons they believe donors give to their charities.

why2What conclusions can we draw from all of these lists? Here is what I think:

  • Generalizations are dangerous, and we need to stop stereotyping donors’ intentions.
  • I believe donors are like snowflakes. While there might be a few generalizations we can make, we need to invest time into getting to know our donors and understanding their individual motivations.
  • Reviewing all of the lists and rankings, we apparently don’t know as much as we think we know.

What strategies and tactics do you and your organization use to figure out donor intent on an individual level? Are there big reasons you believe donors give to your agency that aren’t on any of the aforementioned lists? Please share your thoughts and ideas in the comment box below because we can all learn from each other.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Donor says: “Less selling. More serving.”

servingOver the last few days, I’ve had the pleasure of doing one-on-one donor interviews for a client of mine. I just love it when I get an opportunity like this because there is nothing more enlightening than chatting with someone about their philanthropy.

I don’t know about you, but I sometimes develop a blind spot about what I think donors know versus what they don’t know when it comes to the fundraising profession. For me, it is that “Wizard of Oz” moment where the wizard is discovered by Toto and his response is: “Ignore the man behind the curtain.”

So, it is always startling to me when a donor engages in a fundraising process conversation with me. This is exactly what happened yesterday during one of my donor interviews.

The donor I am referencing simply said:

“The non-profit sector needs to have a paradigm shift. They need to move from selling to serving.”

This opened the door to a rich conversation about the importance of stewardship and loving your donors. (Believe it or not the words ‘stewardship’ and ‘loving your donors’ came out of his mouth and not mine.)

The idea of putting less time, energy and effort into SELLING and redirecting it into SERVING (e.g. stewardship) has been top of mind for me lately because I signed up for Pamela Grow’s four week eCourse titled “Monthly Giving: The Basics & More!

Literally, the night before this donor interview, this is what I read in the first week’s materials:

“One of the most amazing things about monthly giving is that once a donor signs up for a monthly giving program, you can stop asking them for money, because the person is giving you money each and every month. Instead of making regular asks, you can focus 100% on stewarding your donors. Imagine, donors that get tons of attention from your non-profit, and none of it an ask!”

I’ve always been fascinated by monthly giving, but I’ve never had an opportunity to develop or run such a program. So, my curiosity got the best of me and I signed up for this eCourse.

I’m not suggesting that the silver bullet for your resource development program is a monthly giving program. Heck, I’ve only read the first week’s worth of reading materials. Truth be told . . . the case for support is compelling, and I’m excited to learn more.

At the intersection of this eCourse and yesterday’s donor interview, I am left wondering what other non-profit organizations are doing to shift more of their time into stewardship activities?

I suspect the reason monthly giving programs are appealing is because it recognizes a basic truism, which is there is only so much time in a fundraising professional’s day and the money needs to come in the door. Investing in the development of a monthly giving program creates an environment where solicitation time can be converted into stewardship time.

I’m going to stop here because you need to sign up for Pamela’s eCourse if you want to learn more.

What are you and your organization doing to invest more time into “serving your donors“? What does that look like? How are they responding? Please share your thoughts and experiences in the comment box below.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

The best advice I ever got . . .

advice5On Monday, Dani Robbins’ Non Profit Evolution blog started off with these words, “The best advice I ever got as a nonprofit CEO was . . .” Since reading those words, I’ve had a delightful dinner with Dani at a great Indian restaurant in Columbus, Ohio, and we talked a lot about those days when we were both young non-profit executive directors.

For some reason, I can’t get the words from her Monday blog post out of my head. Every moment that my mind gets a chance to wander, it comes back to a simple question, which is “What was the best advice I ever got as a non-profit CEO?”

Honestly, there was so much advice that at times it felt overwhelming. EVERYONE had an opinion because EVERYONE thought they knew how to do my job. I believe this is a cross that every nonprofit executive director must bear.

Of course, there was someone in my life who could do my job because he had done it before. His name was Fred Paulke, and he was previously my executive director at another agency.

I bring Fred into the conversation because there are two great pieces of advice that Fred gave me, and I can’t decide which one is “the best“.

over promisingCommitting yourself

The first piece of advice was to stop “over promising and under delivering.”

Fred did a resource development audit for me, and one of his findings was that I had a tendency as a young executive director to over promise and under deliver to board members and donors.

Embarrassing?  Ummmmm . . . yeah!

However, true friends tell you when you have a bugger hanging off the tip of your nose. Am I right?

So, the best advice I may have ever received is “STOP DOING THAT!

In fact, I believe the advice was to “find ways to reverse this habit and start under promising and over delivering.”

Simply put, every time you under deliver you’re eroding your credibility. If you do this enough times, board members and donors will cease believing you when you tell them that you will do something for them by a certain time.

Additionally, being late with something that you promise a board member or donor (or anyone really) is nothing short of: 1) poor customer service, 2) poor stewardship, and 3) unprofessional.

Truth be told? I still struggle with this today. This simple idea turns out to be not so simple.

Do you also struggle with over promising and under delivering? Don’t quickly dismiss this question. Give it some thought.

  • Do you tell board members that you will have board materials out one week in advance and actually get it into their hands three or four days in advance?
  • Do you tell donors that you will get their gift acknowledgement letters in the mail within 24 hours of receiving their contribution and actually take two or three days after a big event?
  • Do you intend to publish your newsletter quarterly and actually only get around to it twice a year?
  • Does your website and Facebook page go weeks or months without getting fresh content?

I suspect that many of us struggle with this issue, and it isn’t because we’re bad people. I think most of us are eager to please and want to do good.

If you struggle with over promising and under committing, you may want to check out Tiffany deSilva “Seamless Success” blog post titled “Overwhelmed? You Might be Over-Promising and Under-Delivering“. She has a few simple tips to help you knock it off.

bell curvePrioritizing

The other great piece of advice Fred gave me when I was a young executive director was this:

  • 10% to 20% of the people you meet and work with are going to love you (and will likely love you through thick and thin);
  • 10% to 20% of the people you meet and work with are going to be critics (and will likely never like you or what you’re doing)
  • There will be 60% to 80% of the people with whom you meet and work that don’t have any opinion of you and your work. They are a blank slate and persuadable (at least in the very beginning of your relationship).

Fred explained that it would be really easy to spend all of my time with the people who love me. Who doesn’t love a “love feast”??? It also would be really easy to spend all of my time trying to win over the critics.

If you are interested in getting the best return on investment on your time, his advice was to focus on those in the middle. Doing so is a sure-fire recipe for success.

The reason I love this advice is because the moral to the story pertains to how important it is for executive directors (and really anyone) to prioritize their time, energy, and resources.

So, what is the best advice you’ve ever received as a non-profit executive, fundraising professional, or non-profit volunteer? Do you have tips to share on how not to over promise and under deliver? Do you have best practices on prioritizing your time? Please pay-it-forward today by sharing your thoughts in the comment box below.

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

On which level of fundraising hell will I see you?

hellLet me start today’s post off with this simply observation: “Jeff Brooks is an evil genius!” If you aren’t subscribed to or periodically clicking over to read Jeff’s blog — Future Fundraising Now — then you don’t know what you’re missing.

When I started blogging two years ago, I did a little research. While I found a number of great tips, one piece of advice really resonated and stuck with me. If you want to become a great blogger, then you need to subscribe to and read other blogs. In other words . . .

  • read a lot,
  • pay attention to what others are doing,
  • be open minded and willing to adapt,
  • participate and collaborate with others, and
  • commit to becoming a life-long learner.

If you read my blog regularly, then you can probably tell that I took this advice to heart and I consume a lot of other people’s blog content.

One of the blogs I follow regularly is Jeff Brook’s  Future Fundraising Now. In addition to awesome content, the thing I really love is that his posts are always short, sweet and to the point. I am envious of his brevity (something with which I obviously struggle).

So, why am I using today’s post to proclaim my blogger crush on Jeff Brooks? Because for the last few Mondays he has kept me in stitches with his nine part “Fundraising Hell” series where he modified Dante’s Inferno for fundraising professionals.

While he still has a few weeks to go, you should take a few minutes out of your busy day to read his first seven posts (remember they are short unlike mine):

As many of you probably do, I periodically look back upon my career and reflect upon the mistakes I’ve made. When I’m feeling charitable, I look back upon my “lessons learned.” When I’m feeling pitiful and sorry for myself, I look back shamefully and wish there was a “do over button.”

Before being introduced to Penelope Burk and her donor-centered fundraising paradigm, my after-life probably would’ve been spent in fundraising hell on “Level 4: The Greedy and Wasteful“.

Are you a non-profit professional who strives to be a “life-long learner“? If so, how do you do that? What resources do you consume on a regular basis that adds to your knowledge base and feeds your non-profit soul?

Looking back upon your fundraising career, in which level of fundraising hell would you have found yourself if you had not started walking the path of righteous fundraisers?

I will end today’s post by asking you a BIG FAVOR. Please share with me other blogs that you follow and believe bring you tremendous value from a non-profit and fundraising perspective. I want to beef up the BLOGROLL section of the DonorDreams site by including websites and blogs you find inspirational and helpful.

WOW! There are three paragraphs of questions embedded in this mornings blog post. Well, you know what to do. Please scroll down to the comment box and share a few of your thoughts. Why? Because we can all learn from each other.

Here’s to your health! (And here is hoping you avoid fundraising hell! LOL)

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847

Boys & Girls Club of Elgin about to have their “Lion King moment”

cathy malkani3Welcome to O.D. Fridays at DonorDreams blog. Every Friday for the foreseeable future we will be looking at posts from John Greco’s blog called “johnponders ~ about life at work, mostly” and applying his organizational development messages to the non-profit community.

In a post titled “Born, Not Made,” John questions an assumption he made early in his professional career about whether or not leaders are born or made. He also introduces the concept of “servant leadership” and sets it apart from other ideas pertaining to leadership. John frames the central question as: “Can caring, and a willingness and commitment to serve, be learned and/or developed?

This November 2012 post came back to me because I’ve had “leadership on the brain” for the last few weeks.

On Monday, April 15, 2013, the Boys & Girls Club of Elgin will have its “Lion King moment” as it holds its new executive director on high and introduces her to the community. Click here or on the YouTube video below to remember what that moment looks like.  😉

[youtube=http://www.youtube.com/watch?v=2YHzhevY1Jk]

Her name is not Simba. It is Cathy Malkani. I’ve known her for more than a decade. She has been an executive director of a Boys & Girls Club before. She and I worked together at Boys & Girls Clubs of America on a 3-year project in Indiana called the Lilly Endowment Capacity Building Initiative. She was the leader of that project.

Cathy isn’t just a Boys & Girls Club professional. She replicated her leadership and success in other places like a homeless shelter named Hebron House of Hospitality in Waukesha, Wisconsin as their resource development director.

I’ve seen Cathy lead, and I’ve seen it up close and personal. While I think she is a “different kind of leader” — servant leader — the bottom line is that it doesn’t matter what I think. The reality is that the Elgin area community gets their opportunity in the next few weeks to make that assessment for themselves. Essentially, the Club (and Cathy) are entering into a critical period of time because:

“You only get one chance to make a first impression.”

servant leadershipHaving watched the Boys & Girls Club of Elgin’s board search for its new leader, I am struck by how important “process” was in making this decision. After all, if you believe that leaders are born and not made, then it becomes fascinating to watch a volunteer board do the following:

  • identify and recruit an applicant pool,
  • develop interview questions designed to tease out an applicant’s leadership skills, and
  • ultimately decide who they will hoist above their heads and proclaim their leader.

I am also a believer that leadership is situational. So, I found it interesting to watch this non-profit board decide what their agency needs at this point in time and how they matched those needs up with a variety of different well-qualified candidates.

Do you think leaders are born? Or do you think they are made? Have you seen non-profit organizations go through an executive search? Do you have any observations or best practices to share from that experience? Please use the comment box below to share.

ALSO . . . please use the comment box to welcome Cathy and wish her well. Do you have any good advice about what her first 90 days should look like?

Here’s to your health!

Erik Anderson
Founder & President, The Healthy Non-Profit LLC
www.thehealthynonprofit.com 
erik@thehealthynonprofit.com
http://twitter.com/#!/eanderson847
http://www.facebook.com/eanderson847
http://www.linkedin.com/in/erikanderson847