#GivingTuesday

Peer Coaching Program & Consulting Services

GivingTuesday is an international day of charitable giving that occurs the Tuesday after Thanksgiving.

Regardless of how much your organization raised last year, it is possible to raise more money from more donors this year.

However, this won’t happen unless you are intentional and planned in your approach to #GivingTuesday.

With this in mind, The Healthy Non-Profit developed three different services to help your organization take its campaign to the next level.

Option #1

Peer Coaching Group

Peer coaching is an activity where participants bring their own #Giving Tuesday priorities and challenges to group meetings and serve in both peer coach and a peer client roles.

  • Cost – $250/organization (one person per organization)
  • Cohort Size – A maximum of 10 organizations may participate
  • Format – There will be in-person group meetings on Sept. 20, Oct. 4, Oct. 18 and Nov. 1. Each meeting will last approximately 90 to 120 minutes. In between meetings, participants are encouraged to connect one-on-one with at least one other cohort member. These meetings can be in-person, over the phone, or by video conference.
  • Time Commitment – The total time commitment is 8 to 14 hours over a 3-month period, depending on how many one-to-one sessions a participant decides to have with their peers.
  • Possible Projects – A participant’s #GivingTuesday “project” is defined by them. Projects can range from newcomers to #GivingTuesday wanting to get their first campaign off the ground to experienced participants wanting to work on improving a specific aspect of their campaign (e.g. donor retention, acquiring new donors, upgrade strategy, improved content and storytelling, adding solicitation strategies, etc). Possibilities are limitless.
  • Process – At the start of each in-person meeting, the facilitator will offer a couple of generative questions. Each participant will be asked to response to the question, and the group will provide feedback and input. Formal coaching experience is not required – just a willingness to listen and to help create a safe, non-judgmental space for all.
  • Benefits/Outcomes – Connection with peers, space for reflection, creative solutions, accountability for progress. For more information on ROI, read CompassPoint’s article on 5 Ways Peer Coaching Supports Fundraisers or their report on Executive Coaching Project: Evaluation of Findings.

Contact Erik Anderson either by calling him at 847-931-1499 or emailing him at erik [at] thehealthynonprofit [dot] com.

Option #2

Assessment & Planning

In order to raise more money from your #GivingTuesday campaign, an assessment of last year’s efforts to determine what worked and what didn’t work will be necessary. From this point, a written plan will be developed and focus on what changes will be undertaken this year to improve campaign effectiveness.

  • Cost – $2,500/organization
  • Limitations – Due to time constraints and the amount of work that goes into assessment & planning engagements, The Healthy Non-Profit will only contract with 3 organizations
  • Assessment Format – The assessment is conducted in September. The organization will share data and materials via SurveyMonkey and Basecamp. The Healthy Non-Profit will evaluate what was provided and produce a report containing findings and recommendations.
  • Planning Format – The planning process will be customized to each organization. Meetings could be exclusively with fundraising staff, or they may include fundraising volunteers if they are part of the campaign. Meetings will occur in a variety of ways including in-person, conference call, and via Basecamp’s Campfire chatroom.
  • Process – This engagement is strictly based on a consulting model and is not Peer Coaching.
  • Time Commitment – The total time commitment is 15 to 20 hours over a 3-month period.
  • Process – At the start of each in-person meeting, the facilitator will offer a couple of generative questions. Each participant will be asked to response to the question, and the group will provide feedback and input. Formal coaching experience is not required – just a willingness to listen and to help create a safe, non-judgmental space for all.
  • Benefits/Outcomes – Vision, focus on growth/ improvement, accountability volunteer engagement (if meeting design allows for volunteer participation)

Contact Erik Anderson either by calling him at 847-931-1499 or emailing him at erik [at] thehealthynonprofit [dot] com.

Option #3

Campaign Assistance

Is your organization a lean, mean fighting machine when it comes to #GivingTuesday? If so, then you might not need coaching or consulting services.

In any event, The Healthy Non-Profit is available to lend an extra set of hands to specific #GivingTuesday projects during a very busy time of the year.

YES . . . “an extra set of hands” . . . you read that right.

Think about it for a moment. Isn’t the end of the year insanely busy for most fundraising professionals? Year-end appeals, pledge collection from campaigns earlier in the year, holiday centered donor stewardship efforts, and the list can literally go on. And then you throw #GivingTuesday on top of all that?!?!

So, YES . . . “An extra set of hands” focused on one or more campaign tasks might make sense for your organization. Examples of projects or campaign tasks include (but are not limited to):

  • Solicitation letter development
  • Mailhouse management
  • Social media content development
  • Brochure creation
  • In-person solicitation training
  • Pre-campaign blogging

Standard pricing does not apply to this #GivingTuesday service. Please contact Erik Anderson to discuss your organization’s needs. He will develop a written proposal for your consideration.

Contact Erik Anderson either by calling him at 847-931-1499 or emailing him at erik [at] thehealthynonprofit [dot] com.